At 8 o'clock in the evening of the 9th, when another wave of shopping frenzy poured into their mobile phone mall, the computer students of Jinshi University, who temporarily came to monitor the public opinion on the Internet, exclaimed: "Boss Han, come and see!"

Han Yi was stunned when he looked at it, and the word "single eleven" suddenly ranked first on the BD hot search list.

He never thought that an idea he had inadvertently detonated the entire network.

However, Han Yi soon woke up to the fact that he only played the role of an introduction, and the real driving force behind the scenes should be someone else.

Soon the "man behind the scenes" surfaced.

At 10 o'clock in the evening, Ah Li Bar finally made a move, and hung the advertising slogan "1.11 is coming" on the homepage, and at this time there were 26 hours left before 1.11.

Han Yi was both happy and anxious.

He originally planned to build momentum in a small area, and although it was good for Ah Liba to make a move, the effect must not be said.

But in this way, his single eleven store may be drowned in the wave of "1.11", and everything he has done before has made wedding dresses for others, which is absolutely not good.

"Drinking soup" is not his purpose, Ah Li will eat steak, and they will at least follow two pieces of fat on the eleventh day!

He knows that TB is other people's territory, and fighting with others on this is to use the mantis arm as a car and not measure himself, since this is the case, then surround Wei to save Zhao!

Under Han Yi's order, the 10 members of the network team that had just been formed looked for a water army to build momentum on the Internet, and all kinds of advertorials were overwhelming, trying to lead the hot spot to the word "single eleven creator".

The effect is significant.

Although Ah Li Bar responded in a timely manner, Tianjian is just a platform, and those merchants are not psychologically prepared, and most of the platforms have not even done a good job of the page.

As the center of the craze, the "Single Eleven" digital mall has hung up various banners, and the word "Single Eleven Creator" has been placed on the top of the homepage!

At 11 o'clock in the evening, Han Yi rented a whole floor in the "Hanting" hotel opposite the digital city, and all the staff rotated 24 hours a day, and went to the hotel to rest when they were tired, and the hotel provided 24-hour delivery service when they were hungry.

As the boss, Han Yi naturally shares weal and woe, eating, drinking and sleeping all in the Digital City.

......

At eight o'clock in the morning on January 10th, the entire network has been detonated at this time, no matter what web page is opened, one of the three messages must be related to "1.11".

And among them, the "Single Eleven Creator" is also a hot topic among people, discussing who is so bullish and actually "created" a festival?

In addition to this, the advertising slogan of "Single Wang does not have a good mobile phone, and he is not as good as a dog" in Shan 11 Digital City, so that the single Wang was hit by tons of crits again, and many people gritted their teeth and said: "Even if I go to steal an electric car, I have to buy a good mobile phone!"

Jokes are jokes, but it can also be seen from this how popular the single eleven digital mall is!

How hot is it?

From noon on the 9th to 12 a.m., sales of various mobile phone peripherals reached 27 million, notebooks 19 million, tablets, digital cameras, audio, etc., 14 million.

This number is gradually increasing.

In the conference room temporarily used as a customer service center at the Shangyuan District Club, more than 70 customer service agents, all of them became shadowless hands, and the sound of tapping on the keyboard was even more crackling.

At this time, the Baolong shopping mall has become a strong backing for the "single eleven" digital, all goods are shipped first, and the payment is delayed.

Otherwise, it would be a fool's dream to rely on Han Yi's "merely" 20 million to withstand this shopping frenzy.

The fly in the ointment is that as the main signboard of the "single eleven" digital, the sales of mobile phones are not as high as imagined, and the total sales can only exceed 3 million.

According to Han Yi's estimate, they should all be waiting for the rush purchase at 0:00 on January 11th!

At 10 o'clock at noon on January 10, Jingdong finally couldn't sit still.

Even if Tiananchor has a large-scale price reduction promotion, a digital store that has just emerged is actually selling more on their platform than their own "self-operated store", which is really unbearable.

So Jingdong also joined the battle circle.

......

Some people are happy, and naturally some people are annoyed.

A single digital city is currently making a lot of money, but those sellers of the same mobile phone are a little bit waxy.

People want to hold a rush purchase event on 1.11, do you have such an event? People are 98% off, why don't you discount it? Why is your store one or two hundred yuan more expensive than others for the same mobile phone?

Such problems have all been encountered by the mobile phone sales stores of the two e-commerce platforms.

What can the customer service do? I can only report to the above while reassuring.

The small shop was okay, but the behind-the-scenes operators of those big stores scolded Han Yi to death.

Mobile phones are not like clothes and bags or something, often new, people with rigid needs will naturally buy, those who have no money or do not plan to change the phone, even if you are cheaper one or two hundred, he still does not buy, in the end the profit is to let it out, lose money and make a yo, why bother?

If there is resentment, it is naturally targeted. The operators of the big stores began to contact the mobile phone manufacturers.

Han Yi not only harmed their interests, but also killed the chicken and took the eggs for mobile phone manufacturers.

The first person to call Han Yi was the head of Jiangnan of Samsung China, who demanded that Han Yi immediately stop the infringement and make a written report, or else immediately deprive him of his regional distributor qualifications.

Han Yi's answer is simple: I'm sorry, I can't do it!

The second person to call Han Yi was manager Zhang Kezhang, a provincial subcontractor at Huawei. Zhang Ke was quite polite, but he directly pointed out that this was an administrative order pressed down from the head office, and he was powerless.

Han Yi understands. How many mobile phones does he sell in a digital store? People are the big names in the Pacific Ocean, Zhongguancun, Zhongfu, and Dixintong, and the price reduction on his side will cause the overall price to fluctuate.

However, Han Yi still went his own way, said "sorry" and hung up the phone.

After that, Xiaomi and Meizu called him one by one, including Apple.

Finally, the regional manager of Hammer Technology also came to join in the fun, Han Yileng paused for a moment and asked the staff next to him, "Do we have any hammer mobile phones for sale?"

"Nope!"

Han Yi was so angry, he asked the phone, "Are you here to be funny", and hung up the phone.

As soon as I hung up here, the Shen Xin Shen manager of V/O, who still has charm, also called.

Contrary to his expectations, this Manager Shen did not come to question, but asked if he wanted to provide "ammunition"?

Han Yi asked, "What do you mean?"

Shen Xin's meaning is simple and clear, their company wants to take advantage of this "1.11" frenzy to officially launch the OPPO full-screen series. As the center of the vortex, the influence of the "Single Eleven" Digital City is naturally incomparable, and they want to take a ride and let their mall mainly promote the OPPO full screen!

Now Han Yi understood.

Nowadays, Huawei Mate/P, Xiaomi MIX, vivoXplay and even Meizu PRO, these domestic mobile phone series have hit the high-end mobile phone market of 4000 yuan or even 5000 yuan, in order to eat the market gap left by Samsung's recession.

In addition to Mate10/10Pro and Xiaomi MIX2 all-ceramic version, which is still difficult to mass-produce, I am afraid that only vivoXplay7 can stand firm at this price, for OPPO, taking the opportunity of iphonex full screen, of course, it will sprint in one fell swoop.

Now the question is, why did he "create" the single eleven to promote it to OPPO?

As the main offline sales of V/O, their ammunition is a joke, not Han Yi is arrogant, now I want oppo/vivo, I dare not say that there is more than one phone, and three or five thousand copies can be delivered to him at any time.

Seeing that Han Yi was silent, the ***** on the other side naturally understood, so he asked him what conditions he wanted?

Han Yi thought for a while and said: "Two conditions, first, you help me coordinate a batch of Huawei's high-end machines, and I will calculate the price for you according to B-level." ”

iPhone/Xiaomi/Meizu doesn't matter what, you can get it through private channels anyway, but it's really not possible to reorganize the mobile phone and put it in to "indiscriminately charge".

But Huawei, he's a bit of a tough one. According to the current popularity, the little mobile phone he hoarded before is simply not enough to sell.

When the business grows bigger, it is clear where you are buying the goods, and there is no need to count on Zhonghai at all, and Baolong Mall will definitely receive a warning. So he didn't bother anymore.

Shen thought for a while and said, "No problem! What about the second condition?"

Han Yishi opened his mouth, "20 million promotion fees!"

Shen Xin, who was on the other side of the ......, was stupid.