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"The chances of success are relatively high." Lu Zhongze squinted his eyes and stopped in front of one of the machines like a cheetah staring at its prey.

An Xi came over to take a look, it was full of cartoon characters from one of the most popular cartoons at the moment, An Xi pointed to one of the pink winged puppies and said, "That's it, this one is more beautiful." ”

Lu Zhongze glanced at her silently, the position of the grappling hook had been adjusted on his right hand, and the key was determined to shoot down, the grappling hook fell and rose again, and a doll was steadily brought out, not the puppy that Anxi fancied, but an anthropomorphic carrot, which was extremely ugly.

"That dog's head is too small, and when the grappling hook rises to the top, it falls off when it shakes," Lu Zhongze squatted down, took the "carrot" from the outlet, stood up, and handed it to An Xi, "The carrot has a large green leaf on it, which is just right to jam the hook and won't fall off because of the shaking." ”

An Xi let out an "oh" and hung the carrot with the other loot: "I always thought that this thing was like gambling, it all depends on luck." ”

Lu Zhongze walked side by side with her very naturally: "I never thought that anything would be all about luck. Today is a good time, there should be a lot of people playing on the weekend, because Mondays are usually less crowded, and the staff here has not had time to rearrange the position of the dolls. Those with dolls dropped near the exit indicate that the grappling hook is relatively normal, at least not slippery. If it is at other times, it will take a few more opportunities to try which machine can be used with the grappling hook. ”

There happened to be a passing couple passing by the two of them, and the girl over there burst into a scream: "Husband, you see that person has caught a lot of dolls, let's go too." The boy who was with her said helplessly: "Those are all lies, whether they are good or not, it is impossible to catch them." The girl was very unhappy and coquettish: "Everyone has obviously caught it......"

The two of them walked around until more than eight o'clock in the evening, and they didn't feel tired, although they still scolded each other mostly, Anxi felt that he was really in tune with him, at least they were not interested in promotional information, and those discounts were calculated repeatedly, and there was a high probability that consumers would not take too much advantage.

In the supermarket, Anxi pointed to a promotional pack of 9 yuan and 9 triple packs and said: "This thing sells very well, I'm surprised, in fact, it's only 3 yuan to buy a single pack, but the triple pack is placed at eye level, and the bag is placed at the bottom of the line." ”

Lu Zhongze nodded solemnly: "In the future, the supermarket should prohibit public relations practitioners from entering, especially those like you who keep staring at the bottom layer of the shelves, this business can't be done." ”

Downstairs at Anxi's house, Lu Zhongze handed her the things he was carrying for her: "How do you feel today?" Am I getting closer to my 100-day goal? ”

An Xi pretended to be very serious and thought about it: "There are plus points and minus points, I will go back and calculate it and then inform you." ”

Lu Zhongze asked again: "If the score passes, can you reward me with a goodbyekiss?" "He's still calm and elegant, like he's politely asking a daily question.

An Xi really thought about it seriously this time, then stood on tiptoe and pecked him lightly on the lips. Before she could withdraw it, she saw Lu Zhongze's eyebrows and eyes suddenly bend an arc, and then a hand supported the back of her head, the strength on her lips suddenly increased, and the soft and moist tongue parted her lips and teeth and sent it in.

Her mind was blank, and the first thought that popped up of An Xi turned out to be that she used her tongue to kiss, she thought that she was not a little girl who didn't know anything, and she was not less self-taught about a certain type of "knowledge", but all of them were swallowing dates and scratching their boots, and they actually dropped the chain on such a small detail.

Definitely can't lose momentum at such an early stage, Anxi is so competitive, he just sends the tip of his tongue out, completely obedient to instinct, and has no skills at all.

She heard Lu Zhongze say "heh" very softly, like a faint laugh, and then the tip of his tongue was hooked by him, twisted hard, and a burst of softness jumped from the back of the spine to the top of the head, and the sky swirled.

Lu Zhongze let go of her and said in her ear: "Go up, tomorrow I will teach you how to fight the public relations battle of Defu Tang." ”

An Xi went upstairs in a daze, glanced down from the balcony, Lu Zhongze was still standing under the street lamp, and waved to her when he saw her probe and said good night. Anxi hurriedly retracted, and after a while, he stretched out his head to see that there was no one under the street lamp.

The next day, Lu Zhongze really asked An Xi to go to his office to tell her about Li Defu's project.

"I've read the copywriting you designed, it's decent, barely passing," Lu Zhongze talked about his work, but he was still not polite at all, "The other party is clearly provoking himself through a lawsuit, why don't you fight back?" ”

An Xi knew that he was a very serious person at work, so he naturally replied seriously at this time, not joking: "It's not a good thing to make too much-for-tat, I'm afraid of building a brand image." ”

"If it's not-for-tat, how can it be called a PR war?" Lu Zhongze spread out a stack of papers on the table, all of which were recent advertisements of Baichengye, including newspaper pages and implanted pages printed from the Internet, "Starting from the earliest one, I will fight back one by one." ”

The method that Lu Zhongze pointed out to Anxi is also very simple and rude, for example, the first newspaper advertisement of Baicheng Industry reads "Centennial Defu Soup, look for yellow cans", so Li Defu will post a "Centennial Defu Soup, look for blue cans". With an attitude of almost a scoundrel, he always reminded the audience that Li Defu's side was the one who was forced to fight back, and Bai Chengye was the one who provoked this public relations war.

Because of the direct and simple targeting, it soon attracted onlookers, at first it was just a public relations and advertising industry to watch the excitement, and then gradually expanded to more and more people who eat melons.

Of course, Baicheng Ye refused to admit it, and invited a professional team to do copywriting planning, always wanting to overwhelm Defu in advertising. But Lu Zhongze's method, the more it can reflect the benefits in the later stage, often Bai Chengye scratches his head and comes up with a copy, Li Defu directly changes it to his own version, the time is not early, it is not too late, and it is always released the day after the mistake.

Sometimes Baicheng's content is more tricky, and it's not so easy to fight back directly. As a result, what Baicheng came up with by lighting the lamp and boiling oil, people just looked at it, but they were especially looking forward to seeing how Li Defu went back.

This protracted copywriting war has come to an end for the time being, because the first instance of the lawsuit has been decided, according to the exclusive licensing contract, the right to use the trademarks of Defu and Zhenming belongs to Baicheng Industry, and Li Defu himself cannot use it during the authorization period.

The most unacceptable result was of course Li Defu, who was repeatedly explained to him by the lawyer he hired before he realized that the terms of the contract were so strict that he was almost completely tied up hand and foot. No matter how embarrassing this is, you have to ask how this contract was signed.

Li Defu already knew that it was Li Chuanqing who was deceived into signing in a drunken state, because the family ugliness was unwilling to be publicized, and the matter was over. Still under Cheng Yifei's reminder, Li Defu carefully inquired again, and found that during the whole process of signing the contract, the company had a senior administrative assistant and two legal personnel, who accepted the benefits of Baicheng, so they put such an exaggerated clause in front of the general manager, and signed it in a daze.

The appeal was definitely wanted, and the company even went to the public security bureau to report the case and control the three people involved in the case first.

For Anxi, the biggest trouble at present is that the result of the first trial is very unfavorable to Li Defu, and the second trial cannot end before the brand forum anyway. The outcome of the trial cannot be concealed in any case, and according to Haide's internal requirements, the legal counsel hired by the company needs to evaluate the consequences of the incident and then decide whether Leader can attend the Las Vegas brand forum as usual.

This legal counsel is the law firm where Xu Xinyan works.

Xu Xinyan's professional level is indeed nothing to say, otherwise she would not be so young and became a junior partner in the law firm. She came to Anxi and told her bluntly that the result of the first trial was very unfavorable to Li Defu, but because of the circumstances of the employee taking bribes, the second instance is likely to change the verdict, and the future trend of the matter is actually half to half, and there is a lot of room for choice in how to write the report.

"Miss An, what I'm going to say next is very important," Xu Xinyan smiled professionally, "Can you temporarily turn off your phone and leave it to me for safekeeping?" Otherwise, if you go to the bar association to complain later, I can't afford the consequences. Her suspicious and cautious is the same as Lu Zhongze.

Anxi didn't know what she was going to say, so she turned off her phone and put it on the table.

Xu Xinyan smiled with satisfaction: "Miss An is so refreshing, then I'll say it directly, I think Miss An should still hope that Mr. Li Defu's brand can participate in the forum in Las Vegas, right?" In fact, in the current situation, the risk of writing that the brand will belong to others in the future is very low, and it is okay, which is in line with my professional judgment and is not considered fraud. It's just that, Miss An, it takes about two weeks to write a legal opinion, and I hope you don't have any dating behavior with Vincent during these two weeks, otherwise, I will be in a bad mood and the quality of the legal opinion will be difficult to guarantee. ”

Well, to be able to say that the shameless request is so reasonable, it looks like Lu Zhongze's true biography.

An Xi was just about to speak, but Xu Xinyan added: "Of course, Miss An, you can't put the reason for refusing to date on me. If Vincent comes to question me, I have to take the time to explain to him, and I'm not in the mood to write a legal opinion. Even if he doesn't come to question me, I'm worried about whether he'll come and the legal opinion won't be very well written. Lawyers, they're all conservative animals, and when they're in a bad mood, they feel very risky when they look at anything. ”