Tian You and several big businessmen all got satisfactory swords, and after greeting for a while, they got up and said goodbye. Su Qi sent a few wealthy businessmen away, and even though he wanted to close the door, he didn't expect that all the buyers outside the door would not agree, clamoring for Su Qi to add a few more places.

Su Qi looked embarrassed: "Everyone, I'm really sorry, it's not that the store doesn't want to make money, it's just that I don't want to rush to work in a short time, and I use shoddy swords to do things perfunctory." In order to ensure the quality, a maximum of 10 handles are cast in a month, which is really no more. ”

"Master Su, you can treat each other calmly, we are very grateful, we are not strong, Shenjian Fang would rather make less money than ensure quality, this spirit is very rare. In this case, we will no longer force it, but we just want to book a place for next month now, and pay the deposit as it is, which should be no problem, right?"

"Yes, yes, we're booking a spot for next month!"

"It's really not good, and the quota for next month will be successful!"

Su Qi's face was embarrassed, but after thinking for a while, he still nodded: "Okay, since you think so highly of our store, how can you let you down? Today, our store will break the rule once, you can apply for the queue indefinitely, and make an appointment later, but you have to do it a month in advance." ”

As soon as this remark came out, everyone cheered, and all of them rushed to take out their money bags to pay the deposit, for fear that it would be slow, and there were even many people with ulterior motives who deliberately put out the deposit to line up, wanting to sell at a high price in the future. Su Qi knew it, but he didn't limit it.

Su Dengxiao and one of his fellows were in charge of registration, and two of them were outside in charge of maintaining order, and it took a full morning to register everyone. These people are all wealthy businessmen, and as for those buyers who are not very well-off, few of them can afford to spend such a large price on a sword, so they are still in a wait-and-see attitude.

By noon, all the buyers who had paid the deposit had been registered. Su Qi left everyone's address and told them to come at a specific time to negotiate the details of the sword. When everything was almost settled, Su Qi decisively beckoned a few guys to close the store.

At this time, although the buyers are gone, there are still many people watching the excitement outside the door, and many people are hesitating. Su Qi didn't pay any attention to these people, closed the door directly, and told these people that he would not open for business again until the Divine Sword Workshop had cast all the scheduled swords.

Those buyers who missed their places because of hesitation all regretted it, and there were many people who scolded at the gate of the Excalibur Workshop, and Su Qi ignored them all.

After closing the door, Su Qi, Luo Ping and Su Dengxiao counted the deposits against the list, and couldn't help but be dumbfounded.

In just one morning, more than seventy wealthy businessmen have already paid a deposit, and at the rate of ten swords a month, this team has been lined up until next year. Looking at the more than seventy gold on the counter, Su Dengxiao and Luo Ping were a little confused.

"Su Qi, I really admire you so much, you just moved your mouth, and you earned seventy gold?" Su Dengxiao said in surprise.

"Not only that, but it's just a deposit. When all these swords are made and sold, we can also make a net profit of more than 300 gold according to the hardware of each sword. Even if he was in the Divine Weapon Pavilion before, he didn't have such a high profit!" Luo Ping sighed, "Moreover, as long as you cast ten swords every month, it is not a problem to have these apprentices to fight." ”

Su Qi smiled: "More importantly, it completely solves the problem of sales." For the next six months, we don't have to worry about having no buyers. ”

"Su Qi, you are really amazing. But I still haven't figured it out, why these people didn't even see the sword, so they all came to book so frantically?" Su Dengxiao was a little puzzled.

"If you want to hear it, I'll tell you about it briefly. It's actually quite simple, I just used 'herd mentality' and 'hunger marketing'. ”

"What's that, what's that?" Su Dengxiao's face was full of doubts.

"'Herd mentality' is the idea that people's expectations of something are actually influenced by other people. When everybody goes crazy to grab something, you subconsciously grab it. ”

"The signs and couplets at the beginning were all gimmicks that attracted onlookers. After that, I asked Tian You to bring a few wealthy businessmen I knew to come to the party. That's right, those rich merchants were naturally arranged by me, and those swords were prepared with them a long time ago, all of this is just a play, and the price is that in the future, 10% of the income of our sword casting workshop will be distributed to these rich merchants. ”

"Of course, the main reason for inviting these people is Tian You's face. However, Tian You also revealed my identity to them a little. Hey. ”

"When these onlookers see that these rich businessmen are buying our swords, this in itself is the most effective advertisement. I blew the swords out loud and highlighted the element of 'customization', which immediately aroused everyone's curiosity and made them want to move. ”

"Finally, there's 'hunger marketing'. I started deliberately saying that there was a limit of ten swords per month, and when I was done, I would close the store. Those who can't grab it must be more urgent, and at this time, I will pretend to be embarrassed to tell you that booking today can save you the trouble of queuing in the future, and those who were originally hesitant have to seize this opportunity to pay the deposit first. Su Qi explained triumphantly.

"But Su Qi, there are still many people who haven't seized the opportunity, they have been scolding, how can this be good?" Su Dengxiao said worriedly.

"Let them scold. The more they scold, the more well-known we are, and the more fortunate those who have already booked. This creates a topic, and we don't even need to publicize it. When we open reservations next time, those who scold will definitely come to pay the deposit as soon as possible. Su Qi said confidently.

"Yes, I really did. Su Dengxiao said with a look of adoration, "Su Qi, you are really a business genius, is there anything else in the world that you can't do?"

"We don't have to worry about it next, anyway, the craftsmanship is here, as long as it is cast slowly, and the work can be done slowly. Quality is the best reputation, as long as we make a name for themselves, this sword casting workshop will be a golden sign in the future, and we don't worry about making money at all. ”

"I'm a little worried, we make such a big noise, and the Divine Weapon Pavilion won't be unaware. Once he becomes a competitor, Shopkeeper Hao will inevitably make a move, what should he do at that time?" Luo Ping said with some concern.

"Don't worry, it's just a shopkeeper Hao, I haven't taken it into account yet. Su Qi smiled slightly, "It's okay if these weapons dealers don't come to me for trouble, if they dare to come, let them be the stepping stones of my Divine Sword Workshop." ”