"Why is it implanted like this?" Xu asked affectionately.

Because this can make people remember this car brand the most, all the foreshadowing is to make people pay attention to the love of this poster and his girlfriend.

If it was a car advertisement, 95 percent of people would ignore it.

Only if everyone's focus is not on the car, but in the end, everyone's focus must be on this luxury car brand.

This is the essence of soft implantation, the trick method, the grafting method.

Speaking of why manufacturers want soft implantation, if ordinary people have 300,000 yuan, there are too many brands of cars to choose from, and there are too many cost-effective cars.

But why do many people spend 300,000 yuan to buy a car with the lowest configuration of a luxury brand? The performance of this car may be similar to that of the 14th Five-Year Plan.

But why do so many people buy 300,000 yuan instead of 145,000 cars? Have you thought about it? Because I fancy that standard, I know that this standard can achieve a pretending effect that is not achieved by 14 or 50,000.

For example, if someone spends 1 million to buy a super luxury model with the lowest configuration, 1 million can buy a very good luxury brand car, but why would the customer directly ignore the luxury brand and choose the ultra-luxury brand? For the sake of face.

The standard of each brand level is different, in fact, these cars started at the same time in the early years, so why are some ultra-luxury brands, some are luxury brands, and some are mid-to-high-end brands, and the last thing left is a scooter?

You say technology research and development? How many car companies in the world, how many started in the same period, Mercedes-Benz started early, why did it not become an ultra-luxury brand in the end, but a luxury brand.

You have to know that soft implantation is not what we did first, but these big brands, and all they used in the early stage of soft implantation was the celebrity effect.

For example, royal cars, such as rich and celebrity cars, superstar cars, brand investment in various movies, these cars appear in movies.

This gives the impression that this is a luxury car, the first choice of royalty, celebrities, rich people, superstars.

Most people will prefer these cars when they have money, because they have been soft implanted for a long time, and they have determined that they must buy this kind of car if they have money, and ordinary people know that they have different identities when they see the people who drive these cars, especially the group of people who worship money, and they will go to make friends with you because you drive a car.

This post is also the same soft implantation, but the later soft implantation requirements are higher, such as this post, you have to be clear, purchasing power, consumer groups.

What is the proportion of men and women who buy cars in China? Have you ever thought about it? In other words, what is the ratio of male to female car buyers in the world?

Most of the buyers are men, especially domestic, so what signal does this post give?

The luxury car that starts with the B word is the shield that guards love, and it is between Cupids who get love, and it is an identification of identity.

These men can't afford a car now, but what about in the future? 10 million people saw this post, and there may be 100,000 people who will buy this car with the word B in the future, and this is only male customers.

And what about women? Women will also think that this car is good, if their boyfriend or husband buys them a car, then this car may be the first choice, and there may be 100,000 people.

Potential 200,000 car owners, do you say that this soft advertising earns current customers? No, it's in the future, first implant a message for most of them, and when I have money, I will buy this luxury car that starts with the word B, and if I can't afford a new car, I will buy a second-hand one.

Customers will think that as long as they get in this car, it is a status symbol, and they can get love.

This makes the second-hand value retention rate also high, and as soon as the value retention rate is high, more customers will choose it, because buying this car can not only be loaded with a supporting surface, but also maintain its value.

You have to figure this out in order to do a good job in marketing, and you can look at how some Western brands and celebrities have become famous in the past 100 years.

In this part of marketing, the West did it very early, such as the early celebrity personality marketing, luxury marketing, and later these people and brands came to our country, and began to play this set again, to put it bluntly, the Western leeks were finished.

Now think about it, why do you know that BBA is a luxury brand, why the A6 car sells so well, who drives it, and whether there are some important occasions in the TV series.

This is soft marketing, soft implantation, not deliberately promoting the car, but using all important scenes and important people to set off the car's compulsion and value.

Why did the client call back a few of your copywriters? What do you do? Tell others the value of the car directly, and start to introduce the car, what do people want you to do? Can't you do it yourself?

International brands, especially luxury brands, are divided into two marketing models, TV commercials, intuitive introductions, and one is soft implantation.

Soft implantation is very difficult, even if it is difficult, people will not hesitate to find someone to operate, which is for the layout of the future market to ensure that there will be a steady stream of new customers in the next ten years. ”

After recording what Zhao Mingyang said, Xu poured affection into the phone, hung up the phone, and went to modify the plan according to Zhao Mingyang's content.

The horror of soft implantation makes Xu Tingqing feel cold, are there some things that I think are right and true since I was a child, is it also a kind of soft implantation?

Zhao Mingyang got up and took a sip of coffee, quit his computer email account, closed the computer, walked out of the room, and went to work with the operation department of Tuanmei.

The operation department of Tuanmei is all a league of scholars, and it is said that the operation department of Tuanmei is relatively high in the industry, because after all, they are all considered to be scholars, and graduates from world-renowned universities gather here.

No, Zhao Mingyang met with the other party, and the other party came with six staff members, four men and two women, each in a straight suit, a typical elite dress.

Zhao Mingyang took the initiative to greet them, and a twenty-seven or eighteen-year-old man on the other side shook hands with Zhao Mingyang, who should be the leader of this group.

Their momentum is the kind of I'm your father A, you have to know the identity.

"Mr. Zhao, we don't need to say anything more high-sounding, we pay more attention to practicality, what is your plan, say it directly, and then look at the results, if you are not satisfied, I will definitely veto it immediately, and if you are satisfied, you will use your plan immediately." Fang Shuo said.

Fang Shuo is the head of the Tuanmei Operations Department, he can control this group of people, this department, first of all, his personal ability is more prominent.

Then there is the personal resume, in high school, in the nationally renowned Jinling foreign Chinese.

This school is considered to be the top high school in China, almost twenty or thirty people directly enter Qingbei every year, more than 100 people enter C9 colleges and universities, and more than 50 people take the college entrance examination, basically reaching the special enrollment control line.

There are also some who did not take the college entrance examination and were not submitted by domestic universities, which were basically admitted to foreign universities in advance.

Every year, there are many students who go to Harvard, Oxford, Cambridge, Yale, etc., and Fang Shuo has already received an admission letter from Harvard in high school.

In their family, a group of people are typical scholars, grandparents are university professors, and grandparents are also teachers in well-known universities.

His parents are even more scholars, and they both teach in famous foreign schools.

Fang Shuo belongs to the life of escort since he was a child, and he has been hanging all the way, and at the age of twenty-seven or eighteen, he has already received an annual salary of two million, not counting all kinds of dividends.

is similar to Tuanmei's boss, learning to dominate the body, but Tuanmei's boss has higher achievements than these people, and he has already earned astronomical sums in his twenties.

The structure of Tuanmei is a concentration camp for scholars, but because of the style of Tuanmei's boss, Tuanmei has also offended many people.

If you don't like it, you will be scared, everything is based on your own decision, so that Tuanmei and the first wave of investors later parted ways, the second wave of investors only invested money and did not interfere in the company's operation, but if the second wave of investors interfered with the operation, it can only be said that Tuanmei may have a problem, at this time, the founder of Tuanmei has no right to speak, and the domestic investment company is such a circle of people, and both waves of people have withdrawn, and there will be no third one to take over.

Fang Shuo was more direct, asking Zhao Mingyang to give a plan, and then doing it directly, they looked at it and saw the effect, and there was no need to say much about the rest.