Chapter 109 Store Expansion Strategy

"Are you sure you want to choose these locations to open your store?

In the past few weeks, the operation has begun to get on the right track, and with good luck, the cost of opening a store is almost recovered, which is incredible, so that many investors are red-eyed, instead of using the ordinary franchise method to expand the store, but to find a bank loan to open a chain store?

In addition, the points circled on the map are all some distance away from the downtown area of West Lake, in addition to the small advantage of not far from the subway, it is a very dangerous store expansion strategy.

"Cuicui, have you ever heard of a surprise victory?" Ji Jiusuan said with a smile.

"It's already strange that the newly opened store can be so popular, even with the help of Xiaoyue's luck, but will it be too big to bet on those positions?"

"Different restaurants have different strategies, and our newly created bell restaurant must be stable, and the foundation cannot be controlled by high rents. Ji Jiusuan explained.

"The issue of rent is like buying and selling, the price is high, there is value, and the price is low. Weisheng Cuicui continued, she still didn't know Ji Jiu's true strategy.

Ji Jiu figured out that she just wanted to understand the strategy, and she didn't mean to object, so she took out a feng shui book and put it on the table.

"This small book is a record of the bell opening store written by myself, and the key to evaluating the opening of the store is recorded on it. He picked it up and turned the ninth page and said, " First of all, the decline of this department store is a human factor, improper management, the successor is the third generation of the family, he thought that the novel decoration can attract customers, so he did not choose an excellent store to station, resulting in the lack of interest of the guests who go shopping, and over time they don't want to go, the second old shopping mall, located near the vegetable market, the environment is more messy, everything is sold inside, and then it was hit by the modern fashion trend, lost its attraction to young people, resulting in a sharp decrease in revenue, the decoration stayed in 20 years ago, the third is an old tourist destination, affected by the new landmark buildings nearby, the tourist crowd has moved there, and the food mall in front of it is rapidly witheringThere are only a few stores left in the huge area. “

Speaking of which, he paused for a moment, took a glass of water and drank it, and then finished talking about the remaining five positions.

Weisheng Cuicui is listening to the analysis very seriously, it is true that the eight locations are a lot of problems, but the rent is low, which is very suitable for the challenge of newly created restaurants, but she has hardly seen the restaurant become a local index, and it is listed as a must-eat restaurant.

Turning to page 21, Ji Jiusuan continued: "The strategy of expanding the store, celadon is one million. “

"Oh, please give a quote from the military advisor. Weisheng Cuicui pretended to be polite and arched his hand.

Ji Jiu smiled knowingly, she also had such a time when she was not serious.

"Strategy one, take advantage of the situation to open stores, and use high-speed store expansion to attract talents, which can make others think that we are too arrogant and unprepared. “

"Strategy 2, bell celadon, must be marked on the map, vigorously marketed with the previously established official website, and cooperate with ZARA. “

"Strategy three, do not buy advertising, enhance the beauty of shopping bags and packaging, let people walk with the wind, customers are the best mobile advertising. “

"Fourth, before opening the store, inform the nearby stores and neighbors that we have a clean toilet here, and you can come in if necessary. “

"Strategy five, the door of the store posted a recruitment message, the minimum wage is 7000RMB, the main friendly salary restaurant. “

"Strategy 6, the two-storey store is open for birthday guests to celebrate their birthdays, and a safe play area for children is set up. “

"Strategy seven, install free wifi, you don't need to register to use, we don't have a membership system for the time being. “

"Strategy eight, buy a package and give a giveaway, one free celadon teacup, three free bell shopping bags, buy nine free special blue and white porcelain parasols"

"Strategy 9, the opening activities of each store are different, but there are donation boxes to support the establishment of kindergartens in rural areas. “

Turning page by page, page by page of explanation, the more Wei Sheng Cuicui listened, the more shocked he became, if he was given more time, would he become a full-time military advisor?

Nine strategies, surrounded by invisible advertising, and can reassure the opponent after investigating the background, where can the store that only starts with 2 million RMB?

Besides, if you expand so fast, if you open eight more stores, the interest alone will kill people, and sooner or later it will go out of business!

"Guide the other party's ideas into misunderstandings, and then implement efficient promotion, it seems that this alone is not enough to turn the tables from a slightly worse position?" Although Weisheng Cuicui was surprised, he still found that he had not finished explaining.

Ji Jiusuan smiled, applauded and said: "Sister Cuicui is really smart, the excellent strategy is still just a model, and the splash is not big, so there is one last strategy, the tenth strategy, free news." “

“!!!“

"In the past, the store was in the news by strength and luck, but now there are too many media, and the cost has been reduced to the point where it can be bought, but the effect of spending money on buying is not much real help to our new restaurant, so one of our eight stores must be specially left behind not to protect and monitor. Ji Jiusuan said.

Weisheng Cuicui's mind is messed up again, and it is so strange that she can be on the news without protecting the surveillance.

"After being attacked before the opening, I personally searched for data related to the Ning family from the Internet, although their family is secret, but in the case of the development of the Internet era, it is inevitable that some things will circulate, they are an ancient consortium with a long history, operating a wide variety of businesses, such as supermarkets, plasters, tea, mineral water, etc., but this alone is not enough to invite the killers of the foundation building period to come and destroy. “

Ji Jiusuan said, then pointed to Cuicui and said, "The target this time is obviously you, Ning Qiandong's rival before he disappeared. “

Weisheng Cuicui nodded, he understood that Ji Jiusuan's analysis was reasonable, and he had also thought about whether it would hurt Ji Jiusuan by changing the runway to help.

"So you don't have to think about it to know that the other party is also a family with a cultivation inheritance, but the crisis is a turning point, they can't always send people to attack openly, otherwise the Feng Shui Investigation Department will definitely be targeted, after the first big action fails, the follow-up actions will definitely shrink a lot, we have to use him to guide them to harass the store that is negligent. “

At this moment, Ji Jiu counted the way to really get on the news!

"Well, did I do a great favor then?" said Wei Sheng Cuicui with a smile after a moment of thought.

"Yes, yes, yes. Ji Jiu replied perfunctorily.

"Bang!"

Seeing his attitude, Weisheng Cuicui raised her hand and slapped him again, and then said, "You also have a share in Ning Qiandong's matter, and you will push it on me." “

"Ahem, if you don't agree with each other, you will make a move, beauty, what about your previous temperament?" Ji Jiusuan said as he looked up and stepped back.

"Hmph, temperament is not for you. “

The strength of the wind spirit root was superb, and a wind came from the room for no reason, knocking Ji Jiusuan to the bed.

Weisheng Cuicui looked at his embarrassed appearance, smiled happily, and then asked: "What if the other party makes a big deal, the guest is innocent." “

At this moment, a voice came from outside the room and said, "I can help you protect the safety of your guests." “