Chapter 30: The counterattack of the Linghu Chamber of Commerce
Seeing that Ling Huying was still stunned, Luo Yu, who was sitting on the windowsill, jumped down, walked to Ling Huying's side, and said a point from microeconomics in his previous life: "Merchants are not setters of commodity prices, but seekers. Pen × fun × Pavilion www. biquge。 info”
Seeing that Ling Huying looked like he didn't understand in the face of such a novel theory, Luo Yu had no choice, he couldn't explain the invisible hand of the market to Ling Huying now, and then draw a few economic diagrams for him to explain in detail, right?
It's just that this is a phenomenon that Luo Yule has seen, and the most important thing is to use this kind of words to bluff Ling Huying, giving Ling Huying an unfathomable feeling, so that some of his measures can be issued and implemented with the highest efficiency.
Until Luo Yu left the top floor of the Linghu Chamber of Commerce, Linghu Ying still stayed in place, thinking carefully about the words that Luo Yu used to fool him just now, although he couldn't understand what this young man said again, but what he said seemed to make sense......
A day later, all the shops of the Linghu Chamber of Commerce were closed and suspended, and that night, the high-level leaders of the Liu family and the Gao family held a friendship, and in their opinion, this was already a prelude to the defeat of the Linghu Chamber of Commerce.
However, the next morning, all the facades of the Linghu Chamber of Commerce reopened, and Hong Feng walked to Liu Qiang with the information brought by his spies.
"Brother Liu, have you seen it? Today, the Linghu Family's Chamber of Commerce has opened again, and now I don't understand it. ”
"You mean the Linghu Chamber of Commerce, right? I also saw it just now, don't worry about them, they can't sell us when the price is lowered, and now they are even choosing to raise the price, I think they are dogs jumping off the wall in a hurry. "For the reopening of the Fox Chamber of Commerce and the fact that he chose to raise the price, he laughed directly, it was really not miserable enough, it turned out that he couldn't sell them at a loss in a price war with them, could someone buy it if he raised the price now?
Hong Feng was still a little hesitant, it was this cautious and cautious character that made him the president of the Hong Family Chamber of Commerce, "I said Brother Liu, will there be anything in it?"
Liu Qiang waved his hand at Hong Feng: "Brother Hong, don't worry, it's just a dying struggle." ”
However, at this time, a spy from the Liujia Chamber of Commerce suddenly walked in and whispered in Liu Qiang's ear, Liu Qiang, who was drinking tea, was originally an old god, but after hearing the news, the whole person sat up straight: "What you said is true?"
"What's the matter, Brother Liu?" Hong Feng was also worried after seeing Liu Qiang react so much, could it be that the Linghu family really raised the price and someone would buy it, right?
"Brother Hong, maybe your worries are right this time. Liu Qiang only felt that his mouth was a little dry, how could he not have thought that there were really people who were so cheap, or did this era change?
Shangyang City Linghu family.
Linghu Hanyan took the results of the Linghu Chamber of Commerce in the morning sent by Ling Huying, looked at it for a long time, and suddenly handed the paper to Lu Shaoxuan, who was reading a book on the side: "Shaoxuan, come and see." ”
Shaoxuan took the paper handed by Linghu Hanyan and read it carefully, and couldn't help frowning.
Suddenly, Lu Shaoxuan laughed: "It's so fun, it's so interesting psychological tactics." ”
"What's wrong?" Ling Hu Hanyan put his head to Lu Shaoxuan's head, the prices that Luo Yu had adjusted were all written on it, and he felt that he hadn't done anything except raise the prices of all the goods, how could it be that so many people suddenly came to buy them? Could it be that the people of Shangyang City suddenly became rich overnight?
Lu Shaoxuan pointed to a certain price on the paper and looked at it to Ling Hu Hanyan, "Is there a problem here?" Ling Hu Hanyan looked at it carefully again, there was no problem.
"Absolutely. Lu Shaoxuan stood up: "Luo Yu packs all the goods together and sells them, and the average price of the packaged goods is a little cheaper than buying them alone, so that the customers who come to the store will consider whether to buy the one that is packaged and sold together." ”
"But aren't the same goods of the Liu family and the Hong family cheaper?Why would these people buy our family's more expensive ones?" This is a position that Ling Hu Hanyan can't figure out, they don't have any advantage at all in terms of price, it can't be that Luo Yu has cast some magic spell on them, right?
"This is also what I am more puzzled about, I may not be able to find the answer if I don't go to the store in person and just look at the information on this piece of paper. But there's another interesting part, which is the location I just pointed out to you. Lu Shaoxuan continued: "The price of everything has risen sharply, but the necessities of life such as food have hardly risen. ”
Ling Hu Hanyan rubbed his head, is he so stupid? Why didn't he understand the reason.
Lu Shaoxuan smiled slightly: "Something like food, if the price rises easily, no one will buy it, especially when there are two other families to compete, but there is still an interesting place here, 3 copper coins for a pound of rice, and 10 copper coins for three catties of rice for promotional activities, Hanyan, what would you do if you were to do it?"
Ling Hu Hanyan finally understood this time: "Didn't Luo Yu learn arithmetic? Three catties of buying together is more expensive than buying one catty and one catty separately for 1 copper coin, if I buy it, I will definitely buy three catties separately, and laugh at his stupidity with practical actions." ”
The guests thought the same thing. Lu Shaoxuan said with a smile: "Originally, they might only want to buy two catties of rice, but now they see that the promotional activities are more expensive than the single ones, and they see that other activities are reducing prices, but this activity has not dropped, and they may subconsciously think that we have marked the wrong price, and a pound of rice should be far more than 3 copper coins, so they will buy a little more and think that they have taken advantage." ”
......
At this time, in a shop of Linghu's house, two women walked in, one was dressed in green, like lotus leaves in late spring and early summer, and the other was dressed in gold armor, with two halberds crossed behind them.
The woman in green laughed as soon as she stepped into the shop: "It seems that we lost this game unjustly. ”
"What's the matter, Miss?" asked the woman in gold armor, turning her head.
"Don't you notice? All the goods sold here are well packaged, and things like fruits that are not easy to pack are sprinkled with water from time to time, making the color of the fruit look beautiful. In comparison, the things sold by our Chamber of Commerce are overshadowed, especially in comparison, the guests will subconsciously think that the goods sold by the Linghu Chamber of Commerce are more sophisticated, even if the price is added, as long as they are not too poor, the poor will buy their Linghu family's things. The girl in green explained to the golden-armored girl on the side, but her eyes never took off the fine packaging.
At this time, a shopkeeper greeted him: "Two beautiful young ladies, welcome to the Linghu Chamber of Commerce, you are so beautiful that you might as well take a look at our clothes, right? Today we Linghu Chamber of Commerce launched a new service, all guests who have bought more than two pieces of clothing in our Chamber of Commerce, our small shop will provide free service to deliver the clothes to their homes, and if the guests have bought other things in their hands, whether they are bought in our store or not, we can help you send them back for free." ”
The girl in green had a sweet smile on her face, and the shopkeeper who watched it was drunk: "No need, thank you, let's go around by ourselves." ”
When the shopkeeper heard this, he also had a faint disappointment in his heart, even if these two women didn't buy anything, it would be a kind of happiness for them to stay by their side for a while, but now they have politely rejected themselves.
When she got rid of the shopkeeper, the girl in green suddenly stopped: "I'm a little curious about who is at the helm of the Linghu Chamber of Commerce now?"
"Hasn't the president of their Chamber of Commerce always been Ling Huying?" asked the golden-armored woman.
The girl in green shook her head: "Ling Hu Ying, I know, he is the kind of person who will only come to block, cover up with water, and see the moves, and he has a cautious personality, and he will never make such a risky move as a big price increase, but now the means of Ling Hu Chamber of Commerce are to drain the canal and take the initiative to attack, but we have become the passive side, and we have to follow their pace." ”
"Are you going to learn from them?"
The girl in green nodded: "But I'm more interested in the real helmsman behind the scenes of the Linghu Chamber of Commerce, this guy must know that we will follow up, but I don't know if we also package the goods and provide after-sales service, what means does this guy have to fight with us, after all, our price advantage is there, this is the fatal shortcoming of the fox family." ”