At the beginning of 2015, the Internet ushered in its first outlet, and live answering questions swept the Internet with a spark.

As of February 15, "Million Winners" has held a total of 51 live broadcasts, with a cumulative prize pool of 22.35 million and nearly 2.5 million awards.

In the process, "Million Winners" has repeatedly set industry records, setting a record of 2.06 million yuan in a single game, 1.03 million yuan in a single game, and 5.3 million in a single day.

At the same time, "Million Winners" cooperated with JD.com for the first time to launch the "JD Special", creating the first commercial advertisement in the history of live broadcast answering.

Subsequently, "Million Winners" successively joined hands with "Qugou.com", Huawei, and "Journey to the West: The Return of the Great Sage", and reached cooperation with well-known brands in e-commerce, mobile phones, film and television and other fields.

It took the lead in creating an innovative model of "live quiz + knowledge monetization + advertising placement", and became the most popular and commercially valuable live quiz IP.

Especially the sudden rise of "The Return of the Great Sage".

is like a dark horse, born out of nowhere, with a box office of more than 100 million yuan in only three days, a Douban score of 8.3, and a Time.com score of 9.2, becoming a phenomenal cartoon.

An epoch-making work in the history of domestic animation.

is not only a box office miracle, but also a great breakthrough in the marketing of the film to the audience.

Someone interviewed Huang Zhaoyou, executive vice president of Superman, and asked why the company chose such an anime film as "The Return of the Great Sage"?

You must know that before its release, even investors were not optimistic about it.

Not to mention that it detonated the movie-watching craze of all ages, even anime lovers did not report any hope for it.

Huang Zhao talked a lot about his feelings, "Mr. Guan's philosophy has always been that money is not the standard for measuring success or failure, and the linkage between "Million Winners" and "The Return of the Great Sage" is not to pursue any returns, but simply want to contribute to the rise of Guoman, and make a meager effort, but it just happened to succeed, which may be its own arrangement in the dark. ”

The disgusting "fast alliance" almost threw up.

God has other feelings.

If you get cheap, you can sell well!

Bastard!

However, netizens like to see these, like to see that enterprises have a sense of social responsibility, and like to see that bigwigs have compassion for others.

I hate nouveau riche, I hate rich people pretending to be compared, and I hate being inhumane!

The two phases are combined, the propaganda effect explodes, and several competitors who are pressed can't raise their heads.

It also completely ended the 2014 money burning war.

The "fast alliance" has no choice but to temporarily silence and wait for a new opportunity.

The "Chinese New Year's Eve Red Envelope Battle", which has been prepared for many days, is over.

In a way that no one expected!

Before the war began, no one knew the end.

In the midfield, there was a glimmer of victory.

At the end of the curtain, there was chicken feathers on the ground.

In less than three months, the four companies burned 4 billion yuan, and the capital behind the burning was shattered.

The most important thing is that it didn't burn out any effect.

Superman continues to monopolize the two lanes, and its market share and number of orders are rising.

The market valuation has returned to $15 billion, and various venture capital has broken the threshold.

The "fast alliance", apart from expanding some influence, did not get much benefit.

If you can't occupy the top position in the future, you won't be able to earn back the money you burn in ten years.

This makes the capital behind it panic, although investment failures are common.

But a loss of billions is enough to ruin many people's careers.

In this case, extra sizing seems to be the only option.

The so-called "surrender loses half", does not exist.

Under the bridging line of Nan'an Investment, four companies officially formed an alliance and nine funds united.

Everyone agreed to cooperate with each other, advance and retreat together, and jointly fight against the great enemy of life and death - the Superman Group.

It is said that the pledge meeting was very tragic.

It has a taste of "the wind is sluggish and the water is cold".

Qian Gui spoke at the meeting, and when he talked about emotion, he cried several times.

It can be described as well-intentioned!

Guan Huang knew about his opponent's movements from Weibo for the first time, and he didn't take it to heart.

What he lacks is time, and he can delay it, and it is best to delay it until the "Classic of Mountains and Seas" is listed, and the victory is established in one game.

As long as the "four companies" do not continue to burn money, with the first-mover advantage of superman, there is almost no hope of overtaking in corners.

The so-called one blow, then decline, three and exhaustion.

Burning money subsidies has gone through two stages, although it is not over yet, but the sharpness has been lost.

As long as you survive one more round, without Guan Huang doing anything, the "fast alliance" will be defeated undefeated, and if so much money is burned, how can the capital behind it be spared.

Therefore, Guan Huang Weibo posted a state very lightly, "There is competition to make progress, a single flower is not spring, a hundred flowers bloom in spring."

This state has won numerous accolades. ”

Due to his good personal image (mainly billionaires), he has a strong support on Weibo, and each message is reposted by thousands of people.

Any piece of news is a hot spot.

In contrast, the "fast alliance" is a bit weaker in terms of publicity.

Although there is no less money, inviting celebrities, sponsoring movies, variety shows, and holding event competitions, because there have been no popular products for a long time, the influence is only a handful.

For hard broad, user acceptance is low.

Coupled with the previous plagiarism turmoil, many people do not have a good impression of the "fast" ones.

There is a nouveau riche feel.

Many people have gone to the official micro of several companies to leave messages and ridicule,

"Let's have a snack."

"It's okay to learn more from the old university."

"I'll give you a chance, you're useless."

……

After a bit of cynicism, the other party was shut up and turned off the comments, but unfortunately the "fast" Weibo has no influence, otherwise you can take advantage of the situation to market.

"Something to call", Guan Huang said to the beauty.

For the time being, it's time to go home and see.

Xia Qixi: "You can go back with confidence, go back this time and bring your uncle and aunt." ”

Guan Huang: "I have this plan. ”

It was difficult to leave his homeland, and he did not have much confidence to persuade his parents to settle in Haicheng.

Although the living conditions in the city are better, for the elderly, the spiritual world is scarce, and it is really not suitable to twist melons here.

It's a pity that I've been doing it for so long, and I haven't seen any woman pregnant, otherwise there would be an excuse.

Xia Qixi thought further, "Medical care here is more convenient than at home." ”

Guan Huang nodded.

That's true.

There is no hidden miracle doctor in my hometown, so it is okay to treat a minor illness, but a slightly difficult operation requires a flying knife.

When there is an emergency, time is of the essence.

After chatting a few words, Xia Qixi talked about work, "Do you think they will burn money if they are fast?" ”

took the initiative to provoke a war, and finally made a disgrace.

For the blow to morale, it is serious.

Do you dare?

It's really a test!

Guan Huang replied without hesitation, "Burning money is definitely going to be burned, just such a group of waste firewood, in addition to burning money, they can come up with a fart." ”

At least there is a chance to burn money, don't burn money, wait for death.