70. Don't pay attention to those who are angry
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When I met Xu Xinyan in the conference room, she was standing next to the floor-to-ceiling window, stirring the coffee in her hand. A new Givenchy sleeveless dress was worn on her body, because she was too tall, and the skirt was a little short.
Seeing Lu Zhongze and An Xi coming in together, Xu Xinyan immediately showed a standard professional smile: "My itinerary is set temporarily, I won't feel inconvenient, right?" ”
Lu Zhongze had a cold face from the moment he entered the door: "It's all here, it's convenient to talk about convenience, isn't it all nonsense?" ”
If it were someone else, I was afraid that I would be so embarrassed that I couldn't stay on the spot, but Xu Xinyan's mentality didn't seem to be affected at all, and she still smiled and said: "Vincent, I am currently considering expanding my business in China, and we also have a few very good intellectual property lawyers in the same firm. ”
Lu Zhongze didn't even bother to answer the words this time, and directly pulled out a chair and sat down.
An Xi was already very sure that the relationship between Lu Zhongze and Xu Xinyan was extraordinary, Xu Xinyan was trying her best to get closer, but Lu Zhongze's attitude was a little vague. He was reluctant to approach Xu Xinyan, but he didn't categorically let her disappear from front of him, with her understanding of Lu Zhongze, if he wanted to get rid of anyone, this person would definitely be embarrassed.
Halfway through the meeting, Lu Zhongze got up and went out to answer the phone, and it didn't take long for Xu Xinyan to follow.
An Xi kept looking at the time on his phone, and fifteen minutes later, the two of them came back one after the other. Lu Zhongze's shirt button was torn open, and Xu Xinyan's lipstick was also reapplied, which was not the same color as just now. I knew on my toes that these two people must have been torn outside.
For the next whole day, Anxi had no intention of working, and felt like a little paw scratching in his heart.
Xu Xinyan has been promoted to partner in this internationally renowned law firm, although she is still only a small partner with a fixed salary and cannot be shared, but her business level is really solid. Li Defu invited a local lawyer to respond to the lawsuit, and he listened like a chicken pecking rice, and he was eager to give birth to four hands to make records.
When the meeting ended, Lu Zhongze had already left in advance, Xu Xinyan walked around to An Xi, and said very familiarly: "Miss An, I happen to be free at this time, do you want to find a place to have a cup of coffee?" ”
An Xi knew that she had something to talk about, so she took her to the café downstairs. In fact, Anxi didn't like to drink coffee at all, so he ordered a cup and didn't move.
Xu Xinyan slowly stirred her cup and broke the silence first: "Do you know, Vincent once worked in an investment bank on Wall Street for more than a year. There are a lot of interns in the investment bank every summer, and the girls are all smart and beautiful. But that year's intern hid an Asian girl who was inserted by a competitor in order to get close to the star trader of the investment bank's known money-making machine, which caused him to fall into a peach scandal and had to leave. ”
"No one knows how Vincent found out, only that he has been inseparable from this girl for two weeks, and many people think that it will be a romance in the office, and I am afraid that even she thinks so, but then things take a turn for the worse. The internal audit found that the girl had been reimbursed an extra $16 for overtime meals. Moral problems are the most intolerable, not to mention a very unintelligent moral problem, she was fired before the summer vacation ended, and she was never hired by any investment bank again. ”
An Xi responded to her with a tune she had learned from Lu Zhongze: "Sohat? What do you want to say? ”
Xu Xinyan lowered her head and smiled: "It seems that everyone is no exception, if you have been with him for a long time, you will be infected by his style of speaking and doing things." It's nothing Miss An, I just want to say that you don't know Vincent at all, you don't know what he has been through in the past, you don't know what kind of person he is. He once used a Texas Hold'em to gamble with others, and the loser took out the equity with real money, and he was able to use a series of reports to force the CEO of a large company to resign. He may be fresh for a moment and want to take a break somewhere, but he certainly won't, stay here forever. ”
An Xi understood that Xu Xinyan was saying that she and Lu Zhongze were not at the same level at all, so don't be overwhelmed.
was frightened away by a few words, of course, it was not Anxi's style: "Lawyer Xu, thank you for telling me, you don't say that I really don't know, it turns out that the Vincent you are familiar with is so interesting." ”
Xu Xinyan's hand stirring coffee paused, An Xi took out twenty-five yuan from his wallet, and pressed it under his cup of coffee: "I have to go back, the person you call him Vincent has pressed a bunch of jobs for me." You accept the coffee money, and I am afraid that the company's internal audit department will misunderstand, and your team can get this business because of the coffee that entertained me. ”
Seeing that An Xi was leaving, Xu Xinyan also stood up, although she was smiling, she was much stiffer than just now: "Miss An, many things don't exist if you close your eyes and don't look at them. You're standing next to Vincent, and you two don't even see the same thing when you go out at eye level, don't you think? ”
This is a naked personal attack, Xu Xinyan herself visually measured a net height of nearly 1.7 meters, and wore a pair of 12 cm high heels, even if she stood next to Lu Zhongze, it was about the same. Although Anxi is not short, she is far from being as tall as her, and a pair of Ferragamo dress shoes under her feet also chose the style with the lowest heel.
But she wasn't angry at all, she remembered that Yang Kaicheng had said not long after she joined the company that to see if a person was angry, you don't have to look at his face and tone, just look at whether he started to attack other people's relatives and physical condition. It's like people in the vegetable market arguing, they will always say that you are blind and deaf, because it is really unreasonable but very angry.
Yang Kaicheng also said that there is no need to say a word about angry people. So An Xi waved directly at her and turned to leave.
It is not an excuse to say that there is a lot of work pressing, this lawsuit has not yet entered the trial stage, and Baichengye's own public relations methods have already been used. First of all, an overwhelming number of advertisements were arranged, emphasizing that "100-year-old Defu soup, look for yellow cans", vulgar advertising words, directly matched with the outer packaging pictures of the product, without technical content. Then there is the company's frequent appearance in public events, sponsoring several civic sports events and appearing on several TV programs.
In conjunction with these public relations measures, Baicheng Industry has a huge network of sales channels, which greatly reduced the price of products, and immediately increased sales, forcibly expanding its own consumer group.
This is already a short-handed public relations battle, but fortunately, Anxi created the image of Li Defu and his son in advance, and now he is not poor and white.
After the things on this project went smoothly, Lu Zhongze rarely asked, and left it all to Anxi to do, and sometimes Anxi didn't know what he was busy with.
There is another person, who is unprecedentedly excited in the face of this situation, yes, that is Cheng Yifei. Cheng Yifei is a native of the imperial capital who grew up in the alley, and he was originally very interested in things like traditional Chinese medicine, and now he is one of the shareholders of the company, and it is natural to ask about the company's affairs.
According to his words, "This public relations battle is good, traditional Chinese medicine should have been promoted a long time ago, and there are many similar good things in the old Beijing Sijiu City, which should be taken out to dry."
An Xi felt that the question last time should be made clear to him, she had already set a hundred days with Lu Zhongze to think about it, no matter whether the final result was to agree or not, it was always a bad thing to hang another person at the same time. She thinks this is the kind of behavior that people on the forum often despise when she was in school - looking for a spare tire, although this spare tire is quite expensive.
She also thought it out later, Lu Zhongze's casual look could make her nervous, but in front of Cheng Yifei, she could relax and eat chicken wings in flip-flops. Since she saw Xu Xinyan for the first time, she was not happy in her heart, but she had never dealt with Meiyan, but she was a little distressed that she always wanted to shoehorn herself into Li Chuanqing.
But Cheng Yifei never mentioned this matter, so she couldn't say anything if she wanted to refuse, and she couldn't ignore it when she wanted to talk about the public relations war. It went back and forth, and things still dragged on.
Cheng Yifei's "blending" has an advantage, he doesn't understand public relations, and he has never studied those theories, such as consumer psychology and brand communication, but he has an intuitive sensitivity to business, and he can always give Anxi Daigo a hint of empowerment.
For example, when Anxi was busy for a week, changed the design drawings dozens of times, and finally roughly finalized the newspaper and subway advertisements for Li Defu's products, Cheng Yifei's evaluation of this advertisement was: "I can't tell the difference between yellow cans and blue cans, and I don't want to distinguish them." If I go to the supermarket to buy a drink, I either choose the one that is close to the cash register or the one that is cheaper on sale, and who cares where you produce it. ”
The advertisement was finally released, but as Cheng Yifei said, the effect was really limited. She herself heard two people discussing in the supermarket, and one said: "What is the difference between this Defu soup, yellow can and blue can?" ”
The other replied with a serious face: "Maybe one is normal, the other is sugar-free, I have drunk both, the yellow can is sweeter than the blue can." ”
Anxi hides his face, this is really sad. She had to seriously consider her previous idea, use ancient games to promote the awareness of traditional Chinese medicine, and directly implant several products that Li Defu has and plans to produce.
The first object she thought of cooperating with was Kuaidian mobile games, and after getting Li Defu's permission, she directly contacted Kuaidian's CEO Ren Chaoyang, intending to commission them to design and develop an antique game.
On the phone, Ren Chaoyang happily proposed to meet and chat: "I heard that Zhongze is also going to your company now, why don't you make an appointment to come out and have a meal together, I happen to have something to do, I want to ask you." ”