Chapter 37 Positioning in the mid-to-high-end
Xu also explained a lot to Heinze, but the most crucial point was not explained.
It's not that he doesn't want to explain, but he explains that Heinze doesn't understand either, or to put it simply, no one in the entire Sainz continent can understand.
Because this key point is related to the creation of the industrial system that Xu Yi planned in his heart.
In the process of industrialization, the development of light industry is the appearance, and the development of heavy industry is the core.
Even if 10,000 or 100,000 magic fans are made, it is only the development of a product, and it can only be said that the light industry on the Sainz continent has developed slightly.
And if the number of 10,000 or 100,000 units is converted into various manufacturing machines, it is a different matter entirely.
The reason why Xu Yi chose the magic stamping machine and the magic tooth rubbing machine ...... The sale of these magic machines to President Fasak, and even the technology to make the second-generation variable speed fan, was agreed to sell, in addition to commercial considerations, the most important thing was to start promoting these magic machines on the Sainz continent.
These primary magic machines, which represent the foundation of heavy industry, have strong production and manufacturing capabilities, and it is believed that they will soon become popular on the Sainz continent.
The popularization and application of machine tools also represents a significant step in the development of heavy industry, and plays a vital role in Xu Yi's idea of creating a complete industrial system on the Sainz continent.
Who else can understand these things except him, a mechanical engineer who has crossed over from the earth?
However, there is one thing that Xu Yi must agree, that is, although heavy industry is the core of the industrial system, if you want to make money quickly, the new industry that is constantly innovating is the best choice, so Xu Yi and those dwarf craftsmen are researching new magic machines at the same time, and they have not relaxed their research on new products.
That night, Xu Yi met Viscount Leslie again in the manor.
"Xu Yi, I heard that you have been very busy lately, why did you suddenly have time to meet me?" Viscount Leslie seemed to like the waterhole in the manor, even though the sun had set now and the climate was not so hot, he still stayed in the wooden house by the waterhole to meet Xu Yi.
"Lord Viscount, if I sue you to come to see you, it's also my job, do you believe it or not?" Xu Yi said with a smile.
"Oh?" Viscount Leslie glanced at Xu Yi, and his gaze immediately fell on the strange-looking long iron box beside Xu Yi. "Is it because of this thing?"
"Lord Viscount has good eyesight. Xu Yi praised it, glanced at the gray-haired Brunei butler, shook his head, turned to Viscount Leslie and said, "Lord Viscount, come and help me install this thing." ”
The Brunei butler frowned, and was about to speak, but was stopped by Viscount Leslie's raised hand.
Viscount Leslie stood up with great interest and looked at Xu Yi: "What do you want me to do?"
Xu Yi looked left and right in the wooden house, and found that there was an iron shelf with a painting on one wall, so he pointed there and said, "Help me put this thing on it." ”
Both of them are young and strong, and it is naturally easy to place this thing.
After being placed according to Xu Yi's instructions, Viscount Leslie looked around and couldn't help asking, "Xu Yi, now you should sue me, what is this thing?"
Xu Yi smiled: "Don't worry, this thing will have an intuitive understanding after it is used." With that, he pressed the switch under the iron box, and then turned around and closed the doors and windows of the wooden house.
Viscount Leslie and the Brunei housekeeper looked at Xu Yi's movements and felt inexplicable.
"Xu Yi, what are you doing...... Viscount Leslie was about to ask, when he suddenly felt a cool breeze blowing in his face, instantly driving away the stuffiness brought by Xu Yi after closing the doors and windows.
Unlike the magic fan, this breeze itself is cold, and when it blows on the body, it doesn't feel hot and dry like the wind blown by the magic fan.
It didn't take long for the air in the cabin to be completely cooled by the constant blowing of the cool breeze, and there was no feeling of summer heat at all.
After feeling the coolness for a while, Viscount Leslie looked at Xu Yi intently and asked, "Sue me, what is this thing?"
Seeing the solemn expression on Viscount Leslie's face, Xu Yi smiled slightly, thinking that this Viscount was really not a straw bag, and he had already seen the extraordinaryness of this thing.
"It's called a magic air conditioner, what do you think of the name, Lord Viscount?"
"Magic air conditioning?" Viscount Leslie savored for a moment. "The so-called air conditioner means air conditioning?"
"The Viscount is truly extraordinary, and he understands the meaning of the name so quickly. Xu also praised. "That's right, that's what air conditioning means. This magic air conditioner can create such a cool space for you in such a hot weather, I guess the name is not too much at all, right?"
"Not excessively, of course. Viscount Leslie's gaze turned back to the magic air conditioner, and he looked at it carefully for a while, the look of appreciation on his face became more and more intense. "Xu Yi, this magic air conditioner is your newly researched product?"
"Yes. ”
"Why did you bring it to me?" Viscount Leslie was a little puzzled. "Now that you've done your research, you should start preparing for production and sale right away. I can conclude that as long as the price of your item doesn't exceed the cost of setting up a large frost circle, it will definitely sell well. ”
"The reason why I took it here is because Lord Viscount is the majority shareholder of our Chamber of Commerce, so of course I have to let you take a look at the new product first. Second, it is because of the problem of product positioning. ”
"What is the positioning?" Viscount Leslie and the Brunei butler both looked at Xu Yi in confusion.
"Before we produce and sell a product, the first thing we need to do is to aim at the positioning of the product, or to put it simply, to determine what kind of people the product should be sold to. Xu Yi explained slowly.
Viscount Leslie pointed to himself, "You mean, I'm the kind of person you've set up for this magic conditioner?"
"Yes. Xu Yihan smiled and nodded. "For this magic air conditioner, I temporarily position it as a mid-to-high-end product, that is, it is not suitable for ordinary family use, but only suitable for people like Lord Viscount, who have status and status, and of course, the most important thing is to use it with economic strength. That's why I'm here first, just to ask you, Lord Viscount, to share your thoughts after using it. Now that you've used this magic air conditioner, do you think it's worth buying?"
"That's right......" Viscount Leslie touched his chin, pondered for a moment, and asked instead of answering, "First of all, you have to tell me, how much do I have to spend to buy this thing?"
Xu also stretched out two fingers.
Viscount Leslie frowned: "It can't be two gold coins, then it's the same price as the magic fan." According to what you just said, that should be...... Twenty gold coins?"
Xu Yi nodded.
"The price is not bad, if it were me I would find it completely affordable. Viscount Leslie glanced back at the magic air conditioner on the wall. "There is another question, does this thing consume a lot of magic crystals? You should know very well that in fact, many families do not have the money to set up large frost circles, but they can't support the consumption of large frost circles, because that thing is too much to eat magic crystals. ”
Xu Yi smiled slightly: "Lord Viscount, this is the biggest advantage of the magic air conditioner." Although a mana air conditioner like this consumes Mana Crystals much faster than a Mana Fan, even if you let it work continuously for a whole day, it will only need to consume Magic Crystals worth thirteen to fifteen silver coins. Of course, if you want to increase its power and use high-quality magic crystals, the cost will naturally be higher. ”
Hearing Xu Yi's answer, Viscount Leslie and the Brunei butler on the side widened their eyes at the same time.
"Even if you consume so few silver coins a day, it's less than five gold coins in a month, which is dozens of times less than a large frost magic circle!"
Xu Yi showed a confident smile: "If the consumption is not dozens of times less than that of a large frost array, why should I study it?"
Viscount Leslie stared at Xu Yi for a long time, and nodded lightly: "Very good, Xu Yi, I can sue you now, if what you say is true, then I am sure that this magic air conditioner will definitely sell well! Of course, he can't sell such a huge amount like a magic fan." But I guess the profit of this thing is much greater than that of a magic fan, right?"
Xu Yi said with a smile: "Lord Viscount sees it clearly. What's the profit of this thing...... It is indeed several times higher than the magic fan. However, if you want to sell it well, I'm afraid you will need the help of the Viscount. ”
"Oh, how do you need my help?" Viscount Leslie looked at Xu Yi with interest. "Just say it, I'm also a major shareholder, and I don't need to be polite where I should contribute. ”
"Lord Viscount, what I hope you do is actually very simple......"