In Fang Tian's previous life, a commodity was divided into different grades to deal with different customers, which should be regarded as a kind of common sense.

For merchants, sometimes, the cost of "low-grade" and "high-end" goods is actually almost the same, and even conversely, the "low-grade" will be more expensive than the "high-end".

Still, it is necessary to divide the grades and launch different grades of goods.

This is determined by market demand.

What determines market demand, for customers, is the purchase affordability, the second is the preference and preference, and the third is the "people's heart".

Purchase affordability and not to say.

Preference and preference do not need to be said, it is obviously the same thing, but the color of the shell is different, and the result is likely to be a best-selling to out of stock, and a slow-selling to pressing.

The "human heart" is a little more complicated, but it's not that complicated.

From the day we are born, we are seeking recognition, and after we are recognized, we will pursue ourselves further. From here, we can basically divide the three development strategies of the product.

One is "mainstream".

The second is "non-mainstream".

The third is "luxury, upgraded, and cutting-edge experience".

With just these three, basically, no matter what level of customers, they can all be connected to the network.

Fangtian's implementation of mosquito coils is also adhering to this concept.

What is now sold in the "Yanhuangcheng Supermarket" is the "mainstream" grade of things, the least ingredients, the simplest processing, the most convenient use and transportation design (that is, the two entangled circles in the previous life), of course, on the basis of these "most". There is also a "most".

That's the cheapest selling price.

Fang Tian is not a businessman, and he did not launch mosquito coils for profit, this must be clear.

But just because it's not for profit doesn't mean you can't make a profit. In any case, mosquito coils, in this era, can be regarded as a "rigid demand", that is, a hard demand, once launched. It must be popular all over the world, Fang Tian has no doubt that in just a short period of time, the name of mosquito coil can be spread inside and outside the emperor.

And it does not depend on his special status as the "inventor" of mosquito coils.

Rely only on the mosquito coil itself.

And on the basis of this need. mosquito coils, from the supply of raw materials. to the production of finished products. and then to the sale of goods, there is no doubt that an independent industrial chain can be formed.

Especially in terms of the supply of raw materials.

Tong guò This thing, Fang Tian can use it to make too many arrangements and plans, but this is a later story, so I won't show it for the time being.

Let's be honest. In terms of the price of mosquito coils, Fang Tian hesitated or thought about it.

At the beginning, Fang Tian wanted to make this mosquito coil free, hmm. It's just a free supply of the inside of Yanhuangcheng, but if you think about it carefully, this kind of behavior really doesn't conform to the law of development of things, if Yanhuangcheng has been under his leadership, then the free policy can also be implemented forever.

But this is essentially a kind of "strong" control. It doesn't matter when he's there, if he's gone......

Things will change dramatically, that's for sure.

Moreover, getting something for nothing is actually not beneficial to the hearts of the world. -- If there is one thing that is free, then why can't there be a second thing that is free? Until in the end, it will develop into anything that is not free, and it will bring resentment to people's hearts.

This may seem ironic, but it's not really anything, and it doesn't mean that people's hearts are cold, but that someone made a bad start in the first place.

Just like what happened to Confucius or Confucius's disciples in his previous life:

The law of the Lu country, the Lu people are the concubines of the princes, and those who can redeem them will take the gold in the house. Zigong ransomed the Lu people to the princes and gave them gold.

Confucius said: "The deeds of the saints can change customs, and the teachings can be applied to the people, not only for their own actions." Today, there are few rich people and many poor people in the country of Lu, and if you take their gold, they will not be harmed, and if you don't take their gold, you will not redeem people. ”

Zilu saves the drowning, and the people worship it with the ox, and the Zilu receives it, Confucius said: "The Lu people will save more drowning people." ”

Duanmu gave him good deeds, did not ask for retribution, and happily came to Confucius to show his merits, but Confucius gave him a big ear: "This kind of behavior of yours is very bad! You know that you have made a very bad start." If your deeds spread, in the future, if someone does a good deed, ask for retribution, it will appear to be a head lower than you, and it will make his character not high, and if he does not ask for retribution, he will always be a little reluctant, and sometimes he will suffer. ”

"Emotionally reluctant, materially disadvantaged, so, over time, who wants to do good? Slowly, when they see the place where they need to reach out, they will not reach out, but walk by in ignorance. ”

"You have used the nobility of your character to guide the corruption of the hearts of the world. ”

This is a very vivid example, in his previous life, when Fang Tianchu came into contact with this story, he was actually really shocked, he knew for the first time, many things, it seemed to be quite beautiful, but in fact, it was probably not like that.

In his previous life, Fang Tian stopped at shock and emotion about this matter.

In this life, before that, recalling this matter from the price of mosquito coils, Fang Tian had a profound understanding or enlightenment--doing things, no matter what you do, you must follow a law, that is, either conform to the principles of heaven (the principles of heaven, or to use a word that many people are more familiar with in previous lives, 'physics'), or conform to people's hearts.

It is best to be in line with both the principles of heaven and the hearts of the people, and to achieve double conformity.

If you can't achieve double match, you should choose carefully between the two, choose one of them according to the situation, and never forget the other.

Failure to follow this rule, regardless of its momentary effect, whether it may seem good or bad, is in fact a reckless act. -- Ignorance, recklessness, and ferocity.

Duanmu's kindness does not seek reciprocation, that is, "ignorance", that is, "vain", because it is contrary to people's hearts.

In the past life and the present life, although the world is different, people's hearts are the same.

Therefore, the idea of making mosquito coils free only dissipated in Fang Tian's mind.

It can't be free, but it can't be expensive. Not to mention the high price, the price is only a little unaffordable, and it can't be used by the vast majority of ordinary people inside and outside the city, which is already contrary to Fang Tian's original intention.

What was Fang Tian's original intention?

I just hope that after the launch of this thing, in the hot season, no one will suffer from mosquito bites. - If this thing is expensive and only a few people can afford it, then what's the point of him putting it out?

Therefore, it can't be free, but it needs to be the price of cabbage, no, it's cheaper than cabbage, which is the basic strategy set by Fang Tian, this strategy is not only applied to mosquito coils, but will be applied to many things related to "people's livelihood" in the future.

After thinking about it again and again, he felt that there was nothing wrong with it, and after making up his mind, Fang Tian brought the president and vice president of the Chamber of Commerce, that is, the two girls, over to discuss.

Fang Tian said this: "This thing of ours should be affordable for everyone, but I have figured out how to make money with it, what should I do?"

The two little girls thought about it.

People are small, inexperienced, and shallow, which is its disadvantage.

But it is precisely because of his inexperience and shallow knowledge that he can often point directly to people's hearts and things as they are. - Fang Tian asked them to come up with ideas, not intentionally teasing, but intentionally enlightening their thinking.

Cultivation starts with tranquility.

But Xiao Loli has passed the stage of quiet, and needs to move towards the goal of "far", and the first step of "far" is actually "Bo", well-informed, and becomes a massive amount of knowledge, massive is big, and the achievement of "big", and then it will naturally go to "far".

This is little loli.

As for little Ivy, Fang Tian has no doubt that she is not "quiet", this girl's tranquility sometimes surprises Fang Tian, and even worries that it will be "too quiet" in the future and go to seclusion.

That's why she was named a vice president.

That's why she was let get in touch with some miscellaneous things step by step, starting with mosquito coils.

"Brother, we make a lot of mosquito coils, one makes less money, but a lot of copies, we can earn a lot. After thinking about it for a while, little Ivy said.

Fang Tian nodded: "Well, what you said is called 'small profits but quick turnover'." ”

"Brother, I can ask Ah Da and Senior Brother to help us sell it to those families, even if it is very expensive, they will buy it. "Little Loli is not to be left behind.

Fang Tian nodded again: "Well, yes, what you said is called 'friendly (forcible) apportionment', it's a good idea!" After approving, Fang Tian said again: "But, we can't just sell things to them, right?

When he said this, Fang Tian deliberately accentuated the words "the same thing" a little.

In the parlance of a previous life, this is a kind of "inducement".

The effect of the induction is not bad, but after a while, Xiao Aiwei's eyes stared at the "Five Aggregate Incense" that was burning quietly in the room, and Xiao Loli's gaze swept over it, and then suddenly lit up and said: "Brother, can we make mosquito coils that smell very good?"

After saying this, Xiao Loli was happy and proud, and Xiao Ivy nodded slightly, and then the two girls looked at Fang Tian at the same time, waiting for his answer.

Of course, Fang Tian was relieved and smiled.

In this way, the development strategy of mosquito coils can be regarded as a stereotype.

The most basic version, in a non-profitable and low-margin way, is sold to the vast majority of people.

The fragrance is added, but it is only a version of the ordinary fragrance, and it is sold to a small number of people in a multi-profit way.

With the addition of fragrance, the version that is beneficial to the warrior is sold to the warrior at a five-fold profit, and the version that is beneficial to the magician is sold to the magician at a tenfold profit.

The strategy is set, and then the task is assigned.

Leave the development of several different versions to little Ivy.

Arrange the sales channels of these versions and hand them over to Xiao Loli.

Then Fang Tian agreed with the two: "It's done, I'll celebrate you with it, and the place to celebrate is in Wanghai Tower." (To be continued......)