"Don't worry, I'll deal with it, don't go out now, stay in the room, just read books, play games, and watch dramas if you're fine, don't pay attention to this matter, leave everything to me, you have to believe me, don't make any remarks and fight back on the Internet." Zhao Mingyang hung up Liu Bingbing's phone.

Liu Bingbing was surrounded by a group of people at this time, and many media blocked her outside the community where she lived, and this matter started with Liu Bingbing's father Liu Huasheng.

Lao Liu used to be a coal businessman, a typical coal boss has a strong style, and he is indeed rich, but the coal business has really not been as good as before in recent years, so he is looking for a change of career to do some other business.

Liu Bingbing entered the entertainment industry, Lao Liu is very supportive, he is such a baby daughter, so he is really willing to spend money on Liu Bingbing, due to Liu Bingbing's influence, the direction of Liu Bingbing's father's transformation is also a large span.

His transformation is to pave the way for his daughter in the future, and also want to leave a path for his daughter that she likes, so Liu Huasheng shifted the focus of the industry to the art center [Art and Culture Center].

It is ready to invest in the construction of art venues one after another, and the investment in such venues is not low, basically hundreds of millions to build one, or even more than a billion yuan to build one, including opera halls, art galleries, museums, etc.

This kind of art gallery includes more types, such as talk shows, drama performances, cross talk performances, concerts, etc.

I have to say that this transformation is a success, at least he didn't invest in movies or anything, the income of this kind of art venue in the later stage is very good, because people's quality of life has improved, they will want to pursue a higher level of experience, and their consumption power is also improving.

For example, watching a drama, listening to a song and dance drama, as well as talk shows and cross talk, not to mention those rappers with ticket prices as high as seven or eight hundred in the future, you can do a small concert of five or six thousand people here, which is most suitable for this kind of performance.

This kind of performance income is very objective in the future, and the time to do it during this period is just right, to catch up with the last wave of the outlet, and then it is not so easy to build this kind of project, first of all, the approval of the use of land, the approval of qualifications, and the recruitment of actors.

During this period, the price of signing a fixed performance contract with some actors was relatively low, and in the future, this kind of market will be hot, even if these actors are not stars, the asking price is not low.

It seems to be a transformation of a good thing, but it turned out to be an accident, and it was a very small thing, but the situation became outrageous as it continued to ferment.

has gone to a very irreversible direction, Zhao Mingyang feels that this matter is more tricky, and Zhao Mingyang has not done this kind of crisis public relations for a long time, and the business feels rusty.

This also reminded Zhao Mingyang that his strength is this piece, if this piece is unfamiliar, it may become an L-shaped enterprise in the future.

Contrary to the L-shaped enterprise, there is also a V-shaped enterprise, which refers to some enterprises that used to be very high-light, and finally plummeted to the trough and it was difficult to get back up.

There are really too many companies like this kind of company, and there are countless of them, many of which are former giant enterprises, trillion-dollar enterprises, and they have become L-shaped enterprises.

For example, Nokia, Motorola and other giant companies at that time were more or less L-shaped, and in their peak period, they were really difficult to meet opponents.

In fact, these companies finally appeared in the same similar situation, that is, they stood too high, were not grounded, did not consider users, only wanted to make money quickly, and had no courage to innovate, let alone understand the real needs of the underlying market, and were a bit self-contained.

This is just like people, who have money and status, basically enjoy freedom, and the circle of contact is only in a small and fixed circle, strictly speaking, it is equivalent to derailing from the world.

Today's glory may not be there tomorrow, of course, there is also a micro-form of enterprises, there are not many of them, there are only two in the world, such as Shi Dazui, not counting, the comeback is another creation of enterprises and projects, rather than falling into the highlight moment and then making the enterprise highlight.

These two V companies, everyone is no stranger, Microsoft and Apple, saying that they are V form, that is, there have been highlight moments, and then there have been troughs, that is, the trough of the company's possible destruction.

For example, when Apple came out, it was Wang Fried, which amazed the world, and then Qiao Gang Leader reached the peak of his life, becoming a little self-righteous and arrogant, and also during this period, Apple had a crisis, which is recorded in Qiao Gang Leader's autobiography.

The Qiao gang leader in this period was kicked out by the board of directors, he was very angry, and after a long time of mental struggle, he calmed down, so he went to travel around, and then went to Ah Sange's side to meditate, similar to the life of an ascetic, the previous Qiao gang leader did not look as simple as he did later, without desire, he also betrayed friendship for money, and he only wanted to squander money at the beginning.

Later, after completing the practice, his mentality stabilized and he returned to Apple again, and he really became a god, pulled Apple back from the trough, and launched a mobile phone that changed the world.

The second V-shaped enterprise is Microsoft, Microsoft's dark moment is the stage of the arrival of the intelligent mobile terminal, a large number of PC ports have lost the user market, during that period, Microsoft has made a lot of products, exhausted all ways and methods, what to do, the system has also lost its style, and it can change a year to a year.

The main reason is that I didn't make changes at the key nodes, and I realized it later, and I felt that I was the PC overlord, and I had no opponents, and I wouldn't decay.

In just a few years, Microsoft almost went to ruin, because the intelligent end of the enterprise reverse drainage development of the PC system, this is the worst, Microsoft felt the unprecedented pressure, began to return to the PC system, do multi-screen interaction, and invest in new research and development.

It wasn't until later that the artificial intelligence piece made Microsoft return to a high position, and this premise was also the departure of the founder and the return to change again, Gates also retired directly in stages, which sounded like retirement, and was kicked out by the board of directors when it was ugly, calmed down, came back, and opened a new direction.

Zhao Mingyang suddenly thought of a sentence at this time, half of the world is firewood, rice, oil and salt and half is the sea of stars, most people spend their lives in firewood, rice, oil and salt, and some people only enjoy the sea of stars.

In the end, it was incomplete, and Zhao Mingyang had not yet reached the realm of Qiao Gang Master to cultivate himself as an ascetic monk and see all the states of the world.

In fact, it is quite difficult to return to a position in a high position, and most people have forgotten about firewood, rice, oil and salt in the highlight moment.

Liu Bingbing's father just let Zhao Mingyang know one thing this time, he can't lose his strongest point, otherwise he will be defeated by someone with his former strength in the future.

In the era of public opinion, whoever has the right to speak in public opinion is the strongest, and this cannot be lost. Speaking of what happened to Liu Bingbing's father, he built an art center in his hometown, and then when the art center was about to open near the end of the project.

A man ran into the venue and took some photos, originally this kind of venue that was not open to the public forbade others to enter and take pictures at will, mainly for a sense of mystery, to give some surprises to people entering the museum when it opened.

But for example, some workers take pictures, and this kind of thing is unavoidable, and Liu Bingbing's father will not care so much.

When the person took pictures, there were some inspection groups in the venue, which was related to the personal privacy and itinerary records of some people, and the staff of the venue asked the man to delete the photos in his mobile phone and informed the other party that it was forbidden to take pictures here.

But the other party didn't want to delete it, so there was a conflict between the two sides, and a venue staff snatched the man's mobile phone from the secretly photographed, and then deleted the photos inside, which were some of the photos taken just now.

As a result, the man began to be furious and reluctant, and directly called the police to say that the other party robbed him of his mobile phone, how can this be said?

It's hard to say when Sir is here, after all, people returned the phone to you, and the reason for snatching it was to delete the photos that this person secretly took other people's photos without their permission.

It was also written in this venue that it was forbidden to take pictures, and this person was not from the venue, he sneaked in, and the premise was that the venue staff asked him to delete the photo, and he was unwilling to delete it.

Liu Bingbing's father sent the delegation away and knew about it, and felt that it was a misunderstanding, and it was not a big deal, so he thought that he would settle the matter, everyone would end it like this, and the other party was not making trouble, knowing that he was at a loss, and it would be bad for her to make trouble.

As a result, things exceeded everyone's expectations, this person went to other areas and posted a video saying that the mobile phone was robbed in Liu Bingbing's hometown, and the local sir didn't care.

This time the heat has risen, and a group of people will spray sir for the first time, this kind of traffic will ferment for the first time on the Internet, and there will be a group of people who deliberately bless this kind of traffic.

Immediately after that, the man took a video about all kinds of yin and yang weirdness, and no one cared about his mobile phone, and then came dramatically, after saying Ah Sir, the man began to talk about the art museum again.

Because there is traffic, he started all kinds of rumors that made friends out of nothing. He inquired that this art museum was opened by Liu Bingbing's father, which is not a secret in the local area, he said that the mobile phone was robbed in the art museum, and Sir didn't care, the local Sir was the umbrella of Liu Bingbing's family, so even if they robbed the man's mobile phone, it was fine.

This time the popularity is greater than the previous one, because there are keywords and key characters Liu Bingbing. A group of Liu Bingbing's black fans joined in to criticize Liu Bingbing, and other artists and fans also joined in, which suddenly increased the popularity.

With the increase in popularity, some people began to expose Liu Bingbing's father in various ways, saying that he used to be black, and also said that he was full of evil in the local area, and the locals called him Liu Shatian, which means that he covers the sky with one hand and is the local emperor of the soil.

As soon as these names appear, the problem will be big, so big that there is no problem and you have to give him some problems, the key is to do business, more precisely, people with a certain amount of wealth, how many people do not have the slightest problem?

You can find the problem with a magnifying glass. A group of self-media are fabricating false information to expose Liu Bingbing's black material, for example, she is a little sister in middle school, bullying her classmates, the high school entrance examination and college entrance examination are all spent money to go to school, and even the college entrance examination is replaced by someone to take the exam, and the university even spends money to rob classmates of performance opportunities, etc.

This kind of news has been overwhelmingly fabricated, and the more people spread it, the more outrageous it becomes, and there are many people who want to spread rumors, and many people think it is true.

All of Liu Bingbing's work has been stopped, and some manufacturers have come to the door to talk about compensation, Liu Bingbing's negative news has had a bad impact on the endorsed brand, and some projects that are about to be signed have been suspended.

Media people squatted on Liu Bingbing and Liu Huasheng every day, and a large group of Internet celebrities also flocked to the art museum opened by Liu Bingbing's father.

Internet celebrities have broadcast live for traffic, and millions of people have watched them in different live broadcast rooms, and these anchors are getting more and more outrageous, and they have begun to make up their own stories for the sake of traffic.

This kind of rumor can't be broken, Liu Bingbing's father also came out to refute the rumors and snatched the mobile phone, mainly because the venue had not yet enabled the installed monitoring at that time, which is difficult to explain clearly.

The official also refuted the rumors about snatching the mobile phone, but no one believed it, and more people didn't pay attention to it anymore, and everyone was concerned about whether Liu Bingbing's father was black before.

The key to Liu Bingbing's father's face was originally a bit fierce, and he used to be in the coal mining business, so everyone brought themselves in and believed that Liu Bingbing's father was the black boss.

Liu Huasheng is the black boss, Liu Bingbing is the little sister, Liu Bingbing will bully his classmates, this is the truth that netizens think they think, this is the same thing as those rumors, no one cares what caused it in the first place.

Everyone just wants to see how Liu Bingbing's family is destroyed, such as seeing how Liu Bingbing's father was arrested, how many bad things he has done, and how enjoyable the fall of a rich man is, which attracts a group of people who hate the rich.

There is also a group of people who think that people like Liu Bingbing can thrive in the entertainment industry, which also shows in disguise that there are few good people in the entertainment industry, and the entertainment industry is full of such people, which has attracted a group of netizens who hate artists to spray.

More people who want to vent their emotions can find an outlet to express their emotions in this matter and vent their unsatisfactory feelings.

Some of Liu Bingbing's father's previous people who did not deal with him also joined this rumor, and many previous photos of Liu Bingbing's father have flowed out, such as group photos with a group of people who look like bastards, such as the dark box operation of some previous projects.

Some people also jumped out and said that they were bullied by Liu Bingbing's father thirty or forty years ago, and these things dominate the hot search, according to the platform's background data feedback, at least 30 million netizens have paid attention to this matter, which is the least data.

It is likely that Xuan has been paying attention to 50 million, and these 50 million are mobile users, which is a very large number in the Internet event, and it is a daily activity, and there is basically no possibility that this matter can be suppressed.

If you press it down, then Liu Bingbing will be finished, and it will be said that your hands and eyes are all over the sky, and you will also be said to be that there are no three hundred taels of silver here.

Zhao Mingyang is also a big head, Liu Bingbing's father is even more speechless, how did a trivial matter become like this, and a lot of it is made up, he is angry, and he is even more afraid of his own daughter who will be affected by this matter.

Now the problem is that netizens only see the information they want to believe, and everything else is automatically ignored.

This is Zhao Mingyang's big deal, this matter can't be dispersed by any heat in the first place, because as long as Zhao Mingyang makes a little move here, everyone thinks that Liu Bingbing did it, but this matter can't be solved, and the longer the fermentation time, the more difficult it is to solve.

Ning Dongsheng's side has been heated up at the first time, but the effect is not obvious, and the special point here is the difference between the video platform and the text platform.

In the past, all online user interaction platforms were extended to the text base, such as Weibo, and everyone saw the same Weibo popularity.

So the things that are easy to ferment on Weibo are relatively large, and generally the big things that are not fermented on Weibo do not have much influence on other platforms.

The main reason is that the information on Weibo is in the same time period, that is, users see the same information, ordinary people, self-media, bigwigs, the information they see is synchronous and the same, and the main business of the platform can display the content of the hot list, which is very intuitive to know one thing.

Of course, the controversy on Weibo will also be very big, for example, some people think that this matter is strange, and some people think it is true, there will be disputes, and this dispute will be divided into two parties, and these two parties will always argue, and the content of Weibo will always be occupied by these two parties.

But in the debate, everyone will find all kinds of arguments to refute each other, at this time there is no actual evidence, it is difficult to be one-sided, and there will be bigwigs who pay attention to this kind of thing, after all, I want to see the daily hot spots on the text platform is the most direct.

If there is a big guy who thinks that Liu Bingbing's father is suspicious, he will arrange someone to investigate thoroughly, and the official accounts of text platforms such as Weibo are all at all levels, supervising the progress of the incident layer by layer, and users are very good at finding the hierarchy to respond to the situation.

Because of the textual platform, the arguments are all literal, so when everyone sends text, they will pay attention to their language organization skills, and go through it in their heads, which depends on who has strong text organization skills.

But the short video platform is different, some people pick up their mobile phones and start shooting and brushing, the information is fragmented, that is, this one is Liu Bingbing, the next one is fishing, and the next one may be selling clothes live broadcast.

If you pay attention to something for a long time, the short video platform will push you according to the algorithm All the content you can only see, just want to see, the content you are interested in, after a long time, users will believe it to be true, and the words of the comments under the video are also unified, they are all the same users with the same cognition and hobbies, there will be less chance of argument, and no one will question and argue.

Therefore, there are very few things that can be fermented by short videos, and here, users of a platform see different information, and it is impossible to concentrate traffic to make an event quickly get attention.

But there is another thing here that is terrible, that is, the spread of the later stage, popular events on platforms such as Weibo will pass quickly, but short videos are different, a group of people will recreate, in order to attract traffic, there will be a decent story to tell one thing, maybe the content is all made up, and netizens who don't know the truth will really believe it and start to spread it by word of mouth.

This kind of fear extends to other aspects, such as going to the text platform, directly spraying Liu Bingbing, or attacking Liu Bingbing in reality.

The problem now is that Weibo has fermented, but there are also many controversial points, and at this outlet, it has caught up with the live broadcast of self-media on the short video platform, and the user channels on both sides have been opened, but the user groups are different.

Some self-media that don't have much traffic on Weibo have become popular on the short video platform, because on the text platform, these media collect money to promote and deliberately spread rumors, which will be seen and questioned by others, so it is relatively difficult.

But when it comes to the short video platform, as long as this group of people spread rumors, they will be pushed to the screen of users who believe what they say, in order to obtain the greatest benefits, this group of self-media will also ask short video users to go to Weibo and other text platforms to support them, which is equivalent to self-media people also have fans, and take fans to Weibo to fight back against netizens who question them.

What does this group of fans care about, they directly support the arguments of self-media people, and the self-media people who were sprayed on Weibo quickly found a large group of fans who are good at spraying people without logic, which directly Ko the text platform users who were originally good at and used to being reasonable.

For example, if you talk to the other party about arguments, evidence, objective facts, analysis, etc., and the other party directly replies with a greeting to your family, you are angry and responds to the other party's family.

The result? You lose, the other side wins, and you don't want to argue with this group of people anymore, then this group of people is not the only one who speaks online.

In the final analysis, netizens who went online in the early days also needed some knowledge reserves, because the Internet requires some operability, plus it is basically a text platform, and it also needs some cultural foundation.

But the short video platform doesn't need so much, it's easy to use, plus the smart device is also simple to operate, everyone can use it after everything is simple, so in the big environment, the number of people must be better than the number of people.

This is also why everyone says that Weibo has undergone a qualitative change after the appearance of short videos, and the user group has completely changed, 15 or 16 years is the beginning of the transformation, and Weibo in this period is also changing, and the internal team is changing, because they see the traffic and wealth brought by short videos.

Now the biggest problem that Zhao Mingyang wants to solve is the problem of two platforms, and how to turn the tables in the headwind.

How to reverse what everyone thinks now, every time the Internet is indifferent, it is because netizens are slapped in the face, and only after reversing can everyone eat melons rationally.

That's right, reversal, Zhao Mingyang wants everyone to know that there is a reversal, and only with this awareness can he help Liu Bingbing, so he is ready to start from the point of reversal first.

Don't rush to help Liu Bingbing explain and refute the rumors, let's have something reversed first, which is called foreshadowing.