In this exchange meeting, Hua Qinghua went online, and in order to maximize the protection of Zhao Mingyang's information, she had to do this.

Because if it is found that Zhao Mingyang did this, Zhao Mingyang is in a very dangerous situation.

This is not a joke, this is also what Xu Tiantian is worried about, is there no inner ghost in his own people?

It's impossible, Hua Qinghua also carefully selected a group of people to manage this matter, and then found a group of people, most of these people who came to listen to the class, most of them were recommended by Hua Qinghua for many years, and others recommended them.

But whether it is safe or not, Hua Qinghua can't be sure, so let Zhao Mingyang talk online, and change his voice and don't show his face.

In order to maximize safety, the people invited by Hua Qinghua this time actually did a background survey, and their group of people is now listening to online lectures in one place, and everyone has a microphone in front of them, so they can ask questions and communicate with Zhao Mingyang at any time.

Zhao Mingyang is using satellite equipment to turn on communication equipment on a cruise ship at this time, and the monitoring of the United States is very strict, because their monitoring is to set up keyword word retrieval at the terminal, as long as you say the phone, it will directly jump out of your call content, as well as text messages and the like, which may be quickly monitored.

That's why satellite phones have always existed, in order to encrypt calls.

Many people can be quickly caught sending messages and inappropriate remarks on calls, and it is also because of the blessing of this kind of system that some content can be retrieved quickly.

Zhao Mingyang used a set of encrypted network equipment, he and Hua Qinghua connected to the phone and tried the stability, after making sure that there was no delay, he started to connect with this group of Chinese businessmen.

Zhao Mingyang walked in a box by the window and looked at the sea view, picked up the coffee cup and took a sip of coffee, and waited for everyone to enter the live broadcast room.

When the number of people arrived, Zhao Mingyang looked at the number of people, and screened so many more than seventy people, it seems that this number is indeed too much.

"First of all, it's a pleasure to talk to you, I don't want to say that you all know what this microphone connection is for, the main thing is how to better promote our culture." Zhao Mingyang used cultural promotion, which has already turned this meeting into a cultural promotion meeting, and there is no problem.

"First of all, I want to talk about catering, we have so many delicacies, why haven't we opened up the international market, everyone asks themselves, what is our market share in foreign countries?

Why can a small Japanese food quickly blossom all over the world, and even reach our domestic food market to seize the food market?

Have you ever wondered why? In other words, how many of you here have secretly opened Japanese food stores?"

No one answered, Zhao Mingyang's words were so direct, he directly revealed some people's secrets, and he went to open Japanese food by himself in the Chinese Food Association.

"Actually, I don't mean to say that the Japanese food you cook is not good, it's just for life, right, after all, everyone has to support their families, but we should have a number in our hearts, if it goes on like this, our Chinese food may be devoured by people.

Let's talk about why our Chinese food can't form a climate abroad and internationally, have you ever thought about it? Let me put it this way, there are many Chinese food abroad, there are many shops, miscellaneous, and various cuisines, but why hot pot can become popular now, have you ever thought about it?"

Other people also began to reflect on Zhao Mingyang's words, yes, why are many foreign restaurants now Malatang or hot pot restaurants?

"Let me say so, don't you realize that the path we took was the wrong one?" Zhao Mingyang said again.

The others gathered face to face, I don't know what Zhao Mingyang means, the wrong way?

"I don't know what you mean? What is going wrong?" A middle-aged man pressed the call button and asked.

"What's wrong? Let me put it this way, are the old recipes still being tried now? A group of people go to study ancient books every day to find the traditional secret recipes of the past, what palace secret recipes and the like, may I ask everyone, who cares except you? People eat a dish, do they really want to listen to you so much?

Are the ingredients and seasonings of the past really the same as they are now? If you study the past every day, why don't you walk and ride in a carriage? Don't write letters? Don't say it's different, both

In the same way, convenience, you have to think about how to make people's lives more convenient, not make life difficult.

Everyone can only live one life, just want to better enjoy the present life, there is really no need to study the past every day, it is better to think more about the future.

Don't you find a point at this point? For example, Hanguo sells fried chicken everywhere abroad, what are the benefits of this? Does it taste really good? So-so, so why do so many people go to patronize it?

The baler goes and goes back to the microwave at most.

Let's talk about Japanese food, Japanese food is cold dishes, we pay attention to heat, there is a very serious problem here, we brought the heat to a place that is not suitable for heat, and R Ben used to be there to the present, the first to be hot, and then went to sea to change some things to change their thinking, they only brought things suitable for selling abroad.

Have you thought about it? Why are there so many cars in the United States, and every household buys a car? That's because the land is vast and sparsely populated, many countries around the world are sparsely populated, and the transportation is inconvenient, they really don't know how to develop the express delivery industry to drive e-commerce? I sure I know, but why not?

Because of the cost, it's not suitable at all, and there is a scan code to pay for this, why don't many areas do it? The maintenance cost is not enough, who will do the loss-making business?

The platter of Japanese food can be packed and left, such as our cold dishes, whether you can pack it and go, of course.

Hot dishes should be waited, waiting for a wave, and eating them while they are hot, and it is best to eat them within three minutes from the pot to the table.

And it needs a large number of customers to ensure the freshness of the ingredients, the wages of the chefs and the profit margin.

In order to stabilize the flow of customers, most of the overseas Chinese restaurants are only opened in the Chinese area, basically Chinese customers, this customer you know better than anyone else, in the whole world is not large, the number of overseas Chinese is evenly distributed to various countries and regions, there are few people.

What do we end up earning? It's the locals' money, haven't you noticed? We have a blind spot after we go out, and we always want to change others and let others adapt to our rules.

The sense of rules, this needs to be changed, is to adapt to other people's rules, want to make other people's money, but don't want to change, can customers be satisfied?

You must quickly adapt to other people's rules, adapt to other people's lifestyles, don't think that you don't understand the consciousness that you don't know the goods, people don't need to understand you, customers don't need to understand the business, but the business must understand the needs of customers.

First of all, it is necessary to really let foreign customers distinguish the difference between Chinese food and foreign food.

Most of the foreigners' dinners are on weekends and Sundays, and there are a lot of parties, but most of them are at home and in some rented venues. Why? Because pizza can be eaten hot and cold, it's not that foreigners don't know how to eat, and they don't just like pizza and burgers.

Mainly because these things are convenient, if you want to eat hot, go back to heat, you can eat without heating, you have to remember one thing, or convenience, what foreigners lack is convenience.

For example, in the United States, in addition to several world-renowned continents with relatively developed points and convenient facilities, there are many other continents, and the residential areas of those states may be dozens of minutes away from supermarkets.

The time to purchase back and forth is very wasteful, and there is no one in most areas at night, also because the land is vast and sparsely populated, and the simple understanding is just like some mountain villages in our country in the 70s, every time I go to the township, there is some distance.

Most of them have their own yards and will grow some things, but they can't do it all, so they won't do relatively complex dishes, and what they need more is potatoes that can be preserved for a long time.

This kind of area is very rare in China, but there are a lot of abroad, rural life has always been the status quo of these areas, the biggest disadvantage under such conditions is convenience, but this wants to supplement is impossible, first of all, the local yamen will not take out a large amount of money in a radius of more than ten kilometers There are only a few households in the area to invest in how many facilities, this point should be clear.

Do we have to change them to adapt to our habits? Is it realistic?

Will customers like it? No, you know what they like to eat? It changes according to taste, McDonald's Kent

Does the taste of the base be the same in the country as it is here? It's completely different, people know how to change, and we have to change too.

Why can hot pot Malatang be popular abroad? First of all, the hot pot base is a change, foreigners buy it and put it in the pot, and then put everything in the house to eat, simple, but the taste is definitely not as good as the taste of eating in the store, they go out shopping, and they will go to eat some when they encounter a spicy hot pot restaurant, because the cuisine is complete.

Moreover, many hot pot restaurants have made the kind of clamp chopsticks that domestic children learn to use chopsticks in order to make foreigners who are not accustomed to using chopsticks.

But hot pot is still not easy to open the door to food, because most foreigners spend most of their time at home, and on Saturdays and weekends, the family goes to the park and the like, and their first consideration must be convenience.

It's important to remember that it's important to spend most of your time at home or outdoors in the car, so the product has to be changed around that lifestyle.

For example, a foreigner buys something, he eats it in the store and feels that the taste is very good, and he wants to buy some to share with his family at home, but the distance is half an hour's drive, at this time, you give someone a fried noodle, a noodle, then the taste must change, and even some hot dishes will change the taste when heated in the microwave.

Let's heat the dishes ourselves, if you want to not change the taste, the best taste and texture must be put in the pot and steamed with a steamer or the like, right, the taste of water vapor heating is a little moisture, to put it bluntly, to ensure a certain soup, many dishes need some soup base to taste,

If you microwave it, the soup will be significantly reduced, and the ingredients will become hard and dry.

What are the properties of fried chicken? It's dry, so after putting it in the microwave oven, it feels like the taste won't change too much, Japanese food such as rice balls, sushi, have you ever thought about it, it is completely in line with the convenience, and meets the living needs of people here, you can buy it home and eat it with your family, don't go out at night, eat some of this when you are hungry, and you can take this out on Saturday and Sunday.

This is also what I said, why do many Chinese restaurant owners finally switch to Japanese food, because the business is good, you can dine-in or take-out, and the cuisine of Japanese restaurants is simple, where do they spend their money? In terms of decoration, you should know that the decoration cost of 1.8 million yuan can only be said to be not expensive.

Why is the decoration so good? It gives a visual impact, and then the plate presentation is all carefully designed.

On the other hand, our restaurant now has a lot of decoration costs, where is the money spent? Spend in the wrong place, now all the Chinese restaurant decoration style is European, I don't know I thought it was a Western restaurant, this is like a foreigner to open a Western restaurant according to our Chinese decoration to do, he thought he was very forced to decorate, but may be installed donkey head is not the horse's mouth, to have their own style.

If you look at the style of the Japanese restaurant, the sliding Japanese sliding door, the lantern, and the waiter's clothes, including entering the house to eat and change shoes and sit on the tatami mat, are all telling the customer that this is a Japanese restaurant, from R Ben.

Not to mention chopsticks, people also have chopsticks, so chopsticks can no longer be used as a representative item for our food.

We can't watch other people's Japanese food stores make money today, we also go to open, and in the end, what if people say that they won't let us open, sue us for infringement or strangulation of raw materials and don't provide us with them? For example, if you don't sell sake, what if you can't make it?

Is it going to be choked by others again, why can't we change ourselves first to prevent problems before they happen, and take some action to change and prevent them first?

They all want to make quick money opportunistically, and don't want to build their own moat.

I know that I must not have told you this, there must have been many people who are better than me who have told you this, and they have told you many methods, what about you? I didn't listen to it at all, as long as I got through it, I didn't care, and I immediately called for help when I encountered a difficult situation, saying that people pinched their necks and didn't talk about martial arts, etc., is it useful to condemn? We can't be like this."

A middle-aged woman pressed the call button and said to Zhao Mingyang, "Then do you have any good way to say it, everyone knows the problem, what should we do?" Let's solve the problem at hand first, and then talk about the big truth when we have time."

"What are you supposed to do? Should be directly defeated by others, how to do it? I'm not the only one I'm talking about

You said that, right? Did you hear that? I didn't listen, so now you have been rectified again, okay, the scars forgot the pain, people just knew that you would do this, so they deliberately let you earn more and then harvest.

Over and over again, I have suffered so many losses, why can't I change it? Why do you always let the other party succeed so easily?"

Zhao Mingyang's words silenced the audience, and Hua Qinghua was very satisfied with Zhao Mingyang's words, because although he was talking about food, he was actually talking about food.

At this time, Zhao Mingyang hung up the connection, Hua Qinghua appeared, angrily scolded the middle-aged woman, and asked her what she was doing? Every time because of someone like her, she is repeatedly bullied, what is needed is not to solve the immediate matter, but to have long-term peace and stability, and to have your own moat, so that everyone can have a stable life.

Now that Zhao Mingyang is no longer willing to help, Hua Qinghua said that only Zhao Mingyang can solve the current crisis, and he is setting up a high-ranking character for Zhao Mingyang, and then pretending to communicate with Zhao Mingyang again to see if he can help everyone, and if there is any more nonsense, he will go out in advance.

In order to punish the other party, in order to make an example of the chicken, the woman was asked out.

She left with an angry expression, and after leaving, she got into a business car, this person was arranged by Hua Qinghua to sing a play, if she didn't do this, Zhao Mingyang's speech The gang might forget after listening to it.

After connecting again, Zhao Mingyang said, "Let's talk about food, how can we change? We have to introduce good domestic things here, instead of bringing the so-called traditional food over, so many domestic catering industries can make foreign food unable to stand, can put the traditional dry out of business, it must be valuable, what is valuable?

Young people like, young people are the theme of market consumption, and young people need to be attractive enough to attract them, most of the domestic young people's living conditions are actually very similar to Europe and the United States, every day in addition to going to work is to hurry home, do not like to go out at night, like to pack home to catch up on dramas and eat.

Have you ever thought about what attracts this group of young people? Let's start with that.

The milk tea industry, which has been very hot in China, can be introduced here, because milk tea has convenience, milk tea cups can be directly written in Chinese to add Chinese elements or even written in Chinese English, Japanese, Korean, French, etc., in the milk tea shop to sell some of our pastries, such as plum blossom cake, osmanthus cake, peach crisp, moon cake, etc., which let people know that this is ours.

And these products have a characteristic, that is, sweet, most foreigners love sweetness, and the taste is the key to the stomach.

Milk tea and pastries are very convenient to take home and eat slowly, milk tea is also mainly cold drinks, people here like to drink cold, just add more ice to ensure the best time and taste.

There are also Chinese catering, such as Kung Pao Chicken Rice Bowl, such as Malatang, etc., semi-finished raw materials, seasoning packages, packaging boxes, and a heating package is issued in layers below, which can be opened at any time to taste Chinese food.

Heat, need the convenience of heat, this is to adapt to the times.

As for Chinese restaurants, it is best to give full play to the Chinese decoration, what is the extreme, with our unique cultural products.

For example, there are oil-paper umbrellas inside and outside the house, do you know how much an oil-paper umbrella sells on foreign e-commerce platforms?

Six, seven, eight hundred or even thousands of beautiful knives, what they like is what appears in our film and television dramas, especially martial arts dramas, paper fans and wine jars.

Even clothing, get some flying fish costumes and Hanfu Tang costumes for employees to wear or place in the store.

Knives, guns, clubs, axes, hooks and forks can be placed on the weapon rack, they don't have these, this is ours, why don't you show these things?

The products that can be sold in the store should also be changed, as little spicy as possible, it turns out that most foreigners don't like spicy food, so change the dishes, change the Soviet-style ones that are sweet.

Each store must have a standard Chinese word at the door, so that people know that this is a Chinese restaurant.

And the service, what service? Gifts and the like are all given Chinese gifts, such as rattles, paper fans, embroidery, purse sachets, etc.

These things are not available in Japan and South Korea, so let's take our traditional old objects, which is called pushing

Wide traditional culture, they will also be quick to accept, because of the novelty.

Make a gift wall, customers can redeem it for free when they have enough points, and get a free gift at the store on their birthday.

There is also a snack shop in the store, which specializes in selling some snacks that children like to eat in China and sell them here.

Most children have a sweet tooth, so they are suitable for this taste, so remember, you must follow the local customs and adapt to other people's tastes first."

A group of people were taking notes carefully, and someone asked, "What about the food?"