In the current music scene, singers are becoming more and more reluctant to spend a lot of effort to promote albums, on the one hand, it is difficult to recover the cost of publicity, and on the other hand, if the quality of the album is not up to standard, the publicity effect will not be good.

For this point, Teruhara has the most right to speak, he spent so much effort on his last album, and ran all kinds of popular variety shows, but he was ruthlessly ridiculed by passers-by: "I'm embarrassed to sell this broken song." ”

Up to now, 95% of the sales of his albums still come from fans, and the number of passers-by who buy them is very small, and the publicity plays a very limited role.

And Zhou Miao's last album "Listen", the total publicity cost of various channels exceeded 10 million, if it wasn't for the excellent quality of the album, all the money would have been wasted.

Now that Zhou Miao's second album "Time and Space Staggered" has begun to warm up, Zuo Qiu is not stingy, and directly spent a huge amount of money to buy the four-minute advertising time of all music radio stations in the country in prime time, playing the first wave of Zhou Miao's album "Cao Cao".

In addition, Zhou Miao also won a very popular music interview variety show "Cooking Wine on Yinxiong", as well as the halftime performance qualification for this year's CBA finals.

These are just the first wave of publicity offensives, and more blockbuster publicity is yet to come, but those will have to wait for the album pre-sale to open, and it is still too early.

Zuo Qiu knows the importance of "Time and Space Interlacing" to Zhou Miao, his first album "Listening" gives people an impression that is too amazing, and raises the ears of the audience.

In music, Zuo Qiu couldn't help, so she could only do her best to give Zhou Miao the fullest support in the promotion of the album.

In the nanny car, Zhou Miao looked through the program materials of "Cooking Wine on Yinxiong", which is a music interview variety show with high ratings and reputation.

The host Liangzhu is a music veteran, who will spray directly when he is unhappy, and there are amazing words popping up in every issue, daring to ask anything, daring to say anything, the scale of the topic is very large, which makes many artists on this show very embarrassed.

But Zhou Miao is not very worried, he has nothing that he can't say, and there is nothing he can't say, if Liangzhu dares to spray him, Zhou Miao will let him know who is the number one troll in the entertainment industry.

Two hours later, the nanny car stopped in front of a country courtyard, where Liangzhu's house was, and the show "Cooking Wine on Yinxiong" was full of casualness, and the recording location was in the courtyard of Liangzhu's house.

As soon as Zhou Miao got out of the car, the recording of the program officially began, with a camera set up at the door of Liangzhu's house, and staff on standby at any time.

Zhou Miao knocked on the vermilion door, and after a while, a middle-aged man with a slightly chubby body and long hair opened the door.

"Welcome, welcome, please come in, I've been waiting for you for a while." When they first met, Liangzhu's attitude looked pretty good.

Zhou Miao walked into the yard and found that there were a lot of flowers and plants planted here, a plum tree growing in the middle of the yard, and what was even more amazing was that a majestic rooster walked past his feet without fear.

When he was in his forties, he went to the countryside and began to live this hermit-like life, definitely a literary youth, and a heavy literary youth.

There was a small tea table under the plum tree, and two rattan chairs, and Zhou Miao sat down with Liangzhu.

Liangzhu picked up the teapot and skillfully brewed tea, Zhou Miao looked at the courtyard, "Do you usually live here all the time?" ”

"Yes, I've lived here for five or six years, and although there are no entertainment places in the countryside, the air is fresh and the pace of life is slow, and it's very caring to live here." Liangzhu said.

Zhou Miao glanced at his belly, nodded in agreement, and saw that he was raising it well.

Liangzhu didn't notice his gaze, and said to himself: "Moving from the city to the countryside, once you get used to this kind of life, you won't want to go back." ”

"I now get up at six o'clock in the morning, run around the village, have breakfast at seven o'clock, then go to the village committee to play cards and chess with a few old men, have lunch at half past eleven at noon, go fishing by the river in the afternoon, have dinner at half past five, and go to bed at seven o'clock."

"I've worked hard for half a lifetime, and now I realize that this is fucking life." Liangzhu poured tea into the cup in front of Zhou Miao.

Zhou Miao thanked him and drank the tea like a cow, he didn't drink much water along the way, and he was really a little thirsty.

The corner of Liangzhu's eyes twitched, but he still refilled the tea for Zhou Miao.

"I listened to your new song "Cao Cao", the song is good, the lyrics are a little bad, but this still seems to be an advertising song?" Liangzhu is finally starting to get to the point.

Zhou Miao nodded, "Yes, it was written for an online game with the theme of the Three Kingdoms." ”

"It's a passing song as an advertisement, this song is quite popular, and now you can hear it anywhere." Liangzhu's tone is very big, and "Cao Cao", which is popular all over the country, is only a passing grade in his mouth.

But he also has this qualification, he used to be one of the most well-known music producers in China, but he didn't write much songs when he got older, and now he has started to play variety show hosting, and his life is also very comfortable.

"Actually, I've been paying attention to you since you released your first album "Listen", and there is finally one in the new generation that can be watched, I originally thought that the Chinese music scene was already cold."

Liangzhu shook his head sadly, "Zhou Miao, in your opinion, is the current Chinese music scene declining compared to ten years ago?" ”

This is a common question, and many people have their own opinions on it, and so does Zhou Miao.

Zhou Miao thought for a while and said, "I think it's not so much decay as it is developing in a deformed direction. ”

Liang Zhu became interested when he heard this: "What do you say?" ”

"In fact, as long as you look closely, you will find that in the current entertainment industry, works are becoming less and less important, and you can still become a first-line star without works."

"There are a lot of examples of this, I won't say who they are, they are the finale on the stages of major galas, mentors in various variety shows, and various posters stand in the C position."

"But if you ask them what they do, no one else can tell them except their fans, at most they know one or two songs, and they are not particularly popular."

Liang Zhu thought about it for a while, it is indeed the case, and there are many such people.

Zhou Miao continued: "It is very unreasonable and terrible to enjoy first-line treatment without popular works. ”

"They have changed the ecological cycle of the entire Chinese music scene, and the idol music represented by these people has completely crushed pop music, and their own popularity far exceeds the popularity of their works, or in other words, their most well-known works are themselves."

"Although these people don't hinder anyone, people's fans are self-sprouting, and others can't control it, but the problem is that their appearance has made the bosses of the entertainment industry discover a new continent!"

"These idol stars packaged by personality marketing are too reproducible! And the ability to absorb money completely exploded the traditional singer ten streets. ”

Zhou Miao looked into Liangzhu's eyes and asked, "If you are the boss, after seeing such a successful model, will you still bother to collect good songs, and use your works to cultivate a powerful singer with time and effort?" ”

Liangzhu shook his head, capital is not a good person, what kind of powerful idol? They only cultivate pragmatists who can make money!

"In the final analysis, the entertainment industry is still a game of capital, and as soon as the above ideas change, the entire Chinese music scene will go astray, which is also the fundamental reason for the explosion of the draft in recent years.

"Many people blame the lack of success in the Chinese music scene to the current singers' lack of popularity, but have you ever thought that people are not here to revitalize the Chinese music scene from the beginning, they are just here to make money, why are you so demanding?"

After listening to Zhou Miao's words, Liangzhu benefited a lot, although this kid is young, he is really transparent.

Liangzhu asked, "Is there any way to solve this problem?" ”

Zhou Miao shrugged: "No way, capital can make money, and the audience likes to watch it, what if you are unhappy." ”

Liangzhu sighed helplessly: "To be honest, I see that those little fresh meat are really angry now, and these people are also worthy of being called idol singers?" ”

"Time goes back to 20 years, if you look at the idol singers at that time, which one didn't have a few songs that were popular with half the sky? In our time, without works, you are not even shit! ”

Zhou Miao wiped the saliva on his face, this old brother was a little excited......

At this time, the director who was watching the monitor in the house was a little worried, after this episode of the show was broadcast, he must not be sprayed to death, last time Liangzhu sprayed a small fresh meat, and his fans directly brushed the score of this variety show to 2.1 points on Douban.

Today, these two people said even more excessively, and directly fired the map cannon, it seems that "Cooking Wine on Yinxiong" is expected to break the record of the lowest score in the history of Douban variety show.

Liangzhu asked playfully: "Then why don't you become an idol singer, your face is not much better than those people." ”

Zhou Miao smiled: "There are too many idol singers, and there is no shortage of me." ”

"Now many people say that you are the leader of the new generation in the music industry, do you think you deserve this title?" Liangzhu gradually entered the normal rhythm of interviews.

"Whether it is worthy or not, whether it is worthy or not, the audience has the final say, and I don't think that the current new generation leader is a great title, it all depends on the peers." Zhou Miao said unceremoniously.

"There hasn't been a new king-level singer in the Chinese music scene for more than ten years, do you think you have hope?" Liangzhu continued to ask.

Hearing this question, Zhou Miao laughed, "It's too early to say this, my second album hasn't been officially released yet, but this is indeed my ultimate goal." ”

"But to tell the truth, the hope is relatively small, whether you are the king or not, the public has the final say, the problem is that now the "public" is gone, they go to play games, read novels, and watch videos. ”

"The proportion of music in people's hearts is constantly declining, it is difficult to raise a real dragon in shallow water, and without a sufficient number of listeners to recognize, there will be no new king."

"So how do you solve this problem?"

"That's what I'm here for, to let more people hear my songs, to conquer them with my works, if one is not enough, ten songs, if ten songs are not enough, there will always be a song that will move him." Zhou Miao said.

Liangzhu crossed his fingers, and he admired this kid more and more: "You are very confident. ”

Zhou Miao smiled faintly, if you are a traverser like me, you are more confident than me.

"Now there is a voice in the music world, saying that all the good melodies have been written, what do you think about this?" Liangzhu said.

"Generally speaking, these are beginners, who really want to write a good melody, but they just can't think of it, let alone China, you look at foreign countries, which year has not dozens of songs with great melodies come out?"

"To put it bluntly, the melody is the combination and arrangement of notes, and some simple arrangements are indeed almost written by people, and if you want to write a good melody at this time, you need the creator to continuously improve his professional quality."

"It's like a farmer picking fruit, and after you have picked the fruit that you can reach, what you have to do is find a ladder or climb up, instead of sticking in and saying that the fruit of this tree is all picked."

Zhou Miao's expression is very easy to understand, and Liangzhu also agrees, and then the topic changes, "This year's Golden Melody Awards have been announced, and you have not been nominated for a single one, do you have anything to say?" ”

Zhou Miao smiled disdainfully: "Correct, it's not that I don't have any nominations, it's that they don't have the qualifications to evaluate me, I didn't sign up for this year's Golden Melody Awards at all, let them go by themselves." ”

This year's Golden Melody Awards are very embarrassing, last year, Zhou Miao's "Listen" swept the music scene, no album can compare with it, both musicality and singing are impeccable, each of the 10 songs on the album is a rare masterpiece of high quality.

With this album, the audience is not satisfied with the Golden Melody Award no matter who the best album is awarded, because the best one didn't come at all.

Before the Golden Melody Awards, people secretly poked and poked to send a message to Rainbow, wanting to invite Zhou Miao to participate in this year's Golden Melody Awards ceremony, but Zhou Miao directly refused, saying that if you never participate, you will never participate, you can play by yourself.

These classic songs full of honors in previous lives do not need to be re-certified, and Zhou Miao knows how good they are.

"I really like your "Listen", it is indeed a rare good album, do you really have the confidence to create an album that surpasses "Listen"?" Liangzhu asked.

It was another good opportunity to advertise, Zhou Miao suddenly came to her senses, "Many people say that "Listen" will be a peak that I will not be able to break through in my life, but I want to say that it is because I have not released a new album yet, my best album will always be the next one!" ”

……

Zhou Miao was very happy to participate in this issue of "Cooking Wine on Yinxiong", which was more than two hours long, the two chatted very highly, and Liangzhu also understood it very well, and from time to time he looked for opportunities to let Zhou Miao insert an advertisement.

After the recording, the two continued to chat for more than an hour, until the sky was slightly dark, and Zhou Miao had to get up and say goodbye.

Liangzhu has lived in the countryside for a long time, and rarely communicates with people in the circle on weekdays, but today he finally had a good chat with Zhou Miao, reluctantly sent him to the door, and let Zhou Miao have time to sit more.

Zhou Miao took out the itinerary and crossed out the item "Cooking Wine on Yinxiong", next, he is going to log in to the CBA!