"You taste, how does this wine taste in our hometown, and give some advice." Song Lei picked up the glass and touched the cup with Zhao Mingyang.

Zhao Mingyang took a sip, put down the wine glass and said, "Do you want to hear the truth or a lie?" ”

"Truth." Song Lei said.

"The truth is that this wine is at most about the same as one hundred and eighty-one bottles of wine on the market, and I am talking about one hundred and eighty best-selling wines, and your wine may be considered the best in the winery you mentioned.

Brother Song, it's impossible for you not to know this, whether it's the cost, or the consumables, including the brewing process, etc., in fact, most wineries are about the same.

But the cost is fatal, for example, the same batch of materials, divided into three grades of ABCD, those big wineries can buy B-level consumables at the price of C-level, because of the large purchase volume, and the winery we are drinking now is likely to dare not purchase a large number of raw materials because of low visibility, that is, to spend B-level money to purchase B-level materials.

This is the problem, if the purchase of A-grade materials, then the cost is too high, usually the price of this wine is fifty-one bottles, his cost can only be guaranteed with D-grade materials, with B-grade materials, that is to lose money and make money, let alone with A-grade, then it may cost one hundred and eighty, and large factories may only spend forty or fifty costs, similar to Pepsi and Cocaly, the main reason why there is no rival in the market for so many years is price control.

The cost of other homes is already three yuan, how much do you sell? Sell for three yuan and lose money to make money, sell four or five yuan and no one buys it, and Pepsi and Coca-Cola can give wholesalers two dollars a bottle, they still have to make money, how can this be done?

Isn't that the case with your wine right now? Using the best raw materials and processes that can be used, it is only to make a level of best-selling wine with more than 100 yuan on the market, how much is the right amount to sell?

The cost may be fifty or sixty, do you sell three or four hundred? Originally, wine is a profiteering industry, especially high-end wine, you sell three or four hundred is estimated that no one buys, more than five hundred of the price of liquor on the market, in fact, only a few can be sold, most of them are used for gifts at false prices, and I don't expect the market to sell it.

The cost of this wine is fifty or sixty, and it is impossible to wholesale it to distributors at the original price, right? At least seventy or eighty wholesals, right?

If the dealer can't sell the best-selling wine for 180 years, and the wholesale price given by people is lower than this, then the dealer will definitely not choose this.

If this wine is well-known and can ensure a large enough purchase volume, then it can be sold to the dealer at a wholesale price of forty or fifty wholesale, and the dealer can sell it at a retail price of one or two hundred, and people will definitely choose your hometown wine, there is no profit margin, no one will do charity to choose to buy this wine in your hometown, and consumers will not buy this gift, because it is unknown, and you have to explain it yourself, you can't do it. ”

Song Lei gave Zhao Mingyang a thumbs up and said: "You are so right, brother, everyone knows that our Lu Province can drink, but our Lu Province only makes beer, the liquor industry, really, there is no wine that can be taken out to compete with other high-end families, such as five, Mao, Yang, fishing and other liquor."

I studied this piece and found that the biggest problem in our liquor industry in Shandong Province is that we don't know how to market, and we missed the marketing outlet of the year.

For example, when everyone used to drink, they knew that Wuliangye was considered to be the top, but why did it become Maozi again? Because Maozi's marketing team back then was really good.

The beer in our Lu Province also occupied the opportunity when the beer was not saturated, and several breweries seized the marketing outlet in the later period.

I'll tell you the truth, I haven't been doing it for a long time in Tuanmei, Shen Nanshan promised me to help me build a liquor factory, and asked me to come over to help Tuanmei build offline marketing channels, so I brought a group of people over.

I used to be the sales director of xx home appliances, but I also wanted to start my own business and make a career, and Shen Nanshan promised to give me an investment of 100 million.

I bought a liquor factory with all my belongings, and the belongings of a group of old brothers who used to follow me were pressed up, and I had no way out.

I'm looking for you brother, I mainly want to talk to you, are you interested in joining us? You have a stake in technology, and the marketing is handed over to you, saving you the marketing fee for empty bottle media.

Your marketing expenses are really too high, if you run it, it is estimated that you will not be able to get 30 or 50 million, and we don't have so much money.

If you are interested, you can consider it, we will give you 15% of the shares, which is also our greatest sincerity.

You have as many shares as I do, Shen Nanshan wants to take 51% of the shares, this is no way, after all, he invested 100 million to come in.

We have no problem with sales, you are responsible for the operation, I also want my brothers to live better, if you join us, we will treat you as a brother, our project is very good, as long as you do it, go public within three to five years, you can earn at least 500 million.

When the time comes, our brothers, we will be able to achieve financial freedom and accomplish everything we want to accomplish in advance.

Shen Nanshan is optimistic about our project, you don't need any scruples, mainly me and my brother you are angry, I feel that we can cooperate and win-win, so I thought of inviting you to join. ”

Zhao Mingyang didn't answer, this is not a simple matter, if he agrees, all the pressure will be on Zhao Mingyang, and Zhao Mingyang will also be trapped to death, and his whole mind is on this wine.

Zhao Mingyang's mind is the same as Shen Nanshan, he just wants to invest, he doesn't want to participate in management, and when it is not necessary, investors participate in management, in fact, it has been proved that this investment may fail.

The simplest investment model is that the company invested in Penguin will pay money, retain the original team, and only ask for dividends, such as Xiaopo Station, Force, etc., Penguin only gives funds, retains the original model, and waits for dividends.

And why is a raccoon dog said in the industry to invest in what, what industry is easy to yellow, mainly after investment but also management rights, this wine problem is big, let a group of people who don't know how to manage the knowing, you let the e-commerce to manage the film and television and music companies, and then everyone also saw that the music company is closed, and the film and television company is basically cold.

Zhao Mingyang knows that his management ability is definitely not as strong as some people in Song Lei's team, interlaced like a mountain, and Song Lei belongs to the top professional managers, if Zhao Mingyang participates in management and operation, it will definitely be busier and more chaotic, their own team has matured, but marketing has not been done, and a person in this area is needed.

But it's an opportunity, because most of the company's weakness is operations.

The most important thing is that Shen Nanshan asked Song Lei to talk about it, if so, Shen Nanshan wants to trap Zhao Mingyang.

This 155% is equivalent to a market value of 30 million, after all, Shen Nanshan wants to invest 100 million yuan, plus Song Lei's own investment before.

"Brother! I know you don't lack this opportunity, because of your age, this achievement, there can't be only one opportunity in the future, but brother, I can't, at my age, there are not many opportunities.

Don't think about it, it's not Shen Nanshan who asked me to find you, but I came to you myself, I know that Shen Nanshan looked for you, and it is estimated that you rejected it, and the person he likes is absolutely not bad, so I discussed with several of our shareholders last night, and everyone agreed to give you 50% of the shares.

I had nothing else to ask for, I just wanted to make money, to ensure that our group of people would earn back the pension money, and there was indeed an element of impulse on my part at that time, so that everyone bought the winery that was about to go out of business.

I won't hide it from you, I invested a total of 30 million yuan, and everyone's money was smashed, and now, it has entered negative equity, and everyone basically has no income in a year, so I promised Shen Nanshan to come over to help with this.

Entrepreneurship is not what I thought, I used all my strength to ensure that I persevered for a year, but if it goes on like this, everyone is actually losing money, and I am ashamed of my brothers.

In fact, this winery must be profitable, no loss in one year, and it will definitely be profitable in the second year, but I want to increase the speed and let the brothers make more money, after all, the brothers are doing well, I am at ease, Brother Zhao, you can rest assured, you join us, there will be no loss, I have always done everything to treat my brothers, as long as you come to our side, you say a word, I Song Lei can help, I must try to help you, if I can't help, I will try to find someone to help you, I am really familiar with you at first sight, brother. Song Lei sighed and said.

When Zhao Mingyang heard it, hehe, this is trying to play the emotional card with himself, the love card, is this Song Lei a descendant of Song Jiang?

But Zhao Mingyang is not a good man in Liangshan, Zhao Mingyang feels that he is at most like Wei Xiaobao, greedy for money, lustful and life-sparing.

Are you playing the emotional card with me? Then I'll kill you, everyone is not a fool, it's just that Zhao Mingyang looks young now, but in his bones, he is also an old fox inside.

Age has increased the advantage of camouflage for Zhao Mingyang, making it impossible for Song Lei to think of the plus point of Zhao Mingyang's experience.

"Brother! O my brother! From yesterday to today, I have heard you no less than ten times, you want to take your brothers to eat, take your brothers to get rich, this righteousness Bo Yuntian is what I Zhao Mingyang has always wanted to pursue.

In this era, you can't do without people like Brother Song, you! Song Lei's benevolence and righteousness, I Zhao Mingyang admire it very much, come! Eldest brother! I toast you!

Your company! I joined, AB equity structure, no problem! After this glass of wine, we are a family, and you are my good big brother Zhao Mingyang! ”

What is the AB shareholding structure? Song Lei hasn't drunk yet, who is your good big brother, you kid is too greedy.

Want to learn from Dadongzi? Why can't investors make any decisions when they invest money, and all the right to speak has to be up to you?

"Brother, why don't you drink it?" Zhao Mingyang looked at Song Lei and said.