Because the New Year will be celebrated a few days after the release of the new book.

Many industries are basically closed, and publishing houses are also on vacation, so the specific sales of new books will not be reported until after the Chinese New Year and sent to the editor-in-chief's office.

After the editor-in-chief Zhang of the martial arts magazine saw the specific sales data, he was very happy to let people print another 200,000 sets, and the editor-in-chief of the Siwu Romance Magazine immediately called a meeting of the editors after reading the data.

And as soon as the people arrived.

She sent a copy of the sales data report of "Him in the Bottom of My Heart" to every editor present:

"You can take a look at this data first.

Then tell me what you saw, what you felt and what suggestions you had made, and let me know what you wanted. ”

Because this was not the first time that such a meeting had been held, the editors present quickly looked through the sales data carefully, and quickly grasped the key points and thought about it.

After a long time, someone knocked on the table and said:

"The 30,000 hardcover editions were all sold out in one day, and even if you look at the detailed data, you can see that before the 30,000 hardcover editions were sold out, only 20,000 copies of the hardcover were sold.

Until the hardcover version was sold out.

Sales of the lite version are just starting to rise.

Some of them are likely to be because they didn't buy the hardcover version, and they had no choice but to retreat and choose the softcover version, which should also be sold if the hardcover version had more printing points.

It seems that we were a little more conservative before.

So do you think that the hardcover version of the market can be fully explored, so you asked us for a meeting? ”

"Yes and no.

It is a reality that Ding Yun's hardcover sales are indeed quite good, but we have actually given hardcover editions or even autographed editions to other writers before.

The specific sales volume is actually quite unsatisfactory.

It was only a few old writers with a lot of readers who could barely sell out, so since then, we have basically not released hardcover editions for the new generation of writers.

Until this time, Xiaoding writer all-inclusive design.

I also liked her design, so I took the plunge and tried it again, and it was a rare success.

What we have to do is to sum up the successful experience.

Turn unexpected success into inevitable success.

Some of the buyers' feedback has been collected so far, and I don't have time to read them one by one, so let's take the opportunity of this meeting to take a look at them together.

Only by summing up experience can we create new success. ”

After saying this, Editor-in-Chief He divided the feedback results collected at hand into more than a dozen parts, and asked everyone to read them with her and discuss them after reading.

So there was silence again.

Many people nodded thoughtfully while watching.

After a long time, Editor-in-Chief He read the feedback results in his hand with a little confusion and muttered:

"The people who bought it praised more because the books were more beautiful, the cover illustrations were good-looking, but the content was less exaggerated, and some people were even distressed because of the book's collision, and they were entangled in whether our publishing house would reprint it, so that it was convenient for her to buy a copy in good condition."

"Isn't this buying a pearl?"

"Editor-in-chief, I think we may have overlooked a very important factor before, that is, the jewelry can be very beautiful, the literary and artistic collection can be very beautiful, why can't the books be very exquisite, in fact, as long as we are willing to invest, we can make books like works of art, but we have always felt that no one will spend dozens of extra dollars for the sake of the book to be beautiful.

However, now it turns out.

There are people who are willing to pay more for the exquisite.

The reason why no one has reported this problem and the relatively poor sales of some of the hardcover versions we have launched in the past is probably because we only thought about making the hardcover version stronger than the regular version.

It can be stored for decades and is not easily damaged.

But this kind of thinking is likely to be out of step with the times, and now it is not the past when a book has to be passed down for generations, the better the quality, the better it sells, and now everyone may care more about the appearance, more about the beauty of the book itself, the sense of design, etc., rather than how long the book can be kept at home, and will not be damp or eaten by insects.

That's probably what I thought.

Maybe we can go in this direction. ”

Editors in the field are not stupid. Sometimes some things are just missing a reminder and a flash of inspiration.

So it didn't take long for someone to figure out the crux of the matter and put forward their own ideas, and other editors took the opportunity to come up with their own speculations.

"Honestly, if you put this book together with the hardcover books that our publishing house has published before.

Regardless of the content, I would definitely prefer to buy this one.

The appearance of books is really important, after all, the appearance of books is the same as our faces, although there are many people who say that they care about the soul and the beauty of the soul, but in fact, most people see the face at first sight, and no one can see what other people's hearts are like at first glance.

First I became interested in the face.

will think about the beauty of the soul and so on.

Books are the same, if the books are good to see people passing by want to pick up and take a look, then the sales will definitely increase, after all, only pick up the books to read, it is possible to buy, if others do not notice at all, and can not raise the interest of others to pick up and see, then it is impossible to talk about buying. ”

"Nowadays, many other publishing houses are not much inferior to us, and there are many famous writers.

So if we want to increase sales,

In addition to ensuring quality, I'm afraid we can only work hard in these aspects, and everyone's evaluation of the poster is also very good, maybe we can also properly attach some posters and postcards and other peripheral products in the future, anyway, it can't increase the cost.

I suggest that you give it a try. ”

While several editors were excitedly discussing, and even began to fantasize about a better future, Zhang Hongyu from the book design department couldn't help but say:

"Stop, I'll interrupt a bit.

You all have good ideas, but have you taken into account the problem that not all design readers like, not all illustration covers can satisfy readers, and some will even become failures, you don't think that book design is a very simple, easy, lips touch to get it.

The only thing I can say is that there are no book designers in our design department who can compare with Xiao Ding's writers, and there are no illustrators or original artists in the illustration department who can compare to Xiao Ding.

Her design is good and sells well, but it can only be said that it is her ability, and it has little to do with us.

If we want to design by ourselves, if we want to reach her level, even if we only want to reach the level of eighty percent, then at least we have to recruit some more innovative designers in the design industry, as well as dig a few highly skilled original artists back. ”

"In addition, this time the author of Xiaoding did not ask us for a penny of design fees, and even the illustrations did not ask us for a penny, but in fact, based on my understanding of the industry, the design fee of Xiaoding's level of books is at least 30,000, and the price of each of the illustrations in it is estimated to be no less than 8,000, if it is a little famous, it is not impossible to charge 20,000.

I'm talking about eight thousand just the kind that doesn't have a reputation.

If we add these expenses, we can only say that we are not losing money at the price we are selling now, and we will not make money at all.

So once our magazine really wants to develop in this direction, it will have to invest a lot of money in the early stage, and we have to take a certain risk, after all, we are not sure whether readers will recognize other people's designs. ”

Zhang Hongyu doesn't want to pour cold water, the key is that she has to point out these problems, otherwise they are full of enthusiasm and think that things are easy to do, and they think that illustration design doesn't cost money, and then a lot of tasks are thrown on her, and then they are thrown on their department if they don't sell well, isn't that their bad luck.

So it's better to puncture their illusions sooner.

Be honest about the difficulties you face.