After determining the direction of the next step, Ma Jun also has the backbone, looked at the time, and then went to busy offline promotion.

He is quite talented in doing offline.

Take advantage of the two months of summer vacation to recruit and train, open up the white-collar market in Haicheng, and wait until the new students start school, and the fifteen cities will open at the same time.

Guan Huang returned to Vulcan and began to prepare for a new round of promotional activities.

Riding the ride of "Little Times", the "smart bracelet" ratio will usher in a new round of explosion, and a lot of work needs to be done in advance.

There is one biggest difference between Internet products and physical products, that is, inventory.

This is that the user buys one pound of walnuts, and the retailer has to prepare two pounds; The retailer wants two catties of walnuts, and the wholesaler needs four catties; The wholesaler wants four catties of walnuts, and the general agent wants to prepare eight catties.

The famous "bullwhip effect": from the user side upwards, the demand is amplified step by step, resulting in a huge amount of inventory.

Although Qugou is not so exaggerated, the inventory problem has become increasingly prominent, which also prompts him to pay attention to this problem.

If you don't change your business strategy, sooner or later, inventory will bring down the company.

"Leadership."

"Huh?"

"I heard that our company is going to ask Sister Mi to endorse?"

Zhao asked with a little blinking, his eyes wide, and a little excited.

Guan Huang was dumbfounded: "Are you chasing stars?" ”

Zhao nodded violently, "Well, we stayed up all night with our friends to pick up the plane in order to see her." ”

Guan Huang said casually: "Why didn't you say it in advance, otherwise, I would have sent you with Lao Song." ”

Zhao regretted his death at all, who would have thought that any job he could get involved with idols.

Guan Huang stopped teasing her, "It's okay, there will be opportunities in the future." ”

Zhao said pitifully: "Then leader, if there is any chance in the future, you must remember that I booked it in advance." ”

Guan Huang smiled: "Work hard, there are many opportunities." ”

Zhao Yidian was like being beaten with chicken blood, and promised: "I will." ”

"Go ahead."

Guan Huang looked at the back of his subordinates and shook his head.

He doesn't have much prejudice against these fans, as long as it doesn't affect his work, let her go.

Brain-dead powder or something, that is, laughing.

If it really affects the work, it is.

Before Guan Huang sat down to rest, Huang Huan knocked on the door and came in,

"Brother Huan, sit, what to drink?"

"Just plain water."

Guan Huang handed him the cup.

The company is not big, the concept of superiors and subordinates is not obvious, and the relationship between the two is not ordinary, Guan Huang still takes good care of him, "I've worked hard recently." ”

Qugou has launched a lot of electronic products online, all of which Huang Huan ran out one by one, contributing a lot of sales to the company.

"It's nothing, there is still a lot of potential to be tapped here in Haicheng, in my estimation, the number of stores will double again, there is no problem", Huang Huan took a sip of water,

"Well, we're not much more expensive, as long as the lowest price," Guan Huang said.

At first, it attracted other businesses to settle in, but it was just for the sake of looking good and covering up the true image of "0 yuan purchase".

You see, I have such a big scene, thousands of products, dozens of partners, take out one or two products, do a "seckill" activity, promote publicity, and give back to customers by the way, what's wrong?

Unexpectedly, the crooked hit was right.

The arrival of other stores, although it did not increase sales too highly, expanded the popularity of "Qugo.com", resulting in a large increase in daily page views.

These are potential customers, virgin/virgin land to be developed.

Huang Huan: "Don't worry, if we don't abide by the minimum price, our current scale can be doubled." ”

Guan Huang: "Well, this is the foundation of "Qugou", although high quality and low price are preferred, if the two conflict, it is still necessary to choose the cheap one, grasp this standard, and in the future work, many disputes will not be disputes. ”

Huang Huan nodded.

I have been in the company for a while, and I have basically figured out the general framework of "Qugou.com", whether it is a self-operated brand "Tianhe" or a third-party merchant, they are all engaged in promotions with discounts.

In particular, the frenzied "zero yuan purchase" activity, selling one piece and losing one piece, although the advertising effect is a lot, attracting a lot of admiring users.

However, this huge subsidy is not a long-term solution.

"Qugou.com" has been persuading other merchants to participate in this activity.

Take out one or two units a day for promotions.

The number is too large, the merchant is willing, and Guan Huang does not dare.

Guan Huang continued, "Our electronic products have basically made a reputation, although the "Tianhe" router is a bit expensive, but as the main "0 yuan purchase" product, users have accepted our pricing, don't worry. This achievement is not easy to come by, you must remember that for third-party sellers, the profit margin of a single product cannot be too high, and there are special circumstances that must be approved by me. ”

Although Huang Huan didn't understand, he wisely shut his mouth.

"Qugou.com" has always done this, but it has developed at an astonishing speed, and there must be a reason for it.

"Then, can we make a banner and do China's costa?"

Guan Huang was surprised: "Do you still know costa?" ”

This is 2013, Costa is not well-known in China, and few ordinary consumers know about it.

Huang Huan thought to himself, "I am also a person who loves to learn, since I have entered an e-commerce company, I have to understand the history of e-commerce", and said in his mouth:

"I've heard it happen once in a while."

Guan Huang was very happy, "We can also tentatively set the standard of 8%, but as a propaganda slogan, even if it is a propaganda slogan, many people don't understand it, and it doesn't play a very good role." ”

Emphasizing 8% is naturally not to do China's COSTA, but to build a consensus in the company, and "Qugou.com" focuses on cheapness.

It can not only convey the belief of "customer first" to the outside world, but also blur the illegal boundaries of "zero yuan purchase" activities.

"Okay", Huang Huan naturally had no opinion, and after speaking, he was a little embarrassed, "That ......"

"What? How to swallow and spit out, there is something to say. ”

Huang Huan was a little embarrassed: "Brother Niu came to me and wants to re-launch the store?" ”

"Yes, you can just look at this kind of trivial matter, but how did he change so quickly?"

Guan Huang was a little curious, with the size of "Qugou.com", it was not enough for the other party to put down his son and take the initiative to come to the door.

Huang Huan breathed a sigh of relief, and then explained: "After Boss Wang knew about this, he gave him a lecture and asked him to handle the matter well, and if he didn't work, he would get out, so he begged me." ”

"Wang Guohua?"

"Yes."

Guan Huang didn't expect the other party to give face so much, although Brother Niu would not be able to operate with his heart even if he was on the "Qugou Network", but Wang Guohua's favor must be accepted.

"However, the shelves are on the shelves, and the pricing must comply with our regulations, which is the bottom line and must be remembered."

Huang Huan smiled and said, "Okay, Brother Niu shouldn't be looking for trouble on purpose, he may just make a commodity and deal with it." ”