Hong Kong students do not have a winter vacation, but they do have Christmas break, New Year's Day and annual leave, which add up to a break time similar to that of mainland students.

As soon as the Christmas holiday arrived, Golden Harvest and Shaw Brothers took advantage of the good schedule of the holiday to set off another round of box office wars.

The two fierce films from all walks of life came out together, the Shaw Brothers starred in the erotic film "Ecstasy Jade" directed by Li Hanxiang and the stunning beauty Chu Xiangyun, and Golden Harvest is led by Hong Jinbao's "Lin Shirong".

After half a month of fighting between the two sides, Sammo Hung's "Lin Shirong" on Golden Harvest's side won 3.94 million box office, ranking fifth in the box office list of local films in 1979. and "Ecstasy Jade" directed by Li Hanxiang only got 1.69 million box office, ranking outside the 20th in the annual box office list.

In terms of a single movie, Shaw Brothers seems to have lost for a while. However, although the Shaw Brothers Cinema Line has 3 fewer movie theaters than Golden Harvest, the number of films screened is more than that of Golden Harvest (Golden Harvest's annual production volume is only half of that of Shaw Brothers, and the theater chain is showing films from other partner companies many times), so the films of the two sides are actually comparable in terms of total box office.

The Christmas holiday and New Year's Day holiday have passed, and the next highlight is the annual vacation.

Because although the Christmas holiday and New Year's Day holiday are statutory holidays, many companies do not have holidays, and students have become the main movie-watching group. The annual leave is that everyone will take a holiday for the New Year, when men, women and children go into battle together, and the audience base increases exponentially.

Both Shaw Brothers and Golden Harvest are gearing up for another fight during their annual leave!

The movie prepared by Shaw Brothers this time is "Modern Dirtyman" starring Lin Zishen and Jing Li, Jing Li is a veteran popular actress of Shaw Brothers, although Lin Zishen is acting in a movie for the first time, but she is a famous TV actor and singer.

Golden Harvest is even more confident, because what they launched during their annual leave was Cheng Long's first movie "Junior Brother Out" after signing with Golden Harvest. Before that, Cheng Long's "Laughing Fist Tricks" had just won the box office championship of the year in 1979.

Just when the two sides were about to launch a propaganda offensive, the Lisheng Cinema Line, which was busy with major renovations, suddenly broke the news and invited dozens of media in Hong Kong and Kowloon to hold a press conference, saying that they wanted to announce important information.

…………

…………

Fast forward to 1980.

Chan and Wong Chung Han took a public bus to the Lisheng Cinema, where they were on their way to attend the press conference of the Lisheng Cinema Line.

The two founders of "Film Fortnightly" were in poor financial conditions at this time, and they had already spent all their savings to run the magazine.

In the entire Hong Kong magazine industry, "Film Fortnightly" can only be regarded as an inconspicuous small magazine. However, this small magazine has been in the limelight recently, firstly because it has just selected the top ten Hong Kong films last year, and secondly because it supports and promotes the new film. Wave Movement.

It has only been a year since the launch of "Film Fortnightly", but its reputation in the Hong Kong film industry is already very loud.

Of course, being famous doesn't mean making money. Because this is a professional film magazine, the audience is only some movie lovers and filmmakers, and each issue sells less than 3,000 copies.

The two got off at the station near the Lisheng Theater, and after walking for a while, they saw the jubilant Lisheng Theater from afar.

I saw that the door of the Lisheng Cinema was newly renovated, and the original old movie theater was even equipped with neon lights. Not only that, but the entrance of the cinema is also pasted with couplets celebrating the New Year, and bright red lanterns are hung on both sides, full of the auspicious joy of the Chinese New Year.

After a closer look, the two were surprised to find that the signboard of Lisheng Cinema had been replaced, and the new signboard name was "Golden Princess Cinema".

Chen Bosen and Wang Daohan glanced at each other, and they both saw the shock in each other's eyes.

Lisheng Cinema is the leading cinema of Lisheng Cinema Company, once its name is changed to "Golden Princess Cinema", then it means that Lisheng Cinema Line will also be renamed "Golden Princess Cinema Line".

Lisheng Cinema is an old signboard, and the name change at this time shows that many major adjustments have been made within the theater chain, which may have a big impact on the entire Hong Kong film industry.

Entering the Golden Princess Theater, which has just been renamed, Chen Bosen and Wang Daohan can only sit in the middle and back positions, and the press seats in front are all prepared for big media such as "Sing Tao Daily", "Oriental Daily", "Ming Pao", "Industrial and Commercial Daily", "Ta Kung Pao" and "Ming Pao Weekly".

When the press conference was about to start, Lei Juekun entered the venue with Chen Rongmei, Feng Bingzhong, Li Maowen and others. Kang Jianfei was like a passerby, following behind several people without any sense of existence.

Passerby A is Kang Jianfei's feeling, because Chen Rongmei, Feng Bingzhong, and Li Maowen don't want to see him, and they didn't give him a good look when they met today. Kang Jianfei didn't want to put a hot face on other people's cold butts, so he simply kept silent, and he didn't say a word from his appearance to the press conference.

Kang Jianfei didn't speak, but it didn't mean that the media reporters below also regarded him as a passerby, because the one who could attend with Lei Juekun today couldn't be a little minion.

"Colleagues from the media, welcome everyone to take time out of your busy schedule to attend today's press conference...... a staff member wearing glasses acted as the host of the press conference, and after the opening remarks, the character was introduced, "This is Mr. Lei Juekun, chairman of Lisheng Cinema Line...... This is Mr. Chan Wing Mei, director of Lisheng Cinemas...... This is Mr. Feng Bingzhong, director of Lisheng Cinema Line...... This is Mr. Li Maowen, general manager of Lisheng Cinema Line...... The last one is Mr. Kang Jianfei, a great writer, famous screenwriter and songwriter......"

Kang Jianfei?

What is this guy coming for?

Dozens of media reporters below looked at each other, and they couldn't understand what Kang Jianfei, a martial arts writer, would do when the reporters who went to the theater came to join in the fun.

Before the press conference, few people had seen Kang Jianfei's photo, but Kang Jianfei's name was known to everyone present.

It's a legend that a novel saves a newspaper and returns it to the top of the charts. As insiders, how could the reporters present have never heard of Kang Jianfei?

Not only have I heard of it, but many people have deliberately inquired about Kang Jianfei's specific information.

Lei Juekun's next speech immediately made these reporters forget about Kang Jianfei aside, and only heard Lei Juekun say: "...... I announce that starting today, 'Lisheng Cinemas' will officially change its name to 'Golden Princess Cinemas'. 71.2% of the shares of the cinema chain are owned by Mr. Chen Rongmei, 16.6% of the company's shares, Mr. Feng Bingzhong 11.2% of the company's shares, and Mr. Li Maowen 1% of the company's shares...... From now on, the Golden Princess Cinemas will cancel the cinema package system, and only charge the box office share between the cinema chain and the cinema, and all producers are welcome to release the film to the Golden Princess Cinema Line......"

"...... Uproar"

Before Lei Juekun's words were finished, the scene of the press conference was already in an uproar.

Princess Jin canceled the theater package system, and the Hong Kong film industry is about to change! And this is not only a problem of changes in the pattern of the Hong Kong film industry, but also has a very far-reaching impact on the production and release of Hong Kong films in the future.

Under the temptation that Princess Jin does not charge the bottom fee of the theater, there must be countless producers who risk offending the Shaw Brothers and Golden Harvest and bring their movies to Princess Golden for release.

This has a particularly severe impact on Golden Harvest, after all, Shaw Brothers is self-produced and self-sold, while Golden Harvest Cinemas needs a large number of independent films to expand the film source. Once Princess Jin cancels the bottom of the theater, there will be a major crisis in the Golden Harvest Cinema Line from the source of the film, and I am afraid that the bottom of the theater package system will be canceled at a certain stage.

Presumably when Tycoon Shao heard the news, he would gloat and snicker - the bottom system has been canceled, okay, I am not afraid of anything for self-production and self-sale, Princess Jin and Jiahe, you two dogs eat dogs, and slowly vicious competition!

Before the reporter's free Q&A session began, Lei Juekun threw out a third message: "In order to celebrate the Lunar New Year, the Golden Princess Cinemas will set a period of time around the New Year as the New Year, and the movie "Happy Ghost" directed by Mr. Kang Jianfei will be screened in all 18 theaters under the Golden Princess Cinema Line on February 9! ”

"Boom!"

The press conference now erupted into a huge uproar again, and no one expected that the news announced by Lei Juekun would be this.

Didn't Kang Jianfei write martial arts novels? Later, I wrote a script, and I heard that "Shang. The theme song of "The Beach" was also composed by him. But even so, why did he suddenly become a director again? And 18 theaters are screened!

Not everyone can enjoy the full-line joint screening, even the great director Li Hanxiang's "Ecstasy Jade" some time ago was first co-screened in 16 theaters of the Shaw Brothers Cinema Line, but due to the low attendance, it was reduced to 11 co-screenings three days later, and it was reduced to 8 five days later.

How can Kang Jianfei be virtuous?

Could it be that what kind of "Happy Ghost" can sell more at the box office than Li Hanxiang's "Ecstasy Jade"? Don't go to 18 theaters for joint screenings, and the average attendance rate is less than 30%, then it will be a big joke!

When the time for reporters to ask questions freely arrived, dozens of reporters at the scene scrambled to ask:

"Boss Lei, may I ask if the Golden Princess Cinema Line cancels the bottom package system, what is the way to avoid the risk of theater operation?"

"Manager Li, what is a Chinese New Year movie?"

"Mr. Kang Jianfei, aren't you writing novels, why did you make movies again?"

"During the annual vacation, there are "Senior Brother Out" starring Cheng Long, as well as "Modern Dirtyman" starring Lin Zishen and Jing Li, Mr. Kang, do you think your "Happy Ghost" can beat them?"

“……”

——————

Recommend a book, this book is written under the guidance of the author of "Industrial Overlord" Qi Cheng, who likes industrial literature, you can take a look.

[bookid=2780554,bookname=Industry is King]

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