The only thing that Zhao Mingyang's group of students understand now is that the things in the textbooks and videos seem to be different from those encountered in actual business, completely different.

In particular, how Zhao Mingyang packaged a leather bag company, and then used this leather bag company to go to various routines.

These things really can't be put in the camera, and Zhao Mingyang didn't think about catering at all.

What the students didn't expect was that there was a long queue at this instant noodle stall, and many people came to buy it, but they didn't come to eat it at all, but to shoot a video, the queue was very long, and the short video platform was also about this sky-high instant noodle video.

But soon, after another week, the stall owner who rented out the stall stopped renting, either because he didn't rent it, or because Zhao Mingyang's stall was doing well, he wanted to increase the rent.

But the stall owner soon regretted it, because Zhao Mingyang's instant noodle shop was finished, and the stall was moved directly to a small storefront not far from here.

The instant noodles of 25 yuan are directly realized the freedom of beef, a lot of beef, it looks very worthwhile, and you can add cheese, sea cucumber, shrimp and so on.

There are also durian-flavored noodles, cola-flavored noodles, and all kinds of instant noodles that everyone can think of are here.

However, most of the customers who came came to take pictures, some didn't eat instant noodles at all, and left after taking pictures, and a few people ordered a noodle and took turns to take pictures, and left after taking pictures.

But I have to say that more and more people come to check in. Soon, someone called Zhao Mingyang and wanted to join, at the same time, Zhao Mingyang was preparing financing materials and looking for investment institutions to invest, he was about ten days away from completing the task, and he ran no less than 20 financing institutions.

And his live broadcast account has been live broadcast how beauties make instant noodles, so that these female anchors live every day, two people in a group or one person in a group, Zhao Mingyang gave them enough money, plus commissions, an average of five hundred wages a day, each person only works three hours, Zhao Mingyang recruited three female shopping guides, a total of eight people, each two people in a group, a group of three hours, half a month live broadcast rewards earned more than 60,000, this is unimaginable, the 50,000 yuan set by the students before has been returned.

This is not counting Zhao Mingyang's help to bring the goods, such as whose ham is used, the advertising fee is 10,000 yuan in January, and the ham is sent to Zhao Mingyang for free, including whose instant noodles, whose condiments, etc., and the advertising expenses are miscellaneous and earn more than 50,000 yuan.

The franchisee's franchise fee is two franchise fees, 30,000 ingredients [some materials are taken from Zhao Mingyang at one time, such as instant noodles and some auxiliary materials], 50,000 deposits, and 100,000 decoration fees.

Most of the brands that joined are Internet celebrities, and Zhao Mingyang went to talk about two institutions that talked about it well, and the first round was ready to give Zhao Mingyang 2 million funds, so that Zhao Mingyang could operate, open branches and increase online publicity, as well as optimize franchisees.

Zhao Mingyang repaid the money he borrowed from the microfinance company again, and also took out the previous 50,000 principal.

Franchisees came to see, Zhao Mingyang arranged people to bring to the company, a month Zhao Mingyang to all employees to do a meeting a day, everyone can recite the things that Zhao Mingyang wants to express, such as corporate culture, product core competitiveness, and supporting services to improve customer flow in the later stage.

earned more than two million a month, which made the students directly dumbfounded, because they felt incredible, and they felt that it was unbelievable, during this period, the students could be described as strict supervision of Zhao Mingyang, and found that Zhao Mingyang really did not seek help from the outside.

Zhao Mingyang, who was standing on the podium again, smiled at all the classmates: "How is it?" Convincing or not? I know, many of you will say that I am lying, why do you get fake business licenses and ID cards? Have you ever thought that I deliberately demonstrated it to you, I can do without this link, it is very simple to complete your task, I can complete your task by arranging for the young lady to sell noodles live on the roadside at most. The reason why I'm looking for a loan is because I brought that contract, you can see, there are a lot of contracts here, aren't they, but how many of them are boring? It was they who deceived first. This kind of scammer can deceive you, but they can't deceive an old man, especially those capitalists in your eyes, because this contract is likely to be left over from their play. This is also telling you, don't play any tricks with some old rivers and lakes, but be honest and honest in your best interests. If you play tricks with others, there is a high probability that you will be able to put yourself in it, you think you are the hunter, and others are the prey, but in fact you are the prey, and they are the hunters who pretend to be the prey. And the reason why I rent a house is because the lot I found in the first place knew what was going to happen in the future, why? Because it is a verbal agreement and no contract, it will basically cause a lot of trouble in the later stage, why do many stalls in the night market make money and do not give rent increases? Because those booths have signed a contract with the management agency and charge a unified fee, you must pay attention to the contract, and don't believe whoever gives you sweet words in the future, and you must do things in accordance with the contract. Shencheng, this place, has always been said to be indifferent and has no human touch, why can Shencheng become one of the global financial centers? Why is Shencheng the strongest economic center in China? Let me tell you, because indifference here is not a derogatory term, indifference here has a sense of boundaries, and everyone must have a sense of boundaries. And here emphasizes that everything is in accordance with the contract, according to the rules, because the constraints of the contract is the greatest protection of a good business environment, if there is no contract constraints, I tell you, you here can not play the many people who have graduated from primary school and entered the society early, because under the premise of no rules, your advantage may be weak. Under the premise that there are no rules, the competition is ruthless and has no bottom line, and whoever has the hard fist has the final say. The reason why I say this is that if you understand it, you will understand it, and if you don't understand it, you will not understand it for the rest of your life. Maybe not everyone is suitable for entrepreneurship, entrepreneurship is really not a cool thing, it is just an easier thing to quickly humanize, sometimes this is not necessarily a good thing for many people, entrepreneurship is the easiest and fastest thing to make people lose innocence and illusion. Okay, now we're going back to our competition, isn't it amazing how you guys made so much money so quickly? In fact, this method of making money is nothing for some veterans of the capital market, even if you let Jack Ma start a business again with nothing, his experience is enough to make him not much worse than before, or even more than before, but there is a premise here, that is, health. This is the most precious, older, first of all, the spirit is not as good as before, and there is an accident, a small physical accident is basically over, for these entrepreneurs, their luck is good health, rather than relying on luck to create wealth. Often many older people want to make a comeback, even if they can't do the glory of the past, but they will still mix well than ordinary people, they are more than the spirit of tossing, when they are old, they are riddled with diseases, many entrepreneurs eventually lose to health, don't underestimate their ability. Let's talk about the business needs to follow the trend and create business opportunities, you must start a business in today's society, you must understand the moment, what is the general trend, and now the general trend must be live broadcast, then you want to make a profit in this outlet, you must take this as the core to create something, you may not do live broadcast, but live broadcast must become your publicity tool and promotion tool, as well as a channel for drainage. What is the core of the live broadcast, you must figure it out, I can't watch other people's live broadcasts, I will do it, it is doomed to failure. The core of the live broadcast is nothing more than the following points: 1: Authoritative platform. Two: Trigger anxiety. Three: hit the pain point. Four: reverse output. Five: Resonate. Six: value emergence. Seven: Pit avoidance guide. Eight: Insider reveal. Nine: Follow the trend. Ten: Beauty drainage...... The above are the content keywords of live broadcasts or short videos, which is also a key, without this, you will become headless flies. So when I was engaged in catering, the first thing I would not really open a restaurant at all, and the first thing I considered was what was suitable for live broadcast to promote and drain traffic. What are the core needs of users watching live broadcasts? The first is the curiosity heart, the second is the herd heart, and the third is empathy. And when I want to open a restaurant, what is the first thing that comes to my mind? I am now opening a restaurant, and I can't have the same customer flow as those restaurants that have been open for more than three or five years, so it is basically impossible for me to complete this task in a month. Just like if you want to start a business and do a project, the first thing to consider is to compare with your peers, if you find that there are no advantages, for example, I open a noodle restaurant on a street, and there are other noodle restaurants near this street, how do the newly opened noodle restaurants compare with other people's old shops? So to think about creating an advantage, then what is my advantage? That is, to innovate products, optimize promotion channels, and choose new tracks to attract traffic. And when making a product, you have to know what you want in the end? If you just want to open a noodle restaurant, then you go to open a noodle restaurant, everything is based on this noodle restaurant, and the taste and ingredients are the core to create. If you want to open a chain, then the first thing you have to consider is to register a trademark first, as well as the decoration design, tableware, etc. to be unified, and the taste of the meal should also be unified, how to quickly copy to the next one, when you start a business, you should think about it first. If you want to be a brand value and a franchisee, then what you have to consider is how to enhance brand awareness and attention, so here, my first consideration is to make a brand. Then I went to finance to expand the brand influence, so all the foundation of my work is to pave the way for the future, including finding an office building, including registered trademarks, registered patents, recruiting female shopping guides, etc., not to open a store, but simply to attract traffic and expand brand awareness. From the beginning, I didn't really think about opening a store, but how to get people to join, how to build the brand value, what is the core selling point of the brand, that is, the selling point of the product. This is the manufacturing machine, my positioning is instant noodles, this thing everyone can make, but I found that there is no shop on this street, even in the world, that focuses on instant noodles, some noodle restaurants even use instant noodles to cook noodles, and they dare not tell customers, for fear that customers will feel that they are losing, so this is a blank market. Everyone knows how to make instant noodles, and there is a perception on the Internet and in reality, the poor can only eat instant noodles, instant noodles represent poverty, so it is necessary to subvert the perception of customers, this is a business opportunity. Let's put it this way, isn't it very simple for ordinary customers to cook instant noodles, instant noodles themselves are meant to be simple, but if we want to sell them at a high price, how do we do it? The first thing to do is to make it easy for customers to do it at home, so first of all, we need to complicate simple things and make them feel that the money is not unjustly spent. All noodle restaurants, especially some Japanese restaurants, may use some Xin ramen, but a bowl of noodles in a Japanese restaurant can be sold for dozens of yuan, and they will not tell customers that they use Xin ramen to cook, why? Customers will feel that the merchant is ripping off customers and feel that they have lost a lot, so some noodles in the Japanese restaurant pay great attention to ingredients and plating, so that customers feel that they are worth the money. So let's follow the model of the Japanese restaurant, first of all, we want to use the instant noodles to use the kind of retail price of five or six yuan a pack, usually customers will not buy, our wholesale price may be three or four yuan a pack, if the bulk purchase may be two or three yuan a pack, we use this kind of instant noodles, we can even find a foundry to help us do, OEM, our own brand, online price of ten yuan a pack is OK, do not expect anyone to buy at all. Then cook the noodles, what soup base do we use, direct pork rib soup, beef soup, chicken soup, fish soup and other soup bases, so that customers can see that we use this soup base to cook noodles for you, few people will cook this kind of soup at home to go to the next bowl of noodles. With the soup base, we are going to have side dishes, we can use shredded carrots, bean sprouts, greens, spinach, cauliflower and other dishes to add it, this is the Malatang mode, is Malatang simple? You can do it yourself at home, why don't you eat more at home than you eat outside? Because if it weren't for a lot of people at home, a gathering of friends, and a person doing it at home, it would be really too troublesome, too wasteful, too troublesome, and it would be too troublesome to wash the vegetables, and our customers would be troublesome customers. There are side dishes, so what more do we want? There are more troublesome ones, such as beef slices and diced beef, these instant noodles will be there, but if you can't see them, we will let customers see that there are soup and noodles below, add some vegetables on top, and then serve some beef, customers will feel a lot. As for shrimp and sea cucumbers, the average customer will not use this boiled instant noodles at home, and the sea cucumber is not cheap, it is sold by the gram, and the average person will not put it in the instant noodles when he buys it, and some people will not do it when they buy it. There are also fried eggs, we buy a mold, such as love, use these molds to fry eggs, the eggs that come out are better than the ones fried at home, put them on it, a bowl of noodles sells for dozens of yuan, and they won't feel anything, because this is suitable for taking pictures and sending them to the circle of friends, sending short video platforms, this is the above said homeopathy, also called borrowing. Now most people like to follow the crowd, such as having a meal and taking pictures, but more people like to follow the trend, when I first thought of this, I didn't worry about no customers, because I knew that the first batch of people to come over must be Internet celebrities, because they need traffic, what has traffic, my instant noodles are traffic, I haven't done this before. Internet celebrities come to take pictures and check in to earn the first wave of traffic, and the platform will push this novel thing in order to obtain user traffic, and users will want to try it when they see it, and if they try it alone, their friends around tA will want to try it. Are the customers really coming to eat instant noodles? No, they mainly want to follow the trend and let people know that the tA's are also following the trend. All of the above, if you don't cooperate with one thing, then you may not be able to achieve this effect, that is, beautiful women, a group of beautiful women. In the live broadcast, is there more male users rewarding female anchors, and the proportion of the platform is also more male users, how can you attract people to come and watch it in the first place? Then use the beauty, the beauty in people's impression is ten fingers do not touch the spring water, and now they are set up under the roadside stall for you to eat, is there any concern. Is this selling noodles? Of course not, what you want is attention, what you want is traffic. This is the business opportunity created, what those bigwigs are best at is to create business opportunities, business opportunities never come out by luck, I have traffic, what can I do? Of course, to monetize, the first thing is to find franchisees, and these franchisees are also thinking of cashing in with this wave of popularity and traffic. And what else can I do with this traffic? When I go to find institutional financing, the institution sees everything I have laid out, a very concise and clear profit model and brand advantages, and the institution can quickly assess that this can be realized, and the money will come, and the final consumer will pay. Who are the consumers? All of you here, now you have a general understanding of entrepreneurship, right? Never trust what is under the camera, this is entrepreneurship. Follow the trend and create business opportunities. If you can't do the above two things, I advise you to dismiss the idea of starting a business as soon as possible. If you want to start a business, but you are afraid that your parents will worry and you will not be able to bear the consequences, you can try within your ability, such as technology entrepreneurship. There is an entrepreneurship city next door to the school, which is specifically for college students, if your project has passed the preliminary review, they will provide you with start-up funds, you can try it. Zhao Mingyang easily advertised his business park, after class, the mobile phone called, Zhao Mingyang looked at it, went to the Shencheng Repertory Theater, something happened there.

Zhao Mingyang handed over the matter of instant noodles to Hao Ren to do, he didn't have this mind, so he gave this to Hao Ren and asked him to practice his hands.