The hotel faces a rainy alley on one side and a wet square on the other. The square is surrounded by gray and heavy churches and bell towers. In the distance, there is the muddy Arno River, an ancient covered bridge on the river, and the smoke and rain are shaking.

Lin Qian had never been to Florence before, but he was famous for a long time. Now that the war is imminent, the two of them have run to this small town at the end of the world, as if isolated from the world, and the mood is extremely peaceful.

She was sitting on the bed in her hotel room, sorting out the clothes in the box. Li Zhicheng sat on the side and watched.

He brought everything from Lin City. She soon notices that something is wrong.

He took out a stack of dresses from the box and brought them to him: "Why are you bringing me all skirts?" ”

Li Zhicheng glanced at the stack of skirts, raised his eyes to look at her, and replied lightly: "Because your legs are beautiful." ”

Lin Qian "cut", but couldn't help laughing again. When you're out of the house, it's so inconvenient to just have a skirt. But she could only accept her fate.

As she put her skirt in the cupboard, she thought to herself: he had never cleaned up for her. Only today did I know that his preference was so obvious and monotonous.

But she soon realized that she had been wrong. Because she found a stack of colorful little panties and bras next. His underwear, on the other hand, was all black, neatly stacked on the edges.

Lin Qian: red, black, purple, blue, green, white, brown...... She turned her head to look at him—it wasn't easy to find all the colors in her entire drawer of underwear.

"What is this for?" She pointed to the stack of fancy underwear, "Seven colors, you are collecting Dragon Balls?" ”

Li Zhicheng put his hands on the back of his head, leaned on the side of the bed, and replied, "Take it with your hand." ”

Cut! Who would believe it, just take all the seven colors of light at hand?

Lin Qian looked at him with a straight shirt, bright leather shoes, and a handsome face in front of him, looking at this man who is an industry giant, but a very discordant picture appeared in his mind: Yesterday, he was alone at home, carefully selected his fiancée's small underwear and bra, and then carefully folded them one by one and put them into the box.

Well, she admits she's suddenly cool.

When he went downstairs, Lin Qian looked at his tall figure, and suddenly a thought popped up: he looks black and sophisticated, and he is quiet, in fact, he is very interested in bed and can toss tricks...... Thinking of this, her cheeks burned slightly.

She will also pursue more fun in the future!

At this time, Li Zhicheng was standing under the porch, bowing his head and talking on the phone. With short black hair, an angular face, and a thin coat, standing in the drizzle, he was as handsome as a sculpture in this town that had been silent for many years.

Lin Qian stared at him, and he was a little distracted.

"OK, see youlater. He hung up the phone and turned his head to look at Lin Qian, "The other party's car will arrive soon and pick us up." ”

Lin Qian nodded.

Suddenly reacted, and looked at him with wide eyes: "Your English!" ”

Did she hear it wrong? So fluent and so fast, it's no different from her at all!

Li Zhicheng put his hands in his pockets and replied indifferently: "Practice." ”

Go! Last time in the United States, who said they couldn't even order? I haven't seen him read an English book in the past two years, what kind of English is he practicing?

Pretending to be a pig and eating a tiger again! In order to chase her, he really did everything!

Lin Qian looked at him hatefully, but he smiled slightly and hugged her to the car.

——

In fact, Li Zhicheng is more than fluent in English. In the next two days, he talked to two companies that make leather goods and casual bags, and he won the sales agency rights of these two companies in Asia without the presence of translators or Lin Qian's help.

Both are local businesses and are small in size. One does not sell its products outside of Italy, while the other simply develops in south-central Italy. So they are very happy to have a Chinese giant like Li Zhicheng to talk about cooperation. The cost of the agency is not expensive, Li Zhicheng won the agency for five years in one go, and placed two huge orders for them at the same time.

When you step out of the other party's office building, it is dusk, the town is brightly lit, and the long street in front of you is lined with shops on both sides, all of which are world-renowned luxury brands, like a road to the unknown Avenue of Stars.

Lin Qian took Li Zhicheng's arm, glanced at his black backpack with documents, and was a little proud: "We are also a local tyrant and went to Europe to place an order." ”

Li Zhicheng smiled faintly and looked ahead: "One day, Aida's flagship store will also be opened here." ”

He rarely said such straightforward words, Lin Qian's heart stirred when he heard it, and he said "um", and pointed to the luxurious shops in front of him with great pride: "In the future, my brand will also open here!" It's next door to yours. ”

Li Zhicheng stopped suddenly, retracted his arms, buckled her into his arms, and kissed her down with his head down.

The streets of a foreign country are full of strangers of different colors. He hugged her and stood in the middle of the drizzling street, kissing silently and undisturbed.

——

Dinner was served at a small shop on the street. Red wine and steak, a simple pairing, but the taste is unexpectedly good. Lin Qian was a little drunk, took out the information in his bag, and asked while looking at it, "How many have you gotten in total?" ”

"Together with the agency rights to resell from domestic enterprises, there are a total of five." Answered sincerely.

Lin Qian carefully looked through the information of the five companies, including large German companies with a turnover of hundreds of millions of euros, and local companies in Florence just now; There are leather goods, but also casual bags. However, most of them are moderately priced, and some are supplied to Li Zhicheng at a very low price. There are also certain differences in quality, some can be comparable to the second and third line products of DG, and some are very Italian, but the workmanship is very rough.

But they all have one thing in common - they are very old, at least 50 or 100 years old.

This is very similar to DG. Lin Qian thought a little badly.

After eating, Li Zhicheng took her hand: "Go and get the agency of the last family." ”

Lin Qian was a little surprised: "So late? ”

——

The town's nightlife has begun, with bars in the alleys roaring with music and buskers wearing wide-brimmed hats leaning against the foot of the wall and elegantly playing the saxophone.

Li Zhicheng took Lin Qian and turned several corners before he found a small face in an alley where local residents lived. The gray-brown stone wall has a square door, and there is a Chinese lantern hanging at the door, which is hazy and moving.

A tall blonde young man stood at the door, saw Li Zhicheng, and greeted him enthusiastically: "Hi! Li! ”

Li Zhicheng also smiled: "Hi, David." ”

Lin Qian stood aside and watched the two men hug each other. It was unexpected and interesting.

When did Li Zhicheng make foreign friends? She didn't know.

The two joked with each other in a low voice, and then looked at Lin Qian at the same time.

"My fiancée, Lin." Li Zhicheng said.

David's blue eyes shone with enthusiasm: "What a beautiful girl! Lin, I'm David. Nice to see you. ”

——

The three of them walked into the shop, and after a short conversation, Lin Qian learned that the last time Li Zhicheng traveled all over the world to find fabrics suitable for "longbows", he met David. By chance, they became friends.

And this time, Li Zhicheng came to buy the Chinese agency of his family's ancestral handmade leather bags.

When I entered the store, I found that it was very large, narrow and deep. Don't look ordinary on the outside, but inside it is very delicately decorated. On both sides are glass cabinets, and beautiful leather bags are lying inside. Lin Qian is also an expert, and at a glance he knows that the workmanship is very exquisite, and it is a rare first-class product.

"With such a big store, you're alone?" Lin Qian asked.

"Nope." David replied with a smile, "There are also five girls as waitress and eighteen workers." I'm only responsible for design. ”

Lin Qian nodded admiringly: "It's amazing." These bags are some of the most outstanding products I've seen in Florence. ”

David was so happy that he took out a beautiful handbag directly from the cabinet and handed it to her: "For you!" For your compliments. ”

Lin Qian hurriedly waved his hand: "It's too precious!" ”

David looked at Li Zhicheng - don't look at him, he looks straightforward and simple, but he is also very discerning.

Li Zhicheng smiled and glanced at her: "It's okay, take it." ”

Lin Qian had no choice but to accept it, and he couldn't put it down.

It turns out that this David has been very casual and free since he took over this ancestral small shop from his father. If you want to open a store, you can open it, and if you want to go out to travel, you will close the store directly, let the workers have a holiday, and you don't know which country you will go to on foot. However, his craft, workmanship, and design are known in almost all of Florence, so even if he only does one month of business a year, he is enough to support himself.

There are also international luxury brands that want to take him and his brand into their pockets. The result? He sternly refused. Because he doesn't like to live too tiringly.

And this time, Li Zhicheng came, on the one hand, to win his agency rights in Asia and build a joint venture factory for production; On the other hand, he was also invited to China to play and supervise the production of the factory.

Of course, David was happy with such conditions.

The trio sat behind a bar in the depths of the storefront, with bright lights overhead. Li Zhicheng took out the agreement from his bag and pushed it in front of him: "Look at it, if you have any ideas, you can continue to add more." ”

Who knew that David pushed the agreement back to him: "No need, you have paid for my travel and accommodation to and from China, which is enough to buy the agency." Our family is in business, absolutely fair. ”

Lin Qian: "......"

Li Zhicheng: "......"

In the end, Li Zhicheng made the decision for the big boy, and directly according to the agreement he drafted, the two parties signed the name.

Until the next day, when he got on the flight back to China, Lin Qian was still laughing about it.

She leaned back in the wide chair and squinted at the man beside her: "You are so good, you almost got an agency in exchange for a trip." ”

Li Zhicheng smiled faintly: "This is also fate." ”

Lin Qian nodded.

At this time, David, who was sitting on the other side of Li Zhicheng, leaned over: "Li, can I ask you a question?" ”

"Of course."

Lin Qian also looked at him with interest.

"Why did you buy my agency?" "Don't tell me it's about making money, my shop is good, but no one knows about it outside of Florence," David said. ”

Li Zhicheng was silent for a moment and replied, "For the sake of competition." ”

He looked up, looked at the vast blue sky and floating clouds outside the window, and said slowly: "There is an internationally renowned brand that wants to enter my country, acquire my business, and grab the market. ”

David shrugged: "That's why I often say that expansion is the most boring thing. It turns craft into business, boring and ruthless. Nasty aggressor, I support you. ”

Li Zhicheng and Lin Qian both smiled slightly, and Li Zhicheng continued: "In China, many people have a concept that foreign products are better and better than domestic products, and can better reflect personal taste......

David: "Ridiculous! ”

Li Zhicheng: "...... When such a foreign brand enters, in the Chinese environment, it will be like a standout, comparing Chinese brands. Once consumers understand and embrace it, our national brand will face a dilemma. So, I can't let that happen. ”

Lin Qian arranged several cups on the small table one by one, and then said, "What are we going to do?" For example, a few years ago, there was a particularly famous snack in China called 'slag cake'. Because the taste is particularly good, it has swept many cities for a while. But then, a lot of similar chains appeared, with uneven levels of quality. And consumers don't know how to tell which one is authentic. Eat one, not this taste; Eating another is still not a taste. In the end, they simply didn't eat the scum cake. This product sold worse and worse, and was eventually eliminated from the market, and it is rarely seen now. ”

David understood a little and opened his mouth wide: "So...... You buy a lot of agency rights, just to let consumers not know which slag cake is authentic? ”

Lin Qian smiled and nodded: "Yes." However, I'm not saying that the quality of your products is not good, yours is very good, and we will sell it as a high-end product. And this trick is called in the ancient Chinese saying—" She looked at Li Zhicheng.

"Fishing in troubled waters." He said without hurry.

——

April of this year is a very memorable time for Charles Brown, President of DG Asia Pacific.

Because the four main brands of DG have officially entered the Chinese market.

This April is also a very dark time for Charles.

Because he suffered the biggest sales winter in recent years.

How cold is it?

The market performance was so bad that he couldn't believe his eyes, and he even suspected that the statistics were wrong, and they must have written two zeros less!

How did it get to this point?

At the beginning of April, DG China began a large-scale campaign across the web, TV, print ads and physical stores. And its main advertisement, in the prime time of the TV station, was also launched. The ad looks like this:

On the elegant Apennine Peninsula, a blonde socialite is drinking coffee on the grass outside the estate. Suddenly, a man with short brown hair, black eyes, and a knight's uniform of the last century rode up. The two looked at each other in amazement, and the man took her captive and mounted her. The socialite panicked, but was still taken away.

In an instant, the picture has come to a ball, and the old crystal lamps and castle-like ancient buildings are completely the picture of the previous world. In the room, many servants serve the women in evening dresses, jewelry, and finally a lady's handbag. The celebrity took it and slowly walked out of the door.

In front of her was a drunken dance floor, and the man stood a few steps away, reaching out to her. The lady handed him her hand.

The two danced in front of the light-covered window, and the artistic conception was dreamy and blurry.

……

Finally, it was the socialite who woke up from the big bed in the manor and sat up in her pajamas, with her hair disheveled and hazy face, exactly like a girl next door.

She seemed to recall the dream she had last night, and with some abruptness, she picked up her handbag and walked to the window to look out. The glass reflects her beautiful face, for a moment, but it seems like eternity.

……

The subtitles appear, and the voiceover sounds at the same time:

“dg，my dream.” (dg, my dream.) ）

Not only Charles and his subordinates, but even Chen Zheng had to admit that when he saw this advertisement, he had to admit that he was very intentional in filming. In the current popular parlance, it is very tall and tall, and there are retro elements, which is very in line with the taste of the Chinese.

They felt that DG would be able to successfully break into China.

As mentioned earlier, the launch of a new brand will not produce an explosive reaction in the market so quickly. Especially the bag, such an everyday item, shows personal taste. It will take some time for consumers to recognize and accept this brand.

So Charles, Chen Zheng and others are confidently waiting for the outbreak of the market!

As a result, they did not wait for the outbreak, they only waited for a bunch of fakes.

More than ten days later, when DG's market sales were just improving, something terrible happened.

Six. Six foreign brands that emerged from nowhere suddenly appeared in the market.

Moreover, their advertisements deliberately imitate DG everywhere, to the point of outrageousness.

The first brand is called "rain". Suddenly, a man came from the sea in a small boat. The maiden was stupid when she saw him, gave him her hand, and got into his boat. In the blink of an eye, it was already under the surface of the sea, and the two of them were allowed to walk and breathe freely like fish underwater. The four eyes stared, and the affection was silent.

The picture flashed again, and the girl was already lying on the wet shore, it was raining in the sky, and it was dark all around, with only her handbag by her side. And she looked at the calm sea with tears in her eyes. Her appearance is not glamorous, but there is a clear and touching cleanliness.

The subtitles appear, and the voiceover sounds at the same time:

“rain，that’sheart.” (Rain, that's my heart.) ）

Of course, there are also many viewers who think that this advertisement is better and more moving than DG's advertisement. As it turned out, by the end of June, Rain's total sales in China were on par with DG. Of course, this is on the premise that the sales of both are not high.

Such plausible advertisements are endless. Some brand ads are not necessarily similar to DG, but the advertising words are very malicious.

For example, a brand called "David" claims to have been founded in 1890, more than a decade before DG. When Charles found out, he was very angry and sent someone to investigate, and the reply to him was that the other party was indeed founded in 1890, and it was an ancestral shop in the small town of Florence. But somehow, I also came to China to make trouble.

And what are the consumers' senses about it?

For a while, they only saw the streets and alleys, which were full of advertisements for various foreign-funded luggage brands. And these advertisements are really dazzling, some are called DG and some are called David; Some say they have been founded for 109 years (that is the DG group), and some say that they have been founded for 150 years; Some say they are the most authentic in Italy, while others say they are the oldest in the Apennines.

And the price and quality are even more uneven. Some are obviously very ordinary bags, but they are sold for 3,000 each; Some are of ordinary quality, but the style is good, and the cost performance is very high, so they are sold for 300 apiece.

As Li Zhicheng and Lin Qian expected, the huge amount of information hit consumers at the same time, so they were confused and hesitated.

Originally, there was only one scum cake shop in front of them, but suddenly ten of them appeared, and they couldn't remember any of them.

Of course, after all, DG has a high reputation abroad, and there are still many fixed consumer groups that can distinguish them. But it is the second- and third-tier sub-brands that first enter China, not the world's top sub-brands, and consumers who do not know about them still account for the vast majority.

So at the end, some customers even went to the DG store and asked with a smile, "You are the sub-brand of the David Group, right?" I like that brand the most. Oh...... No, forget it, don't buy it. ”

There are also people who spend thousands of yuan to buy a new bag of DG and happily take it to work. As a result, my colleague looked at it and smiled: "I also bought an Italian bag, and the supermarket promoted it at the door yesterday, 200 yuan a piece, not bad." ”

……

At the quarterly sales meeting at the end of June, Charles, who has always had a good temper, fiercely slapped the case and scolded in front of all the personnel in the Asia-Pacific region: "Shameless Chinese!" ”

At the same time, Lin Qian and Li Zhicheng stayed in a hotel on the edge of the Xiangjiang River as usual. She leaned into his arms, admiring the ad she had curated, and sighed in her heart: she was so shameless.

Glancing at him—he was all spoiled!

The author has something to say: listed, I am very happy, and there is a small theater in the double watch. There is no lower limit for discipline, it does not mean that the character's normal words and deeds are good, everyone has seen it.

Tremble, ETs!

See you tomorrow at 8 p.m.!

————————————

The pattern on the bed of the small theater

Lin Qian has always felt that Li Zhicheng is a man with a lot of tricks in bed. Posture, strength, and means emerge in endlessly. Of course, this kind of thing is ashamed to be mentioned to outsiders.

But since meeting her new friend Xu Xu, although this girl is silent, her sentences are precise and sharp. Although it's a bit annoying, she's really a dazzling woman.

So the two chatted more and more. Of course, many times it is Lin Qian who is talking and Xu Xu is listening. After listening to it, they either despised it, or they were dazed, or shocked, or admired.

At this moment, the two were chatting about the tricks on the bed.

"You guys will ......," Lin Qian leaned into her ear, "Is that so?" ”

Xu Xu shook his head: "No." ”

"So what?" Another word was whispered. Very professional, Xu Xu was at a loss: "What does that mean?" ”

LIN Qian; "Poof......

So, in the pattern on the bed, Lin Qian beat Xu Xu.

Belch...... It should be said that Li Zhicheng defeated Ji Bai.

Xu Xu has always had a spirit of not admitting defeat. This spirit is not reflected in fame and fortune, but in professionalism. After losing at this point, she was very annoyed, but she admired Lin Qian in every way. She decided to despise Ji Bai when she went home tonight and urged him to improve.

Then there was this opportunity for self-improvement, and she thought of Jian Yao, who was far away in Beijing.

"I have a friend. You should also enlighten her and let her go back to enlighten her husband. Xu Xu said seriously.

Lin Qian: "It's not suitable, right?" ”

Xu Xu: "It's very suitable. Her husband was a dull piece of wood, and no one was self-righteous, and I thought her married life must be boring. We should help her. ”

In front of a woman like Xu Xu who had no sense of shyness, Lin Qian gave in.

The two called Jian Yao together.

Xu Xu has always been violent, and asked as soon as he opened his mouth: "Jian Yao, have you ever had xx, oo, xopq with your husband?" ”

Jian Yao's face turned red when she brushed it there.

But she is familiar with Xu Xu's character, she has always been straightforward, straightforward and innocent, so she replied vaguely: "Hmm...... What's wrong? ”

Xu Xu was shocked.

That's it?!

Ji Bai is actually not as good as Bo Jin Yan?

In a few words, Jian Yao quickly clarified the ins and outs on the phone. So she was a little competitive. actually looked down on her family, Bo Jinyan?

"Have you ever had a TT or YY?" She asked.

Xu Xu was at a loss.

Lin Qian was also at a loss.

"Nope."

"Nope."

The two voices said together.

Jian Yao smiled slightly and hung up the phone with satisfaction.

……

The tricks on the bed, Professor Bo, who is always exploring and improving, is the best one!

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