On the one hand, Superman's subsidy war has detonated the travel habit of Chinese people using mobile phones to call a taxi, and on the other hand, it has pushed the domestic Internet economy into the era of subsidy economy.

Guan Huang has a clear understanding of this.

Why is it said that the initiator has no aftermath?

In the future, many mobile Internet startups will face more brutal innovation challenges if they do not subsidize and promote.

When interviewed by Business magazine with the founder of Superman, Guan Huang summed it up:

"Because of the fierce competition and abundant capital of the Internet, the current Chinese Internet has moved from a free economy to a subsidized economy, the Internet was the earliest charging economy, the earliest Windows operating system was charged, and the earliest antivirus software was charged.

"The free software represented by 360 has killed all the paid anti-virus software, Taobao has killed eBay, the whole Internet competition is becoming more and more intense, and the 10 years that Taobao used to educate users have been compressed to 1 year in the group buying industry.

"In my opinion, whether it's a free economy or a subsidized economy, it's always an innovation at the marketing level. I believe that as the whole capital tends to be rational and the cold winter comes, the whole industry will return to the essence of business. That is to win the market by constantly creating good services, constantly innovating and accelerating technological progress. ”

If the subsidy war continues like this, Superman Travel and fast taxi are bound to lose both, and the foreign giant Uber has begun to recruit.

So, Ahri's horse boss traded, Superman Travel and Kuai Taxi "sat down for a cup of tea and discussed, how to do it smarter next".

The two sides closed their troops, and the taxi market returned to calm.

No one knows when the next war will break out.

Guan Huang returned to Haicheng, although in just three months, he had the feeling that time had flown by.

Compared to the beginning of the year, Superman at this time has completely changed.

Although there are many tens of billions of companies in the province, Superman is still the first Internet company.

In today's "hard landing" of the economic situation, a start-up company is rising against the trend, and the meaning of it can be understood after a little pondering.

"Mr. Guan", Huang Zhao was the first to report to work.

"It's been hard during this time", Guan Huang is still quite satisfied with Lao Huang's recent work.

Superman takeaway has been steadily developing and has begun to deepen the market, and the number of orders has been rising.

Although Meituan and Hungry have been catching up, they have not had much effect.

Superman took the lead in staking the whole country, completing comprehensive coverage and building a moat for himself.

The first-mover advantage of Internet entrepreneurship is very important.

Superman opens the station first,

If competitors want to keep up, they have to pay a bigger price, usually 3-5 times, and the power is only about 30%.

Huang Zhaoyou said with admiration: "Without your strategy, no matter how hard you work, it's useless." ”

This is not to be boasted.

Without Guan Huang's strategic choice, no matter how good Superman's development is, it is only the first in the takeaway industry, one super and many strong.

You also have to be careful to deal with other competitors, which are now overwhelming Meituan and hungry.

The main direction of the cash-burning subsidy is taxis, but the spillover has correspondingly spread to the takeaway market.

Superman became the first company in the country to have more than one million orders per day in March.

Guan Huang smiled and didn't answer, the sea sails by the helmsman, and it was his responsibility to formulate a strategy, and he continued in his mouth:

"Now that the flywheel effect of the company is emerging, what we have to do is to continue to dig deep into various business segments, so as to form a huge potential energy."

"Yes."

……

The "flywheel effect" refers to the fact that the various business modules of a company will organically push each other, like biting gears.

It takes a lot of effort to go from stationary to rotation at first, but the effort of each lap is not in vain, and once it turns, the gears will turn faster and faster.

It's like Superman has invested heavily to build a team of riders, and has left Meituan and Ele.me far behind.

From the perspective of the takeaway business, "user-order-rider" is a flywheel, the more users, the more orders, the number of orders goes up, the rider earns more, the rider earns more, the rider earns more, the service is good, and in turn attracts more users to use the Superman app!

From the perspective of the whole company, the "take-out-ride-hailing" business promotes each other, and once it rotates, it will be beyond imagination.

Guan Huang: "Is there any movement between Meituan and Ele.me?" ”

Huang Zhaoyou: "I haven't found it for the time being. ”

Guan Huang: "It's okay to say that Meituan is a terrible opponent, so we must always pay attention to its movements, and if there is any movement, we must respond immediately." ”

Although Hungry is a pioneer in the market and currently occupies the second position in the takeaway market, it lacks potential.

Like the travel market, with Superman taking away Zhuyu in front, it is difficult for the company to raise a huge amount of money, so it can only develop steadily and slowly.

However, the market won't leave much time for it.

Meituan is temporarily lagging behind, but it is still there, with a huge amount of cash in hand, and once it starts to burn money to subsidize, it will quickly occupy the market and become a terrible opponent.

Huang Zhaoyou: "We have a special information collection team to track the angle at any time, and we are not afraid of their sudden attack. ”

Guan Huang: "That's good, we were radical before, and it took a year to complete the three-year journey, but now we have to change our strategy and be stable, as long as we don't make mistakes, competitors can't surpass us." ”

Huang Zhaoyou understands this principle, while radicalism brings a monopoly position, it also hides huge hidden dangers.

After all, Superman is a new company, and there are many lessons to make up, "Mr. Guan, I have been thinking about it recently, and I must redesign a reasonable organizational structure. ”

"Huh?"

"One of our current regional managers is in charge of 3 or 40 city managers, which is simply not manageable, and there is a big problem with uploading and disseminating."

Guan Huang also realized that in the few months he was in Beijing, he felt that there was a problem in the communication between the top and bottom.

"That's right, the people at the headquarters have been pondering all day long, and they have a lot of ideas, but what they think, they don't know below, they don't know what's going on below, how do you think about it?"

Huang Zhaoyou took out the plan he had prepared and handed it over, explaining simply: "According to the competition and the size of the team, I changed the country into 8 regions. Some districts have a two-story structure, while others have a three-story structure. In this way, the sales VP manages 8 regional managers, and the subordinates who report to the regional managers are neither too few nor too many, probably between 5-10 people. ”

Guan Huang nodded as he watched.

Lao Huang is still very attentive, and the design plan is simple and clear, reasonable and well-founded.

But whether it can be done or not is up to him to judge.

According to common sense, there can be no more than 10 direct subordinates, too many are prone to chaos, 5-7 people are appropriate, which has nothing to do with ability, and has to do with human nature.