Exactly copied for the international market. Because there is a fundamental difference between the two......"

Huang Yiyan, deputy general manager, took the lead in explaining the main reason for the lack of international brands in China, that is, because of cultural differences, laws and regulations, and consumption habits in various countries, the domestic garment industry has not been able to grasp it. So it takes a lot of time to penetrate slowly.

Listening to the deputy manager first expressed his opinion, the chief designer Henry also expressed his personal opinion, "Boss, now many local enterprises through mergers and acquisitions of international companies to play a role in understanding the international market. So I think our company may be able to take this route in the future. ”

"Okay Henry, I'll take your opinion into account. Li Hao nodded back as usual.

"Mr. Li, I would like to talk about the technical problem, that is, when there are so many successful brands in the world, and the advantages of Chinese brands entering the international market, to be honest, it is difficult to find. FOR EXAMPLE, THE PRICE IS NOT COMPARABLE TO ZARA, H&M, AMERICAN EAGLE, FOREVER 21, etc., and each country's local market has its own local brand king. Some are mid-to-high-end design brands, some are second-tier luxury brands, first-line brands and so on. ”

Li Qi, a display artist, also has his own views on the clothing industry. She pointed out that in terms of price, our brand cannot achieve the high level of industrial integration efficiency of ZARA, H&M. Therefore, the cost of clothing, the quality of clothing, and the taste of clothing are all a big difference with them.

"Mr. Li, the general environment of clothing brands today is actually not very good, and this situation may take several years in a row. I think that in fact, our domestic clothing brands have a big problem in terms of tactics. In other words, it is a question of the path to the international market. Now many companies want to occupy the European and American markets, but in fact, in addition to the United States, other large national markets are very sluggish, lack of consumption power, even if they rush in, they can only lose money. The manager of the sales department analyzed.

As soon as he finished speaking, the manager of the second sales department added to Li Hao, "Mr. Li, in my opinion, the path for China's local brands to become international must be completed through cooperation with local enterprises in foreign markets! In other words, if we rush abroad alone, such a model is difficult." It is necessary to find a suitable company that is familiar with the local environment, and the partners can develop together. However, it is also a very difficult problem to cooperate with foreign companies, not only language barriers, cultural barriers, but also the choice of foreign companies, whether they are reliable or not, you need to be sharp-eyed......"

......

After two hours of heated discussions, Li Hao mostly played the role of listening to opinions in the meeting. Instead of expressing his opinions, he listened more to the advice of his team.

"Well, I almost already know everyone's opinions, and at present, there are no more than two points, one is that it is best to develop and cooperate with foreign local enterprises and avoid going it alone. Another point is the efficient integration of the industry, which can save the cost of garment production, design to production time, and make enterprises more competitive......"

Li Hao is also the CEO of the group, although he has not been in contact with the clothing industry, but his industries include film and television, live broadcasting, literature, basketball, football, etc. All are running quite well. Therefore, it will not seem unwise to summarize and plan the development of the company.

Li Hao directly took out his mobile phone, and then logged in to the privilege Shenhao game, ready to choose some well-known foreign brands that have reached the purchase authority, and then buy through the purchase privilege to change the settings.

[Hello host, did you spend 17,000 yuan to buy a 19.8% stake in Yagershidan?]

Li Hao directly pressed the confirmation button, and a blue circle of light representing the game instantly flew out of the screen and disappeared into the company's conference room.

Founded in 1851, Jager Stoutel from London, England is a symbol of timeless classics in the fashion industry. With its elegant, fashionable clothing design and great technical inventions, Jager Shidan has made an international name and revolutionized the fashion industry.

Arger Shidan is world-renowned for its classic, elegant British style, exquisite craftsmanship and excellent reputation.

In 2016, when the market was in a downturn, the brand was sold by YGM Trade for 808 million yuan. Therefore, Li Hao spent 170 million yuan to buy 19.8% of the shares, which is reasonable and has authority.

After purchasing the company, Li Hao put the mobile phone in his pocket, and then continued to his employees, "Considering the two major factors just now, I will tell you a good news first. That is the famous international brand Agoshidan, will reach a strategic partnership with our global fashion in the near future!

As soon as Li Hao's words fell, Huang Yiyan, the deputy general manager sitting at the conference table, was the first to widen her eyes, thinking that she had misheard and subconsciously said, "Aquascutum?

Like Huang Yiyan, there are also people present who expressed disbelief, such as the chief costume designer Henry, the display designer Li Qi, the clothing buyer Lu Yunlan, the manager of the first and second business departments of the clothing business.

Yagershidan is a clothing brand, although it is not very well-known in China. But in the world, it enjoys a lot of status!

The British luxury brand, founded in 1851. In 1853, it was renamed Aquascutum (Latin semantics: water shield) for the successful development of waterproof wool. In the Crimean War, World War I and World War II, the uniforms of British soldiers (including Churchill) were made of this material. This history is similar to that of the Burberry trench coat. After the war, Aquascutum began to develop into the field of civilian fashion. Edward VII was its first royal client.

In 1897, Aquascutum was granted Royal Warrant. Since then, in the 20th century, the brand has been favored by social elites, political leaders, and cultural celebrities. In addition to Churchill and many members of the royal family, Aquascutum's patrons included the well-known Gary Grant and Margaret Thatcher.

......

The long history of clothing and famous luxury brands make everyone in the conference room have to treat their new boss Li Hao differently!

Originally, they had discussed it privately, thinking that Li Hao was a layman, just relying on the company he had acquired with more money. In fact, in terms of development, it may not be as good as the original Mr. Liu.

However, although Li Hao is not deeply involved in the clothing industry, he has a very unnatural buying privilege, so as long as he buys and buys, he can change the status quo of clothing companies and make an international brand made in China!

Of course, one Yager Shidan is definitely not enough, Li Hao needs to spend money to buy several luxury brands, and then use the viewing privilege to see how to combine the advantages of these brands to complete the Chinese manufacturing of his clothing company.