After Lu Zhengdong expressed his opinions on the next step of the work of the management committee, he went non-stop to the refinement of open source, through the investigation of the past few days, Lu Zhengdong has a deeper understanding of the open source washing, and in the discussion with the open source washing, Lu Zhengdong conducted a more in-depth analysis of the problem of open source washing and storage. No pop-up window on the net, fast update //

"What are the big companies advertising for? This answer, perhaps many people know, increases visibility and reputation. That is of course the most effective method, but advertising is not omnipotent, no matter how advertising is done, he must meet consumers through certain sales channels.

Open source washing in the lack of ability to advertise in the media, why can't it be the other way around, starting from the most basic channel construction and direct meeting with consumers, this is open source has the ability to do, can also do a good job, open source washing after all has such a long history, there are still some ready-made channels, the factory is not lacking in comrades who can sing and dance, and I see that there are also a few small trucks in the factory, you can use these existing resources to organize several propaganda teams, in the county towns and towns where there are already channels. For example, take soap, laundry detergent, dish soap and dish soap as a group, set a suitable price, the overall price is cheaper than the retail price, slightly higher than the wholesale price, so that it can attract consumers, because it is a set, it will not be affected

The normal market price, after the completion of the use, will use this effect to immediately distribute the goods, those merchants are more acceptable, so that most of the merchants in such a township can display open source washing products, is this an effective advertising?

Of course. This must be guaranteed in terms of quality, otherwise the more publicity, the wider the distribution, the faster it will die, and there is a problem of price system construction, as a manufacturer, it is necessary to ensure the reasonable profits of sellers at all levels, so that these businesses will have enthusiasm, and even in the early stage, they must consider that the profit is slightly higher than the profit of mature competitive products in the market, so that businesses will take the initiative to recommend open source washing products to consumers.

Again, there is a question of cost. How to reduce costs, in addition to making a fuss about internal management, can we also make a fuss about product specifications?

Detergent products are not high-tech, the difference in product quality and so on is actually the market positioning strategy of each manufacturer is different, under the same quality, the change of specifications is actually very important, for example, the best-selling dog brand laundry detergent in the market is 400 grams, so can the open source be 390, 80 grams? This does not degrade the quality. Isn't the price more advantageous?

Of course, you can't be too outrageous, let people see that the open source laundry detergent is smaller than others, and don't try to make some specifications that are not comparable in the market without being sure, after all, open source washing is not the leading brand in the market......"

Lu Zhengdong took advantage of his familiarity with the enterprise and talked a lot about marketing strategy, internal management of the enterprise, and quality system construction. Lu Zhengdong talked about these things easily, and he listened very attentively up and down, sometimes listening and sometimes pondering.

After Lu Zhengdong finished speaking, Wen Dayu couldn't help but sigh and said:

"What Mayor Lu said is really profound, so to speak. We really opened up and really saw where the problems of our enterprise were and where the way out was......"

Lu Zhengdong waved his hand:

"What I am talking about is not a profound truth, in fact, it is stored in everyone's daily work, the key is to learn to think and discover around the entire development strategy of the enterprise, learn to learn and summarize. Creating a work of zào, this is the most important ......"

The participants in the discussion all nodded, thinking that this was really the case, and couldn't help but think in their hearts that these things were indeed around, but they never found it, and Lu Zhengdong had only been to the company three or four times, but he was able to tell so many reasonable things. can also find a solution to the problem, no wonder people became deputy mayors at such a young age.........

After Lu Zhengdong's work, Wen Dayu and others, who were originally confused about the real future and direction of the company, also really saw the direction of the company, and quickly came up with a practical plan.

However, this is only the first step, to really put open source washing on the right track, it still needs funds, and to win funds, it is necessary to obtain the support of Ge Yunchang and He Zidong......

Lu Zhengdong thought carefully about the work of the development zone and the matter of open source and washing, and then prepared to go to Ge Yunchang's office to report his work.

went upstairs and saw that the door of Ge Yunchang's secretary Zhao Sicheng's office was open, so he walked straight in.

"The executive is talking about things in the mayor's office, please come and sit here for a while......"

Lu Zhengdong also smiled and handed Zhao Sicheng a cigarette, seeing that Zhao Sicheng was okay for the time being, he sat there and talked to him, the mayor's secretary is a very sensitive position. It's still important to have a good relationship with the secretary of the main leader.

After sitting for a while, after Yang Ancheng came out, Lu Zhengdong and Yang Ancheng walked in with a few polite words, and reported the matter of open source washing to Ge Yunchang.

After listening to this, Ge Yunchang nodded and said:

"Mayor Zhengdong has a very thorough understanding of the situation of open source washing, state-owned enterprises are indeed very problematic now, just to give them some funds to pay wages, this will not help, I agree with what you said last time, such an investment is a bottomless pit, the bell must be tied to the bell people, the key is how to restore its vitality in production and operation, your ideas are very good......"

Lu Zhengdong saw that his turnaround plan for open source laundering was affirmed, so he said tentatively:

"My idea is to solve some living expenses for workers from difficult families this time, which I have also done the work of the workers in Kaiyuan Washing, and the workers are still very supportive, saying that they gritted their teeth and insisted on two months, so that the funds are mainly used to restore the working capital of production, which is about to reach the end of the year, hurry up and use this time to make Kaiyuan do its best to restore production, and strive to make Kaiyuan wash can pay workers' ......wages during the Spring Festival."

No matter how good his plan is, the necessary start-up capital is indispensable.

Ge Yunchang pondered for a while before saying:

"I agree with you, the funding matter is up to the Anseong executive to coordinate the bank loan. Specific production and operation must be well controlled. It's just that there is one thing to make clear to open source, open source is now on the blacklist of major banks in the city, this time we don't work hard to get the company up, I'm afraid it will be difficult to have a next time. ”

Open source and other enterprises in difficulty, no matter what, the city in the Spring Festival is to smash the pot and sell iron, but also to get some money for the Spring Festival for the workers, rather than pay wages, it is better to use it in production, so that the money spent may be less, and there is more or less hope for revitalization.

State-owned enterprises are a big trouble, once the system is really restructured, the placement of laid-off workers is the biggest trouble, most of the leaders are unwilling to touch, Ge Yunchang is the same, Ge Yunchang does not want to talk more about such a headache matter, but asked the question he is most concerned about:

"Mayor Zhengdong, you also have an understanding of the general situation of the development zone, what do you think about the work of the development zone?"

Ge Yunchang is more concerned about the development zone, after all, the development zone is newly built, there is no trouble, and it is easy to draw the latest and most beautiful picture on a blank piece of paper, and now the term of office of the leader is only five years, if you don't work hard, let Linnan City pull the Long Beach farther and farther, and if you want to make a difference during the term of office, the development zone will have hope.

"I only have some preliminary ideas for the work in the development zone, and it is still very immature......"

Lu Zhengdong didn't want to talk about the development zone so early, but he didn't pray that Ge Yunchang was really a little anxious about the development zone, so he revealed some of his true thoughts about the development zone, and then thought for a while and said: ...,

"The development zone itself is not good, now organize some enterprises to inspect, my idea is that now the management committee to cultivate the internal strength, at the same time, but also pay close attention to the preparation of investment promotion, once the time is ripe, let these people come, so that they can have the opportunity to retain people, hastily is actually a waste of resources, as for the rest, now I only have a faint feeling in my heart, really to say that I can't say, and then I think about it and then report to the mayor......"

Although Lu Zhengdong spoke concisely, Ge Yunchang listened very clearly, he also knew that now the large and small development zones in the province are all the same, everyone is entangled in vicious competition, and it is difficult to stand out from it if they do not show some unique skills, Lu Zhengdong's idea is that the development zone should have its own characteristics, which Ge Yunchang appreciates very much, and secretly said in his heart, although Lu Zhengdong is young, he is really down-to-earth in doing things, and he is indeed very thoughtful in solving problems, no wonder Sun Weiyang dares to use him as the secretary of the county party committee, It's no wonder that he can skip the ticket to become the deputy mayor, and there are still some goods in his stomach......

Lu Zhengdong reported that he had just turned the stairs downstairs and almost collided with the two oncoming people.

As soon as the two of them looked up, they were slightly stunned, and Lu Zhengdong couldn't help but secretly say, it is really a narrow road, and the person opposite is Yang Zhengong.

Yang Zhengong was stunned and came back to his senses, feeling a little bitter, Yang Zhengong went to the deputy mayor in charge of urban construction to send the text, just now I was still thinking in my heart, don't meet Lu Zhengdong, but the more people I don't want to see, the more I want to meet, the two people meet face-to-face in the corridor, it is impossible to avoid it, Yang Zhengong saw that there was no way to avoid it, and there were other people around, so he had to say hello:

"Vice Mayor Lu is a good ......"

Lu Zhengdong really thought about things, looked at Yang Zhengong's uncomfortable appearance, and nodded.

Watching Lu Zhengdong leave, the people who passed by looked at him in surprise when they heard his name, and Yang Zhengong came back to his senses for a while, and the name he called Lu Zhengdong just now was Deputy Mayor Lu.

This is actually the most correct title, but as long as the mayor is not present, people generally habitually omit the subverb from the deputy mayor, and he must seem very unusual in this way.

Yang Zhengong watched Lu Zhengdong enter the office, and couldn't help but twitch a few times, thinking of Lu Zhengdong's somewhat reserved smile, Yang Zhengong's heart was panicked, and he couldn't help but scold with hatred in his heart:

"Look at that face, I don't know and I think it's the vice governor, hum, isn't it just a rocket cadre, the higher he jumps, the worse he falls, and when the time comes, he will fall into a mess of scum, see how he laughs!"