Li Yang looked at the quotations of several brands, the difference is not very big, most of the contracts of several brands are about 5 years, and the contract amount is mostly between 5 million and 6 million US dollars. Pen & Fun & Pavilion www.biquge.info

Five years is too long. However, Li Yang was not very unclear about the market of sneaker endorsements, including the amount and time, so he asked Bill Duffy: "Is this the case with NBA contracts?"

Bill Duffy nodded, shook his head again, and said, "Yang, I don't know how to understand what you mean by a general contract, but I can start by telling you about the NBA player's shoe contract." ”

"We can roughly divide the contract into six types, of course, this is not an absolute classification, just for me to explain to you better, the first is the rookie contract, the brand will choose some potential rookies to sign, generally speaking, the value of the rookie shoe contract is $200-700,000, of course, like some top rookies, such as John Wall, he and Adi signed a five-year, $12.5 million contract. ”

With Bill Duffy's explanation, Li Yang began to understand the classification of several shoe contracts, the second is the regular player contract, the average player needs to refer to their position in the team and whether the team is located in the city has enough exposure, for some players in smaller cities, they can get a contract of about $50,000, and if they play in teams such as Los Angeles, Houston, New York or Chicago, the contract value can be up to three times. ”

In the third category, many teams may receive an endorsement fee of about $40-$1 million.

The fourth is the exclusive sneaker contract, there are more than 50 players in the league who have exclusive sneakers, and their sneakers have a color or logo that clearly represents them, etc., such as Paul George, Harden and others are currently wearing exclusive PE to participate in the game.

Next is the fifth, the top signed sneaker contract, there are only a handful of players in the league who have their own signed shoes, such as Nike's Kobe, James, Durant, AJ (Jordan's) Anthony, Paul, Westbrook, Adi's Rose, UA's Curry. There are also some players signed by domestic brands who also have their own signature shoes, such as Tony Parker of Peak, Wade of Li Ning, Garnett of Anta, etc.

The last one, called a lifetime contract, can be seen as an upgraded version of the signed sneaker contract, which has a limited number of years, while a lifetime contract has no term.

At the same time, Bill Duffy also mentioned the issue of contract length, except for the signed sneaker contract and the lifetime contract, the first four contracts are mostly 3 to 5 years.

After Bill Duffy finished speaking, Li Yang looked at the offers of various teams and knew the outside world's current position.

Nike's contract is 6 million for 6 years, Adi's is 6 million for 5 years, Jordan's is 5 years 5 million, Li Ning and Anta are 6 million for 5 years, and Peak is 5 million for 5 years, all in US dollars.

The quotations given to themselves by these companies are about 1 million per year, which means that the outside world positions themselves as close to the main level players, and the amount is on the one hand, and on the other hand, Li Yang feels that the contract is too long.

In Li Yang's opinion, this body is full of potential, and after he was reborn, the talent of this body seems to have been strengthened a little, and the speed of tapping potential is obviously very fast, in this case, it is obviously not cost-effective to sign a long-term contract.

Thinking of this, Li Yang immediately asked Bill Duffy: "Bill, can the contract period of sneakers be shortened? I think five years is too long." ”

Bill Duffy took a deep look at Li Yang, Li Yang didn't say why, but Bill Duffy knew that Li Yang meant that he was improving fast and could have a higher-level sneaker contract later.

Thinking of Li Yang's progress in the past six months and Li Yang's efforts, Bill Duffy nodded and said: "Yang, I can talk about this, but before that, we need to determine the brand." ”

"What advice do you have?" Li Yang did not answer Bill Duffy directly, he wanted to hear the advice of Bill Duffy, a professional, first.

"Adi or a Chinese brand. Bill Duffy replied quickly, and immediately after answering, he explained: "Your exposure for the finals is very high, but your most popular place should be in China, whether it is Adi or Chinese brands, they are very much in need of a player with influence in China." ”

"As for Nike and Jordan, they already have so many superstars that it's not that urgent, especially Nike, there is not much that can be shortened in terms of contract years. ”

Li Yang was quietly listening to Bill Duffy's words, he still agreed with this analysis, Nike and Jordan now have a high market share in basketball shoes, and there are many first-class and second-rate stars under it, no more Li Yang, no less one, no less, and the room for negotiation is naturally much smaller.

At this time, Bill Duffy continued: "My suggestion is Adi or Li Ning, of course the Chinese market can maximize your commercial value, but if we look at it in the long run, several other Chinese brands are too limited, if you think you will become a better player and have more influence, then you need a big brand." ”

Li Yang nodded, expressing his approval of Bill Duffy's point of view, greater influence? It seems that he has a little desire in his heart, Li Yang is a Chinese in his bones, of course he hopes that he has a great influence in China, but at the same time he hopes that he represents a Chinese to have greater influence in the world.

"Bill, talk to Adi and Li Ning, the contract should be shortened to less than three years, and the rest, okay, you are professional, I just want to make myself able to earn more." Li Yang smiled and said.

Bill Duffy shrugged his shoulders and said, "That's my goal too. ”

Speaking of making money, in fact, Li Yang has a recent income, that is, the championship bonus, this year's championship bonus is 2.3 million US dollars, plus the bonus for the regular season record and the promotion of the playoffs, adding up to more than 3.5 million US dollars, although the whole team including the members of the coaching staff to divide equally, Li Yang got close to 10 US dollars, of course, it cost him tens of thousands of dollars to buy a car.

Bill Duffy went to negotiate with two sneaker brands, and at this time, Li Yang was not idle, while his teammates were still in San Toonio, he quickly called Parker and Ginobili to prepare for this summer.

Li Yang had already made up his mind to conduct crazy training this summer, and shooting was naturally a must, but Li Yang didn't want to just practice shooting, he also wanted to learn more skills, there were many cattle in the Spurs team, and Li Yang naturally would not let go of the opportunity to steal the teacher. (To be continued.) )