When the sales exceeded one million on the same day, Guan Huang already knew that the "anti-time" mask had won again.

Unlike the "second-generation bracelet", which is of high quality and low price, it is barely enough to sell one, and it is impossible to earn 100,000 yuan if it is sold for 100,000 units.

Face masks are definitely profitable.

One million sales, excluding all channel fees, has a net profit of more than 500,000.

It is simply a money-grabbing speed, and according to this trend, it is estimated that by the end of the year, the annual sales of the reverse time can exceed 400 million.

Unthinkable.

Of course, this is the myth that he doesn't know about the "pretty ten-year-old" who gets rich with six billion a year.

Since his rebirth, he has been short of funds.

Unexpectedly, a popular product easily solved all the problems.

The net profit of 500,000 yuan a day is much faster than robbing a bank.

On the first day of seeing the report, Guan Huang immediately changed his mind and began to tighten the "seckill activity".

399, 699 routers, Taobao, Jingdong stores off the shelves, only "Qugou" temporarily reserved 10 places.

Basically, the launch is a second light, and ordinary users can't grab it at all, which has caused a lot of complaints.

For these, Guan Huang did not affect it at all.

can easily make a lot of money, who cares about a little profit.

Although "the customer is God", the customer who loves wool is obviously not included.

"These marketing activities with edge balls, 0 yuan purchase, 1 yuan purchase or something, are all off the shelves."

Guan Huang sat on the chair and said to Song Xiaodong.

"Okay."

Guan Huang: "I didn't expect Xu Xia to be really a talent." ”

Song Xiaodong smiled: "She herself is also surprised that Moments marketing has such great power." ”

Guan Huang: "You pay attention to her attitude, if you have the idea of starting a business, prepare in advance." ”

Song Xiaodong: "Not for the time being, she has no capital or resources, even if she has ideas, she will recognize the reality." ”

Although the micro-business channel exploded, it also depends on who does it.

"Reverse time" can quickly open up the situation, and celebrity endorsements account for half of the role.

Otherwise, with empty mouths and white teeth, why should others believe you.

Guan Huang: "That's good. ”

There are naturally rewards for making explosive performance, but no matter how much the reward is, it will definitely not be as much as earning as starting your own business.

Some people mistakenly believe that the success of the product is all due to their own credit, and they can't see the role of the platform.

Not to mention anything else, the manufacturer of "anti-time" Cosmax, has a high status in the industry, and has set up companies in the United States, Indonesia, South Korea, etc., a domestic start-up brand, without any fame and background, it is difficult to cooperate with such an international first-line manufacturer.

The cooperation that can be easily reached through the platform can be replaced by going it alone, which can make you embarrassed and doubt your life.

Song Xiaodong: "Mr. Guan, the mask is on the right track, all that remains is to expand the scale and maintain marketing, and Xu Xia can be alone." ”

Guan Huang pondered, "Okay, you let Xiao Fang be her assistant." ”

With such a big undertaking completely handed over to an outsider, he is not at ease.

Song Xiaodong nodded: "Okay." ”

Xiao Fang is an old employee of the company, who took over from him to the "Under the Sky" company to coordinate production and delivery, and has been following him to make mask products recently.

Guan Huang: "Have you researched anything about the marketing of the circle of friends?" ”

Song Xiaodong organized the language, "Through the marketing of facial masks, I found that this routine can be replicated on many products. ”

Guan Huang was interested: "Talk about it." ”

Song Xiaodong: "Micro-business can bring other people in through the interaction between people, which is to add social factors to the e-commerce model. ”

Guan Huang was a little impressed.

can comprehend the model of social e-commerce by himself, Song Xiaodong's talent is really good.

"And what are you going to do next?"

Song Xiaodong was a little embarrassed: "My previous idea was to find another product to make an explosive product like a mask, but, after thinking about it, food, clothing, electronic 3C, etc., I didn't find too suitable, either the profit was too low, or it was not good to open up the situation." ”

Guan Huang expected this.

After all, the success of "anti-time" can easily lead to path dependence and search for the next blockbuster.

However, don't say that Song Xiaodong can't find it.

Even he, racking his brains, can't think of any replacement for the time being.

It's hard to come by.

"You're right in this idea, but you can't find a hit, why don't you lower some standards and launch multiple products?"

"Oh?"

"We can pick a hundred kinds of food, clothing, and 3C electronic products and launch them at the same time."

Song Xiaodong suddenly realized: "Mr. Guan, do you mean that there are so many types, there is always one that users need?" ”

Guan Huang shook his head: "No, you may not have found that the micro-business channel is only suitable for some FMCG products, if you launch an electronic product, how many people do you say will buy it?" ”

Song Xiaodong was speechless.

This is also true, if he doesn't need to change his mobile phone, no matter how much a trusted friend recommends it, he won't buy it.

Guan Huang: "Let's change our thinking, directly promote our "Qugou Network", share it through the circle of friends, and let users choose on the platform by themselves. ”

Song Xiaodong was puzzled: "If there is no product, I'm afraid no one will share it spontaneously." ”

Guan Huang smiled, looking like Zhizhu was in his hands, "This involves how to design products." ”

Song Xiaodong looked at the boss, waiting for questions to be answered.

Guan Huang: "First of all, share our one-yuan lottery group to the circle of friends, but we have to make a change, and the users who did not win the lottery will be refunded." ”

Song Xiaodong nodded.

Guan Huang continued: "The second is to join a group in the circle of friends, the original price is 89, and the purchase of ten people is 39, through the huge price difference, so that users can spontaneously promote. ”

Song Xiaodong: "I'm afraid there will be huge losses." ”

The price of 89 was reduced to 39, and more than half of it died directly.

It's not like the 399 router, the cost is very low, it's all gimmicks.

It's impossible to succeed if you don't allow users to enjoy huge discounts, but huge discounts usually mean huge losses.

Guan Huang's face did not change, "This involves the tail goods business, you know, in this market, there are a lot of tail goods inventory that cannot be sold, and they are even about to be dumped into the sea or thrown into the garbage dump, we go to find these merchants and let them open stores on the "Qugou Network". ”

Song Xiaodong suddenly realized.

Guan Huang: "The tail goods, it means that this batch of goods has been in a state of waste if it is not sold, or the cost is zero, and the seller basically sells the things that are almost wasted, so there is a huge cost of profit." ”

Song Xiaodong said excitedly: "In this way, we can form a strong advantage in price, so as to fight a bloody way in the e-commerce market." ”

Guan Huang: "Yes, this is the logic of our survival in the future. ”