Chapter 1008: Followed

In the conference room, the group of people sitting now are as anxious as ants on a hot pot, because they have indeed suffered this kind of heavy blow more than once, and each time they have survived with a little bit of survival, and then they have developed desperately, and then they have been bullied again.

Zhao Mingyang is now the person they urgently need to solve the problem, in fact, Zhao Mingyang is nothing more than to provide a plan, and in the end, Hua Qinghua and others have to take action, but this plan is decided, that is Zhao Mingyang's responsibility, so Zhao Mingyang can't easily set a short-term plan, it should be long-term, at least ten or twenty years old.

He chatted with Wu Zhonghua for a long time about this, and Wu Zhonghua and Zhao Mingyang analyzed some of the current situation.

In addition to Wu Zhonghua, he also chatted with Mrs. Ren about some things, and went to ask Shen Nanshan some things, in short, everyone around him who could ask some questions.

In the end, I came up with some of my own conclusions, and the three days that Hua Qinghua wanted were to prepare for this, and I consulted some people's opinions and ideas in advance.

"I can understand everyone's feelings, we are indeed very passive now, very passive, have you ever wondered why we are so passive?" Zhao Mingyang said.

The rest of the people fell into deep thought, passive is indeed passive, but where is the root?

"Let's put it this way, have you ever thought about why European and American companies transferred their industrial chains to Huaxia in Japan and South Korea at the beginning, and then went to Ah San, why they can choose to take the initiative to enter the market and take the initiative to exit, why are the initiative in their hands?

The reason is very simple, they can grasp the lifeline every time, simply put, they can associate the local population with the employment of the local population, the upstream and downstream industrial chain of the enterprise and their enterprises, do they habitually play the long-term layout, and most of the time we like to chase the immediate interests to play the short-term.

The disadvantage of the short-term is to fight a shot for a gun, but the enterprise is not an individual, the individual does not matter, today in the Northeast, tomorrow to a small town in Zhejiang Province, the day after tomorrow to the R capital, but the enterprise is not good, the popularity is high, the market share of the enterprise is there, the industrial chain is there, the earth is so big, the country that can accommodate the business development of the enterprise is so little, so we can no longer do short-term.

Why is the first thing many of our companies to do in Europe and the United States is to open factories, everyone is familiar with it? A lot of people have been rectified, right?

Because people understand what you want to do, and you have also thought about this question, right, the other party wants you to make money in the United States and spend it in the United States, and do not let you take away a dime, and your money is basically earned by the workers, and they collect taxes and leave.

They don't have much subsidy for us, so we don't build factories here, the wages of workers are too high, so they themselves put the company in a cheaper area, everyone here is actually doing retail form, most of them are opening stores, right, they are doing this, why?

Because the land here is vast and sparsely populated, the factory doesn't make much sense, but what if it is to increase the number of shops and commercial streets? Form a commercial area, let everyone who comes here become a high taxpayer, let everyone immigrate by investment, and increase not only the local population closure, population consumption and real estate industry.

It can also attract more immigrants because there is a group of pioneers who help them build their homes and attract more investment immigrants.

To put it mildly, they want us to help them pioneer the land, how many Chinatowns were built here by ourselves, they used to be wasteland, the money is ours, the taxes are ours, and the workers' wages are still ours.

So we have to fight back, and since they're only letting us do retail, why don't we tie retail together?

We have also captured their economic lifeline, but the premise is that it will take three to five years to make a profit, and you are willing to do it."

As soon as these words came out, the audience was silent again? One year of return to the capital is considered to be a guarantee of capital for them, and if they do not return to the capital for two years, they will be closed directly, and they will not insist on three years, which is also what Zhao Mingyang said, only look at the immediate interests, so this is a challenge for everyone present.

What if the initial investment is not returned?

In fact, this point is the difference between capital and businessmen, most businessmen pay attention to immediate interests, while capital is to consider long-term interests, that is, before the project is invested, it is not three or five years to consider

report, but the return of thirty or fifty years or even a hundred years.

In fact, it has only been a few decades since Chinese businessmen went from businessman thinking to capital, and the former Shinong industry and commerce really trapped this thinking for too long, restricting some people's thinking.

Most of the Chinese businessmen who can adapt to the capital market and play with the capital market are focused on immediate interests, so they have been in passive defense.

Europe and the United States do not play the set of agriculture and industry, it belongs to the other way around, they play capital operation, the starting point of everything is to generate benefits from operation, and then continue to operate and invest in new projects after distributing benefits.

Hua Qinghua is also a big head, Zhao Mingyang proposed this point, it is really difficult to do it, if you don't make money, how can you do it?

"I'm willing, I can't be like this, once or twice, we are all in this cycle, why can't we fight against them, just because we are insignificant in the eyes of others, we don't have any bargaining chips with each other." An old man in his seventies said.

"Elder Chen is right, we can't go on like this."

A group of people in the conference room began to agree with this point of view, and the prestige of this old man was still very great.

"Sir, go on, this is my guarantee, and if I lose it, I am willing to take out all my belongings and invest it first." Chen Lao said.

Zhao Mingyang continued: "It's not difficult to say this, it's not easy to say, but it's simple for us.

They restricted us a lot, but they allowed us to open a store, so let's start with the store.

No matter what the store, we can make a chain, but not the previous model chain,

For example, clothing stores, we can register a brand, and then all Chinese shops use one brand, who has the most people in the United States? The poor are the most.

We have a website to come out, specializing in selling clothes, how much do clothes cost? Within 20 US dollars, and no more than 30 US dollars at most.

Online shopping is delivered to the nearest store to achieve the fastest delivery effect, and then the offline store can still operate normally, we must open it first, but we had better not open too much, thirty or forty is enough.

These thirty or forty stores are to let people see that we have physical stores, and the main market is online channel publicity.

After the publicity, we went to some small roadside clothing stores to talk about cooperation, we gave them free decoration, free delivery to their homes, the money is also ours, the payment can be sold and then checked, as long as the brand is replaced by ours.

We then recruit a group of local sales, this group of sales is not called sales, it is called regional partners, we pay them, let them help us manage the store operation and promotion, but they have to invest 20% of the money in a store.

We will pay for them, and the principal will be deducted from the benefits after the store is operated.

But within three years, if they change jobs, they will have to pay 20 percent of the investment fee.

After these things are done, we settle according to the sharing system, which is divided into four four and two, that is, we take 40% of the total income, the store owner takes 40%, and the regional management takes 20%, what we have to do is to earn a commission from the sales terminal, and earn a commission in the middle of the supply.

I calculated, the final form is that we make 70%, the rest of the stores earn 1.5, and sales earn 0.5, but according to the sales degree, it is 442.

In fact, what we invested is a decoration fee, the store is theirs, the management is theirs, we are nothing more than to find a fixed supply channel to supply them and find a small warehouse inventory, all do not need our money, so the income is fast, and the efficiency is high, and the stickiness is strong.

We invest this money in the early stage, and we can quickly achieve national expansion, if there are 100 stores, then it will not be difficult for us to recruit franchises, and if we join, the franchise fee will be three or four hundred thousand dollars per store.

Don't convert this, just like joining a store in China for three or four hundred thousand, the franchise fee includes a deposit, decoration fee, operating fee, and purchase fee, and we can sign an agreement with them.

We make up for the loss within a year, for example, if the sales volume is less than a peak in a year, we bear to let them not lose money and give them a guarantee.

shop

The more we can increase the speed of distribution, we can fight a price war with any competitor, and eventually monopolize this low-end market, of course, to prevent the other party from the monopoly point of attacking us.

We prepared in advance and also got an online platform, and the price was about the same, but the distribution speed was slow, to see if the customer was willing to wait.

This model can also be used in restaurants, convenience stores, fruit stores, etc., in order to quickly tie the self-employed here with us, and the migrant workers here with us.

In the end, the net worth of millions of people is tied to us, we can't make money in the early stage, we must ensure the number of franchises, and in the end, as long as we have five percent of the store holdings in the United States, then we have the absolute right to speak.

These five percent are related to an economy, if a business district is gone, and it is withdrawn, this piece will be abolished, such as commerce, medical care, education, etc.

There are also tens of thousands of people in the workforce, and these are layers of pressure, and eventually they have to sit down with us and talk calmly.

Our slogan is to help small and medium-sized businesses make profits, mutual benefit and win-win, specifically for small and medium-sized businesses, this group of people can fight for their lives if they have no interests.

All franchisees regularly train and provide their children with bilingual kindergartens for free, with classes in Chinese and English, so that children can win at the starting line from an early age, and it is a good thing to have one more language, right?

All stores regularly post posters of Chinese culture and give Chinese gifts, which is called real cultural promotion, and even the songs in the store are Chinese songs.

There is also an employee reward mechanism, such as reciting a Tang poem, and rewarding a hundred dollars in vouchers for performance, so that these people really understand Huaxia, whether the other party likes it or not, for the sake of money, they have to like it to be familiar, this mechanism is not compulsive, just a choice for employees, you can not choose at all.

In the end, this set can be spun off more enterprises, such as the clothing chain can be made into a listed company with hundreds of chains, the same, fruit stores, supermarkets, etc., this is the ultimate profit point, make money in the stock market?

And all of this, we can't achieve in the short term, so I said maybe not to make a profit for three years, not to make a profit for five years, but in the end the profit is huge."

"Does this really work? I mean, this reward system?" Elder Chen asked.

Yes, if this happens, if it doesn't work, the premise that the business layout in the early stage is okay, and if the employees make trouble in the end, it will also be a troublesome thing.

Zhao Mingyang's reward mechanism is good, but are people here willing to recite Tang poems? If they really value Chinese very seriously, the first advantage is that it is easier to communicate better with the Chinese, and even take the initiative to come to China, but what if they do not accept this clause? What to do?

This is another farce in the end, maybe because of this strike, everything may be ruined in the early stage, and it will be abandoned halfway as soon as it gets better, it is better not to do this, but it is better, Chen Lao raised this question in fact, he wanted Zhao Mingyang to cut off this link.

"Guys, some bars and KTVs, you didn't miss out, right? To put it bluntly, you don't go to these informal places, right? For example, some bars here in the United States, some bars in Japan and South Korea, some of them accompany the wine, many of them may be college graduates, or even good college graduates, have you ever thought about why they do this business?

I mean, why did they do this, have you ever thought about it? Some of you have opened an entertainment venue, can you tell us about it?" Zhao Mingyang said.

At the same time, everyone's eyes focused on an obese middle-aged man, and the obese middle-aged man instantly said embarrassedly: "Ahem~ That, I opened this kind of scene, but I really swear that I didn't force anyone to do these things."

In fact, the method is very simple, for example, I opened a bar before R Ben, I first recruited some college students, to put it bluntly, some people are obsessed with college students, whether they are in college or graduated from college, we are not recruiting for positions such as accompanying wine, so people don't come.

We will recruit cashiers, logistics, management and other positions, and the salary will be five or six hundred dollars a month, anyway, the salary is very fixed, and there is no room for change and floating.

They are in this environment every day

, It's difficult to change if you don't want to, for example, if the business is good and the people are too busy, arrange for them to do a favor and send a drink, and help entertain customers, it's very simple to entertain.

As for the customers, you can see the difference between these people and some princesses at a glance, the temperament and dress are completely different, in fact, most customers like this.

Some customers will give a tip, such as one or two hundred US dollars, and let the other party stay with him for a drink, he may refuse the first time, but he may not be after the second or third time, after all, this is directly about the same as her monthly salary.

Many people can't help it, and many guests feel that if they have to do it tonight, they will add money, one or two hundred dollars is not good, so a thousand dollars is not good? Is 5,000 dollars OK?

In the end, many people can't resist this temptation, it's really too tormenting, especially when they see others easily earn thousands of dollars in one night, and then look at their salary of five or six hundred dollars a month, they can't sit still, and in the end they are no different from those princesses.

The only difference is that they earn more than princesses, because many guests like college diplomas, and it doesn't matter if they add some money, these people are basically so depraved, they all want to make a quick money and leave, go to buy a house and a car, but after making this kind of quick money, they can't leave, and they will only take more and more jobs, until finally they can't work, such as physical reasons, they will stop and leave."

The fat man said that some guests looked around when they were there, and many people unconsciously lowered their heads.

Chen Lao instantly understood what Zhao Mingyang meant, this thing is a problem with bonus settings, such as setting up a few levels, the first level of reciting the goose will be rewarded with fifty US dollars, if you can write, you will be rewarded with one hundred US dollars, and you will be able to memorize and write a reward of one hundred and fifty US dollars.

The minimum hourly wage in the United States is ten US dollars, most of which are in the stage of fifteen to twenty, one hundred and fifty US dollars, which is a lot for ordinary people, you must know that many items in the United States are still calculated in cents, that is, our past pennies, and now many goods can still be bought in cents,

Many people will convert the exchange rate of the American knife, and those who work in the early days will convert the money and send it home, but there is one point that many people may not pay attention to, that is, the purchasing power of the American knife.

This is also the early days of people who worked abroad before came back to see Old Man Ken and Uncle Mai to their stomachs, because in order to save money, many people spend ten dollars to eat hamburger fried chicken for three meals a day, eat for an hour, and save the rest.

In some short videos, many Chinese bloggers give homeless people money to eat, and they will give one dollar and two dollars, which can indeed solve a meal of food and clothing, mainly depending on how to eat, such as spending two dollars to buy a bag of bread or a box of chocolate biscuits or something.

The consumption power of the U.S. knife is actually related to the hegemony of the dollar, which is why many regions want to break away from the dollar system, because the cheapness has made his family earn.

The value of one hundred and fifty US dollars can now be roughly understood, which can basically make many migrant workers moved, if there is a grading improvement in this reward, such as the second stage will silently write silent night thoughts, reward 200 US dollars, and recite the reward of 100 US dollars, which is 300 US dollars.

In this way, no one can refuse this kind of free benefit, but what is needed is the cost of time, a person self-learning at home, or the company sends video teaching, in the process of learning, the family will be driven for the first time.

Zhao Mingyang: This is indeed something that cannot be realized in the short term, but if this thing is realized and can last for three years, then it may be stronger than the promotion of Chinese culture in the previous thirty years.

"That's not all, isn't it?" A man with a big back and eyes asked into the microphone like Zhao Mingyang, because he felt that it was impossible to have only these, Zhao Mingyang could not let people learn Chinese for no reason, this investment was huge, and there would definitely be another line to earn this money back.

"That's right, there is indeed another line, by enhancing the influence of Chinese, we can let milk tea shops do activities, such as reciting a story to receive a cup of milk tea for free, children can drink it for free, so that Chinese people are more confident first, and a group of foreigners can start learning."

We have to do this for at least three years, and we don't invest in it

There will be too many, for example, for the sake of fairness, Chinese who want to get a reward for memorization must be started by Lan Tingxu, do not want to memorize and write silently, you can join the Chinese popular education, that is, get a website, let the local Chinese record videos online to teach some Chinese knowledge, let them help us expand the Chinese way that is more suitable for American locals to learn.

Three years later, five years later, we want to earn this money, let them know more about the products from China, then is the time for us to make money, such as during this period, we can open Chinese training institutions, Chinese study abroad institutions, Chinese universities, Chinese technical colleges, etc., the education industry chain is the fastest can be followed up in these three years, we can invest in education in joint ventures,

And what is this free subsidy, such as factory subsidy, company subsidy to employees, etc., for? It is to let them buy more of our products in the future.

I said, what is the reward for employees to memorize stories? It is a voucher, and this voucher must be practical and can be used as money, but it needs to have a consumption area limit.

For example, it can only be used in Chinese supermarkets, for example, it can only be used in our own industry, clothing stores, fruit stores, milk tea shops, etc., so that their life circle can only wander around the Chinese circle, and the consumption habits of their families will also change.

In addition, in order for us to recruit workers here in the future, as long as it is a Huaxia company, they will take the initiative to come.

Have you ever wondered what the impression of foreign companies is on most migrant workers in China? The salary is high, but have you thought about it at all? In the environment of foreign companies, such as Japanese companies, many employees will unconsciously understand R's products, such as clothes, home appliances, etc., and the money will buy these again, and even travel will be the first choice.

Employees will unconsciously choose what they are more familiar with,And there is assimilation,For example, a company wears Mizuno,You will unconsciously pay attention,And then you buy it,Later, you will get used to buying it,For example, everyone buys Sony TV,They all say this is the best,You may only consider Sony when you buy TV in the future。

This is the operation of capital, when people enter your territory, the first thing they think about is not how to make money quickly, but they think that the future will make you inseparable from them, why do we only think about making money quickly, getting small benefits from employees, and obtaining short-term benefits from the market, this idea is wrong."

Everyone fell into silence, amazing, capital is really powerful, it used to be said that capital is pervasive, but now they really believe it, what people play is really powerful, because the direction of consideration is different.

After the meeting, Zhao Mingyang hung up the phone.

Then I dialed Lao Wu's phone, and Lao Wu answered and said, "Boss, the other party is still following my car."

"You go ahead and walk in circles, find a place where there are few people, and help me ask who's following me." Zhao Mingyang hung up the phone after speaking.

Before coming to the yacht for a meeting, Lao Wu drove Zhao Mingyang and found that there was a car following them, not a person with flowers.

Zhao Mingyang asked Lao Wu to drive the car to an underground garage, he got out of the car, arranged for someone to pick him up, and asked Lao Wu to take the other party around.

It is impossible to be followed for no reason, this is being targeted.