Huixian Comprehensive Snack Factory, Factory Director's Office.

After waiting for nearly a week, Ding Yun waited for the employees who had failed to sell this time back, and as soon as they arrived, he summoned them over and started a meeting.

"Let's talk about our own situation, I want to synthesize your situation and consider how to deal with it."

Ding Yun didn't get a lot of information, so he had to listen to their respective experiences first, as well as the feedback from customers in the region who did not sell well and did not have high evaluations.

And then look at it in general, as well as consider.

"Boss, the situation in the area I am responsible for is like this, there are many local sellers of nuts and preserved fruits in their area, and they sell at a much lower price than us, even if the taste may not be as good as ours, but people are used to eating locally.

Although other snacks can be sold, but the amount sold is very small, most people are too expensive, and the big stores in the provincial city are slightly better, and the slightly smaller places can't be sold at all, and the price is generally high.

After investigation, I found that the average salary on their side is much worse than ours, even the average salary of residents in the provincial towns is only about sixty or seventy yuan, and I think this may be a more important factor, if we can lower the price, maybe we can save some of the market a little. ”

"But it's too expensive to transport things to get there.

It's hard to lower the price! ”

Soon, Rong Long, who was in charge of Yunhe Province, took the lead in talking about the situation on his side and his own analysis.

Immediately afterwards, Zhu Guifang also immediately analyzed:

"Boss, the situation in the area I am responsible for is not the same as Lao Rong, and the situation on my side is mainly because everyone says that the food is not delicious and not to taste.

To be honest, I was really weird at first.

Because only people are too expensive, and few people will say that they are not delicious, so I am a little skeptical that they want us to reduce the price or something, so I specifically said this to reduce our wholesale price.

But then I made some covert visits.

Only to find out that what those malls said was true.

Most of the snacks produced in our factory don't seem to be quite in line with the taste of the people over there, most of the people over there don't like to eat sweet things, they think that our preserved fruits taste too sweet, and only dried apricots are more in line with their tastes, and the other preserved fruits are too sweet and greasy.

They don't particularly like pastries, only some of them are older and have bad teeth and are willing to buy them, and some children are willing to ask for them, and ordinary adults rarely buy them.

The dried meat is too, they don't like it very much, saying that it is too sweet, and only the main spicy flavor is sold well. ”

"So my preliminary analysis is that the main reason for the poor sales there is still the taste of snacks, and our locally produced snacks may be more in line with the taste of our province and several nearby provinces that are affected by our province or have some relationship with our province, but if it is farther away, there may be some differences in taste.

Our preference here is sweet, or salty, sweet, or even sweet and spicy, even if it is spicy, it should be slightly sweeter in the case of slightly spicy.

But it's more salty and spicy over there.

Or fresh and salty, it should also be okay! ”

As she finished speaking, the next thing was Zhang Hongli:

"Boss, the situation on my side is a little different from the situation on both sides of them, and the situation on my side is more similar to a composite of the situation on both sides of them.

That is, firstly, the income is not very high, the consumption power is low, secondly, the taste, may not be very suitable for them, and the other is that there are many fruits in the area I am responsible for, although it cannot be said that there are fruits all over the country, but twenty or thirty kinds of fruits are enough for them to eat daily, so they are not interested in preserved fruits.

On the contrary, they like nuts, but they feel that the taste of nuts is a bit heavy, and they want to eat nuts with a light taste, in addition to this, people over there seem to be more easy to get angry, some salty and spicy things can't be sold at all, and sweet things are not easy to sell, but the taste is light, and they advocate the original taste.

Another strange thing is that the slightly bitter snacks are sold quite well over there. ”

"Boss, my situation is still a little different from theirs, my situation is not because their income is low, nor is it because they don't like the taste of our snacks, but mainly because they don't like the type of our snacks and think our snacks are too vegetarian.

He also said that our dried meat floss was too stingy.

You have to have a large chunk of meat to eat it.

I don't think there is much room for improvement, but it's a good fit for us to build a snack factory there that specializes in the production of meat products such as dried meat floss.

Because the price of meat there is much lower than ours. ”

……

With the telling and summarization of the dozen or so salesmen present, Ding Yun finally got a general understanding of the situation in each region, and the main reason for poor sales was that it was either too expensive, or he didn't like the taste, or he didn't like the variety, and the taste should still be the core element.

Because if the taste is really good.

Words that are particularly popular.

Even if the price is more expensive, there will be people who are willing to pay for it, for example, if you want to really gain a foothold in the neighborhood food store, you must either be cheap or have a good taste, which is neither cheap nor tastes good.

None of them can survive.

Compared with the cheap ones and the good ones, the ones that last longer must have better tastes, especially with the gradual increase in everyone's income, the advantages of the latter are also increasing.

The people take food as the sky, after passing the stage of food and clothing.

Everyone is always looking for taste and service.

They are mainly wholesale and service agnostic.

So the core issue is only taste.

But there is another problem with taste, that is, the taste of different people is different, the general taste of people in different regions is also different, some people like sweet, some people like salty, some people like spicy, some people pay attention to the taste of light and peaceful, or pay attention to the light taste and the original taste is fresh.

Geography will affect personal tastes, environment will affect personal tastes, personal physical constitution will affect personal tastes, and family parents will also affect personal tastes.

There is no such thing as a food or snack.

It can be liked by everyone.

Even if rice and flour are staple foods, some people only like rice and don't like flour, or there are people who only like flour and don't like rice, which is not only related to the region, but also related to culture and genetic inheritance.

Culture has made them accustomed to eating a certain staple food.

Habits that have been passed down for thousands of years have made them genetically remember which staple food they like.

The content involved and the things that need to be done in this regard are quite complicated, so Ding Yun has not considered it before, but now it is time to have to think about it, because if this problem cannot be solved.

Then this would doom them to the region.

It is difficult to go to the whole country.

Not to mention going out into the world.

"I already understand the problem, and then you can take a break for a while, or you can continue to cultivate the relatively remote small counties under the nearby provincial capitals.

As for other aspects.

You wait, wait until I find a solution, okay, let's break up the meeting for the time being, in addition to General Manager Du, as well as several of your workshop directors, next, I hope you have full control, or management of the factory, there must be no major mistakes.

Because I may not stay in the factory for a long time, nor will I stay in the local area, and I need to go to various places to investigate, so I can only trouble you.

The meeting is now adjourned......"

After figuring out the reason, Ding Yun naturally didn't need to continue to waste time on the meeting, so he quickly explained the next arrangements and dismissed the meeting directly.

After the meeting ended, Ding Yun hurried back.

Start preparing for the long journey.

Since the core problem is taste, the first thing she needs to solve is of course the taste problem, not to pursue snacks must meet everyone's taste, but it must meet the taste of most people in every area.

And you want to match the main taste of different regions.

Go to that area and taste the regional cuisine.

It's a must.

After some preparation and explanation, Ding Yun set off on time the next morning, she did not immediately go to those areas where the taste did not match her snacks, but prepared to take a look in the nearby provinces first, anyway, to make appropriate adjustments to the taste of snacks, it is better to simply take all the provinces and cities into account, although the people in the nearby provinces do not have much opinion on the snacks in their factories, but there must be differences in tastes between provinces.

Take a look and make some tweaks.

It can also improve the competitiveness of their snacks.

At the same time, the cooking teachers in the Almighty Chef God Training Space, as well as the ingredient selection teachers, also specially assigned a long-term assessment task to Ding Yun because of this incident, and this assessment task is that she needs to select the best ingredients from all over the country that are most suitable for making a certain snack or a certain flavor of snack.

Of course, the selection is the task of the teacher who chooses the ingredients.

The task of the cooking teacher is to ask Ding Yun to configure snacks that meet the tastes of the people in that region according to the people in different regions, and the time should not exceed three years.

When the task is completed, they will recognize Ding Yun.

You can become a culinary master.

It is one step away from the almighty chef.

So, Ding Yun naturally took these two long-term tasks and started his own national investigation.

Whenever she goes to a place, Ding Yun will first taste some small food shops and even restaurants recommended by the local residents of the place, and after she has a general understanding of the taste preferences of local residents through these small food shops and restaurants, she will adjust the taste of those snacks produced by her own family.

And without the help of a food batch cooking machine, I made a batch of new flavored snacks and distributed them to local residents to taste, and listened to their opinions by the way.

If there is a more unanimous opinion.

Then make adjustments.

In this way, stop and go, and every time a new formula is adjusted, the formula will be sent back to the snack factory in time, so that the snack factory can adjust the supply for the area where the new formula is located, and the sales scope and sales channels of the snack factory have been gradually expanding with the expansion of Ding Yun's footsteps.

For example, the best production area of a certain fruit is in a certain area, so in order to make the taste of this dried fruit better, Ding Yun naturally needs to open a production line dedicated to that kind of dried fruit to that area.

This not only makes their dried fruits taste better, but also reduces costs to a certain extent.

The price of the fruit from the origin is not cheap.

Where to find cheaper.

So, although Ding Yun is not in the factory, the branches of the factory are constantly expanding, and the taste and cost of snacks in the factory are also slowly improving and decreasing.

Three years later, Ding Yun finally took advantage of the time difference in the space, and finally completed the two long-term tasks, not only successfully became the culinary master assessed by the space, but her snack factory can no longer be called a snack factory, but it is enough to be called a large-scale national retail food group.

The major branches are almost all over the country.

As for the price!

That is, Ding Yun's current age on the ID card is only twenty years old, but with the time experienced in the space, the actual age is more than thirty years old, even if she usually pays attention to maintenance and conditioning her body, her current appearance is indeed slightly older than a normal twenty-year-old girl.

If this is a child every few years, I am afraid that the doctor will suspect that the child is in his twenties.

Why are the test results more like those of advanced maternal age?

However, Ding Yun didn't care about these, after she completed the tasks and goals, she hurried back to the main factory where the task volume is not very large, and officially began to merge these factories into a group, and according to the merits of the managers in the major factories in the past few years.

Carry out large-scale personnel adjustments, promotions.

Or even expulsion.

In addition, wages will be raised and benefits will be raised.

And this is only part of what Ding Yun is going to do, after she has made these changes, she has also put another half-finished plan that has been prepared for a long time, but because the previous conditions did not allow it, and has not been implemented.

It's officially on the agenda.

What does that mean?

Ding Yun first sold out in large quantities, not snacks, but those semi-finished potato cakes, radish cakes, lotus root cakes and the like, and later sold dumpling dumplings, these are her small shop.

The first main business.

Later, the reason why the factory did not sell those was mainly because there was no decent cold chain logistics at this time, and not all shopping malls or all families had refrigerators, and even refrigerators could be regarded as a rarity.

These realities.

It is very unfavorable to the sales of semi-finished products.

It doesn't matter if you want to sell it to the whole country, no, let alone sell it all over the country, you just want to sell it all over the province, it is very difficult, and the cost is very high, which is definitely a thankless task.

Now not only is the transportation situation better, Ding Yun also has branches and distribution channels in various places, in this case, it will undoubtedly be much easier to build a new factory and sell the things in the new factory.

Frozen semi-finished products may not be very popular right now.

But the future output value is still very high.

Moreover, it is not difficult to develop in the direction of ice cream and even frozen fresh food in the future.

Overall, the prospects for development are broad.

Even if it may not be very profitable now, and even the upfront investment is still very large, Ding Yun is willing to seize the market first, at least to make the brand's reputation out.