Li Wanwei wore a crisp suit and strode from the back of the venue to the rostrum.

This time, as a lecturer hired by Zhongxin Company, and as a management guidance consultant of Zhongxin Company in the future, he must show his face this time, so that Li Zhongxin and Zhao Futian can see their value, and even more so that the people below can convince him.

Li Wanwei carefully prepared the manuscript for a few days, and he seemed full of confidence, and in the face of the hundreds of people below, he still revealed a strong self-confidence, as if at this time, he was a teacher, and the people sitting below were all obedient primary school students.

After Li Wanwei returned from France, he always felt very disappointed, and he felt very sad that there was not even a decent large supermarket in a huge China.

He also applied for a job in a state-owned shopping mall, and even became a deputy manager in a state-owned shopping mall, but being an assistant manager in a state-owned shopping mall was a kind of torment for him.

No matter what he wants to do, someone will jump out and say irresponsible things, in short, what he wants to do, he can't do everyone's work, and almost all the proposals he makes are rejected.

Just when Li Wanwei felt that he could not fulfill his ambitions in the shopping mall industry in China and wanted to return to France, he stumbled upon a large supermarket chain in China.

Li Wanwei saw that the scale of the Zhongxin grocery supermarket chain was very large, and at this time it had already opened chains all over the country, and he was immediately interested.

After chatting with Wang Deqing in the capital, he could feel that this Zhongxin grocery supermarket would have great development in the future, and Wang Deqing learned that he had done the management of a large supermarket in France, so he immediately contacted Li Zhongxin.

It is precisely because of such a thing that I went to the supermarket headquarters of Zhongxin Company today to tell everyone about some things about supermarket management.

After Li Wanwei met Li Zhongxin and talked with Li Zhongxin about some things, he had already made up his mind that he would stay on the side of Zhongxin Supermarket, and strive to make Zhongxin Supermarket become the largest supermarket chain in China as soon as possible, and let Zhongxin Supermarket go to the world.

Li Wanwei stood in front of the podium, he first bowed in the direction of Li Zhongxin, and then stood straight in place, and said loudly: "Today, the leaders of Zhongxin Company can let me stand on this podium as a lecturer, I feel very honored, I hope today's explanation can bring help to everyone."

Next, I will start with the origin of supermarkets and the characteristics of supermarkets. ”

In the warm applause of the crowd, Li Wanwei spoke eloquently: "In August 1930, Michael Cullen, an American, opened the first store in New York State, USA, the Culomb United Store.

At that time, the United States was in a period of great economic crisis, Michael Culomb accurately designed a low-price strategy based on his decades of experience in food business, and pioneered the pricing method of commodity varieties, which is called the prototype of the supermarket.

Michael Culomb opened a branch in a chain way, established a sales system to ensure a large number of purchases, and he pioneered the self-service sales method, taking a one-time centralized settlement, and gradually opening a supermarket that is called a supermarket.

After the Second World War, especially in the 50s and 60s, supermarkets developed rapidly around the world.

The supermarkets in the developed countries of the world are very large, and they have a large scale at this time, such as the Zhongxin supermarket chain, although it looks very large, but compared with those large supermarkets in the world, it is much weaker.

When I was studying in France, I worked as a manager in the largest Carrefour supermarket in France and the second largest in the world.

In 1960, Carrefour was in the suburbs of Paris, the capital of France, in a city called Parmelan?? Haute?? Savoie's place opened its first mall, called "Carrefour".

In this mall, there are many kinds of goods, fine classification, good service, and low prices, so the mall has been a great success as soon as it opened, and in just four days, all the goods in the mall were sold out.

The success of the first store gave Fournier and the Deforrey family the confidence and courage to continue to explore.

On the one hand, they are convinced that they are on the right path, and on the other hand, they are also starting to plan to expand their retail offerings.

In 1963, they opened a second mall. During this time, they came up with the idea of running a "Hypemarket". What about this! In our Chinese parlance, it was a super-large self-service supermarket, and Zhongxin is now operating in such a way, which was a completely new concept at the time.

The birth of this form of retail brought the retail industry into a century of "hypemarket". In the years that followed, the "Hypemarket" sprung up, taking France by storm in the sixties and seventies. Since Carrefour's managers often come up with many ways to add to the charm of the hypermarket, business is booming.

Under the leadership of Carrefour, many shopping malls have imitated Carrefour and opened "Hypemarket", such as Auchan, Jiaxile and so on. Generally speaking, the retail form is very easy to be imitated by the other party.

Although the "Hypemarket" model was Carrefour's first of its kind, Carrefour did not limit the format from being copied by competitors. Therefore, in order to maintain its competitive advantage, Carrefour must also have its own unique management philosophy.

When we talk about uniqueness, we have to talk about "innovation". Because only in this way can Carrefour always walk in front of other companies and have a head start in the market.

???? Carrefour has proven to be doing an excellent job of this, which is one of the reasons why it has been able to maintain this strong momentum to this day.

Carrefour is constantly seeking innovation in the process of adopting the "Hypemarket" model. For example, the company launched the sale of gasoline at a low price in the parking lot. This is in fact an innovation. If you want to shop, you don't need to go to the gas station, which is convenient and time-saving.

Facts have proved that a brand can only have vitality if it continues to innovate. For example, Maggi (which was acquired by Nestlé after World War II), which mainly produces home-made foods, has actively sought to innovate after discovering that its consumer base is aging. The company shifted its focus to the younger generation, creatively producing foods that young people love, and producing suitable foods for children and people of all races.

Carrefour also does not limit itself to a rigid business, and the above example of selling gasoline in its parking lot is a testament to its innovative thinking.

At the same time, the management strategy of Carrefour also has its own uniqueness. As a Walmart manager once said, "The retail format is easy to imitate, but a company's strategy cannot be imitated no matter what."

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