Didi is in a difficult situation, and Superman is taking a taxi.

Let many people realize that making taxi software is a game of fighting for dad, whoever has money is the uncle, and whoever finds the backer can win in the end.

Many people believe that Superman Travel relies on burning money as subsidies and relying on strong capital to suppress competitors, but in fact, this is promoting the "money omnipotence theory", and they do not see the hard work and persistence of the Superman Travel team.

It was originally a very small matter, and with Guan Huang's character, he basically ignored it, but Cao Hua personally replied:

"It all depends on persistence, hard work and attentive service to get to where we are today"

Many people only see Superman Travel suddenly do it on such a large scale in just one month, but they don't see how much effort and hard work the team has put in behind this success.

Persist all the way and do things to the extreme.

……

With Zhang Taijie's sudden offer, Didi Chuxing's originally negotiated $100 million financing suddenly came to a standstill.

Sometimes, even if you know it's an adversary's interference, you can't do anything about it.

Because the temptation is big enough.

For the goose factory, the will is quite firm, after all, the A round has already been invested, and there are other purposes for investing in Didi.

Now Brother Pony is anxious about one thing.

In 2013, China's mobile payment market entered explosive growth, with the overall transaction size exceeding 13 trillion yuan, with a year-on-year growth rate of 800, of which Alipay accounted for 70% of the share, while Tencent's Tenpay accounted for only 33. Competing with Ali for the entrance to mobile payment is undoubtedly the No. 1 strategic task at present.

The appearance of Didi made him suddenly see a possibility. With the characteristics of mobility, environment and high frequency, Internet taxi is the best entrance to bind users' payment habits, which can satisfy the thirst of Internet platforms for ground traffic.

However, Superman has its own payment port and is definitely unwilling to bind WeChat Pay, so investing in Superman is not a good choice.

For CITIC Industry Fund, the temptation is too great, I originally thought that Didi had the foundation of the king, but now I look at it, Superman's slight force is domineering and leaky, almost pressing Didi.

Although it is because of the subsidy, it is not good, and it is useless to make too many excuses.

In response to Didi's statement that "as long as the money is in place and the subsidy war is started, Superman is not to be afraid", CITIC representatives scoffed.

Although the logic makes some sense, the premise is wrong.

As long as the money is in place?

You're here to raise money, so how can you take it as a hypothesis?

Do you have the money?

Superman's money is not in place?

Sensing the vacillation of CITIC, Zhang Taijie immediately exerted his authority and invited the other party to visit the company on the spot.

Take a look at the company's culture,

Evaluate the value of the company,

Take a closer look at the secrets of Superman Rising,

……

Compared with Didi, Superman is a monopolist in the food delivery market and a leader in the travel market.

In the end, even the goose factory was tempted.

After all, no matter how much you think about the company's strategy, you can't waste your money.

If Superman has a chance to win, then it's not bad to just make a financial investment.

After a stalemate of more than ten days, the two finally decided to suspend the B round of financing for "Didi", and after the inspection here, the two companies will compare and make a decision.

Although Didi was helpless, it couldn't stop the other party.

Although the letter of intent for investment has been signed, the money has not arrived, and everything is in vain.

In the venture capital circle, this kind of thing is all too common.

After a few months of hard work, I waited for the other party to pay the money the next day, and I received a notice that I would "not vote", who would I talk to?

In the future, Ele.me launched the E round of financing, and some investors hit it off and put a deposit of $20 million into Ele.me's account within a week, and the competition was fierce at that time, and Ele.me burned money every day from 5 million yuan to 8 million yuan, or even higher.

The investor regretted it again, and said that if he didn't invest, he wouldn't invest.

Although many times everyone says that startups and venture capital are equal, entrepreneurs are somewhat disadvantaged.

After all, when you pay for it, the other party takes real money.

Chinese people have a mentality, always feel that looking for investment is to find someone to borrow money or ask for money, and unconsciously feel inferior.

And the staff of the fund, even if it is just a small project manager, will always feel good about themselves because they are subconsciously "giving money".

In the face of the retreat of the two bigwigs, Didi can only wait for the final result.

At this time, if you look for other venture capital, not to mention the time wasted, the new investor also has to think about it for a long time.

Besides, most of the domestic venture capital is a blind investment, and only a few are really professional, and buying up or not buying down is the only criterion for most people to invest.

As long as it is sought after or favored by top venture capitalists, it doesn't matter if you read the project book or not.

Once the big guy retreats, not many people dare to bite the bullet.

Here, Superman took advantage of the gap and suddenly exerted his strength.

Shopping in Beijing,

Pioneer Shenzhen,

The scramble for Shanghai,

……

The number of orders is rising, and the number of registered users and drivers is doubling every day.

Just when Superman Travel was attacking the city and grabbing the land, the American taxi app Uber took advantage of the situation to enter China.

In February 2014, Uber announced that it would officially enter the Chinese market.

Founded in 2010, Uber has covered more than 70 cities in 25 countries around the world.

"Uber is a formidable, invisible adversary," Cao Hua said of Uber's movements when he reported to work.

Knowing the development of later generations, Guan Huang doesn't care very much, the domestic market proves that free can not beat the subsidy,

Uber doesn't play the subsidy card like Superman Ride, but the credit card.

Riders do not need to pay cash to use Uber vehicles because they have a credit card linked to their Uber account, and the cost of the ride is charged to the credit card.

This approach obviously carries the logic of advanced consumption by Americans, and the main propaganda is "no money for a car".

But it's useless, and it's not adaptable.

He asked, "Do you know anything about it?" ”

Cao Hua smiled: "I noticed very early on that Uber is developing rapidly in the United States, financing is very fast, and it is very ambitious for the Chinese market, such as Shanghai, Shenzhen, Guangzhou and other cities have the shadow of Uber special cars. ”

Guan Huang nodded, Uber officially entered the Chinese market, probably in June and July.

Just like a stealth fighter, while calmly reconnoitring the melee of China's local taxi-hailing software, it is also non-stop to carry out urban business development work and accurately launch military power.

"Let's observe first, at present, our latest opponents are Didi and Kuaidi, and Uber doesn't have to worry about it for the time being."

Although Cao Hua didn't know where the boss's confidence came from, based on the particularity of the Chinese market, it seemed that foreign competitors basically did not please, so he nodded: "Didi was hindered by us, and now the focus is fast, it started in Hangzhou, and its strength should not be underestimated." ”