"Mr. Mark King, of course we believe in your sincerity, but I wonder if we can try to do another way of working together?"

San East Anio, Bill Duffy is smiling as he speaks to Mark King, the newly appointed president of adidas North America. Pen "Fun" Pavilion www.biquge.info

Due to the continuous shrinking market share in North America, Adidas has just undergone a high-level change. Basketball shoes are a $4.5 billion annual market in North America, but Adidas' market share has been getting smaller and smaller in recent years, which has led investors to take aim at Herbert Heiner, the longest-serving CEO of Adidas Group.

They believe that Haina has made a lot of mistakes in the American market, such as the lack of communication between the headquarters and the American region, the lack of listening to the opinions of local American retailers, not bothering to understand the tastes of Americans, and the lack of big-name celebrity endorsements in the sports market is a big mistake.

In order to revive the North American market, Adidas replaced the group CEO and president of North America, and Mark King, who was sitting in Li Yang and Bill Duffy, was Adidas' new president of North America.

Not only adjusted the top management, Adidas also put forward a new plan to occupy the North American market, they plan to give up the renewal of the NBA official equipment, and change the star route, because the NBA official equipment cannot limit the sneakers, the star has the right to choose the sneaker brand, and the influence and market of other equipment such as jerseys are much smaller than that of sneakers.

Adidas plans to increase the number of NBA players signed by 2020, from the current 70 to more than 140, while looking for the next superstar, Mike Jordan, Kobe Bryant and LeBron James.

And Li Yang is the first target of Mark King, Li Yang has shown amazing improvement in the past two seasons, and Li Yang is different from many short-lived players, he was a talented player a long time ago, and his basketball talent has been recognized by everyone.

According to the assessment of the Adidas team, Li Yang has the strength to become a top star in the league, especially after joining the Celtics to become the leader of the team, his appeal will continue to increase in the future.

The reason why Adidas decided to win Li Yang is that Li Yang not only has a lot of popularity in North America because of the performance of the dunk contest and the finals, but also because the identity of Chinese is even more frighteningly popular in Chinese, signing Li Yang is equivalent to signing a star who will have great popularity in the two largest markets in China and the United States, which is very cost-effective.

Nike's offer to Li Yang before the start of the playoffs made Adi more aware of the value of Li Yang, although the two sides are competitors, Nike's vision of people is accurate for Adi to admit.

Adi is ready, no matter what aspect of Nike's offer they will choose to match, originally everything went very smoothly, but they never expected that there would suddenly be a trouble-making Under Armour.

285 million in 10 years, Under Armour's offer to Durant has greatly increased the cost of the endorsement contract of the star this summer, and according to the news obtained by Adidas, Nike will match Under Armour's offer, after all, Durant has just become the new MVP, and he is in full swing.

At the same time, Adi also got another news, that is, Under Armour is very likely to turn to Li Yang because of his setback in Durant, and make a lucrative offer for Li Yang.

Although Under Armour's offer to Li Yang may not be comparable to Durant, seeing Under Armour's big deal, Adidas has enough reason to believe that this contract will not be small, which makes Ady's sense of urgency to complete contract negotiations with Li Yang suddenly increase.

Mark King came directly to San To'Anio today to find Li Yang and Bill Duffy, in order to finalize this matter, and he also adjusted the contract again today, 10 years 180 million US dollars, the contract amount is close to Rose's 183 million, but the term is 3 years shorter.

Although there is still a gap between Durant's contract, considering the number of years the two have been in the league and the time they have accumulated popularity, such an offer has indeed shown enough sincerity on the part of Adi.

But Mark King also knows that with Under Armour as a spoiler, Li Yang and Bill Duffy may not necessarily choose to sign with Adi immediately, and the other party is very likely to wait for Under Armour's offer, so at this time, when hearing Bill Duffy propose other ways to cooperate, Mark King immediately replied: "Another way to cooperate?" ”

"We can sign a contract for 7 years and 120 million according to the previous offer, but we want to get a share of the sneaker sales. At this time, Bill Duffy threw out the plan agreed with Li Yang.

Under Armour's sales share, which is a more common signing model for top stars, is also an important bargaining chip to attract stars to sign, the reason why Under Armour will choose to directly smash out a big contract instead of choosing to share, mainly because Under Armour occupies too small a basketball shoe market, and they only had about 30 million sales in North America the year before.

But Adidas is different, according to Bill Duffy's speculation, Adi has great hope that sneaker sales will turn from a decline to an increase after changing the star route and starting to pay more attention to exterior design, and he has enough information about Li Yang's popularity and sneaker sales, so he will propose a way to share sneaker sales at this time.

"It's a great way to work together, Mr. Bill, what percentage of the share does Young want to get?" Mark King obviously thought it was a good way to go, so he went straight to the point.

Bill Duffy was clearly prepared for Mark King's question, and as soon as Mark King asked it, he immediately gave an answer: "6% of the global sales of Young's signature sneakers." ”

"No! no, it's too high, it's impossible!" shouted Mark King as soon as he listened, and the maximum amount of a player's participation is usually 5%.

"3 percent, 3 percent of the U.S. market, two, that's our bottom line. ”

Mark King not only halved the share of the share, but also changed the global market to the national market, but neither Bill Duffy nor Li Yang was angry because of this, thinking that the other party was not sincere, and the negotiation was a bargaining process.

"Mr. Mark, I don't think you don't know how big Yang's influence is in China, and you don't know how big the Chinese market is, 6% of the global market, and we won't compromise on that. Bill Duffy said firmly.

"OK, we recognize Yang's influence in China, which is a big reason why we like him, 3% of the global market. ”

"Mr. Mark-, we reiterate once again that 6% of the global market. ”

"4% of the global market. ”

"No, 6%. ”

When Bill Duffy continued to emphasize 6%, and Li Yang also nodded to indicate that this was the data, Mark King's brows furrowed slightly, "Sorry, I need to call and report to the company." ”

"Please!" After Li Yang and Bill Duffy both nodded, Mark King walked out of the room with his phone.

A few minutes later, Mark King returned to his room and sat down across from Yang and Bill Duffy.

"Two, 7 years of 120 million endorsement fees plus 5% of the global market sales of Yang's signature sneakers, this is the final offer we can provide, if you insist on 6%, I don't think it is possible for us to continue the negotiation, because not being able to achieve any benefits for the company in the negotiation represents my incompetence. ”

After Mark King finished speaking very seriously, Li Yang and Bill Duffy glanced at each other and smiled secretly in their hearts, 5%, this is exactly the ratio that the two have agreed on before, but the proportion has been slightly increased for negotiation.

After getting the message from Bill Duffy's eyes, Li Yang stood up and stretched out his hand to Mark King and said, "Mr. Mark, happy cooperation!"

"Thank God, I like your decision, Yang, happy to work with. Mark Kim breathed a sigh of relief, stood up with a smile and shook Li Yang's hand heavily.