Giggle! Giggle!

What a pleasant and beautiful voice it was, and there was a cute sound in it, if it was a girl, it would definitely have no resistance to this sound. Pen & Fun & Pavilion www.biquge.info

But Tonghai is a man, a pure man, these days, when he hears this voice, it is like a galloping horse, galloping from the left ear to the right ear at once, and the huge mind has become a pasture for raising chickens.

Tong Hai, 25 years old, works as a creative director in an advertising company, and at this age, it can barely be said that he is young and promising. There are so many people under his hands, copywriting, design, and AE (customer execution, which is responsible for getting the customer) and so on, the company's name is Feima Communication, the boss's surname is Zhao, and it is a woman under 30 years old, Zhao Yan, a gentle female name that does not match her temperament.

Zhao Yan has been playing in various countries for a long time, and all the company's affairs have been handed over to Tonghai. According to her words, this is to contaminate the international advertising temperament in advance, and to master the skills of Yi to control it. Because sooner or later, Feima will have to go abroad and do foreigners' business, and even think of an English name, so it will be called Blackhorse.

Get down to business, and get back to the moment.

Looking at the clucking chicken in front of him, struggling to escape from the wooden cage, Tong Hai couldn't smile bitterly, this is the "star chicken" that AE Xiao Xu brought back from the customer a few days ago, and it is said that Qian You, the boss of Party A's company, specially asked Xiao Xu to bring it back.

This angry local, 24-year-old Xiao Xu, Xu Wanjun, couldn't stand the smell, covered his nose with one hand, carried the cage with the other, threw it into Tonghai's office, and ran away like a rabbit.

What Tong Hai never figured out was that Xiao Xu, who was usually very delicate and weak, had the strength to lift such a big cage with one hand......

In the creation of creativity, there is a method called substitution.

Relying on the substitution method, Tonghai led his team and won a lot of projects, some of which were even nominated for local advertising awards, such as a watch Karon.

Time, you are the heart of the word.

Like the hour hand revolves around a dot, with KAron, you're at the heart of the conversation.

Karon, it's not just about time.

To put it professionally, the substitution method is to create a thinking context and create an image that customers yearn for, because everyone has a group of people who yearn for it, just like workers envy white-collar workers, white-collar workers envy successful business people, and successful people may yearn for western cowboys, release and uninhibited. But in essence, substitution is as simple as imagining yourself as a certain type of person.

But Tonghai, who was simply substituting the law, woke up in the middle of the night for several days, and became the black circles under his eyes.

Boss Qian wants to fully promote his "peach chicken", it is said that this kind of chicken is raised under the peach tree, and the meat also has a natural peach fragrance, this money boss is also rich, I heard AE Xiao Xu said that it is still a village cadre who retired, no, this time I decided to invest 1 million to do marketing, thinking about letting Taoxiang chicken go to the world. Xiao Xu relied on his incorruptible tongue and the natural advantages he had over the local tyrants: he was well-informed, and this list was taken like this.

The generation of substitution is very fascinating, and no matter where it goes, it will try to substitute. For example, when taking the bus, you will imagine yourself as a driver, you will imagine yourself as a passenger, and you will also imagine yourself as a certain white rich beauty dressed in fancy clothes, wearing heavy makeup, speculating about the eyes of others, and even thinking that you are a thief, how to aim at the target and see the right time to start.

Of course, it is not immune to animals either.

After the brainstorming meeting the day before yesterday, Tonghai left a task for everyone to think about the case with substitution. Three days later, we met again, no, two days have passed, except that eating and drinking Lazar is not a chicken way, my mind is full of chickens, and I have become a "Tonghai chicken".

"On a sunny afternoon, fluttering its wings, Tonghai pheasants hide under the peach tree to enjoy the cool, occasionally see insects crawling by, an arrow step, immediately become a delicacy in the mouth, but also able to exercise toned muscles, see me so charming, who doesn't like to buy me back to stew soup to drink? Cluck, cluck! ”

This is the picture that is constantly repeated in Tonghai's mind, and even in a dream, he is incarnated as a Tonghai pheasant in his dream, living freely under the peach tree, clucking and screaming, hoping to become a delicacy in people's mouths.

Ahh It's not logical at all, who would want to be eaten?

Tonghai called this disease a miracle chicken disease, and self-righteously thought that everyone had this disease.

This is the daily life of Tonghai, which is hard but full of differences every day. Perhaps, difference is the greatest pleasure, but also the sorrow.

Fortunately, there is only one day left before the three-day internal proposal, and it can be liberated tomorrow.