Chapter 224: The Value of Popularity
The six finals have made Li Yang really known by many fans. Pen & Fun & Pavilion www.biquge.info
The Finals, which is the most watched event in the NBA, according to official statistics, the ratings of several games in the Finals are not bad, especially Game 6, which hit a new high for the year.
This can only show one thing, this year's finals are very concerned, and Li Yang, who performed well in the round series, especially Li Yang, who played a key role in the sixth game, is naturally remembered by many fans.
Before this, unless there were some die-hard NBA fans, or Spurs fans, Chinese fans, not many people knew about Li Yang among other fans, and not many people paid attention to Li Yang to be exact.
But this round of the series, especially in the sixth game of the finals, Li Yang's performance in the final moments left a deep impression on many people.
After the finals, many media released news reports on this game, "Spurs defeated the Heat to win the championship, Duncan won the finals MVP again", but there are also many reports such as "Li Yang sent key blocks and became a Spurs champion hero".
It was a great game, there was no doubt about it, Duncan's excellent play, the Spurs pulled the score away, and the Heat then overtook it, but when was the touching time.
It was Parker who almost made a mistake, Li Yang flew to the rescue, Duncan shot a three-point shot to help the Spurs tie the score, it was Li Yang who stole James and played a counterattack to help the team overtake, and of course, the most exciting Li Yang's decisive block.
In fact, before these happens, the Spurs were already in an extremely dangerous situation, but in the end, the Spurs were in danger and won the championship, and these key goals were related to Li Yang.
And at the award ceremony after that, Li Yang's words also made people more soberly realize how difficult it is for Li Yang, who has only been in this league for half a season, to complete all this.
A dishonoree, who came from the Development League, worked hard to establish himself in the NBA, and has been performing well in the game, but he is not enough to become the core of the team, but he coincidentally stayed on the court at the end of the Finals, and stepped up to help the team win when the team was in crisis.
This kind of experience is too much in line with the definition of a grassroots hero, which instantly resonated with many fans, and also made Li Yang recognized by many people.
After the game, many fans expressed their recognition and appreciation of Li Yang on the Internet.
Fan A: "It's hard to imagine a player coming out of the Development League to grow so fast, Young's experience is like a moving novel, his tenacity and hard work I really appreciate, before that, I wasn't a fan of him, but from now on, I am. ”
Fan B: "A player full of passion, this is the feeling that Yang gave me, when LeBron James did not hesitate to use fake falls to cheat fouls, Young forced a dunk against LeBron after coming on the court, and gave LeBron a big hat without fear, maybe his ability is not as good as LeBron, but his blood and passion surpass LeBron, from today on, I will be his fan." ”
Fan C: "Signing Li Yang, this is the best decision of the Spurs in the whole season, leaving Li Yang on the court at the last moment, this is the best decision of Popovich this season, think about Li Yang's annual salary, 850,000 US dollars, he can only take 300,000 US dollars this season, but the 300,000 US dollars of the Spurs helped them win a championship, will the Spurs win the championship without Yang? Maybe, but the fact is that Yang's block helped the Spurs win the championship!"
............
Just look at the comments of these people, you can know how high the recognition of Li Yang is by the outside world now, the recognition of the outside world is high, and the recognition of fans is high, what does it mean, it means popularity!
And once a player has popularity, it means that he has a certain commercial value, and Bill Duffy has been very busy these days, because the number of people who find him to sign a commercial contract with Li Yang has suddenly increased.
Before this, Li Yang did not cooperate with any business, because his time in the NBA was too short, and before the playoffs, there was no too bright performance.
Before this, Li Yang had certainly played a few games and had a good performance, but in the entire NBA, it was nothing, and it was impossible for businesses to come to the door because Li Yang had performed well in a few games.
However, with the start of the playoffs, Li Yang's ability began to show, excellent physical fitness, explosive dunks, and the Spurs' soaring progress, so that Li Yang began to attract a lot of attention.
However, at this time, there are still not too many businesses looking for Li Yang to talk about endorsements, to be exact, almost none, until the end of this series with the Warriors, no one began to contact Bill Duffy.
Li Yang's continued good performance, coupled with his yellow identity, made the outside world realize his commercial value.
But at that time, Li Yang and Bill Duffy did not agree after discussion, for the simple reason that the offer was too low.
At that time, Li Yang could not even be fully called famous, and his influence in China was limited, and Bill Duffy's original intention was to see if Li Yang would have more playing opportunities in the next season to improve his stats and exposure, and then increase his popularity and get a bigger commercial contract.
But what Bill Duffy didn't expect was that Li Yang's performance in the finals was too good, and his popularity surged, and many advertisers came to the door at this time, as a mature agent, Bill Duffy knew very well how rare such an opportunity was, so he was busy with Li Yang's affairs these days.
As an NBA player, the first endorsement you come into contact with is usually similar, and that is sneakers!
Whether you can get a sneaker endorsement contract and how big a sneaker contract you can get is also an important consideration for whether a player is popular in the NBA.
Bill Duffy's first contact with Li Yang to endorse was also sneakers, but because of Li Yang's sudden surge in popularity, he didn't have obvious contact with any brand before, so there are many brands at this time.
When Li Yang got the information sheet handed over by Bill Duffy, he saw that he was looking for the brands he was looking for endorsements, including several sports giants in Europe and the United States, Nike, Jordan, and Adi, as well as several Chinese brands, Li Ning, Anta, and Peak.
After glancing at these brands, Li Yang began to look at the quotations of various brands again, and Bill Duffy put the quotations of each brand together, which looked very intuitive, and also allowed Li Yang to compare them well. (To be continued.) )