As time goes by, it's already mid-January, and this year's Lunar New Year is a bit late, with Chinese New Year's Eve falling on February 24.

The promotion of the new movie "My Adolescence" by the great director Xu Yiban during this period can be said to be flying all over the sky.

Whether it is the promotional song "Sunny Day" at the beginning or the ending song "The Year in a Hurry", it has attracted a lot of popularity to this movie that has not yet been released.

The work of the whole movie has been completed, and the final file is finalized - the Spring Festival file!

A medium-investment youth film dares to be set in the Spring Festival file where blockbusters gather, and director Xu Yiban has this kind of courage.

Of course, the works of ordinary directors are not capable of being set during the Spring Festival.

Now, the film market is becoming more and more prosperous, and the total box office is going up every year, especially during some holidays, it is not uncommon for the total box office of Huaxia to break 300 million in a single day, and even some movies have a single-day box office of more than 300 million.

Xu Yiban, as one of the three major directors in China, has a level and status. This time it is a youth film that young people like to watch, and in the fiercely competitive Spring Festival, maybe they can fight their way out.

Although bad movies have produced good songs since ancient times, the law of a good horse with a good saddle still exists, and "Sunny Day" and "The Year in a Hurry" have raised the pressure of this youth film a little higher.

Those big-budget movie soundtracks are not as hot as a medium-budget youth film soundtrack!

"For the sake of "Sunny Day", I also want to go to the cinema to watch this film!"

"Xie Yingdiva's "The Year in a Hurry" is so good, and the lyrics are so well written, I will definitely go to the theater to support it!"

"I'm thinking about what kind of scene the picture in the movie will be with these two songs, and I will watch it with my girlfriend when the time comes."

Many people are still looking forward to the movie.

There is still more than a month to go, the film is about to be released, and there will not be too many roadshows scheduled during the Spring Festival, so the publicity plan must be advanced.

After holding a film conference in Kyoto, Xu Yiban plans to take the main creative staff to major cities to promote the new film in a few days.

He is an investor in this film, and he bears all the investment alone, so Xu Yifan, who is used to making big productions, also attaches great importance to it.

After all, it was someone else's money that was spent before, but now it's your own!

As a world-class metropolis, the magic city is naturally an unmissable stop.

"The magic capital is that kid's territory, right?" When he thought of the magic capital, director Xu Yiban remembered the little guy who has been in the wind and water in recent months.

He still remembers very well that at the award ceremony of the Golden Song Awards, this kid looked at the audience stubbornly: "My name is Lu Xiaosu, Lu Tian's son, Lu Xiaosu!" ”

To tell the truth, Lu Xiaosu's first pot of gold was given by Xu Yiban, and the relationship between the two is in the entertainment industry, and Xu Yiban is Lu Xiaosu's Bole.

It is precisely because of this relationship that Lu Xiaosu came up with "The Year in a Hurry", and it was sung by the queen Xie Ying, and joined Director Xu's new film in a high-profile manner, and reciprocated the favor.

Lu Xiaosu's popularity is not much worse than that of a first-line singer now, and he is the singer of the propaganda song, so Xu Yiyi thought about inviting him to assist in a wave.

At the award ceremony of the Golden Song Awards, Lu Xiaosu promised Director Xu, but in fact, he has been waiting for Director Xu's call during this time.

In the entertainment industry, Xu Yiban has always had two names. First, he is a well-known tyrant on the set, and many female actors were scolded and cried by him directly on the set several times, even several times a day.

Second, he is also known for his love of bringing newcomers.

He himself came all the way from a small person, so when he sees some eye-catching newcomers, he will carry one or two.

This person's "teacher attributes" are bursting, not only loves to teach actors to act on the set, but also loves to accept apprentices.

Now among the rookie directors, there are several of his apprentices.

Lu Xiaosu learned according to some "gossip" that director Xu Yifan, who is a good teacher, has accepted two more disciples in the past two years, a man and a woman, both of whom are only in their twenties, and basically follow Director Xu every day.

As long as he is filming, he will let his disciples follow him and learn by the way.

Even when promoting a new play, he likes to bring a few apprentices.

Xu Yiban first made literary films, and later found out that he won a lot of awards and became famous, but he just didn't make fucking money.

After transforming into making commercial films, he became an instant hit.

After making films for many years in a row, he has become a guarantee at the box office and has established his status as one of the three major directors.

Since he has such an experience, Xu Yiban knows better than anyone that movies are not just good-looking!

It's one thing for the work to be good, but it's also important to promote it.

Therefore, film promotion is also one of the compulsory courses for disciples.

Lu Xiaosu is waiting for Xu Yiban to find him, he will definitely go to the publicity of the magic capital, and in order to sell personal favors, Xie Ying may be a little busy, but Ye Yiqing will definitely pull it in.

This person has stepped into the front line with one foot, but he is like a dog's leg, and Tianfang Entertainment wants him to be a film and television singer, and it will not hurt him to appear in front of Director Xu a few more times.

Lu Xiaosu's purpose is very simple, that is, to find Director Xu to borrow someone.

His two little disciples, a man and a woman, Lu Xiaosu wanted to borrow one.

Therefore, as soon as Xu Yifan's studio contacted Tianfang Entertainment, Lu Xiaosu immediately agreed to the publicity work of the magic capital.

In fact, he doesn't need to help too much, he just needs to show his face and sing a song "Sunny Day" with a guitar on the spot.

Dong Dongdong came to the news a few hours later, and Blueberry Video Network had already negotiated it, but the price was a bit inflated, and Dong Dongdong felt that if he didn't package it with the copyright, it would be a bit of a loss.

The meaning of the blueberry video is very simple, packaging is a discount, and if they don't package it, they will have to sell the copyright to others, which is actually a very troublesome thing.

After thinking about it for a while, Lu Xiaosu decided to grit his teeth and buy it. If it is inflated, it is inflated, and copyright cannot be wanted.

This kind of film is good-looking, but he doesn't want to set a precedent for time-travelers to binge-buy third-class movies......

During this time, he took a lot of the copyright fees of Penguin Music alone, as well as the royalties brought by "Dragon Family", plus the Weibo income of Lu Dong Culture during this time, his family background is already very rich.

Aside from most of the film and television copyrights, only one-fifth of the remaining copyrights are left, and the price is actually very low, after all, people are reluctant to sell popular film and television works to Blueberry Film and Television.

Buying it together with the company, Lu Xiaosu can still afford to pay the first batch of money in the early stage.

As for the follow-up funds, then we have to find another way.

It is precisely because of this that he is in a hurry to find director Xu Yifan to borrow someone, according to his plan, as soon as the video website is bought, it is time to try to set foot in the film and television industry.

Although he has worked with many crews on Earth, he has always been a half-layman when it comes to directing.

However, there are so many works on the earth with small costs and big returns, Lu Xiaosu can choose as much as he wants.

Among them, the most small and big is the online drama!

After screening, he selected two online dramas that can be filmed without much directing skills.

The first part is called "Dick Silk Man".

The second part is called "Never Expected".

……