Chapter 1173 Promotions
Ice soda and ice cream were bought, and a whole box was moved, and the female store manager had little strength, and the staff of the 7-Eleven convenience store specially helped her deliver them.
The brand was founded in the United States, 7-Eleven convenience stores, which have been in Japan and Takushima for a long time, and the number of them is more than SOS convenience stores in those two places, and it is currently expanding to Hong Kong.
As early as two years ago, the store was bought by the old man and became the largest shareholder with an absolute controlling stake, and some other shares in the hands of some businessmen in Japan and Takushima, such as Mitsui Shou, who he met last time in Japan, and the president of Red Pill Co., Ltd., all have a small stake in 7-Eleven.
Seeing that the female store manager was carrying a big bag of ice cream in her hand, Han Xuan clearly knew that she also helped her bodyguards bring them, and she appreciated this practice very much, on a hot day, the bodyguards and assistants were also people, and they forgot to tell her to buy more just now, and they were worried that she would only buy three or four copies.
The female store manager put the plastic bag in her hand on the counter, opened it for Han Xuan to see, and said with a smile: "It's all Häagen-Dazs, okay?"
There were only two large buckets left, and the rest were small ice cream balls, which I usually like to eat. ”
"Occasionally, I will eat this brand of ice cream, and I can be reimbursed from the company's accounts for as much as I want, thank you."
Han Xuan deliberately looked at the price, this kind of large barrel of family-sized ice cream, which is only sold for $2.99 in the United States, is cheaper when the supermarket is on sale, and after coming to Xiangjiang, it has become a high-end ice cream brand.
More than 400 grams of ice cream in a barrel, the price is as high as more than 80 Hong Kong dollars, smacking his lips and sighing that Häagen-Dazs brand promotion is really good......
After the distribution, I ate it in the store, and the female store manager told Han Xuan at this time: "Motorola's mobile phone has been on sale recently.
With a local ID card, you can get a free battery if you go to it to buy a mobile phone within a week, is there any activity in our company? ”
From the launch of the blueberry mobile phone to the present, the sales volume has continued to increase, the market share has been expanding, and there is no need for additional stimulation of consumption, so in the past two years, except for the Christmas promotion, there are no other activities arranged.
Han Xuan thought about it for a while, now that major mobile phone companies are making efforts, Blueberry mobile phones have no obvious advantages compared with some brands of mobile phones, and it seems that consumers should indeed give some feedback.
He replied: "Yes, Xiangjiang will return on the first of next month, and our company will have an event."
Buy mobile phones or other products are discounted, the discount is bigger, Motorola sends batteries, we also send batteries, and the price is reduced by 199 Hong Kong dollars, which lasts for three days. ”
The female store manager just asked casually, and when she heard about such a large discount, she was surprised and asked, "So much?" It's okay to reduce the price, the battery is expensive. ”
"It doesn't matter, the company still has profits to make.
Motorola's batteries are purchased from other companies, while our company has its own factory for producing batteries, and the cost is lower than it. ”
Scooped up a spoonful of vanilla-flavored Häagen-Dazs ice cream, Han Xuan said vaguely.
The master eats the big bucket, and the fat Ding eats the small ball, and is lying on the ground sticking out his tongue to lick, licking while staring at the extra box, ready to solve the problem in front of him and eat it too.
Han Xuan, the president of the Heung Kong branch, did not know, and he rarely managed the mobile phone division of Hope Technology after it was split into Blueberry Company, and these regional presidents were all appointed by the executive Martin Berco.
Although the incident just now has led to hundreds or tens of millions of dollars in losses, judging from the recent performance growth, the CEO of Berco is indeed quite capable.
Now is the early stage of the company's expansion, and it is inevitable that there will be some mistakes in the appointment of personnel, and Han Xuan did not pay too much attention to the previous matter.
It's just a little money, and there is no loss, Blueberry's mobile phone is still a profiteering industry, and when the product quality of other companies catches up, he will consider price reduction promotions, and now the profit margin is surprisingly high......
Leave the experience store and take a stroll around the mall.
I finally found Starbucks, stood at the door and looked at it, there were quite a lot of customers inside, and there was a long queue in front of the cash register.
To be honest, Starbucks coffee tastes mediocre, like Brazilians who really have a taste for coffee don't like to drink them.
But Starbucks stands for more than just coffee, and each store invests heavily in renovation to create a laid-back and comfortable coffee drinking atmosphere, so that people will fall in love with the bad environment in the store even if they don't love the coffee itself.
Not many people will be so thick-skinned that they just go and sit and don't order anything to drink, so sales increase.
Mr. Schultz, the founder of Starbucks, discovered this by mistake and kept it to form a unique sales model for Starbucks.
Each store is directly operated by Starbucks, in other words, Han Xuan's stake in the company has been reduced to 40 percent, in exchange for an increase in outstanding shares, and the stock price has been rising.
This has reached Han Xuan's psychological bottom line number, and he does not plan to continue to reduce his holdings, you must know that it still has a lot of room for development in the stock market.
Every time he sees a ZARA clothing store next to stores such as Giorgio Armani, Givenchy, Chanel, GUCCI, and Louis Vuitton, Han Xuan wants to laugh.
ZARA is not a high-end brand at all, the product price and positioning are more civilian, but I like to drill into these high-end shopping malls where big brands gather, and the decoration and store location are not worse than them.
ZARA expanded rapidly after receiving capital injection from the head office hoops, and not long after it opened in Xiangjiang, the poster at the door read, "New store opening, two pieces of 10% off!" Many people who come to the mall to shop are attracted by it to take a look, and when they go out, they bring large bags of things, and obviously like its products.
The brand is shamelessly fond of copying the design styles of major brands, often just holding a new product launch two or three days ago, and then piracy comes, and it comes to market faster than the original product, and the price is only one-fifth, or even lower.
Back then, Han Xuan designed pencil pants, jelly bags and other products, and ZARA also shamelessly imitated them, and achieved good sales.
Those hundreds of fashion designers have been thinking about how to make other people's good-selling goods their own all day long, so the lawsuits continue, but Mr. Amancio is not afraid at all, and would rather lose some money than get tired of it.
Plagiarism earns ten dollars, and only loses one dollar, and fools know what to do: continue to copy.
He walked into the store with Anya and Wang Mengmeng, at this time, there were a lot of people in the store, and because the weather was too hot, many people came to the mall to rub the air conditioner.
The shelves were full of various styles of clothes, Han Xuan was going to pick out some summer clothes here, and said to Wang Mengmeng's cousin with a smile: "Just take it directly if you like it, this is my grandmother's shop, I'll give it to you......"