After taking advantage of his privileges and making a certain contribution, Li Hao sat alone in the company's office, thinking about his next plan.

Chinese football and Chinese basketball, the two major sports undertakings, cannot be changed overnight by his own strength. Including many traditional manufacturing industries in China, they are in great need of change, innovation, and technical cooperation from well-known foreign enterprises in order to get out of their own manufacturing road.

Li Hao set his sights on the apparel industry first, and it is well known that China's garment industry lacks global brands. ZARA/HM/UNIQLO and other foreign brand clothing, casually come to China to dare to position their own high-end brands.

And these brands in Europe do not dare to call themselves such at all. There is only one reason for this, and that is that China's garment manufacturing industry, as a foiler, sets off their self-confidence.

And these clothing brands are still very popular in China. For example, in the case of Mujira, a 199 yuan bar pillow is commonplace in China, even if it is discounted. But in Japan, the pillow is only sold for 59 yuan!

This is not a question of high domestic tariffs or high additional taxes, because even if the taxes are high, it is impossible to triple the difference! There is only one reason for this, because when these brands come to China, when they face China's local clothing industry, they are like those invasive alien species, and there is no natural enemy restraint. Therefore, it can quickly take root and flourish in China......

The next afternoon, Li Hao drove his Aston Martin to the headquarters of a clothing company called Global Fashion in the magic capital. The CEO of the company is currently interested in transferring the property. I plan to quit the garment industry and retire.

Before driving, Li Hao opened the mobile phone privilege Shenhao game, and then spent 167 million yuan to buy the company.

[Hello host, did you spend 167 million yuan to buy 51% of the shares of Universal Fashion Co., Ltd.?]

"Yes. Li Hao directly pressed the confirmation button, and the game screen jumped.

Global Fashion is a well-known menswear designer brand in China, which was officially launched in the fall of 2005. Adhering to the design concept of "life is to make choices, fashion is the same", and the pursuit of "this is okay...", the life form is in line with the values of contemporary young people, and continues to develop in China's independent men's wear brands.

When Li Hao drove Aston Martin to the headquarters of Universal Fashion, all the senior executives of the company also received a notice from the boss to inform them to arrange to welcome Li Hao's arrival.

As soon as Aston Martin stopped, a long-haired woman in a suit was waiting next to the car, seemingly to greet Li Hao, "Hello, Mr. Li, Mr. Liu ordered me to receive you." First of all, I would like to introduce myself, I am the deputy general manager of Universal Fashion, Huang Yiyan. If you have any questions about your visit, I will be responsible for receiving and handling them. ”

Deputy General Manager Huang Yiyan, tall and tall, melon seed cheeks, a standard strong woman-type beauty. At the age of 29, her skin is well maintained and she looks like she wears light makeup, which is not much worse than that of a girl in her 20s.

Li Hao walked out of the car, and then shook hands with Deputy General Manager Huang Yiyan, "Hello Mr. Huang, I believe Mr. Liu has also revealed to you, regarding the future development of the company, I will intervene ......"

Li Hao said more tactfully, and Deputy General Manager Huang Yiyan nodded after hearing it. Before waiting for Li Hao, Mr. Liu, the former president of the company, had already informed her by phone that Li Hao of Yihao Entertainment Group would take over Universal Fashion Company and become the CEO of the company.

When the two were waiting for the elevator in the elevator room, Li Hao casually asked Huang Yiyan, "Mr. Huang, can you briefly introduce the company?"

"Oh, okay Mr. Li, at the end of 2003, the company began to prepare for the establishment of the "Global Fashion" brand...... Through our analysis of domestic clothing and related overseas markets, we see that the attention to women's clothing in the market is much higher than that of men's clothing, and women's clothing is gradually maturing in terms of taste, skill and awareness, and even catching up with developed countries. It can be said that in fashion landmark cities such as Tokyo, Paris, and New York, Chinese women, especially women after 75, can seamlessly integrate with these cities. ”

"If you have to find some gaps, it's just in the details, such as hairstyles, makeup, accessories, etc. In 2003, in China, it is not difficult to find the gap between men and women in terms of clothing in various cities...... So in the end, we defined global fashion as a men's clothing brand route, and the target group is men around 25-35 years old, pursuing new perspectives, hoping to understand and recognize the world we live in from various perspectives......"

While waiting for the elevator and taking the elevator, Huang Yiyan, deputy general manager, briefly introduced the company's scale development, as well as clothing positioning and other related issues.

Li Hao nodded after hearing this, and then under the recommendation of Huang Yiyan, he met the incumbent backbone of Global Fashion Company. These include the chief costume designer Henry, the display designer Li Qi, the clothing buyer Lu Yunlan, the manager of the first clothing business, the manager of the second business department, etc.

These are the top executives of Universal Fashion, including the director of a garment factory in the suburbs, who will also arrive at the headquarters tomorrow to meet with the new boss, Li Hao.

Because buying the company is not for fun, Li Hao called everyone to the conference room after getting to know everyone, wanting to briefly listen to their understanding of the company's current situation and the clothing industry. Why is there no world-class brand as a big country in clothing?

"Ladies and gentlemen, you are all the elites of global fashion companies, and you must know more about the domestic clothing industry than others. So I would like to hear your views on the development of the company or the domestic garment industry. Why is there a lack of world-class brands as a big clothing country? These views are best detailed to the details and not too general. ”

After listening to the words of the new boss Li Hao, Huang Yiyan and the others, who were sitting at the conference table, although it was very strange why the new boss would ask such a question. But because they were working for him, they naturally obeyed the order and began to think about how to answer.

In fact, the United States, Italy, and the United Kingdom have all gone through the stage of our "manufacturing centers" for making clothing. In fact, the United States, Italy, and the United Kingdom have all gone through the stage of "manufacturing centers" where we make clothing. And we don't know some of the rules of the game in the international apparel market at the moment. To put it simply, we can't put that set of strategic guidelines at home,