Guan Huang: "I plan to use the summer vacation for two months to train the team, and then open colleges and universities in September, and then occupy the market in one go." ”

Ma Jun: "Which city will you go to first?" ”

Guan Huang looked at him: "Do ten cities at once." ”

Ma Jun was a little stunned, this pace is too big, right?

Guan Huang: "Since we want to do it, we have to fight fast and slow, while others don't react, we have to expand as much as possible, if we can, I still want to be one city a day, but unfortunately, our existing structure and funds cannot support rapid expansion." ”

Ma Jun asked, "Others entered?" ”

Guan Huang smiled: "You don't think that our opponent only has a "hungry" company, right? ”

Ma Jun: "Isn't it? ”

"If BAT goes down in person, what are we going to compete with?"

Ma Jun: "Just kidding, it's just a takeaway, the bat family has a big business, how can you fall in love with it?" ”

Guan Huang did not explain how big the takeaway market is, and he may not be able to see it alone in the whole country or even the world.

At this point, he is the king of the world.

The insights from later generations can save him the most time and choose the most correct path to run all the way.

Ma Jun continued: "If BAT enters the field, our little arms and legs will definitely not be able to stop it, but haven't heard any news about this?" ”

Guan Huang: "If you want to do it, you have to be the first, whether it is "hungry" or BAT, it is our opponent, you have to know how difficult it is to find an emerging market, if you only consider the immediate development, then we borrow tens of millions of dollars? Isn't it better to develop slowly, one step at a time? ”

Ma Jun: "I thought it was to catch up with the "hungry" company. ”

Guan Huang: "Yes and no, "hungry" is just one of the small goals, and in the end, it is to strengthen yourself. ”

He has a clear vision of the future and can unswervingly go on.

This alone surpasses most of its peers and potential rivals.

At the moment, in addition to the "hungry" company, there are also many small brands operating in various cities.

However, everyone either underestimates the "takeaway" market and, like Ma Jun, only sees the business in front of them.

Either the investment is not enough, and there are always a few people who dare to fight hard, which entrepreneurial team will firmly believe that the future must belong to "takeaway"?

You must know that when a startup company is looking for a project, it usually takes more than half a year, repeated running-in, repeated temptations, and finally finds a suitable one.

The experience of the afterlife, although not directly translated into money, is sometimes more useful than money.

Don't underestimate the point of "discernment".

At the end of December last year, Wang Xing was worried that a new model of local life services would emerge in the next stage, so he decided to set up an innovative product department, led by Wang Huiwen.

Wang Huiwen selected product managers from various departments to prepare a team of 10 people, drew a full map of the various scenarios that consumers may produce from wanting to eat to having dinner, and thought about which node has business opportunities.

In half a year, from December last year to June this year, this department continued to push and restart, and did not find a truly explosive business opportunity on the map.

Next, they will continue to search until they finally find their king's foundation.

And for Guan Huang, this is not a problem at all!

Ma Jun shrugged: "You have the final say, but how to solve the problem of funds and team?" ”

The other party is not only capable, but also has a strong personality, and he has slowly developed the habit of listening.

Guan Huang: "The business here in the university town has basically been monopolized, and the four team leaders have been upgraded to city managers, and large-scale recruitment and training have begun. ”

Ma Jun was puzzled: "Large-scale? ”

It's big enough now, how big is it?

Guan Huang: "In the next 1 week, 15 city managers will be trained, all sales personnel will gather in Haicheng, and they will be eliminated while actually practicing while training, and the training will be completed in one month, and then they will land on the beach in a month. ”

Ma Jun was moved.

The city manager is different from the previous sales, all of them are backbones, and they have to bring another group of people, which is equivalent to two months, which is twice the current scale.

Guan Huang continued: "You don't have to worry about money, 10 million is enough to support a period of time." ”

Ma Jun smiled bitterly: "I thought what you said before was true, 10 million can be used for a year." ”

"The plan has not changed quickly, I thought that one million could win the university town, but now it has cost two million, and it is estimated that ten million is enough, and now it is far from enough."

Ma Jun: "The main reason is that the technical team is too expensive, and we have to eat hundreds of thousands of dollars every month, but with them, we have improved our work a lot more efficiently." ”

Guan Huang explained: "Now grit your teeth and insist on it, it will be good later, the importance of technology will become bigger and bigger, when the daily sales of thousands of orders, you can use labor, the daily sales of more than 10,000, 100,000, 1 million, no technical force is unimaginable, at that time, and then strengthen the construction of technology, it will be too late." ”

Ma Jun said "um", he didn't know much about this, so he believed Guan Huang's judgment.

After all, the other party rarely makes mistakes.

Sometimes, he also thinks that he is lucky to meet Guan Huang when he first starts a business, otherwise, the first time he starts a business, it may end in failure.

At this time, compared with three months ago, he has grown a lot, so to speak, one in the sky and one in the ground.

Knowing a lot of things is not as simple as you think.

Guan Huang: "One more thing. ”

"What?"

Guan Huang: "We used to refer to the experience of group buying, and thought that doing campus takeaway also needed to pile up a lot of merchants, but in fact, it was not. ”

Ma Jun really didn't pay attention to this issue.

Guan Huang: "According to the data analysis of our background, a campus market can be done with more than a dozen merchants, and Haicheng University is the most obvious example, which is the one that Ye Qingyun is responsible for." ”

Ye Qingyun had followed him to collect wool before, and was later invited to Superman Takeaway and became the company's first salesman who graduated from a "double first-class" university.

Guan Huang has high expectations for him.

Ma Jun nodded: "Yes, he graduated this year, he is very capable, it only took three days to get out of the school, and he won Haicheng University in a week." ”

Guan Huang: "There are only ten merchants in Haicheng University, but the sales volume is similar to that of other schools, and then I asked the technical data to take a look, and found that almost all campus orders are concentrated in a small number of merchants, that is, for the campus market, there is no need to make it large and complete, and it can meet the needs of students." ”

Ma Jun suddenly realized that he had been working hard all the time, and he really discovered this rule.

It seems that the strategy in the future will have to be adjusted.