Chapter 130: Speech and Quotient (4)

"The royal brother likes martial arts and dislikes literature, and has always been criticized by the courtiers, but now the royal brother has let the king supervise the country, and the king is a man who likes to be a craftsman and a businessman, and I don't know how the government and the opposition will arrange this king once this business is done."

Where do the three businessmen who dare to talk to them, they are all human spirits, and everyone knows that there are more mistakes to say, less to say and fewer mistakes, and not to say the truth that there is no mistake, and when it comes to political affairs, it is an insurmountable thunder pool!

"Only by preparing for military can the country be strong, and only by having craftsmen can the country be rejuvenated, how can they not understand the truth of how to enrich the country without business, but they are used to being high, so that their sense of superiority will not fade for thousands of years."

Sanshang is even more silent, everyone understands this truth, but what's the use of just understanding? Confucian scholars have their own interests, they are dependent on the imperial power but not completely subject to the imperial power, they suppress the military generals, because they are afraid that the military generals will be powerful and self-respecting and bring disaster to the country, and they do not want the vulgar martial artists in their eyes to be on an equal footing with them in the court.

Therefore, it is most normal for Emperor Zhengde not to be liked by Confucian ministers, as for craftsmen and merchants, in the eyes of scholars, it is a problem of high class, they do not allow all non-Confucian classes to have signs of rising, and even threaten the status of Confucianism.

This includes the Supreme Emperor!

King Yong's words revealed that he was dissatisfied with Confucianism and even wanted to fight-for-tat, which made them silent and at the same time, where did they dare to pick up the stubble.

"Forget it, what did this king say about this?" Zhu Houwei smiled self-deprecatingly and said: "You are businessmen, then let's talk about business, now the three of you are the agents of this king, to earn a lot of wealth for this king and yourself, this king can only count on you if you don't have a household, so how can you earn more silver?"

Earlier, I talked about hunger marketing, which is a means to make money, but it is not enough, so I want to share with you the experience I have gained in business over the years. ”

The three of them perked up, if they had heard King Yong's words before, they might have been able to disagree, but now they didn't dare to think so, because King Yong's understanding of the operation of business was even to the point of making them ashamed.

Even the three of them decided that if King Yong put aside his identity and everyone did the same business and competed fairly, they might not be rivals......

"Glass, soap, shampoo, perfume and liquor are all new things at the moment, so you can definitely make a lot of money, but these things are not irreproducible, simply put, these products are easy to replace, once there are substitutes, how can we continue to ensure the high profit of our products? Let's talk about it. ”

"Small profits, quick turnover?" Peng Ze was the first to speak.

"Spread rumors and slander similar products." Choi Kang-tae followed, and it was clear that this guy had done a lot of things.

"Promote the advantages of our products and belittle the disadvantages of similar products." Chang Zhengyang responded, looking a little lacking in confidence, and his words were tantamount to supplementing Cui Kangtai's views.

Zhu Houwei shook his head a little disappointed, businessmen in this era pay the most attention to honesty in doing business, and then use more unconventional means to achieve their goals.

This is the limitation of the times, in fact, it is no wonder that they are, what Zhu Houwei wants to say is......

"Brand, brand effect!" Zhu Houwei said: "As long as a product has its own brand and has a brand effect, then even if there are more similar products in the market, it is difficult to shake its own position!"

Just like this eternal grain liquor, there are not no high-grade liquors on the market, but which kind of liquor can shake the status of eternal grain liquor in Huzhou and even Zhejiang?

No! Even if there will be a product whose quality is not lost to Yongliang Wine in the future, before it has not formed a brand effect, it will not be able to shake the market position of Yongliang Wine, for example, when you feast guests, you take out Yongliang Wine on the table, that represents the face, the brand effect is generated, low, medium and high-end can be at ease, but it is still based on the high-end route, which is the power of the brand! ”

Zhu Houwei said that the mouth is dry, but he is happy in it, in ancient times, it is not that there is no brand consciousness, but immature, the brand consciousness is really mature until the middle of the Qing Dynasty, and so on to the later generations of peace, brand awareness has been deeply rooted in the hearts of the people.

A domestic OEM bag is hung with a luxury brand, and the cost of a few hundred yuan can be sold for tens of thousands of dollars, what is the catch? It's nothing more than men's face and women's vanity.

"If you have a brand and then advertise it, that is, advertise it widely, so that the people will be deeply rooted in the hearts of the people, even if the brand is established, and then with the fermentation of time, the brand effect will naturally occur, you can understand?"

"Breathtaking." Cui Kangtai sighed: "The prince's understanding and means of business make the grass people embarrassed, if the prince is dedicated to business, I am afraid that the rich world is just waiting for leisure."

Zhu Houwei waved his hand and smiled: "It's just a shallow opinion, it's not commendable."

"Lord ......"

Zhu Houwei looked at Peng Ze and asked, "Peng Dongjia has something to say, that is, you earn money for this king, and this king will also give you the courtesy you deserve."

Peng Ze soothed his mind and said: "According to the prince, this eternal grain wine actually has a brand effect, and the grass people have the courage to ask the prince to give the name of this glass product represented by the grass people."

Zhu Houwei almost blurted out the word Fuyao, but thinking about it was not atmospheric enough, he thought about it a little and said: "It's called Minghuang Glass."

Emperor Ming? Emperor Tang Ming, the emperor of the Ming Dynasty!

Peng Ze swallowed two mouthfuls of saliva hard, if this name didn't come out of King Yong's mouth, who would dare to use it?

Selling things under the sign of the royal family, it is light to destroy the three clans......

But now that King Yong has given the word Ming Huang, Peng Ze will naturally only be grateful, and then Cui Kangtai will be full of expectations.

"Soap, these things are mainly physiognomy women." Zhu Houwei thought for a while, his brows relaxed, and he seemed to have made up his mind and said: "The women in this world have all dreamed of being queens, even if they can't be queens, they want to be the mothers in the palace, then this king will cater to their dreams, and set a brand for this soap and shampoo to be called a concubine, and this perfume is called a queen if it is more high-end!"

Queen's brand perfume, this is a perfume that even the queen uses, and the concubine brand soap, which is an object used by the mother in the palace!

The lethality of these two brands is so great that Choi Kang-tae was shocked and couldn't come back to his senses.

Imagine what it will be like when these two brands are launched.

It's no wonder if the folk women are not crazy.

As for similar products, dare to counterfeit? That's the business of robbing the Yongwang, which is basically equivalent to looking for death!

What do you compete with if you don't impost!