Zhao Mingyang drove a car around the area of this project, and then drove to the city from here, the problem is, it looks big here, but it is not big at all.

It's mainly a small area, such as 150,000 or 60,000 square meters, which seems very big, right, but what if there are more than 2,000 households?

That is, it is equivalent to at least about 5,000 people moving here, the floors are desperately heightened, leaving a public area, and the underground public area must be guaranteed, such as the width of the aisle, the greening rate, and the children's play place, the place where the battery car is placed, and so on.

These are subtracted, there is not much spare space, the area of the community is large, the population is large, there is a road outside the community, this kind of new area is a round trip of six lanes, because of the high number of family cars, the design of the year was not enough.

A lot of congestion in the old city is also because of the planning to add up to four lanes, and even a single lane, I used to think it was very wide, enough, after the road planning was completed, it was residents and supermarkets and other buildings, but no one thought that we were developing so fast, and the family car that everyone thought was out of reach before became the basic thing that every household has.

This shows how crowded the four-lane round trip is, and the six-lane round trip has become the starting requirement of the new urban area.

But there is also a bug here, most of the new urban area can only be used as shopping malls, because the community is large, the area is limited, and it cannot be made into the traditional pedestrian street before, and the residents' activities are basically in the fixed area of the community and the shopping mall.

Pedestrian street now seems to be a very luxurious existence, the basic street is two rows of façade houses, many pedestrian streets are one or two kilometers long and more than twenty or twenty wide, covering too much area, it is very popular in previous years, but it lacks comprehensiveness, such as eating, drinking and playing The overall layout is not as good as the shopping mall.

However, in the later stage, the mall is not as good as the pedestrian street, and the pedestrian street can be made into an Internet celebrity street, an art street, a trend street, etc.

The new urban area is all high-rise buildings, the area is limited, every inch of land is expensive, it is impossible to give you a pedestrian street, it is better to do a shopping mall, add a few more layers of practicality, and save costs.

Zhao Mingyang remarked on the tablet computer that giving up the marketing of leisure shopping is not conducive to the main product.

Zhao Mingyang drove this place to make a profit, the main urban business is not mature, and the facilities are relatively average, after all, it is a third-tier city, and many facilities seem to be relatively miscellaneous and imperfect.

You can only do what you don't have here, attract a house buyer, and hype up a prospect and a future, otherwise that area is worthless and attractive.

There must be unattainable plans here, which is also a method used by many developers, to put out the gossip and never confirm it, so that people can believe it.

This is the best output of some local self-media, this period is basically public accounts and Weibo, many people are looking at these, these unofficial accounts, everyone doesn't know who is behind them, you can cancel the account at any time.

However, this is looking for a local area, Zhao Mingyang and they are not at ease, just operate a few accounts by themselves, and strive to operate ten locals in a week, and they will definitely pay attention to one account.

Determine this first, with this, it will be easy to bring rhythm later.

When the personnel from various branches of Empty Bottle Media arrived, Zhao Mingyang held a meeting, and a total of 21 people came, including art, photography, and post-editing.

There were twelve people in this part, and only nine people from Wen Yan came, including Zhao Mingyang's old partners Brother Xiao and Hao Ren and Xu Tiantian.

Zhao Mingyang deliberately asked Xu Tian to come over, but if it didn't feel appropriate to call her over, it would be better to call all the old partners over, and it didn't look suspicious.

Let Bu Fenjin go and take care of it, it can be regarded as giving him a chance, and Gu Yan can also take care of it.

"Everyone, this time I came to you, mainly responsible for the operation of this real estate project, this is the project of our head office Lingshigong Group, so this time the meaning for everyone is different, I said bluntly, do a good job, the company rewards more, but also conducive to your promotion to the headquarters, everyone has a chance."

In addition, this project is very large, even if you are no longer in Empty Bottle Media in the future, you can add 2,000 yuan to your salary if you have participated in this project and write it on your resume.

Don't be surprised why I'm saying this, I'm just reminding you to put in 12 points of effort on this project, and don't take it lightly. Zhao Mingyang said.

A female staff member of the Imperial Capital Branch raised her hand and said, "Mr. Zhao, what should we do?" What is the mode of drainage? ”

Zhao Mingyang pressed the screen projection button, a picture appeared on the screen, he pointed to the screen and said: "For the time being, we are ready to operate at least ten local numbers, and in a week, at least ten numbers will be up, and the attention will reach 10W+."

The mode is still the routine we used before, and from the beginning of this year to the present, the number of smartphones has grown in less than a month.

However, according to big data feedback, the number of smartphone users in urban areas is still the largest, but the penetration rate in rural markets is also rising wildly.

Coupled with Weibo's huge user base on PC and mobile, we can divide the operation into two parts.

The first is the WeChat public account, which can hold the most beautiful cute baby competition, and the first prize rewards the 10,000 yuan recharge card of the local mother and baby store, and contacts the mother and baby store with the most local chain stores.

They let customers scan the code to pay attention to our official account, you can receive a free 10 yuan voucher, in addition to our reward to the clerk 10 yuan, as long as you use the official account to pay attention to our 10 yuan voucher consumption, the clerk can get a 10 yuan reward, customer consumption reduced 10 yuan, this money is out of us, stimulate buyers and sellers to take the initiative to pay attention to recommend people around us to pay attention to our public account.

Mother and baby stores are an important channel for information dissemination, most of them are housewives and grandparents with their children to consume, they like to pull home cooking frequently, so we must pay attention to this piece and focus on it.

The second prize is set up ten, rewarded with a supermarket card of 1,000 yuan, the same supermarket with the most local chains, the same routine, customers pay for consumption, as long as customers pay attention to our public account, fill in personal information can receive vouchers, which has personal information.

There are 100 third prizes, and a children's rocker of 100 yuan will be awarded, and all winners must go to our after-sales service to receive the prize.

The entry requirements for this event are children under the age of three, as long as the life photo is OK, the name of the child, who has the most votes, who takes the first place, it's as simple as that. ”

Everyone quickly tapped on their laptops to record what Zhao Mingyang said.

Everyone understands that this kind of canvassing is the most direct and effective, because families with children under the age of three basically have people who will take the baby full-time, do not go to kindergarten school, and have nothing else to do except take the baby, then they will take canvassing as a serious thing to do, and will devote themselves wholeheartedly, as long as there are people around them who have smartphones and WeChat, they will definitely let the other party help their children canvass.

Zhao Mingyang used online and offline linkage this time, and took out the voucher to stimulate consumers and businesses, so that they could benefit, but in fact, he wanted customer information to facilitate the later call to sell the house, and 95% of these people were local residents.

This is a typical example of marketing, quick realization, this money seems to be a lot, but in fact it is not much at all, because the user group is limited, Zhao Mingyang would like to pay attention to the whole process, but it is impossible, it is expected that there may be a maximum of 100,000 people, because of limitations, only in the urban area.

There is also not afraid of people swiping orders, WeChat is a mobile phone number and an account, no one will register a mobile phone number for this ten yuan and twenty yuan, in the special to do this, a bit of a loss, the best way is to use the mobile phone number of the family to register to receive consumption vouchers, in this way, basically gave the family's information to Zhao Mingyang.

And families with children under the age of three are the main force in buying houses, because most of them are thinking about the future school district of their children, and this time Zhao Mingyang is completely in control, but few people will think of the intention behind this marketing or even this activity, and most people will eventually become leeks and ATMs.

In the operation of capital, most leeks actually don't know how they became leeks.

"The second, to engage in a city's top ten catering voting, the same routine, but this time all restaurants can join, the first prize worth 20,000 yuan worth of home appliances gift package, to contact the urban electrical city, the routine is still the same, in and the participating stores said, you can use vouchers, the routines are the same.

We have to make full use of offline and online, but the official account, we can't use one, we must have several backup accounts.

The third step is to go to the school, contact the school, get a selection, only do kindergarten to primary school, give up in middle school, and prepare for the exam from middle school to high school.

The above two do not require any registration fee to participate for free, and the last school, we have to take the initiative to donate some sports equipment and books to these schools, so that the schools can help canvass for votes, otherwise they will not participate.

The last operation, the selection of the city's top ten outstanding figures, regardless of occupation, remember that there is no limit to occupation, the top ten top ten people can get the 200,000 yuan reward we donated to the participants' units, and our accounts, in the end, all donated for free and given to the local area, understand? Zhao Mingyang said.

The people present didn't expect Zhao Mingyang to eat it all from top to bottom, especially the last sentence, the amount of information is large, and the pattern has also gone up, and the accounts that are operated are at least worth at least two or three hundred thousand.

"The rest of the accounts, you want to operate real estate accounts, all about local real estate information, but also recruitment information, but recruitment information, don't do the same as other homes, there is no intention, all the information released is the recruitment information of public institutions, which will quickly attract attention.

Then all the accounts are operated by me to operate the Minsheng account, which is the local news, and this news content should be eye-catching, and what other families don't have, how to do it?

Emotional disputes, such as catching juniors, directly let the director team arrange for the group actors to perform a play, and all kinds of content that attracts attention, just copy and paste, change the background, there must be videos and images, and they must be filmed locally.

Weibo still conducts a lottery, changes our original account to a local name, and then directs the traffic, and directly reprints the content of the official account.

Finally, all accounts, in the unified release of the project content here, understand? ”

"Understood, I have a question." Xu Tiantian raised his hand and said.