Chapter 975: Creating a God!
Da Niu is in a hurry to go to the doctor, so he will ask Zhao Mingyang for help.
To put it bluntly, Zhao Mingyang's relationship with him can only be regarded as a good big brother who knows him and treats him well, but in fact, Da Niu didn't give Zhao Mingyang anything, but Zhao Mingyang gave him a ticket to the NBA scene.
This time, Da Niu didn't want to look for Zhao Mingyang, but he really had no choice.
A few years ago, the big Niu family expanded the industry, and then sought financing, many people have not been in contact with investment companies, and they don't know the doorway.
At present, China is divided into three categories, with SDIC being the most powerful, followed by overseas investment companies, and finally private investment companies.
Private investment companies, with the weakest capital, generally can't invest in too big projects, or they just try their luck to pick up the leaks, and most of the online investment industry live broadcasts are basically private.
Foreign investment companies and SDIC basically invest in large projects, and simply put, projects of less than 50 million yuan are not interesting to do.
The speed of financing is faster than everyone thinks, and it may be paid to you within a week, but they will ask you whether you want to go public, they most want to list the company to cash out, and will give a deadline, three to five years to go public, and compensate for losses beyond the deadline, and will also inspect the market situation, give an evaluation, the more the kind of company with a big name is actually very virtual is their favorite, easy to cash out.
Those brands on TV in China before, many manufacturers have temporarily built iron houses in the open space in the wilderness, and they have smashed all the money on advertising, which is a very virtual enterprise, and there is a little reputation left, but consumers don't know, this is easy to operate.
After listing, many companies thundered, in fact, it is not surprising at all, because it is already weak.
After the review, for example, the industry of the big cow family, which was used to do OEM processing, had a large industrial chain, but it had not been listed, and it was necessary to expand at that time, and it took 300 million yuan to buy the factory next door, so I went to find financing.
The investment company saw the sales data of Da Niujia, there were stable orders, and the real industry has always been fragrant and collateral, and the other party did not promise to give 300 million, but gave 1 billion, so that Da Niu Jia could expand a larger industrial chain and upgrade equipment.
But there is a condition, within five years of the big bull companies to go public, after the listing to ensure that they pre-formulated principal and interest and KPI, in fact, this simple understanding is to lend you money, you go to start a business, but then you have to repay the principal and interest, you have to make up for it, and in the end many people can't make up for it, and the company is taken away.
Giving 1 billion is to raise the valuation so that it is convenient to cash out in the future.
They packaged the big bull's company into a company with a high market value, injected water into the revenue, and finally took the big bull's company and sold it at a high price, earning high interest and earning the difference in the middle.
According to the investor's assessment, the industry of the Da Niu family at that time was more than one billion, and they dared to do so and had already done a complete risk assessment.
At that time, Da Niu was indeed one of the best foundries in the circle, and there were overseas orders, with nearly 2,000 employees.
Later, a person came out to make a guarantee, and that person couldn't refuse, which is a very embarrassing point, some investment companies will force investment, that is, I have a fancy for your project, you must let me vote, and other families don't want to invest.
….
In the end, I took the money, and the industry of the Da Niu family tripled in size, and it was directly made into an industrial park, and nearly 10,000 employees were recruited.
But the more they do it, the more panicked they become, because with the rise of online merchants, everyone is fighting for price, and fighting price is ultimately to reduce production costs.
But let's do it, the cost profit is too low, and the profit is not as high as when there was no expansion before, but the overall operating cost is high, so it will definitely not make money and have to make money to repay the interest and principal.
The one billion they gave is cash, and in the current market, the big bull family has to earn two billion a year to ensure the return of the principal and maintain the operating costs of the factory, and the actual profit of two billion is now about 300 million.
The overhead is too big, and the cost of profit is too low.
Solid every year
In addition to the principal and interest that must be repaid, their family basically can't make money, and it is impossible to guarantee that it will be so stable every year.
This is not the most pitiful, the most pitiful is that investors on this basis to use the company's profits to expand, within five years the big bull family basically did not get any money, but opened a lot of brand chain stores.
There is another annoyance after this is to be listed, that is, to absorb other shareholders to come in, and the industry of the big bull family is probably not his.
And this model has also put the big bull family in a dilemma, and their shares will be used for mortgage loans in the future to continue to expand.
The big bull family now seems to be a big business, but the risk is very high, even if the listing makes money, it is also to use the money of the big bull family to fill the previous hole, and their family has to return the principal and interest of the investor's money, so that their family is likely to work for nothing, and they have to give the industry to others.
Many people are familiar with VAM agreements, but how is this VAM a bet?
Generally, corporate financing will clarify several modes, the first is the traditional loan principal and interest model, this model is to take your property as collateral, to put it bluntly, the loan pays interest, but the interest is very high, for example, you go to borrow a sum of money, said a good three percent interest, but in fact you have to pay seven miles or even a cent before you use, the money is normally released to you, but a sum of money will be crossed out when the loan is made, this money is the interest difference, you have to make up.
There is also a wholly-owned acquisition, which is optimistic about your property and gives you a sum of money to buy it.
The third is the cooperation model, I pay you to contribute, do not interfere with your normal operation, is to eat your dividends.
The VAM agreement that everyone often hears about is relatively deep, and generally the companies and investment companies that dare to play like this are purely gambling.
What they want is annual sales, commonly known as fancy KPIs, which are generally some companies and projects that have no money and dare to play like this, and they don't want to use their own money to start projects, but the money is not so easy to get.
For example, Brother Shan Zheng would rather offend the theater than sell the movie to the Internet company for free broadcasting, and the Internet company will give a one-time price buyout to attract customers, and the investor gave Brother Shan Zheng such as 300 million to shoot this movie, but after the release, the investor must get 600 million, less than 600 million, and Shan Zheng will make up 600 million.
And there is a time limit in this agreement, and compensation will be paid if it is not completed within the time limit, which is why many current movies like to invest in insiders, and dare not cooperate with investment institutions, and insiders are still more accommodating and communicative.
….
The investment institutions are different, you will default if you are a day late, so Brother Shan Zheng sold the movie to an Internet company, for example, in the end, it only sold 600 million, and he also gave it to the investor, in fact, he also earned, because the investment of 300 million will definitely not use 300 million, he can't make much at most, the investment company is not a loss, and everyone is not a loss this time.
But there is a kind of gambling that is more miserable, such as Xiao Wang and Boss Jia, who are two examples.
Xiao Wang's bet did not complete the expected sales, then he lost money, and in the end, his family lost.
Boss Jia didn't complete the expected goal, he went abroad and will come back next week.
One of these two is the loss of the investment, and the other is the loss of the investor, and the investment institution also has to face the risk, and this kind of risk is not low, so the current investment institution has returned to another way of playing, that is, double protection.
That's the trouble that the big bull family is encountering now, and a KPI contract has been signed under the premise of principal and interest.
Now it's troublesome, things are pressed by others, and they have to complete the expected sales, and if they can't complete it, their family will immediately enter debt mode.
The big cow family is now in a hurry, how to fill such a big hole?
And the five-year gang is coming soon, and there is less than a year to go, and they basically can't complete it.
Zhao Mingyang made an appointment with Da Niu for a face-to-face interview, and wanted to go to Da Niu's property to see what the situation was.
The next day, Da Niu drove to pick up Zhao Mingyang, Zhao Mingyang asked Da Niu to park the car and take his car, Lao Wu drove the car, Zhao Mingyang guessed that Da Niu's father's generation actually still likes the strength of the other party.
Da Niu took someone to go, especially Zhao Mingyang's age, right
Fang may not listen much.
But if you drive a 10-million-level luxury car, have a driver, and are followed by a commercial car, which contains legal affairs, finance, etc., the other party will attach great importance to it.
Zhao Mingyang didn't go to the big cow company, but found a hotel to eat outside.
Da Niu's father originally wanted to arrange for Uncle Da Niu to come over, but Da Niu asked that his father must come to receive him in person.
When Zhao Mingyang's car arrived, Da Niu's father and uncle knew that it was not easy for someone to come, although Rolls-Royce was nothing to them, but at least the other party did, which was a manifestation of strength.
In addition, Zhao Mingyang got out of the car, Da Niu and Lao Wu stood beside Zhao Mingyang, and Da Niu's father saw that Da Niu was following Zhao Mingyang.
This kid has been unconvinced since he was a child, in addition to being afraid of the girl of the Ren family, he is also taken care of by the big cow's family, and he can't offend the girl of the Ren family, so the big cow is restrained.
Now it seems that the kid is following Zhao Mingyang, and a group of men and women in straight suits came down from the business car behind Zhao Mingyang, and they looked like corporate elites.
Zhao Mingyang walked over, Lao Wu glanced at the group of people, and then took a step back, Zhao Mingyang stepped forward, and the group of people also saw that Lao Wu was Zhao Mingyang's bodyguard.
"Dad, second uncle and third uncle, this is the president of our Youth Chamber of Commerce, and it is also my eldest brother Zhao Mingyang, who specially asked him to help this time." Da Niu also told his family last night, saying how good Zhao Mingyang is, but his father thinks that sometimes there are rich children or something, and it is impossible for this kind of person to help the family pay to solve the problem, and it is not a small amount of money.
….
Now look at Zhao Mingyang, this is very professional, Zhao Mingyang shook hands with them, and then walked into the hotel.
Da Niu's family also gave the prepared documents to Zhao Mingyang to see, Zhao Mingyang asked the team to check it, then picked up the tea on the table and took a sip and said: "I have limited time, do you listen to your own choice, I rarely recognize my brother, Da Niu called me brother, I will treat him as a brother, I will help him if he is in trouble."
Since the pit dug by the other party is so deep, it is better to continue to dig bigger, dig deeper, you pull each other to jump the pit together, and in the end, whoever does not dare to jump will lose, and if you dare not jump, you will fill the pit together."
The people present were surprised when they heard it, what did Zhao Mingyang mean? It seems to mean that the fish is going to die.
"You and our big cow are friends, then I'll call you Xiao Zhao, I don't understand what you mean, what does this mean?" Da Niu's father looked at Zhao Mingyang and asked, this middle-aged man who looks very similar to Da Niu and is also tall and tall now feels that the young man in front of him is not simple.
"It's very simple, I'll help you get a part of the business volume, I have an e-commerce overseas, and if you are in China, let the members of the Youth Chamber of Commerce help you consume a sum, this is an introduction, you take these orders, apply for loans, mortgage loans with factory equipment, mortgage with companies, and let all shareholders take out the loans as collateral, because this needs to expand production capacity again."
The order I gave you, to put it bluntly, a large part of it is false, that is, after I buy it, if you return the goods, you must take over and go back to think of selling or replacing me with a new one.
But I will sign a five-year order cooperation with you, direct sales in the global market, and you will take this opportunity to open factories abroad, and then expand the scale of this enterprise with a market value of at least three or four hundred billion.
At most, I will add data to you, inject some water into it, and ensure that you complete the things in the original financing agreement, but if this water is injected, you will have to think of pumping, and at most I can ensure that your enterprise is in your hands for five years.
And the other party will also be trapped by you, that is, the book is no account, the enterprise is worthless, all are debts, in the next five to ten years, the other party will definitely find ways to cash out and leave, you just need to prepare a sufficient pool of funds to buy back shares, but buy back, you will also fall into a huge pit, do you have the ability to backfill.
I'll help you at most, if you are in trouble and can't afford to backfill, then I'm thinking of a new plan to help you deal with it, let's eat first, and go to your industrial park after dinner."
When Da Niu's family heard Zhao Mingyang's words, they breathed a sigh of relief, but Zhao Mingyang's meaning was also said, it would be delayed for five years at most, to put it bluntly, just
It is to increase the leverage again, but Zhao Mingyang can also help them digest some orders, which is a great help.
Da Niu's family toasted Zhao Mingyang, but Zhao Mingyang refused all, and he didn't want to drink Mimihu Huhu's industrial park.
Da Niu actually didn't expect that Zhao Mingyang might also be worried about this piece of fat.
It is difficult to approve the industrial park, which was approved many years ago, and it is even more difficult to form industrial support, and it is the big cow family that accounts for the vast majority of this industrial park.
….
From production and processing to export, a closed loop can be formed, Zhao Mingyang took a turn in the industrial park, and the planner who came with him whispered to Zhao Mingyang in his ear about the area here, as well as the planning procedures, how to plan in the future, etc.
Zhao Mingyang went to see the workshop again, and after the inspection, Zhao Mingyang signed a contract with the other party, very happy, the first batch of orders was 100 million US dollars, which made the big bull family confused.
Zhao Mingyang opened his mouth and closed his mouth for the sake of his brother, believing in his brother, and his brother will do his best to help him if he is in trouble......
Is it so painful? Da Niu was moved, and Da Niu didn't think much about it, he wanted to know what if he couldn't complete the order in the future?
Why can't it be done? If you can't pay your wages, then the strike won't be completed, how to deal with it? Deal with the industry at a low price.
Or Zhao Mingyang became a shareholder, and his shareholding increased to become the largest shareholder.
How to become the largest shareholder at a low price? Soon after the listing, a message was released to say that the company's data fraud had been losing money, the stock had plummeted, and the employees were afraid that the boss would run away to ask for wages, and the company would not be able to come up with the money.
He is still a good big brother who values love and righteousness, and Da Niu can't imagine that this good big brother is more terrifying than the previous investment company, but this good big brother will leave him a sum of money without worrying about food and clothing, so that his three generations can have enough food and clothing.
"Brother Mingyang, there is still a big problem in our family, how do you say this can be solved?" Da Niu returned to the car and returned to Shencheng with Zhao Mingyang.
"Tell me about it." Zhao Mingyang said.
"It's just that a lot of related households can't be pushed off, they are all introduced by people with heads and faces, they don't want to be ordinary employees, they all get a position, as a result, this group of people want to eat and take cards, and they also form gangs, my dad can't say it, let them go on like this, it's difficult to do it, and the internal contradictions in the company are basically caused by this group of people." Da Niu said.
"It's simple, go abroad and register a few companies in the imperial capital of Shencheng, just say that it is your international department, put all this group of people together, each get a manager and a supervisor, the task is logistics and visit customers, raise it, who doesn't want to do it and leave by yourself, pay the salary, don't let them interfere in the management."
Do you think so many companies are in Shencheng, and the imperial capital still has a foreign office? It's just to put this group of people together, they will have internal contradictions, and if they get rid of each other, there will be no problems, just let them fight among themselves, don't dwell on this, it's all a small problem."
Da Niu instantly understood what to do, Zhao Mingyang's idea is very good.
When he returned to Shencheng, Zhao Mingyang sent Da Niu to the parking lot and asked Lao Wu to drive away to see Gu Yan.
Gu Yan now lives in the river-view room as she wishes, which she has always wanted since she came to Shencheng, at that time, I heard that those who can live in the river-view room are either rich or expensive, and only one in 10,000 people in Shencheng can live.
As a result, Gu Yan tried, and said that one in ten thousand was less, and it would take one in fifty or sixty thousand.
It's too difficult, it's really too difficult, at that time, Gu Yan fell into despair, and she only bought a small two-room room after ten years of struggle.
But now it's different, she lives in a river-view room of more than 360 square meters, with huge floor-to-ceiling windows that can look at the river, and on the table is the Hermes she just bought, which she wanted to buy but was reluctant to buy.
….
And cars, she bought her dream car, the Aston Martin Coupe, a Porsche 911, an Audi R8, in short, she made her dreams come true.
But there are bigger dreams that haven't been realized, and she wants to be in the spotlight like those successful female entrepreneurs
She has always wanted to be the pride of their family, the pride of the school, and the presence of all eyes.
Now she hasn't really appeared yet, Zhao Mingyang has been letting her behind the scenes, and she has a hunch that she is going to appear.
The doorbell thought about it, it was Zhao Mingyang who came.
Gu Yan hurriedly opened the door, Zhao Mingyang looked at Gu Yan, who was wearing a burgundy pajamas and her hair was long, and she was also permed with big waves, this is going to take the royal sister style.
Gu Yan is a family on this floor, and she is not afraid of being seen by outsiders, the area of the real estate certificate of 360 square meters, the actual area is almost 400 square meters.
The vision here is really good, the price is really expensive, Zhao Mingyang has always been willing to spend money, and even more willing to spend money on talents, and he is also a grateful person, Gu Yan also helped him a lot at the beginning, so she is still very willing to Gu Yan.
This is also why Gu Yan didn't ask Zhao Mingyang for some promises, because Zhao Mingyang did give her a lot of protection, and Zhao Mingyang's gang got a lot of protection.
Zhao Mingyang changed his shoes and walked into the house, took Gu Yan's hand and walked to the floor-to-ceiling window to look at the night view of the Bund.
"I'll give you a gift." Zhao Mingyang said.
Gu Yan didn't know what Zhao Mingyang said, and in the next second, a paragraph appeared on the TV tower on the Bund: ILoveYou Gu Yan.
Gu Yan burst into tears when she saw it, Zhao Mingyang knew what she wanted too well, she wanted the world to know her existence, she wanted to stand in the center of the stage.
Zhao Mingyang hugged her, this is to squander money at any cost for a smile, this advertising fee is calculated by minutes, Zhao Mingyang contracted for one hour, this giant screen is 13,000 a minute, and there are two giant screens in buildings on both sides of this big screen, and the screen above is also the same content, Zhao Mingyang also contracted for an hour,
"I'll let the whole city see these words without dead ends, and you can write whatever you want, including your photos." Zhao Mingyang said.
"Can you put my picture?" Gu Yan asked,
"Of course, from tomorrow onwards, you will face the media, and I will make you the brightest star in the night sky," Mr. Zhao said.
Gu Yan trotted to get her phone, flipped through the photos and said, "Which one do you look good?"
"Children make choices, you look good in any of them, put them all on." Zhao Mingyang took Gu Yan's mobile phone and sent a photo to his mobile phone, and then sent the photo to the projection party.
Soon, photos of Gu Yan appeared on the big screen, and Gu Yan never dreamed that one day, she would appear on the giant screen in Shencheng.
Soon, an entry appeared on the Internet #Who is Gu Yan? #。
Gu Yan's phone rang non-stop, and it kept ringing, all of them sent messages to ask her.
Gu Yan has never denied that she is a vain woman, she can't wait for the world to know that she is doing well, let people know that she is excellent, she is not willing to live a mediocre life in this life, what she pursues is a place of light.
Zhao Mingyang has now given her a place of light, she is ambitious, and her point makes Zhao Mingyang feel that she is the most reliable, because she will protect Zhao Mingyang's industry at all costs, she knows better than anyone that she will never capsize on this ship, Zhao Mingyang collapses, this ship will be destroyed, and everyone on board will be sad and will sink.
Zhao Mingyang spent more than 2 million advertising dollars to make Gu Yan make headlines and officially debut.
Gu Yan posted a picture in the circle of friends and said: No need to ask, it's me, I'm going to rest, good night everyone.
Then he turned off his mobile phone and walked to Zhao Mingyang, put his arms around Zhao Mingyang and said, "You have satisfied all my basic fantasies, you are sent by the gods."
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Zhao Mingyang looked at Gu Yan with a smile and said: "This is where to go, this is the beginning, from tomorrow, you will go to the international market, my e-commerce layout in East Asia the year before last and in Japan, South Korea, Europe and the United States this year will be launched soon, you are the person in charge, rest assured, I will help you behind the scenes."
You will be all
You are a well-known female entrepreneur in the world, you founded this e-commerce platform, you are a myth."
"Are you making gods?" Gu Yan said.
"Why not?" Zhao Mingyang picked up Gu Yan and walked to the sofa......
"You just said that I was a myth, aren't you blaspheming myths......" Gu Yan said charmingly.
Fine vests