In the face of this kind of incident, the most powerful crisis public relations company will not rush to respond to anything, but think about how to divert the contradiction and find the root cause of the incident.

The crisis public relations companies in China are basically in Beijing, Shanghai, Guangzhou and Shenzhen, divided into foreign companies and domestic companies, they basically deal with negative news and exist, that is, to take money to do things, Lingshigong Group's early business is also this, the price is very high, especially celebrities and celebrities and enterprises, the starting point is millions, and there are indeed enough to give.

But this kind of bUG has a bUG, if the deal is sparse, then the person in charge will basically not be able to mix in the industry, and the company may also directly lose its business and face bankruptcy, and this group of people basically rarely appear in public.

Later, in order to avoid too much exposure, crisis public relations companies have changed their names and acquired into some enterprises, so now many people not only can't find out what crisis public relations companies are, but also can't find out which companies specialize in marketing.

The people on the market who can tell you that they specialize in dealing with crisis public relations and helping you operate marketing are not very professional or even well-known in the industry.

These famous people only serve the group of people at the top of the pyramid, and the cost is unaffordable for ordinary people, and they all start with a million.

Now most of these companies have changed their names to corporate consulting services, advertising agencies, etc., and many of the founders of these companies are former media people, such as some station directors.

They are very experienced in controlling public opinion, and there is also a group of writers, who usually look like nothing is going on, and receiving one or two orders a year is enough for three or five years or even ten years and eight years.

This kind of foreign company is more mature and experienced than the domestic one, their structure is relatively perfect, each type of work has a separate team, such as legal affairs, tax-related personnel have a separate team, they are responsible for the orders are basically international large orders, docking enterprises are basically airlines, and the cost is also tens of millions of dollars.

So the above is not accessible to ordinary people at all, and people don't plan to serve ordinary people, that is, those who are worth more than 100 million yuan in some places are rich in the eyes of many people, and they are just a little rich in their eyes.

Not to mention looking for these companies, those people with a net worth of more than 100 million yuan in the local area can't hire some well-known lawyers, and the fees of these lawyers are also ridiculously high, all of which are millions of fees, and ordinary people really can't afford them.

Liu Bingbing's matter is a typical crisis public relations thing that needs to be dealt with, not a marketing company, and there is still a difference between the two, and the difference is very big.

The marketing company is mainly responsible for business promotion, while crisis public relations is to help customers reduce losses and harms.

Most directly, marketing companies have more contact with gossip media, while crisis public relations has more contact with some yamen media.

Some of the staff recruited pay attention to social background and relationships, and they want to be connected, and the relationship network is more complex, black and white.

For example, what Zhao Mingyang has to do now is not to help Liu Bingbing's family suppress the hot search or something, what he needs to do is how to help Liu Bingbing's father change the negative image and make public opinion reverse, and completely solve this matter, so as not to leave a chance for secondary fermentation.

This kind of big public opinion event will not be accepted by general crisis public relations companies, only the top domestic and international crisis public relations companies dare to accept it, and the cost will not be less than eight figures, because these companies have a complete structure, such as offline investigators, legal personnel, copywriters, and public relations contacts, and can communicate with people from various channels.

There are some big events, not that the other party did not find crisis public relations, but that they couldn't afford to pay and people knew about this kind of thing and smashed the signboard.

Lingshi Palace has this ability and channel, Zhao Mingyang went to the department of Lingshi Palace Shencheng for the first time, and now Lingshi Palace is held by Zhao Mingyang, and everything is listened to Zhao Mingyang.

Therefore, Zhao Mingyang's authority is also great, and he convened a meeting of the core backbone as soon as possible, including Bu Endeavour, who was promoted to director by Zhao Mingyang, and Bu Endeavor is also very grateful to Zhao Mingyang, Zhao Mingyang just wants to put a chess piece in the Lingshi Palace, just like he put a chess piece next to Ye Chuan.

Do you still remember the earliest Xia Xiaomeng? Zhao Mingyang has always interacted with her, but maintaining a relationship, a relationship between friends, does not cross the line, giving her the opportunity to change her fate and the opportunity to improve her class, and so does Bu Endeavour.

If Bu Endeavor can't go up at this age, he won't be able to go up for the rest of his life, and Zhao Mingyang also privately borrowed 300,000 from Bu Endeavour, and Bu Endeavor wanted to change the school district room, when Zhao Mingyang borrowed 300,000 yuan to the other party, he also found someone to help Bu Endeavor have a sum of money left.

It is basically difficult to shake the house you like, and it may not even be able to shake the number.

There is a middleman who takes the benefit fee, this fee is not low, to give you a number of 200,000 yuan, but it does not guarantee that you can choose your favorite house type, if you want to choose the specified house type, then you have to add money, to 400,000 yuan.

It's not surprising to spend hundreds of thousands of dollars to choose a house in the magic capital, but it's astronomical in a small place.

Of course, there are people behind this kind of middleman, and it is not something that ordinary people can do, maybe it is the family of the president of which bank or something.

This is equivalent to Zhao Mingyang lending Bu Endeavor seven or eight hundred thousand, and Zhao Mingyang said to Bu Endeavor that it would be enough to pay him back in five years, and 300,000 yuan would be repaid in five years, and Zhao Mingyang would charge him three yuan for one year, which was equivalent to giving him free use without interest.

This matter is Zhao Mingyang's bargaining chip to buy Bu Endeavour, and Bu Endeavor will tell Zhao Mingyang some internal information about the internal changes in the Lingshi Palace, which is equivalent to Zhao Mingyang putting an eyeliner there to monitor the Lingshi Palace.

Zhao Mingyang will not easily give Bu Endeavor a chance to be promoted, everything has to be agreed by Zhao Mingyang, that is, to help him every time he feels that promotion is hopeless, so that he will become dependent on Zhao Mingyang and grateful to Dade.

Of course, if he does something behind Zhao Mingyang's back, Zhao Mingyang will also remind him, let Bu Endeavor know that he has more than one eyeliner, plus Zhao Mingyang's methods of dealing with Gu Peng's people during the Lingshi Palace period, Bu Enjin knows that Zhao Mingyang is a person who has revenge, so it is also taboo for him.

To make Bu Endeavor respect Zhao Mingyang three points and seven points in awe, when necessary, Bu Endeavor has to do something for Zhao Mingyang.

Of course. It's not something that can be seen, otherwise he wouldn't have done this to him. When Zhao Mingyang held a meeting, Bu Fenjin was also present, the original Lingshi Palace executives and the newly hired ones were all present, and everyone knew that Zhao Mingyang was currently the big boss, so he was also obedient.

"Don't talk about other nonsense, what do you think about this?" Zhao Mingyang pressed the remote control, and the Liu Bingbing incident appeared on the big screen.

To be precise, Liu Huasheng and Liu Bingbing are two incidents, and the rest of the people are no strangers to this incident, they have to swipe their mobile phones for three or five hours every day, because they have to pay attention to all the hot spots every day when they are engaged in this business.

Including Internet memes, new debut artists, etc., all need to know about it. complete

"Director Bu, tell me what you think." Zhao Mingyang named Bu Endeavor and said, it was also a chance to give him a chance to show up.

Bu Fenjin looked at the big screen and said: "We were still talking about this just now, Daotian Entertainment also asked us to do public relations, according to our previous summary, the first incident was an accidental incident, and the man who spread the rumors was nothing more than to gain attention and traffic, but his rumor-mongering direction was that Ah Sir didn't care about the fact that he was robbed of his mobile phone, which caused a lot of heat, and this kind of popularity was originally concerned about a lot of attention and wide coverage. The second fermentation is because Liu Huasheng is the father of the popular actress Liu Bingbing, and this popularity has increased again. The first thing is an accidental event, but the premise is that the other party is purposeful to win traffic, using the simplest and rude way of rumor-mongering and smearing, the other party has no legal awareness, does not know what the consequences are, and just wants to earn traffic and fans. The second thing we analyzed is not accidental, it should be that someone provided some information to this blogger, so he used Liu Huasheng to lead Liu Bingbing, otherwise it would be difficult to think of this point in his way. But many people will think that the man thought of it himself, and we felt that he couldn't think of it, so from the second thing, we paid attention to some accounts that interacted with this man, and there was also some information about the people he followed, and we also got the data, from these accounts, we found that several accounts were serial numbers, robot numbers. We also took this batch of account information to the technical department to find a way to find the IP address, at present, according to the feedback of the technical department, these accounts are zombie numbers, and the IP is messy, there are multiple addresses, it can be said that we have found a number of water army companies to push this matter. At present, we have contacted a company that we have cooperated with before, and the other party does not know who is looking for them, so we contacted them online to transfer a sum of money, and there is information that needs to be released. According to the transfer information provided by the other party, it is a WeChat account direct transfer, which is difficult to check, and the WeChat information of the bank account is estimated to be false information, and it can be determined that the second incident was operated after the intervention of a professional team. The third wave of popularity is Liu Bingbing's little sister incident, which is pure rumor-mongering, because in this way, the popularity increases the fastest and spreads the fastest, which is to quickly hype up the popularity of Liu Bingbing and Liu Huasheng. After that, all kinds of rumors got out of control, because this hot traffic was handed over to all the self-media, allowing them to play freely, making up more and more nonsense, the popularity will only get higher and higher, and any hot search is useless. According to our current data feedback, the heat of this matter may last for half a month, and it is difficult to end it in a short period of time if there is no official to refute the rumors. Because now it has become a state of listening to stories and telling stories for the whole people, and they are chatting after tea and dinner, which has become a social event, which is more difficult to deal with. Zhao Mingyang asked another woman, "Amy, what do you think?" "This Chinese woman was recently recruited by Lingshi Palace, with an annual salary of three million, not counting the rest, she used to be the executive director of a top public relations company, and she is good at crisis public relations.

Amy, who is in her early forties, looks like she is twenty-seven or eighteen, and she is very well maintained, but this person has been in the industry for more than 20 years, she took out the tablet she carried with her, logged in to the company account to obtain projection permissions, and then projected the content of the tablet onto the big screen and said: "Everyone, what is the problem now?" Is it impossible to trace the source of the rumors? No, it is impossible to trace the source of malicious rumors related to Liu Huasheng, who spread rumors about Liu Bingbing. We have already arranged for someone to go over to find him and ask for his personal information, including people who have been in contact with him in his vicinity. He must not know who the person who provided him with the information is, this person is the key, the other party has purposefully set off this wave of public opinion incidents, the purpose is very clear, that is, to deal with the father and daughter of the Liu family, for the time being, it is still not clear whether he is going to his father or his daughter. However, from the perspective of this kind of operation method, it must be the method of the insider, and there is financial support, and the other party is likely to be the predecessor in the circle, because I found that some rhythmic posts contain text information with obvious shadows of the older generation of media people using words and sentences. For example, the other party deliberately guided Liu Bingbing to the bullying shape, and Liu Bingbing's father to the identity of the black boss, and then followed by a series of laws and regulations to keep up, and even spread rumors that Liu Bingbing wore a kimono to worship on some occasions, this is definitely impossible, but if this kind of national sentiment appears, then Liu Bingbing will be completely finished. New media people like to use simple and direct headlines to attract traffic, and lack of writing skills, so we expanded the scope to find media people who are directly screened from the post-60s and post-70s stages to compare with past articles. The media people born in the 50s are basically semi-retired and cannot use the Internet so freely, and if we want to solve this matter, it is best to find out who the opponent is. What is the other party's goal trying to achieve? We can find the answer according to some clues, what is the reason for the appearance of many small essays? It is nothing more than trying to get out of some legal disputes, and a group of people are taking advantage of the loopholes in the law. For example, the core of a small essay is nothing more than rumor-mongering, but how much does it cost? It's very small, right, this group of people sees this, and they know that the law does not hold the public accountable, and the goal they want to achieve is nothing more than moral judgment and online trial, turning some things upside down. For example, a previous male star divorced, the answer to divorce is nothing more than that can be found in laws and regulations, there are regulations, there is no big dispute, as long as it is punished according to the court, such as the distribution of property and the custody of children. The actor wants to end this marriage in accordance with laws and regulations, but the woman is unwilling, she doesn't want to divorce, but the court has already decided, how about the woman wanting more? Or what if the woman doesn't want the man to live well in the future? directly spread rumors on the Internet about the man's marital cheating, the man's domestic violence, the man's black belly and scheming, etc., this male star was instantly cyberbullied. The first is to prove one's innocence, and the second is to face endorsement brand claims and the suspension of performances. These things are enough for an artist to basically end his acting career early, right, what is the result? The result is that these things have been brought to court, and they have basically been judged by the court to be fake, fabricated, and not information. But what punishment did the woman get in the end? No, it's just that I don't post small essays for the time being, but how many people still firmly believe that men are cheating, domestic violence and heart problems, etc.? In the end, this woman's account has not been verified by her real name, and she is not in China, how ridiculous is this, but it can end the career of an artist, and that's enough. And do those netizens who participated in cyberbullying have anything to lose? No, this group of netizens commented on the suggestion of banning this male artist, etc., and found the problem, every netizen seems to have obtained the right to judge. This male artist is going down all of a sudden, this group of netizens will not feel guilty, but feel very happy, they will feel that this matter is the result of their decision, it is their decision, this is very important, they will think that they have the right to judge. The other party's method of dealing with Liu Bingbing's father and daughter is to lure out this group of online judges, and the direction of this guidance is to make fatal moves, and the other party really wants Liu Bingbing to be permanently blocked. Look at the labels that the other party put on the Liu family's parents: gang-related, bullying, money and power trading, substitute exams, have you found out, everything is unforgivable, all of them are illegal and criminal, and the most ruthless ones are involved in the feelings of the family and the country, which will be banned by the whole Chinese circle. I speculate that the other party doesn't need to make such a big move to deal with Liu Bingbing, because at most he will go abroad to perform, otherwise after the turn of the scene, the loss will not be as big as imagined, after all, Liu Bingbing still has her father, but what if her father falls? What if the other party wants the Internet judge to judge Liu Huasheng? Can Liu Huasheng be clean? It's impossible, if you turn over everything that happened a few decades ago, the people who did business in the 90s are really more or less problematic from the current point of view. For example, when Teacher Yu was teaching at school and running a cram school outside, do you think this is a violation now? Although he left school later, he did it while he was in school and made a profit. And Jack Ma locked a group of people in a room and gave lectures on entrepreneurship and asked people to take out the money to invest together, and didn't tell his family, look at it this way, what do you say now? Liu Huasheng is in the coal business, first of all, he must have had conflicts with the people in some areas, this is mining, and some areas are people's fields, is the amount of compensation unnegotiable? There must be, is there a dispute? There must be, are you looking for someone to help? There must be, this is the cleverness of the people behind the scenes, the other party wants to turn over the old accounts and let Liu Huasheng get judged. How can these old accounts be turned over? That is, people who did not deal with Liu Huasheng before jumped out and said that some people may even have some evidence that seems to be criminal evidence, which is troublesome. Amy analyzed well, what is the purpose of the other party, and who the other party may be.

Amy then said: "I'm doing a comprehensive comparison now, and now the three people with similar writing have been screened out, and I don't recommend that we do any crisis public relations now, because if we do, the other party can deal with it, and we have to find out the other party first and then deal with the other party." If we keep in the open, we end up losing, and we can't find any point to fight back. Another point that is most unfavorable to us is whether the other side is waiting for us to fight back, and then fight back against us? They don't have anything practical in their hands in case we don't have any chance to fight back. But if we have information about the people behind us, we can act on both sides, stabilize the line and go down to the line with them, and don't give them too much time to act on both sides. Zhao Mingyang nodded and said: "That's right, I don't approve of what to do now, but we can't do nothing, my suggestion, first send out some reversal news, so that everyone has a number in their hearts now, don't speak for the time being, what if there is a reversal?" ”

"I'm for it!" Amy said. complete

"Okay, just do it, Amy, you give me the three pieces of personal information that came out of the comparison. Director Bu, you go and sort out the reversal news, spread it out in an all-round way, and send out all the previous reversal news. The rest of us went to the scene with me to see what was going on with the number one rumor-monger, and we went to the scene to collect information and then think about countermeasures, so we couldn't sit here and think about it. Book your plane tickets now and give each of you an hour and a half to prepare, Amy, you and I will be okay first, right? ”

"No problem." Amy got up directly, sent the three pieces of personal information to Zhao Mingyang, and then went directly to the office to pack her luggage, she has a suitcase in her office, which can be used for business trips at any time to save time.

Zhao Mingyang and Amy drove directly to the airport, and Zhao Mingyang's trunk was also prepared for business trips all year round.

High efficiency, Zhao Mingyang likes efficient partners. When they arrived at the airport, the two of them went first, and the rest of them quickly prepared their luggage and went to the airport separately.

Zhao Mingyang looked at the three people provided by Amy on the plane and the very similar to this incident.

Zhao Mingyang smiled, Amy may not understand, Zhao Mingyang understands, because these three goods were originally together, and the three of them are still friends, this point is locked, it turns out that these three bastards, it is not strange that they did this, and they want to ask Liu Huasheng how to offend them.

This is also a target to be found, but it is necessary to find some information about the first rumor-monger, who is a key point.