232. Profit goods
For the next two days, Vulcan was busy.
Acquisition of the company "Under the Sky",
Reorganization of "Zhang Dawei" studio,
Planning the launch of the mask,
……
When he was in a hurry, Zuo Fan invited his senior brother Huang Xin, and in order to show respect for talents, Guan Huang specially took the leadership of the entire company to hold a grand welcome ceremony.
is similar to what Zuo Fan described, Huang Xin doesn't talk much, is a bit introverted, and is an otaku.
However, there was nothing to say about the ability, and the business was quickly started, and the slightly chaotic technical team immediately stabilized and began to form stronger combat effectiveness.
"Mr. Guan, I have found the person in charge of the mask project."
Song Xiaodong knocked on the door and came in, a little excited.
"Oh, I'll take a look."
Guan Huang took the resume and glanced at it.
"Xu Xia, well, graduated from a prestigious university, yes, industry experience...... Failure to start a business, heh......"
After Guan Huang finished reading, Song Xiaodong said: "The headhunting company contacted me in the morning, and the other party agreed to come over to work. ”
Guan Huang: "What are the requirements?" ”
Song Xiaodong: "The salary requirements are relatively high, and there are also option rewards. ”
Guan Huang shook his head: "You don't have to think about options, if you contribute in the future, you will naturally consider it, it's too early to mention this." ”
Song Xiaodong nodded, "That's how I replied to her, and the other party didn't insist." ”
Guan Huang said: "Options involve the overall plan of the company, and they are not considered for one person alone. ”
Of course, this is not absolute.
Song Xiaodong's expression remained unchanged.
Although this is aimed at Xu Xia, it applies to all employees, including him.
Guan Huang: "However, judging from the other party's resume, it is worth this price, the salary is acceptable, are there any additional requirements, do you have any opinions on coming to Haicheng to work?" ”
Song Xiaodong: "No, I am willing to obey the arrangement." ”
Guan Huang: "Then inform her to go to work as soon as possible." ”
"Okay."
Guan Huang looked at the tired faces of his subordinates and said with concern: "You should also pay more attention to rest, don't get tired." ”
Song Xiaodong yawned, "It's okay, I've been flying around for the past two days, and I've not had enough sleep, just take a rest." ”
Guan Huang didn't say anything more.
Tired, he's tired too.
The general employee is a "996" work system (9 a.m. to 9 p.m., 6 days a week).
He himself is "7-11" (7 a.m. to 11 p.m., all year round).
However, what can be done?
That's how startups are.
Guan Huang: "Recently, I saw a point of view that makes a lot of sense, for a store, it is necessary to correctly distinguish between drainage and profit. ”
Song Xiaodong reined in his thoughts.
Sometimes I have to admire.
He is about the same age as the leader, however, in terms of vision and ability, there is no comparison.
Guan Huang: "As the name suggests, drainage products are to attract passenger flow, and profit products are to earn profits. ”
Song Xiaodong took over the words and said hesitantly: "That mask is our profit?" ”
Guan Huang approving: "As the so-called, in the PC era, traffic is king, and the e-commerce economy is the flow economy. ”
Song Xiaodong drew inferences, "No wonder Wal-Mart occupies such a large area of Wanda, but the rent is very cheap, and the trick is here." ”
Guan Huang nodded: "Wanda uses very cheap rents in exchange for Walmart's entry, which is to use "profits for traffic" to attract a large number of shoppers. With a large flow of people, the shops next to Wal-Mart became valuable, and Wanda rented them to jewelers, watchmakers, etc., at a higher price to make a bigger profit. ”
Song Xiaodong: "We use bracelets and routers to attract traffic, and then attract third-party platforms to settle in. ”
Guan Huang: "Therefore, there is no essential difference between BAT and Wanda, online and offline, and they are all business logic of "drainage products + profit products". ”
So far, the business logic of "Qugou.com" is basically clear.
Don't underestimate this, many e-commerce companies haven't figured out their business model until they go out of business.
Exactly: a true word, a false spread of thousands of books.
Song Xiaodong is also a little excited, and has a more accurate understanding of the future, "As long as we grasp these two points in the future, "Qugou" will be invincible and not afraid of any competition." ”
Guan Huang: "The definition of the product is different, its pricing, marketing strategy and even business model are different, in the future, the new product of "Qugou.com" will be launched, and it is necessary to see and grasp these two points, which is a drainage product, then the lowest price, is a profit product, then pay attention to the business model. ”
Song Xiaodong nodded.
Guan Huang further explained: "Do you know anything about brain platinum? ”
Song Xiaodong: "I've heard of it. ”
Guan Huang: "I have specifically investigated this industry, and brain platinum is actually melatonin, a health care product that helps sleep, but the price difference between China and the United States is 56 times, and it cannot be simply classified as worshipping foreign countries." ”
"Oh?"
Guan Huang: "A set of domestic brain platinum 258 yuan (20 capsules), which is defined as a gift and a profit product, and a bottle of American melatonin is $8.99 (250 capsules), which is a drainage product. ”
Song Xiaodong thought thoughtfully: "Then Mr. Guan, since our mask is positioned as a profit product, do we want to re-register a company?" After all, our "Qugou" focuses on low prices. ”
Guan Huang agreed: "That's the case, the fixed magnification rate of the mask is high, it is the law of the industry, and we can't change anything, in the name of a third-party company, there is relatively a cover." ”
Song Xiaodong said "um".
Guan Huang: "I think about it this way, we have to gradually withdraw from the self-operated projects in the future, because the reputation at this stage is insufficient, and we can't find too many drainage products, so we can only do it ourselves, and when the scale is large, we must concentrate on making a platform." ”
Song Xiaodong couldn't interject.
Direction strategy is the boss's authority.
Besides, his ability is not enough to give constructive advice.
Although it is growing rapidly, it is still far worse than the boss who is open.
Guan Huang: "The logic of Qugou is the logic of the platform, that is, we are just a platform party, providing a place for those merchants to sell goods, and basically not selling goods ourselves." ”
Song Xiaodong hesitated: "In that case, isn't it a pity?" After all, the development of the "Tianhe" brand is okay, so give up ......"
Guan Huang: "Of course, this is just a principled thing, the direction of guidance, specific to our practice, it must not be one-size-fits-all, just say that mask products, if they can be developed, can be used as a separate brand, to expand to beauty, and must not simply give up." ”
Song Xiaodong understood.
In other words, reduce self-operated projects, and if there are profitable goods, you can continue to do them.
Guan Huang: "When the "Qugou" network is really bigger, drainage products will not be a problem. ”