70 Give back to the other
In this chaotic battle situation, the most sober people, except for Li Zhicheng and Lin Qian, are probably Ning Weikai who is a bystander.
On a sun-dappled afternoon, he stood in front of the floor-to-ceiling glass of the office building, looking out the window at the quiet city and contemplating.
When the alliance was reached with Li Zhicheng, the original words of the commander of the anti-takeover war were: "I am responsible for building a wall in the hearts of consumers to block foreign brands." β
He didn't say what to do, and Ning Weikai didn't ask. Because the trust between each other is limited after all, he will not ask Li Zhicheng to tell himself every step related to his net worth and life.
But in retrospect, the more I think about it, the more interesting it becomes.
Isn't it? Li Zhicheng is talking about blocking "foreign brands", not "DG". Now as it is, he has single-handedly created a mixed market, and all foreign brands have been blocked from the hearts of consumers.
In order to kill one of them, Li Zhicheng killed one first.
Thinking of this, Ning Weikai was slightly uncomfortable.
Because he found that this kind of whimsical and unexpected competitive thinking was not what he was good at. If he was the head of DG, he wouldn't have thought of this step.
He picked up the coffee in his hand and took a sip.
In the future, Li Zhicheng will still be a strong opponent.
Or is it always in alliance with him, and the well water does not interfere with the river water, which is better than competition?
He thought to himself that he was engrossed, but there was a knock at the door.
"Knock knock, knock knockβ" is evenly forced, and it is Lydia's unique brisk rhythm.
Ning Weikai put down the coffee cup and turned around: "Come in." β
Since the last time Zhu Hanyu came, Lydia broke in by mistake, and Ning Weikai gave the intern secretary a ban - he could no longer be uninvited like before.
The room was lit up and Lydia pushed the door open. A small black suit with a light blue skirt, long legs, and boots walked in. Fandel's unapplied face is as clean as the girl next door.
Although in this relationship with her, Ning Weikai's attitude is always a little ambiguous. But he had to admit that every time Lydia walked into his office with such vigor, the whole vision seemed to brighten.
She blinked, met Ning Weikai's straight gaze, and suddenly smiled: "Hey, it's past the time to get off work." β
Ning Weikai also smiled, stood at the Taipan table, and said unhurriedly: "What? What does this young lady have to send your boss? β
The words themselves were light~, Lydia "snorted" and said, "I'm helping you relax and relieve stress." I have a friend who has an art exhibition on Minwai Street tonight, do you want to see it? Let's make it clear first, my friend is quite poor, so he can only invite us to eat dandan noodles at night. β
Ning Weikai pursed his thin lips slightly and looked at her from a few steps away.
Sometimes, he actually felt that he couldn't see the girl clearly. Obviously an excellent student of a prestigious school, but he likes to mingle in the streets of bars. It's obviously a big grin, but sometimes it's so smart and transparent that it makes you look sideways.
For example, when I first met in a bar, among so many people, this girl saw his loneliness at a glance.
For example, in the past few days, the luggage industry has been turbulent, but it seems that it has nothing to do with him. Where did she see that he needed to "relieve stress"?
He quickly remembered that at home last night, Zhu Hanyu's only concern was the two dim sum she made: macaron and Lonnie cheesecake, which was more suitable for his taste.
Ning Weikai raised his eyes and looked at Lydia.
The four eyes stared, and there seemed to be an undercurrent in which they understood each other.
"I can't go at night." He said, "Hanyu made dinner. β
Lydia didn't speak.
Her eyes made him suddenly a little uncomfortable. It was calm and quiet, dark and didn't seem to have any emotions.
Then she shrugged her shoulders as if nothing had happened, "Okay, then I'll go by myself." β
When he got off work, Ning Weikai had already driven out of the parking lot and onto the ring road. Suddenly, he made a U-turn at a fork in the road and drove towards the company.
His car was parked far away on the side of the road, looking at the bus stop downstairs from the company. Soon, Lydia came out. has taken off his suit and is wearing a pink coat, and the whole person is beautiful and jumpy, which is particularly conspicuous in the crowd.
The bus came, and she hurriedly rushed up with the flow of people. Suddenly, there was a stumble under his feet, and he almost didn't fall. Ning Weikai realized that she was wearing a pair of very high heels today-
She doesn't usually like to wear uncomfortable high heels. But every time I hang out with his "friend", I always change to high heels. In her words: "You're too tall, it's not okay for me to stand on the edge and become too small." β
β¦β¦
Ning Weikai sat still and didn't move, watching her get on the bus, the engine of the bus sounded dullly and drove away, before he turned around and drove towards home.
It turned out that she just knew her in the bar as a pistachio and a little sister who could adjust the atmosphere, and put it by her side.
When did it start to change?
When it shouldn't change.
ββ
At the same time, the office buildings of DG China are gloomy.
Multi-purpose conference hall on the top floor.
Charles is convening another strategic meeting with all the top management. After these days of painful experience, this cheerful and optimistic Australian businessman has also added a lot of gloom to his face. Deep bags under his eyes make him look very much like a stout panda.
Chen Zheng sat next to his left hand, and Lin Mochen, as a guest of honor and friend, sat next to his right hand. The long conference table was silent at the moment.
Although he sat very close, Lin Mochen never looked at Chen Zheng.
And Chen Zheng also learned to be obedient this time, so he didn't even glance at this man who was indistinguishable from friend and foe.
Charles flipped through the strategy report in his hand and said very seriously: "After communication with the U.S. headquarters and discussions with Chinese managers, we have decided to adjust the company's strategy. The second- and third-tier brands will not do large-scale promotion for the time being, and will focus on promoting our first-line brand: Zamon."
Everyone present, including Chen Zheng, was in good spirits.
Because ZAMON is a world-renowned top brand, even in China, everyone knows it. This brand, which was introduced to China by DG three years ago, is selling well, like other top brands. It's just that the market for luxury brands is limited after all, and it is impossible to become the company's main source of profit.
But now Charles said that he wanted to push Zamon with the main force.
A strategic analyst began to play a PPT to explain the strategic idea to the crowd.
What appears in the middle is a line of Chinese characters: "Treat others in their own way".
It turned out that inspired by the behavior of Chinese businessmen to disrupt the market, the Strategy Department of the US headquarters put forward a very targeted measure -
Since they used a bunch of bad brands, they buried our second- and third-tier brands. Then we can also use our best brands to drag out a few other brands that are stuck in the quagmire.
How?
Because Zamon is a household name all over the world, and there is no brand in China that can match it, or even far from it. As long as the name of zamon is played, no matter what Chinese companies do, they will not be able to match-
A top luxury brand is not something that can be shaped by money or intrigue!
Therefore, this time, DG China will be promoted with two hands: on the one hand, it will increase the promotion of the ZAMON brand in China and strongly occupy the luxury brand market; On the other hand, they will make a new corporate promotional video, focusing on zamon, and at the same time package several other second- and third-tier brands.
Because ZAMON has established a very solid high-end image in the minds of consumers, with such a package promotion, consumers will not mix DG's sub-brand with other messy brands anyway.
Of course, the investment in doing so will be very, very huge, and it will almost weigh on the future of DG China.
β¦β¦
Charles named this market tactic "crushing".
With Zamon as a giant tank, he led many of its brands to crush China's luggage market in one go.
ββ
After the meeting ended, Chen Zheng deliberately chatted with a few foreign executives and stayed without leaving. When he saw Charles put Lin Mochen into the elevator and walked back to the office alone, he followed.
"Charles." He knocked on the door, "I have important information that I want to report back to you. β
So far, Charles is quite satisfied with this Chinese subordinate. Smiled and nodded: "Please be seated." Do you have any important information to share with me? β
Chen Zheng pondered for a moment and said, "Why didn't Mr. Lin take over the acquisition of Aida, do you know the main reason for this?" β
Charles shook his head: "He only said it was for personal reasons. Involved*, of course I didn't ask. β
Chen Zheng smiled.
"You and Mr. Lin are both people who have a clear distinction between public and private, which I admire. But......" he lowered his voice slightly, "there is an old Chinese saying: A soldier never tires of deceit." The reason why Mr. Lin did not take over Aida was because his sister Lin Qian was a senior executive in Aida. Li Zhicheng, the current president of AIDA and a big trouble for us DG China, is his brother-in-law-to-be. β
Charles opened his mouth wide, and he was surprised: "So that's it!" β
Since Chen Zheng has shaken out this secret that is not a secret. It stands to reason that Charles will know what to do. But after waiting for a while, I saw Charles frowning and asking, "Ben, why are you telling me this?" β
Chen Zheng suddenly got a little tired of him.
Was it intentional? Deliberately let him say it.
Do foreigners like to pretend to be naΓ―ve like this? Hypocrisy.
But the person had to bow his head under the eaves, but he still said his plan as he wished: "I mean, now that we are fighting with Li Zhicheng, if the relationship between Lin Qian and Lin Mochen is shaken out, it will definitely be able to deal a blow to the hearts of Aida's people." We can even let out rumors that Lin Qian is the investment company specially placed in Ida's internal response, so that she will at least be investigated by the public security organs. Li Zhicheng not only lost this helper, but also lost the hearts of the people, lost his wife and lost his soldiers. Even if it can't deal a fatal blow to him, it will definitely be beneficial to us DG China......"
Charles listened attentively.
He also seemed to be a little excited, a little embarrassed. But after a while, he shook his head: "No, Ben, I can't do that. It went against my work ethic and betrayed my friendship with Jason. β
Chen Zheng was completely stunned. He didn't expect this foreigner to be so unenlightened.
So he blurted out, "Charles, can you be sure that Jason is not favoring his sister?" Knowing people and knowing faces but not knowing their hearts, our second- and third-tier brands are advancing so hard, maybe Jason will make a stumbling block! β
It doesn't cost anything to smear blacks. Besides, Lin Mochen did always make him feel unreliable.
Who knew that this time, Charles didn't believe his words even more. He even laughed, as if what a ridiculous thing he said.
"Oh, Ben, you're wrong." Charles said, "Jason is my most loyal friend. Moreover, you underestimate him too much. His net worth is more than just a Wall Street investment manager. A little Ida, he doesn't care about it at all. Someone estimated that he was worth ......" and then he said the numbers, the figures in dollars in billions.
Chen Zheng gasped, and at the same time scolded in his heart.
Charles added, "I'll tell you one more secret, and I'll be relieved of Jason." A few days ago, I consulted him on the current market situation. However, he said that he was only responsible for investment and his identity was sensitive, so he was not suitable to speak.
Later, it was really difficult to refuse, so he wrote a note, folded it and handed it to me, saying that after I had asked the headquarters for his opinion, he would open it again to see if it was consistent with his opinion.
And guess what? After I got the tactical instructions of the headquarters to 'crush', I opened the note he gave me. What is written above is the sentence you see today - to treat others the way they do!
Ben, the advice he gave was the same as the opinion of headquarters. At first, I couldn't make up my mind, but with his advice, I was more determined to promote the 'crushing' tactic.
Moreover, will the headquarters still harm DG China? So for him, you can rest assured 100 percent. β
ββ
A few minutes later, Chen Zheng took his leave from Charles' office.
Thinking of what he said about Lin Mochen's words and deeds, he also felt confused - could it be that Lin Mochen was really ruthless, completely ignoring his sister and standing on the side of DG?
But it was such a coincidence that as soon as he was about to "inform" Charles, Lin Mochen took the lead in gaining Charles's deeper trust, making Charles completely unwilling to harm his sister?
Why does he always feel ...... Calculated?
It's just that he can't figure out at all, is Lin Mochen calculating to guard against him, or calculating Charles and DG?
The author has something to say: the last volume, which you may find relatively bland. Because all the suspense is almost out in front of it, the last volume is basically the plot, and the ending of each character, but it's not easy to write.
Actually, at the beginning, I was going to finish the text where the male protagonist proposed to the female protagonist. The latter volume is written as a "postquel". Why? On the one hand, it is considered from the emotional drama, and it has basically matured there; On the other hand, foreign mergers and acquisitions are still a very sensitive topic in China, and it is not known whether the last volume will be published when the physical book is published. I don't have time to communicate with the publisher right now, so I'll ask when it's over, and I'll give you an accurate explanation when the time comes. This, you understand~~
Yesterday I sent one hundred and seventy or eighty red envelopes, and many people received pinching? There are still dozens of them that have not been delivered today, so I will find time to send them in the afternoon.
If there is a second watch, it is 8 p.m. Let's brush it up then, if there is no one at that time, there will be no second watch today. Mo~~ 166 Reading Network