Zhu Houwei laughed and said, "Do you know what hunger marketing is?"

The three of them shook their heads at the same time, looking very confused.

"If you don't understand hunger marketing, you should be better informed about the limited supply."

The three of them nodded in unison this time, and they kept slandering in their hearts, the limit is the limit, what is the hunger marketing, and this complicated ......

"What I want to tell the three of us is that limited supply is only an external means of hunger marketing, but it is not the true essence of hunger marketing! The essence of hunger marketing is to create an invisible battlefield in the market!

You all know very well that the best-selling degree of an item is closely related to its quality and quantity, and the better an item is, the easier it is to be recognized by the market and thus arouse the following.

But once this item is scarce or scarce because of the limited quantity, then once it appears, it will cause crazy robbery, which is the same as the liquor in Wangfu Restaurant.

If the restaurant sells unlimited liquor, then the businessmen and wealthy gentry from all over the world will buy it in large quantities, even if they can't digest it for a while, they will choose to stock up for backup, but once the restaurant is still limited, the limited liquor will inevitably be sold out in an instant. ”

Chang Zhengyang smiled bitterly, at the beginning, he hoarded Juqi, and then raised the price of food in a limited amount every day, in fact, he played this routine, but he was unlucky to encounter the intervention of King Yong, so that he was almost not knocked to death by a stick, if it was changed to other places, he would probably have made a lot of money.

"The more limited the purchase, the crazier it is, this is the scarcity effect in hunger marketing, that is, when the item is limited, it can allow customers to enhance the value of the item, thereby amplifying the attractiveness of the item.

The scarcity of items stimulates the customer's value recognition and increases the desire to buy, but once the amount is unlimited, this sense of identity will be reduced, and the longer the time, the lower the sense of identity, and it will slowly become an ordinary item, and the possibility of crazy robbery will not be too great.

What about an item that is suddenly limited after an unlimited period of time? This is the regain and loss, which directly stimulates the nerves of the customer, so as to superimpose the original sense of identity again.

And then if it's the business, it's a sense of tension...... For example, this eternal grain wine was first supplied in unlimited quantities for ten days to cause the first round of crazy rushes, and then began to be limited and then caused the second round of crazy rushes, so what should be done in the third round?

You can let out the rumors that the stock of eternal grain wine is about to be sold out, and when will it finally be available for one or three days, what will be the scene? ”

The three big businessmen who have been doing business all their lives couldn't help but gasp when they heard this, and the tragic scene of scrambling involuntarily appeared in their minds!

"You're right, it's not an ordinary scramble, it's a grab! In the last few days, customers will put on a big show of snatching each other like a final!

There are many ways to want customers to compete for psychology, and what I just said is just one of the most common, now take this glass zodiac as an example.

For example, Peng Dong's store sells this set of zodiac glass, Chang Dongjia entered the store and wanted to buy it, but felt that the price was too high and a little unacceptable, so he began to say that the flaws of this glass and found the shortcomings, the purpose was nothing more than to reduce the price, so at this time, Cui Dongjia came in and also said that he wanted to buy it, so what about Chang Dongjia, who was bound to win?

He will be angry, anxious, and then nervous, knowing that if he doesn't buy it, he will probably not want to buy it again in his life, and will he still pick bones in eggs at that time? What if there is a third person who wants to buy at this time? At this point, the battle may start directly!

What if these two people are from the Peng Dong family? That's Tuo, Tuo's existence is to stimulate Chang Dongjia's desire to buy, make him nervous and anxious, and finally take it quickly without being excited! So, you must all understand. ”

How could the three big businessmen not understand, they were already dumbfounded......

If they weren't sure that the person they were facing in front of them would definitely be King Yong, they would all wonder if they had met the old fox who had been floating and sinking in the sea of commerce all his life......

Zhu Houwei had a faint smile on his face, paused a little and looked at Chang Zhengyang and said: "Since this king asked Chang Dongjia to be the agent of this king Yongliang series of wine, then it will naturally ensure a sufficient supply of goods, this king will give you a thorough idea, over the years, the winemaking workshop of the palace has brewed more than 500,000 catties of liquor directly in stock, Chang Dongjia can go to Yongwangfu to extract it in batches, or it can be picked up at one time, how to sell this king does not ask, how to price this king does not ask, but this king wants eighty percent of the profit, Chang Dongjia is willing?"

"The grass people are willing!" Chang Zhengyang's excited heart was about to jump out of his throat, and he didn't think that Yongwang's profits were too dark.

You must know that the recipe for brewing Yongliang wine is only owned by Yongwang, and the raw materials and brewing of the liquor are all in charge of the brewing workshop of Yongwangfu, and the only thing he needs to do is to sell, purely to help sell.

This is different from Peng Ze and Cui Kangtai's sale, Peng Ze sells glass products need to adjust the price at any time according to the demand of the market, and needs to fool the high-end aristocracy to the distribution of the common class, and the operation of the market needs a strong regulation strategy, and Cui Kangtai's perfume is to take the goods directly to the silver, Yongwang does not ask you how much you take, how much you can make in the end or whether you will lose, he wants to cash out directly!

But the wine is different, Yongliang wine is now famous, the quality assurance is not worrying about sales at all, and the wine is a consumable, this business can continue to be done, as for how much profit can be made, it all depends on whether he can use the means that Yongwang said before to the point of superb.

King Yong gave him a profit of fifty percent, which can be said to be giving him silver, and let him earn the silver while lying down, which is largely due to his compensation, but it also shows the benevolence of the prince.

"This king is in business with you today, as long as you do well, if this king can make a lot of money in the future, he will still hand it over to you to do, after all, the number of happy cooperation, with this king can also rest assured."

"The grass people thank the prince for his kindness, and they will definitely do their best to do a good job of business agency for the prince." The three merchants immediately began to show their loyalty, among which Cui Kangtai was the most excited, you must know that he is not a local businessman in Huzhou, and being able to get a piece of the pie in such an opportunity is entirely because of Jiang Jingtian's affairs, that favor is actually not his at all, but King Yong has calculated half of it on his head, how can he not let him secretly call for a lot of creation, how can he not sigh that people's encounters are so magical......

The three of them thought that it was time for them to get out of the way and go back to prepare, but they didn't expect King Yong to return to his position and sit down and sigh softly......