He just asked the female clerk about their performance in the past two quarters of this year, and he was a little incredulous when he learned that it was basically the same as the same period last year, but there was only a slight increase.

In the current period of skyrocketing mobile phone sales, sales should not stagnate in any case, especially if global mobile phone shipments are soaring.

Whether it is a brand franchisee or a directly operated store, according to the data report given by the executive officer of Hope Technology Company, Charlie Lao, the performance is increasing rapidly.

What's more, Xiangjiang is close to Huaxia, and now Huaxia levies a very high import tax on blueberry mobile phones, and the price is much higher than that of European and American countries.

As with the future Apple iPhone series, there has been a phenomenon of smuggling blueberry mobile phones from Hong Kong to the mainland, and with the economic growth of China, it should be able to drive the company's mobile phone sales performance in Xiangjiang.

So Han Xuan didn't know, so he asked her, "Why?" Can't you sell your new phone? Xiangjiang people don't like the new models this year? ”

"It's not."

A female clerk shook her head and replied, "Since the beginning of this year, we have seen a lot of blueberry mobile phones from Russia here, and the price is much lower than ours."

Because it comes with Chinese fonts, it is the same as our mobile phones, so many people run to buy those mobile phones, which can be hundreds of dollars cheaper.

We reported this matter to the head office, but it has not been dealt with, and there are still many Russian blueberry mobile phones on the market, and we often encounter the situation of coming to seek repair with Russian invoices.

According to the after-sales strategy of the head office's global joint warranty, we have all agreed to ......"

In the early days of the establishment of the mobile phone company, Han Xuan was well aware of the importance of after-sales service, which can not only bring additional profits to the company, but also improve the image of the product in the minds of consumers, and the after-sales maintenance measures are very perfect.

Hope Technology has maintenance points in more than 20 countries around the world, radiating to neighboring countries and regions, greatly reducing the time required for maintenance.

The large upfront investment was well worth it, and as a result, BlueBerry's reputation was much higher than that of brands such as Motorola and Nokia, which did not pay attention to the after-sales process at the time, and only began to learn from Hope this year.

After listening to the words of the female clerk, Han Xuan instantly knew what was going on, and understood that there was a problem with the company's pricing on the Russian side.

Since the collapse of the Soviet Union, the ruble, Russia's official currency, has been depreciating, and the new currency will not appear until the beginning of next year, and now a dollar can be exchanged for more than 5,600 rupees, which is less than the South Korean won.

It seems that since mobile phones and other products were sold at a fixed price in Russia, the ruble has depreciated again, otherwise it would not have led to a low price.

The price of mobile phones has not changed, and the depreciation of the ruble means that foreign currency can be exchanged for more rubles than before, which makes the price of mobile phones fall in disguise.

In this way, there is a price difference, which is equivalent to making the money made by Blueberry Mobile Phone Company reduce a lot in vain, and even sell at a loss......

In the previous life, in 2014, the ruble also suddenly depreciated once, and many foreign products did not have time to adjust their prices, resulting in the products on the shelves being snapped up by locals and foreign tourists.

The price of goods is not static, it will rise or fall with the fluctuation of the exchange rate of the currency, but almost no business will reduce the price of the product for no reason, even if the exchange rate rises, it is not known, and once the exchange rate of a country falls, the price should be increased immediately to ensure profits.

With the recent depreciation of the Russian currency, many Russian residents find that their deposits have shrunk and there is no good way to exchange them for dollars or other currencies that preserve their value, so they can only resist currency depreciation through shopping.

The price of goods of Hope Technology has not risen as fast as the ruble, and this time Russia has suddenly become the cheapest place in the world to buy blueberry phones and other products, and many people have invested all their money to buy its goods, which has led to a large number of blueberry mobile phones smuggled from Russia in Xiangjiang and other regions.

Han Xuan recalled the recent news about Russia and did not find anything about the rapid depreciation of the ruble in a short period of time, that is, this depreciation should have lasted for a long time, and he did not get any reports related to this.

This was definitely a dereliction of duty on the part of the president of the Russian branch, or some people at the headquarters of Blueberry, which made him very unhappy.

No matter what time it is in the United States, take out your mobile phone and call Mr. Martin Berco, the new CEO of Blueberry Corporation, a third-tier subsidiary.

The other party was woken up in his sleep, but he didn't dare to have any dissatisfaction, and asked carefully: "Boss, do you want to find me for something?" ”

"Well, about the Russian side.

Why did the price of our company's mobile phones and other products not increase after the depreciation of the ruble?

I'm in Xiangjiang now, and a large number of low-cost mobile phones flowing out of Russia have affected the normal sales here, please give me an explanation. ”

Han Xuan's tone was unusually tough, as the chief executive had held the position of senior vice president at Wilson Telecom for eight months.

A salary of up to $4,000,000 a year, as well as 0.4% of Blueberry's profit dividends, was not given to him for nothing, and this time it could cause tens of millions of dollars in losses.

No matter which boss does not want to suffer this kind of wrongful loss, what is more serious is that transnational smuggling will disrupt the existing market order.

What will consumers think about other countries that sell so much less than their own?

Of course, they will feel that this company is cheating on itself, which will lead to resistance.

"That's ......"

After a two-second pause, he replied: "It is my fault that Mr. Philip Miliband, the president of the branch in Russia, only focuses on the rapid growth of sales and ignores the decline in profits due to the devaluation, and his personal ability is not enough to report to me in time.

Now that the matter has been resolved, I dismissed him from his position, and issued an announcement explaining the reason for the low price, which I have written into a document last week and submitted it to the Snow Mountain Investment Headquarters, maybe you haven't received the news yet. ”

Han Xuan found that he had indeed been checking the backlog of company documents in his mailbox for a long time, and after listening, he said again: "That's good, what will happen to the price in the end?" ”

"According to the depreciation of the local currency, the ruble, in the past six months, I have arranged to increase the selling price by 13 percent.

All dealers and directly managed stores in Russia have been notified that the prices of mobile phones and music players have been revised to be basically the same as in other parts of the world.

Profits are controlled at about 12.5 percent, and the number of products sold in Russia has dropped significantly these days, so please rest assured. ”

"Well, pay more attention to the movements of the regional president, it seems that I give them too much power, remember to arrange for people to audit the accounts regularly.

Then I won't disturb your rest and go back to sleep, Mr. Berco. ”

Han Xuan hung up the phone, shrugged his shoulders and said to the female clerk, "It's solved."

I think your sales here will soon start to grow after their previous smuggling inventory is digested. ”

These female clerks speak very good English, and when they heard what Han Xuan said just now, their eyes were about to burst into stars, and they felt that the little boss was super beautiful now.

Far away in Silicon Valley, in a room in the Four Towers Hotel, a middle-aged man put down the phone and couldn't sleep anymore......