71. How big is the market for girls' hearts?

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Eating with a programmer like Ren Chaoyang, there is no doubt that he chose a skewer, considering Lu Zhongze's picky attributes, Anxi chose a somewhat special skewer, and the name of the store is Primitive Call. In fact, the skewers are still the same skewers, and the fire is still the same fire, but the environment has made some articles, and it has been repaired to the appearance of a primitive cave, and the skewers can be roasted directly, or they can choose to be automatically roasted on a "big stone" with a timing function, and they can also choose a strong man wearing animal skins, which is directly baked at the table.

This should also be regarded as a successful marketing influencer store.

As soon as Ren Chaoyang saw Lu Zhongze's face, he came up and beat him on the shoulder: "Please go to me to be an executive, you don't go, come here to take charge of a small department." Why, how much year-end bonus I talked about for you, quickly recruit from the truth. ”

Lu Zhongze was obviously very relaxed in front of Ren Chaoyang, and it seemed that he really regarded him as a friend: "Where am I, it's not the same as Boss Ren's project, Boss Ren pays generously, and my year-end bonus can be settled." ”

Ren Chaoyang pointed at him across the table full of Roshan: "Ask the beauties around you, when did I dare to be ungenerous to Hyde?" ”

Then let's talk about the current mobile game market, Ren Chaoyang's entrepreneurial team is originally a few like-minded good buddies, all pure masters. From the beginning to the present, the products are mainly shooting, adventure, reasoning, etc., and they do whatever the subject is popular, but they are mainly male users.

But recently, they gradually feel that the market is a little saturated, always fighting and killing, and the audience is a little tired of it, and they need something fresh to stimulate their eyes. The creative R&D team in Hurry Up analyzed the game companies and projects that have been doing well in the market recently, and found a fact that caught them off guard, and the current growth point is mainly in the female audience.

There is a company that makes a very simple love game, the player brings in a female figure, and then starts a relationship with different male characters, you can pursue others, or you can chase backwards, as long as the conditions are met, it will develop into a romantic relationship.

A few founding executives who hurried up stayed up a few nights to play all the characters in this game, and I really couldn't understand where the superiority of this game was. In their opinion, this kind of love development game is already an outdated thing on the old PC.

However, the turnover of this game in the first month of its launch was 50 million, and it is not possible to accept it.

An Xi looked at Lu Zhongze's words, and Lu Zhongze immediately gestured to her to say first, as if she had known each other for many years: "Mr. Ren, I don't know much about games, but I use the cycle of other products as an analogy, in fact, this is also a normal phenomenon." For example, the people who used to play stand-alone games on the old PC may be older now and gradually don't play games much, and the new group of users, who have never been exposed to the old PC, will naturally feel new when they see this type of game on the mobile game. At the end of the day, the success of this love game is still the triumph of the Pink Girl's Heart, and now there are women and children everywhere who make the best money. ”

Ren Chaoyang listened very carefully, and was about to break open the study word by word: "Pink girl's heart, what does it mean exactly?" ”

This is really not easy to explain in words, An Xi thought about it for a while, searched for a picture on his mobile phone, and handed it to Ren Chaoyang: "It should be probably this mentality." "The picture shows a huge construction crane, but it is painted with pink hearts from top to bottom.

Ren Chaoyang smiled at it, and finally cut to the chase: "We also plan to develop a game mainly for female users, and it will generally be like a love game." But before I really start doing it, I have to find out how big this girl's heart market is, and talk to shareholders with facts. ”

Lu Zhongze, who had been silent, spoke at this time: "Mr. Ren, this is not like your style. "Not to mention following the trend and imitating popular games, you already have an idea, but you have to be afraid to get support from shareholders before you dare to do it.

"No way," Ren Chaoyang didn't lie in front of Lu Zhongze, "In the past few years, the money from venture capital has come in, and people have also come in, and directors have been directly appointed to participate in the management of the company." These people's money is really hot, put it on the account and don't move, he wants to say that you are passive and slacking, but you really want to go to the project, and he wants to force you to only make profits and not lose money. I signed a five-year performance bet, and if the performance does not meet expectations, I have to build it to others. Those of us who only deal with machines can count these vampires in suits. ”

Hearing it, he was also helpless.

Lu Zhongze obviously didn't want to continue the topic, and diverted it without a trace: "Boss Ren, I'm also wearing a suit, don't say this in front of me." ”

A few people laughed and said no more.

An Xi took the opportunity to introduce Li Defu's needs to Ren Chaoyang, just hurry up the planned love game, and is also planning to use the ancient background, the player can be a little girl, the prince of the palace, a medical girl, etc., and the love object can be a prince, a knight, a strategist, a famous minister, and it is quite appropriate to implant the Chinese medicine system into it.

According to the past practice, she is fully responsible for the basic work of market research, but Lu Zhongze called her to his office early the next morning to study the problem of "girl's heart".

An Xi hesitated for a moment and said it, in fact, even she didn't plan to do it herself from scratch: "Market research is not our main business, and taking this project is also to continue to promote their new products in the future." At this stage, you don't need a high-level person like you to participate in person, you can arrange two children to collect basic information, and finally check the report. ”

Lu Zhongze tapped his fingers on the table: "Just when I abuse my power once, can't I?" Me and you, go out today to see how strong the consumption power of the girl's heart is. ”

An Xi was about to say yes, but Lu Zhongze added: "It just so happens that I also want to know what the girl is thinking in her heart, and a tenth of the hundred days have passed." ”

was "harassed" by Xu Xinyan once, but Anxi was able to face him very calmly, no matter what his past was, no matter how he hinted at teasing, she is like this Anxi, if she likes it, she will come, and if she doesn't like it, she will disperse: "I have no opinion on classifying myself as a girl, but don't use the standard of a girl's heart to speculate on me, my heart has been destroyed by Party A and Hyde to be as solid as a rock." ”

The two of them swaggered into casual clothes and slipped out of the office one after the other.

There are also many shopping malls near Hyde's office, but there are too many multinational companies here, and the shopping malls are all international brands, and the clothes and shoes are mainly business styles, which really can't meet the requirements of girls' hearts. In the end, it was Lu Zhongze who proposed to walk along the direction of Sanlitun and Houhai, and it doesn't matter where you go.

Leaving the CBD, the style of painting immediately changed, and the layout in the atrium of the mall was filled with countless high and low crystal balls, each of which had two cute rabbit ears.

Lu Zhongze asked with a serious face: "Why do girls like fluffy little things?" ”

An Xi also thought seriously: "Probably...... It's because people like things that are stupider than themselves, you see so many people raise rabbits, how can anyone raise monkeys. ”

After being stunned for three seconds, the two of them spoke almost at the same time, and what Lu Zhongze said was: "I'm not because you're stupid." What An Xi said was: "You don't think I'm stupid and cute, right?" ”

An Xi couldn't help laughing, and the more he thought about it, the more funny he felt, and he stopped laughing after walking a few steps.

Lu Zhongze still had that serious face: "Is it so funny?" Your laughter is too low. ”

After stopping laughing, An Xi solemnly declared: "I'm not laughing low, I'm just laughing off, and I won't laugh at all when I encounter something that I don't think is funny." ”

The whole floor of the mall is full of all kinds of small shops, selling small things, mirrors, notebooks, and very cheap jewelry......

Lu Zhongze picked up the bright and cute earrings and put them on Anxi's ears one by one to try.

Anxi doesn't have ear piercings, so he can only wear that kind of clip, and after trying six or seven times, he was annoyed, and he shook his head in the mirror: "What's the use of wearing this thing?" It hurt me so much that I couldn't see it when I covered my hair. ”

Lu Zhongze immediately replied: "Then you cast two solid big gold balls and put them on your ears, that one is useful." I'm afraid that your girl's heart is dead, and now there is only an old mother's heart left. ”

An Xi looked up with a smile: "No, no, it's not that the girl's heart is dead, it's that the girl's heart has lived too long to grow into an elderly version of the girl's heart." ”

In the end, I bought a pair of earrings like candy balls, because the two of them looked at them for too long, and the shopkeeper's face was as black as the bottom of a pot. An Xi hooked the thing on his finger, and wanted to comment: "It's not as good as two sugar balls, it's really ......" The words behind him were glared back.

There is a large area of amusement facilities in the mall, and in the middle is a merry-go-round with an extremely romantic color scheme, not for children, but completely the size of adults. Probably because it was a weekday, there was almost no one inside. Lu Zhong raised his chin at the machine that sold game currency and asked An Xi, "Do you want to play?" ”

An Xi nodded: "If you want to, don't you play back and go back to what is written in the report?" ”

One hundred yuan was sent in, and a lot of coins were spit out, Lu Zhongze asked An Xi to carry the money and take her to play one by one.

An Xi was an eye-opener, he didn't expect him to be so good at playing with the crane machine, and when he almost didn't miss it, it didn't take long for An Xi to have several loot in his hand, and he was about to lose it.

Lu Zhongze held a few coins in his hand, and was not in a hurry to vote, and looked around the entire four rows of machines over and over again, and it took a long time to select one and put the coins in.

An Xi didn't see the doorway, and couldn't help but ask curiously, "What are you picking?" ”