What Li Wanwei said is very reasonable, the strategy of the enterprise is the relatively hidden information within the company, and it is difficult for other companies to know under normal circumstances, even if they know, each company has the special situation of each company, and it is not just any company that can be copied rigidly.

At Carrefour, the company's management adopts a set of low prices, fast capital turnover, low expenses, and decentralized operation and management strategies.

Later, it turned out that this business model of "Hypemarket" was very appropriate.

In this way, Carrefour is improving its market position in the implementation of the strategy step by step.

Despite the fierce competition in the retail industry in France, Carrefour still occupies 30% of the market share of the French retail industry with its own advantages and strength, and deserves to sit on the top spot in the French retail industry.

In the fierce French retail war, Carrefour has also been firmly sitting on the "Diaoyutai".

Li Wanwei slowly narrated the generation, development and rise of Carrefour in an extremely gentle way of telling.

Before he explained other things, he also wanted to popularize the Carrefour supermarket to the people below, because Li Wanwei knew that although the people sitting in the audience were the actual managers of the supermarket of Zhongxin Company, the people in the audience basically would not have heard of Carrefour supermarket.

China has just reformed and opened up, for many things abroad, these people will not be very clear, especially the supermarket chains that appear in foreign countries, these people need to know the development history of the world's supermarkets, and it is even more necessary to know about Carrefour supermarkets.

Seeing a look of surprise on everyone's faces, Li Wanwei smiled, and slowly continued: "What about below! Let me explain to you the characteristics of supermarkets.

Price is a sensitive topic in the supermarket channel, where consumers expect to shop at a low price, and the focus of competition between supermarkets and state-run shopping malls is also price.

Featured products as many as possible, as eye-catching as possible clearly marked prices;

It is necessary to strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of the product, and make consumers feel that it is worth the money;

Many consumers are impulsive consumers, so vividness (display, store publicity) is the key point of the business;

As large as possible, as much as possible, as beautiful as possible and consistent style to do pile heads, end shelves, shelves display;

Supermarket management is formal, warehousing, finance, store operation, and product pricing are all implemented by departments and powers. Now our supermarkets have a monthly settlement policy for suppliers, and you can ask suppliers for sponsorship at any time for a reason (such as festivals, store celebrations, etc.).

Warehouse manager, sales manager, financial manager, cabinet leader, warehouse management, financial cashier is the key person in the operation of the supermarket, the business representative of the supermarket should have considerable public relations, interpersonal coordination skills, trained in professional business knowledge, good skills;

It is necessary to cooperate with manufacturers to enhance the cooperative relationship between the two sides (the promotion should pay attention to the interests of both parties);

In the supermarket chain, the champion store with the largest sales volume or the highest sales excess rate is selected, and the store manager and employees are rewarded;

When shopping in supermarkets, more than 90% of consumers are ready to buy it for home consumption (or outside the store; future consumption), mostly for regular procurement of daily necessities. Since it is a family consumption, we must vigorously promote large packaging to facilitate consumers to share with the whole family;

Since it is a planned regular purchase, we need to push for multiple product packages (e.g. half-dozen packs, triplets, bundled sales, gift bags, etc.) to make it easier for them to carry and promote their expansive consumption (the more products you have at home, the more you will consume)"

Li Wanwei explained to the people below that these are the characteristics that Carrefour supermarkets and other big brand supermarkets in the world are carrying out, and these characteristics have not been brought into play in the management of Zhongxin grocery supermarket chains.

Li Zhongxin nodded frequently when he listened to Li Wanwei's words, and he knew best in his heart that now the Zhongxin grocery supermarket chain only has some of the most primitive and simple business models of those big supermarkets in the world.

After all, he did not run a supermarket in his later life, and the faithful grocery supermarket chain was built by him, and the development of the faithful supermarket chain to this day is all some impressions of the supermarket operation in his head.

The person in charge of the supermarket, Hong Bin and Zhao Futian, although they are now able to stand alone, and they have both become CEO-level figures, but they don't understand these things that Li Wanwei said, they all belong to crossing the river by feeling the stones, accumulating experience little by little, and doing this thing according to their own ideas.

The Zhongxin grocery supermarket chain is now blooming all over the country, which is nothing more than taking advantage of supermarkets that do not have such a business model in the country.

After Li Zhongxin listened to Li Wanwei's speech, he and Wang Bo and Hong Bin exchanged opinions in a whisper, and he could feel that both Wang Bo and Hong Bin had a great interest in this Li Wanwei.

The Zhongxin grocery supermarket chain is now expanding too fast, and in terms of management, the senior leaders obviously feel that they are not able to do it.

When there were a few supermarkets, Zhao Futian and Hong Bin were in charge, and after more than a dozen or twenty supermarket chains opened, there was nothing more than one more Wang Deqing.

The top management, or senior management, can clearly feel lame.

There are few high-level managers, and there will be less time to give lectures to these middle and low-level managers, and they will not be given systematic explanations.

Now the emergence of Li Wanwei can just solve the biggest problem that exists at present.

Li Wanwei worked as a manager at Carrefour in France, and they could feel that Li Wanwei should be very level, otherwise, they would never be impressed.

It's just that these things that Li Wanwei said are not completely applicable to the Zhongxin grocery supermarket chain, the purchase and operation of goods, etc., Li Wanwei thinks too idealisticly.

The purchase and operation of commodities also have a certain relationship with China's current environment.

China has only been reforming and opening up for a few years, and many goods, whether purchased from manufacturers or in other aspects, cannot achieve the effect he described above.

After all, the items operated in the Zhongxin grocery supermarket chain are still produced by state-owned factories, and state-owned factories have always been such an old-fashioned mode of thinking, and if they can give you goods, it will already give you face.

With advanced management level, strong procurement capabilities, logistics and distribution systems and high information management level, Zhongxin grocery supermarket chain has occupied a certain market share.

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