Lingyun SOHO, in a conference room. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The huge floor-to-ceiling windows could not isolate the wrath of sunlight at all, and they penetrated the silica synthetic glass and reflected on Tonghai's face.

Looking at the tense atmosphere, Tong Hai motioned to Xu Wanjun next to her to ease the atmosphere, but she spread her hands uninterestingly, looking like an innocent and weak woman, the meaning is obvious, and I can't do anything.

She didn't want to wade into this troubled water.

In addition to Xu Wanjun, who is the first to sit on the left, Li Ai's project team is sitting on the left, Xiao Qiao's project team is sitting on the right, and Bai Bin's project team is sitting opposite.

"Alright".

Kiritami couldn't help but continue to argue endlessly, he didn't want to continue to be tossed around.

"I'll summarize", at this time, it is always Tonghai's clapper to stop the second daughter's needle tip against Mai Mang.

"The advertising slogan of Li Ai's group is: Peach fragrant chicken, full of fragrance"

"The advertising slogan of Xiao Qiao's group is: Who is the first in the soil, pick and choose the peach chicken"

"The advertising slogan of the Bai Bin group is: the taste of nostalgia, homesickness and peach fragrance"

Tong Hai paused, observed everyone's expressions, and continued:

"In terms of the communication power of advertising slogans alone, the three advertising slogans are all desirable places, and the angles are different", Tong Hai glanced at Bai Bin imperceptibly.

Bai Bin nodded.

"Peach fragrant chicken, full of fragrance. This sentence is a good way to integrate the brand name into the communication language, and it well captures the consumer's pursuit of one of the colors and fragrances, what does the fragrance represent? It means delicious and nutritious. Li Ai nodded with satisfaction.

"Who is the first in the soil, pick and choose the peach chicken. Although this advertising slogan is a bit vulgar, it bites two points, the first is the selling point: soil. What is popular now is soil, local chicken, local eggs, and local tofu. The second buying point: compared to the peach chicken is the best choice, this is result-oriented", Tonghai seems to be more satisfied with the second advertising slogan.

"The taste of nostalgia, homesickness and peach fragrance. This communication phrase is more about appealing to feelings, and nostalgia is the emotional imprint in everyone's heart, awakening the memory of the taste of chickens in their hometown or when they were young." Tonghai looked at Bai Bin, and Bai Bin said proudly: That's, that's, feelings are the most valuable thing today.

"Mr. Tong, don't beat around the bush, which group do you say this project will follow?" , Xiao Qiao is an impatient, and he seems to be very sure of his proposal.

"None of the groups can take your turn, so vulgar advertising slogans are out of your mind, and the soil is still picky, and the soil is home!" Li Aike didn't want to lose to Xiao Qiao in the formation.

"I plan to do this project", Tong Hai looked around at a few people, and it was difficult to make up his mind for a while, "I'll discuss it tomorrow"

"Ahh

"No, it won't"

"That's good."

Several people had different reactions.

Tong Hai had already made up his mind in his heart, but except for Bai Bin, who was calmer, the rest would not obey other people's opinions at all.

There is a saying in the planning circle: Checkittomorrow, we will discuss tomorrow. If you continue to stick to your ideas and opinions the next day, then follow that line of thought.

The recent creative inspiration of the three project teams all comes from the perspective of overwhelming each other, and completely discardes the most basic quality of advertising people, which is insight.

Glimpse the leopard, a hole to know the future.

Insight, that is, inward view, observation of the heart, this is the ingredient of advertising creativity.