Chapter 185: Advertising Genius
Seeing He Liwei standing in place dumbfounded, Chen Fuxiang immediately walked to He Liwei's side and said with a smile: "Minister, look at my stinky memory, I forgot to tell you when I came here to report to you just now, and the big customer who came this time is not very old. Looks like you didn't expect it as much as I did! Also, even if it makes us think about it, we would never have thought that this time we would talk about advertising business so young. When I heard Li Zhongxin's little friend say his name, a question suddenly popped up in my heart at that time, could it be that I lived to be a dog at this age? ”
He Liwei, who had been stunned for half a minute, turned his mind around, stretched out his hand to Li Zhongxin very unnaturally, and said with a hearty smile while expressing his friendliness: "It is true that heroes have been born of young people since ancient times. You are welcome to advertise in the advertising department of CCTV. ”
He Liwei said while looking at Chen Fuxiang with approving eyes, and he thought in his heart that people should not be good-looking, this Chen Fuxiang did a very good job this time, people are not only smart, but also very good at things, otherwise, he is a big foreigner.
The customer was brought by Chen Fuxiang, and this time he really wanted to be able to talk about this advertising business, and when the time came, he would give Chen Fuxiang a certain bonus, and when he had the opportunity, he would promote Chen Fuxiang. Why didn't I find out before that this sullen guy is so good at doing things!
"Minister He, hello, on behalf of the sanitary napkin factory and electric fan manufacturer under the Hei Provincial Government, I came to your side this time, mainly to talk to you about the advertising business of the TV station during prime time. Can you take a look at it, there are no prime-time ad seats yet. ”
Li Zhongxin shook hands with He Liwei, walked a few steps very casually, and after sitting down on the leather sofa diagonally opposite He Liwei, he didn't say anything polite, and directly said his intentions.
This time he went to CCTV, he didn't want to leave Chen Fuxiang's relationship, he just wanted to do business, in Li Zhongxin's heart, he was extremely disgusted with the kind of thing that he had to trust the relationship in everything he did, and he had to give money to the official in everything.
Li Zhong is confident that in 83 years, the advertising business was not developed, even on CCTV's side, the advertising time during prime time was abundant.
For CCTV, there should be a lot of prime time for advertising at this time, and he must first determine whether there is a prime time advertising position.
As for the price, only if you get the time right, you can sit down and talk slowly, if you talk about whether there is a discount as soon as you come up, you will be looked down on by the other party a lot, and Li Zhongxin has a strong confidence in his advertisement.
He Liwei sat on the office chair, put away his surprise at seeing Li Zhongxin's young age, and quickly identified Li Zhongxin as a person who could be on an equal footing with him. He knew in his heart that this little guy in front of him must not be treated with common sense, when the children in his family were so old with Li Zhongxin, let alone going to his office to talk about tens of thousands of yuan of advertising, in such a place, it was unknown whether he could speak or not.
His eyes were lowered, and he listened to Li Zhongxin's words very carefully, passed it aside in his mind, and after a slight mutter, he slowly said with a serious expression: "Is the advertising position of our CCTV prime time, although it is a little tight, but, squeeze it, there are still some advertising positions." Fuxiang said, you were introduced by his classmates, and you also brought a sample of the advertisement, I made an exception today and led you to the film review office to see this advertisement. I'll see if the ads you bring meet the standards of our CCTV! If we can, we'll move on to the others. ”
Although He Liwei, the head of the advertising department, was full of joy in his heart, it is not an exaggeration to describe it with his heart, but he did not show any excitement at this time, and even proposed to take a look at the advertisement first.
For CCTV, advertisements that do not meet the requirements or do not meet the regulations cannot be broadcast, and if you want to broadcast advertisements, you must first conduct a pre-trial, and only after the pre-trial can you talk about the following things.
Under normal circumstances, pre-screening advertisements alone require an appointment, and they are carried out by the pre-screening section of the advertising department below.
But what! He Liwei thought that Li Zhongxin was going to broadcast advertisements in prime time, and it would take a long time, that is to say, there was a super big customer in front of him, and he would directly be the chief reviewer.
Another point is that He Liwei also wants to see what the level of advertising production brought by the people in Hei Province is, if there is a problem with the production level and creativity, the advertising department on his side can take over this big job, and can help Li Zhongxin and them produce high-grade advertisements.
Squeeze it, there should still be a place The sentence suddenly evoked Li Zhongxin's later sentence Squeeze it, time and ditch will be there.
The Minister He in front of him looked like a serious antique, but in the process of speaking, Li Zhongxin felt a sense of freshness, and he felt that He Liwei's level of speech was good, and he didn't leak.
He first said that there will still be a squeeze on the advertising position, and he has clearly told Li Zhongxin that there is an advertising position, and the key depends on whether you can take it down.
Then he pointed out that they were introduced by Chen Fuxiang and Chen Fuxiang, and made an exception to give them a discount, and directly led them to review the sample films, and invisibly sold two good ones to Li Zhongxin, which shows that He Liwei is not an ordinary person, his mind turns quite fast, and his level is very high.
The group talked and laughed when they went to the review department, the review room was quite large, even bigger than the Jiangcheng Cinema.
In many cases, the work of reviewing films is very important, not only to watch and review TV dramas, but also to watch and review movies to see if there are any non-compliance in them.
After the videotape was put into the projector, the big screen quickly showed the graceful figure of Rika Hata, but that's it! The sexy and generous Hata Rika quickly frowned, and after the subtitles below appeared quickly, a very pleasant girl sounded, and women were uncomfortable for a few days, and they were worried when they moved.
Soon the picture turned, and Rika Hata, a sexy and generous beauty, smiled happily and sat on the swing and swinged.
The next moment, the picture turns again, and Rika Hatata dances a badminton racket in a skirt.
The subtitles below are typed out, An'ershu, safe and comfortable to accompany every day.
Then the picture turned, and the packaging of Anershu sanitary napkins was held out by Porto Rika with her hands.
With Anershu, it's drier, cooler and safer.
"I would venture to ask, what is this ad talking about? Is it something that women use when they use it? After He Liwei read this advertisement, he immediately thought that Li Zhongxin's advertisement here this time should be an advertisement about women's menstruation.
It's just that sanitary napkins are a bit shocking, and He Liwei didn't understand what kind of item Anershu in this advertisement was.
Li Zhongxin had a faint smile on the corner of his mouth, and said casually: "Minister He, this item is a disposable item used by female friends during menstruation, and it is called a sanitary napkin.
The developed countries in the world are now very popular, and it plays an immeasurable and important role in women's reproductive health, and it is both convenient and easy to use.
This time, I'm here to talk about advertising, and when I go back, I'll send someone to send some sanitary napkins to the people in the TV station, which is a small benefit for the female friends in the station. It can also be regarded as a live advertisement for Anershu sanitary napkins in disguise. ”
He Liwei looked at Li Zhongxin with more praise in his eyes, and said with a smile: "Well, the advertisement for this sanitary napkin is very good, and the creativity is very good." And it's an advertisement that breaks the ideological shackles, which is very good. ”
He Liwei felt that the advertisement brought by Li Zhongxin was very good, and in the process of broadcasting, he unconsciously attracted his attention. Not only are the models found in the advertisements elegant and generous, but also have a modern woman's beauty, which releases the charm of that woman to the fullest.
He Liwei remembers very well that Yuan Geng, the founder of Shekou Industrial Zone, was the first to put forward the slogan of time is money in 1981. The slogan "Time is money, efficiency is life" was affirmed by the leaders and quickly spread throughout the country, and was hailed as "the first spring thunder to break through the ideological prison".
And this advertisement for sanitary napkins is also an advertisement that breaks through the ideological imprisonment, which will break people's concerns about women's menstruation, and contribute to the reproductive health of Chinese women. According to the normal process of reviewing the film, there is nothing out of the ordinary, and he directly said two words - reviewed.
He Liwei sat in the position of reviewing the film, and was very satisfied with the advertisement of the sanitary napkin brought by Li Zhongxin. Although sanitary napkins are avant-garde and trendy, and people have a sense of ideological immorality, they are really good.
Immediately after the advertisement for the Longjiang brand electric fan was played, the corners of He Liwei's eyes began to tremble unconsciously.
He was very interested in these two advertisements, after all, he had been on CCTV for so long before he saw such two advertisements that made his eyes shine, and he could instantly feel the unbelievable advertisements.
Longjiang brand electric fan is not sold for 199 or 99, and the national unified retail price is 79 yuan.
The beautiful shape, simple style, plus it is produced by the state-owned factory of Hei Province, the quality is guaranteed, as soon as this electric fan advertisement is logged on CCTV, I am afraid it will be a big hit all of a sudden.
He Liwei has an understanding of the price of electric fans, and now the electric fans used in his home are imported from Japan, whether it is the shape and style, or other places, compared with Longjiang brand electric fans, it is simply heaven and earth, not to mention the price of 800 countries.
"This ad has also been reviewed. The creativity is good. It's amazing where the plan was designed. ”
After He Liwei applauded the case, he continued to ask very seriously: "May I ask, who came up with the creativity of these two advertisements, and can you introduce me to the person who made the advertisement?" ”
After Li Zhongxin heard about the trial, he couldn't help but show a faint smile on his little face, which gave him a feeling of winning thousands of miles away.
As for the question He Liwei asked, Li Zhongxin pondered slightly, and slowly said: "Minister He, I made the ideas for these two advertisements, and I also supervised and directed the whole process. The person you want to meet is far away and close at hand. After seeing He Liwei's expression on the other side, Li Zhongxin changed his words and continued to say carefully: "But what! These two advertisements can only be said to have come up with me in a flash of inspiration, and if I come up with such advertisements in the future, I am afraid it will be difficult. ”
He Liwei heard that Li Zhongxin made the idea of the advertisement, he almost didn't bite his tongue off, and his slightly cloudy eyes suddenly widened, staring directly at Li Zhongxin, that expression, he hated to eat Li Zhongxin.
Li Zhongxin's age is there! At most, he is a teenager, and his immature face can't deceive people, if the two advertisements in front of him are made by Li Zhongxin, then this Li Zhongxin is definitely an advertising talent.
Advertising talent. No, it should be said that absolute genius.
He Liwei instantly positioned Li Zhongxin as a genius, and he used talent as a metaphor for thousands of miles, and he suddenly had an idea in his heart that he wanted to recruit Li Zhongxin into the advertising department of CCTV.
However, looking at Li Zhongxin's immature face, the thoughts in He Liwei's heart drifted away.