19. Short videos

In April, the stock price of Alibaba Pictures rose sharply compared with the beginning of its listing, and the net worth of Zhao Yanzi and his wife soared by 3.6 billion yuan. is known as the "female version of Buffett".

The sales volume of the "Reverse Time" brand is Changhong, Yang Xiaomi got rid of the influence of ***, sat on a net worth of one billion, and successfully transformed into a domineering president.

The two were compared by the media,

There are the shadows of the rich behind them,

have their own business,

is worth a lot of money enough to enter the ranks of self-made women on the Forbes 2014 rich list.

Media hype, public opinion, and overwhelming publicity have made the two of them overwhelm other actresses and become the hottest existence in the entertainment industry.

Shine the Twin Stars!

In the midst of all the disturbances, Superman's acquisition of the short video company Y became insignificant.

One or two small media outlets expressed concern about Guan Huang's unscrupulous activities.

"After defeating the "Fast Alliance", Guan Huang seems to have become arrogant, which is not a good phenomenon......"

Qian Gui, who has been silent for a long time, seized this opportunity to comment on Weibo,

After winning the cash-burning war, Guan Huang was obviously a little complacent, as can be seen from his eagerness to start new businesses and take the path of diversification.

However, it ignores one point, what is the core value of the company, the company that deviates from the core will become fragile, and the company can only diversify if it is professional.

"Whether it can be diversified depends on whether the company has the need, the second is whether it has the ability, and the third is whether it has the conditions, the video company has nothing to do with Superman's business, but it has spent more than a billion dollars on mergers and acquisitions, which cannot help but make people suspect that this decision is the result of hot heads.

"As I've said before, Superman is doing well on the surface, but there are big problems with the governance structure. Guan Huang's logic is to see the opportunity to seize it, the new business funds rely on the previous business to solve, the gap of the previous business depends on the capital market to cover, no opportunity to let go, he thinks that his layout is very perfect.

"Even if someone can see what is wrong, but they can't change anything, they will still grit their teeth and move forward, fantasizing about getting through, and may only make a choice when they have to do so."

……

Thousands of words are sprinkled with words, which can be described as a fair position and good intentions.

However, it didn't work.

Professionals can't look at it.

Ordinary people have a deep prejudice against Qian Gui, knowing that this is a professional Guan Huanghei, and they can only believe half of what they say.

Maybe Superman's governance structure is really problematic, but history is written by the victors, and under the leadership of Guan Huang, Superman is running wild, and the future is promising.

In this case, there is not much audience.

Guan Huang also saw Qian Gui's comment, and he didn't even have the desire to reply.

The two of them are no longer on the same level.

The failure of the investment "fast alliance", Zhang Chenyang is fine, does not mean that Qian Gui can land safely.

After this battle, Nan'an Capital suffered a great loss of vitality.

It is said that Chen Shaoan intends to return to the mountain and take charge of the crumbling ship of Nan'an.

In this case, it is not difficult to understand Qian Gui's jumping up and down, intending to express himself.

Sometimes public opinion is also a force.

If you can quarrel with Guan Huang in the air, it is not a kind of capital for Qian Gui.

Unfortunately, the plan fell through.

Regardless of whether the money is expensive or depreciated, Guan Huang did not respond at all.

After the acquisition of Company Y, the first step is naturally to transplant it to China simultaneously.

This was determined at the time of negotiations between the parties.

Yang Luyu does not have many opinions on this, on the one hand, Y is developed for foreign users, and it is difficult to predict whether it will be transplanted to China.

On the other hand, Team Y is understaffed and unable to afford the domestic market.

In this case, it is up to Guan Huang to decide what to do.

Superman officially established the cultural and entertainment department "Meipai" to make every effort to tackle the short video project.

Although many people have doubts and do not know what the relationship between the newly established department and the company's main business is, under the authority of Guan Huang, it has been smoothly promoted.

In order to avoid product mismatch and project failure, most of the employees in the "Meipai" department were rehired, and even the office was located in Shanghai.

It can be said that Guan Huang has made the greatest cut for this, only investing resources and technology, and starting everything else anew.

"Mr. Guan, this is the list of personnel admissions", Xiao Wenwen knocked on the door and handed over a stack of documents.

Guan Huang took it and said with a smile, "You can just make a decision." ”

Xiao Wenwen is the person in charge of his newly recruited Spark project.

Many people think that the idea of "short video" was developed by Douyin and Kuaishou.

Not really.

The ecology of the short video industry can be described in one sentence, "Everyone can be the director of life." ”

However, this sentence was proposed by Tudou Video 10 years ago.

Looking at China's online video industry, it can be found that the earliest online video companies in China started to make short videos.

Tudou Video has not only opened up the Chinese market, but also opened up a precedent for online video in the world.

YouTube in the United States is four months behind it.

Tudou short video uses a UGC method, that is, users produce content by uploading and sharing "self-made content", and then disseminate it.

To put it simply, it is a copy of Douyin and Kuaishou.

Everyone thinks that short videos are a matter of course.

It was the same 10 years ago.

As soon as the potato video was launched, it detonated the market.

Countless people have imitated it, and many websites have appeared that are innumerable and cannot be remembered.

It's a Cambrian explosion in the video space.

Everyone firmly believes that video is the future of the Internet, and short videos will soon explode.

Capital also thinks so and is pouring in.

However, if you don't know how expensive firewood and rice are.

If this industry doesn't start, you don't know where its troubles are.

Online videos with UGC short videos as the main content form quickly make the participants feel difficult and despair due to various technical conditions, policies, legal copyright restrictions, as well as bandwidth cost issues and regulatory issues.

What seemed like a promising industry was gone.

Some people either give up altogether or turn in the opposite direction, which is what is known as long videos.

Genuine, high-definition quality, risk-free content......

Such a preference gave birth to the later iQiyi, Youku, and Tencent Video.

Xiao Wenwen is a former industry veteran and has not changed careers for more than ten years.

I have been working in the video field, and have done content, promotion, and technical support...... It's a rare all-rounder.

Although the momentum is insufficient after working for a long time, it is a perfect match with Guan Huang.

Xiao Wenwen said with a smile, "After all, it's the first batch of people, and it's you who will check it." ”

Guan Huang glanced at it, "Okay, when will it start?" ”

"If it's convenient for you, start the interview today."