"Lisheng Cinemas changed its name to Golden Princess, and the Hong Kong film industry changed color"

"Spring for Independent Film Companies - Golden Princess Abolishes the Cinema Package System"

Kang Jianfei - Writer, Screenwriter, Director? 》

"Eighteen theaters are all screened, what is the difference? 》

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The next day, the headlines of all the newspapers and entertainment pages in Hong Kong were all the news of the reorganization of the Lisheng Cinema Line into the Golden Princess. Because this news is so important, it has directly changed the pattern of the Hong Kong film industry, and some newspapers have even put it on the headlines of the social section.

Many directors and screenwriters who are jealous of the huge profits of the film are eager to try to make independent films on their own, and then make a lot of money when they are released at the Golden Princess.

Secondly, the focus of the report is Kang Jianfei.

As a result of the "above. The ending of "The Beach" is too clumsy, Kang Jianfei's popularity as a screenwriter has not passed, and "Xun Qin Ji" is also being serialized, so the name Kang Jianfei is already loud.

Now Kang Jianfei suddenly changed his career to become a director, and the first play won the support of Boss Lei, and the Golden Princess Cinema was screened on the whole line. What happened in the middle of this is really curious, and the outside world has never stopped speculating.

There are even rumors that Kang Jianfei is Lei Juekun's grandson left in the mainland, and he came to Hong Kong this time to inherit the Lei family's family business.

On January 25, the supplement of the Oriental Daily once again appeared full-page advertising.

This advertisement didn't play any mystery, and directly printed a promotional poster of "Happy Ghost". The red hue is quite flattering as the Chinese New Year approaches, and the advertising slogan is also impressive: the Chinese New Year blockbuster "Happy Ghost", a comedy movie for the whole family to share!

The advertisement on the first day caused heated discussions, because Kang Jianfei was the first to use a full-page newspaper to promote the movie in recent years, and it was difficult not to attract attention.

It's not that other directors didn't think of this trick, but the input is too incompatible. With the circulation of "Oriental Daily", half a month's full-page full-color advertising is almost worth half of the shooting cost of "Happy Ghost". The local box office of Hong Kong films is only a few million, and many films rely on the box office in other cities to recover their costs, so there is no need to hype up so much in Hong Kong.

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Zou Wenhuai, the boss of Golden Harvest, held today's "Oriental Daily", and frowned when he saw the advertisement of "Happy Ghost", and he couldn't figure out what Lei Juekun and Kang Jianfei wanted to do!

It's the third day, and the advertising slogan of "Happy Ghost" has changed again: the whole family watches "Happy Ghost" and has fun all year round.

Taking off his glasses, Zou Wenhuai asked He Guanchang in confusion: "Ah Chang, what is this Lei Juekun's idea?" For three consecutive days, the full-page full-color advertisement of "Oriental Daily" has cost tens of thousands! If the box office of this movie is only one million, he will do it like this for a month, and the box office share of the theater chain can only earn back advertising fees. ”

He Guanchang, like Zou Wenhuai, used to be an old courtier of the Shaw Brothers, and later founded Golden Harvest Pictures with Zou Wenhuai, and he is a veteran of the film industry for decades. But he couldn't figure it out after reading the newspaper, and he could only guess after the end: "Lei Juekun's family has a big business, and now he is entering the film industry in high spirits, it is estimated that this time he is losing money and making money." If he can rely on hundreds of thousands of advertising dollars to open the situation this time, this money is also worth it. ”

Zou Wenhuai kept frowning and said, "I always feel that something is not right this time. ”

He Guanchang said: "The advertising of "Happy Ghost" is not the point, what we need to deal with now is the golden princess. As soon as the theater package system was canceled, several movies that were planned to be released in Golden Harvest were decided by the filmmakers to be released at Golden Princess. ”

The producer needs to release the movie in theaters, and if the movie can't be released, it can only lose money; But the theater side also needs the producer to provide the film source, and the bare theater has no movies to play, and it has to pay for the operation and management costs every day.

Although there are not many movies that have decided to release Golden Princess now, this is not a good sign for Golden Harvest, once the film source is divided by Golden Princess, the income and influence of Golden Harvest Cinemas will be greatly reduced.

Zou Wenhuai thinks a little differently from He Guanchang, he thinks that the top priority now is to kill "Happy Ghost" and give Lei Juekun a blow to the head, saying: "The cancellation of the theater package system, although it has an image for us, has not yet reached the point of threatening the survival of the Shaw Brothers Cinema Line." After all, we still have an overseas distribution network, and there won't be too many companies that have taken refuge in Golden Princess. ”

Overseas distribution network, this is where the golden princess can't fight with Shaw Brothers and Golden Harvest.

The Shaw Brothers Cinemas not only has 16 cinemas in Hong Kong, but also more than 100 cinemas in the Nanyang area, and at its peak, the Shaw Brothers Nanyang Cinemas Line had 139 cinemas. Although Golden Harvest does not have its own cinema overseas, Nanyang and Taiwan. The Cathay Cinema Line in the Bay Area wears the same pants as Golden Harvest.

The box office of Hong Kong films in other cities is the majority, and independent companies must rely on Shaw Brothers and Golden Harvest to gain a large number of films in Nanyang and Taiwan. b. Smooth issuance. Especially in Nanyang, which is simply the back garden of the Shaw Brothers, the boss of Cathay Pacific back then, Lu Yuntao, was the son of the richest man in Singapore, and he could only tie with Shao Tycoon in Nanyang.

The cancellation of the theater package system by the Golden Princess Cinema Line can only attract the film sources of some small companies, and those companies that have the ambition to sell movies overseas really dare not offend Golden Harvest for that little theater package fee.

Zou Wenhuai couldn't think of a clue after thinking about it for a long time, so he could only order: "Continue to stare at the Golden Princess Cinema, and find someone to find out what happened to Kang Jianfei and the advertisement in the newspaper!" By the way, ask Xu Ke out, he also participated in this movie, and ask him what the situation is. ”

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In Fang Yihua's office in the TVB building, Shen Tianxia originally told the story of her cameo appearance in "Happy Ghost", and then said: "The three heroines of this movie are all students, and they have no acting experience, and the cost seems to be only about 500,000 yuan. ”

Fang Yihua asked: "Then what do you think of the filming of "Happy Ghost"?" ”

Shen Tianxia tilted her head and recalled for a while, and said: "I think it's average, it's all ordinary comedies, but there is one more ghost in it." ”

"I know." Fang Yihua nodded and said, "You said you were going to go to Taiwan with Qiu Guan. I have already agreed to the development of the bay, remember to tie Qiu Guan tightly, he is a good man. ”

Shen Tianxia's face was overjoyed, and she hurriedly bowed and said, "Xie Lu Xie Fang, Xie Lu Xie Fang!" ”

Fang Yihua smiled: "Don't thank you, just invite me to drink a glass of wedding wine when you get married." ”

"It must be," Shen Tianxia said with a look at her words, "Aunt Fang, then I'll go first?" ”

Fang Yihua nodded, and after Shen Tianxia left, she put away her smile and got up and walked to Shao Yifu's office.

After listening to Fang Yihua's report, Shao Yifu knocked on the table and said: "New directors, new actors, full-page advertisements, and full-line screenings, no matter how you look at it, it is also a part of the street, is Lei Juekun really losing money and making money?" ”

Fang Yihua said: "I think the key is this Kang Jianfei, Ah Zhi also found me and exchanged the contract renewal conditions for the release of "Happy Ghost", Wang Tianlin also appreciates this person, and now Lei Juekun is optimistic about him." This Kang Jianfei must have something outstanding that makes Lei Juekun look at him with admiration! ”

"Don't think about it so much," Shao Yifu suddenly smiled, "Even if Princess Jin gets up this time, she will fight to the death with Jiahe, and our Shaw Brothers just sit on the mountain and watch the tiger fight!" ”

Obviously, Shao Yifu underestimated Princess Jin's potential, how could he have imagined that the new art city supported by Princess Jin in the future would not only kill Jiahe and lose his armor, but even force Shaw Brothers and Jiahe to join forces and not be able to win.

Another time and space is the New Art City, this time and space doesn't know how much movement Kang Jianfei can stir up.

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As the days passed, the full-page advertisements of the Oriental Daily for half a month in a row made the scalps of those who knew how to read them. They didn't know that Kang Jianfei's advertisements were all free, and they couldn't guess that Ma Chengkun was so generous and gave away hundreds of thousands of advertising fees for free.

Countless ordinary readers have been impressed by "Happy Ghost", and even many families have already made the decision in advance to go to the movie with the whole family during their annual vacation.

A few days before the release of "Happy Ghost", the Golden Princess Cinema has already released several small-budget movies, which can be regarded as a warm-up for the opening of "Happy Ghost".

The 18 movie theaters under the Golden Princess Cinema Line took turns to invite people to the lion dance to celebrate, beating gongs and drums every day, and many passers-by who didn't plan to watch the movie also came to watch, stealing the limelight of Shaw Brothers and Golden Harvest Cinema Line for a while.

Shaw Brothers and Golden Harvest reacted quickly, and also invited various performance teams to celebrate, and red lanterns were also hung at the entrance of the theater. Princess Jin is frantically promoting "Happy Ghost", and Shaw Brothers and Golden Harvest are promoting "Modern Dirtyman" and "Senior Brother Out".

The competition of the three cinema chains full of gunpowder immediately attracted media reports, and the three movies "Happy Ghost", "Modern Dirtyman" and "Junior Brother Out" were even hotter, and even some non-governmental associations even opened a handicap to bet on the box office of the three movies.

Kang Jianfei was so happy in his heart, he didn't care if he could win "Senior Brother Out of the Horse", he was happy that dozens of media in Hong Kong helped him hype it for free.

The release date of "Happy Ghost" is getting closer and closer, I don't know if Golden Harvest did it on purpose, Cheng Long's "Senior Brother Out of the Horse" was actually released on the same day as "Happy Ghost".

Shao Yifu was not interested in joining in the fun, and scheduled the premiere date of "Modern Dirty" a week after "Happy Ghost" and "Senior Brother Out".

1980, February 9, the 23rd day of the lunar month, the new year.

In the fifth month since Kang Jianfei arrived in Hong Kong, his first film is finally about to be released!

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