20. Globalization strategy
The interview process was relatively boring, Guan Huang didn't speak much, and handed over the occasion to Xiao Wenwen.
Among the candidates are not only newcomers to the workplace, but also superhuman veterans.
When the team was first formed, only some of the technicians were transferred directly from the headquarters, and others had to start all over again if they wanted to join the Spark project.
At the end, the two communicated their opinions, and their eyes were relatively consistent.
Except for a few people who are not sure, there is basically no deviation.
Because of the entrepreneurial nature of the "Spark Project", in the selection of employees, it tends to be those who are creative, energetic and have clear goals.
These people's goal is not to earn a salary and to be able to take the risk of entrepreneurial failure.
Of course, a reasonable salary design is still necessary, for example, when the project is successfully listed, they should be given shares to achieve an incentive effect.
"Notify them to come to work immediately", Guan Huang checked the list of personnel and commanded.
Xiao Wenwen nodded, "Okay." ”
When he first came to the company, Guan Huang had already told him that the Spark project was operated independently and was an internal incubation of Superman, and he should be prepared to fight a tough and hard battle.
Because the effect of internal incubation is generally not very good.
To start from scratch, for internal resources, you have to compete with the company's other products, and sometimes you may need to compete with the company's core products.
If you don't pay attention, you will fail.
Of course, the reason why Guan Huang chose internal incubation is also for his reasons.
With the lowest threshold, you can enter the market more quickly, and if you go in the right direction, you can develop faster.
However, the initial phase requires a lot of investment.
Guan Huang asked, "Anything else, do you have any requirements?" ”
He gave Xiao Wenwen full authorization.
To be successful, Spark must be independent, have enough power, and not be bound by the parent company.
even has its own brand, and Superman is separated to avoid the associated risks of public opinion.
Relatively independent in terms of finances.
Because the new product cannot be profitable in the short term, it needs the company's financial support. If they are asked to fight for the budget, it is easy to get caught up in office politics and be very inefficient.
Xiao Wenwen shook his head, "It's gone." ”
This time it can be said that it is a big gamble in the career, and Cheng will soar to the sky.
If it fails, the reputation of the industry that has been built up over the years will be ruined.
Guan Huang patted him, "Don't be pressured, just have a clear intention." ”
The phone rang, interrupting the conversation.
"Tyger."
"Mr. Guan, Uber has reached an acquisition agreement with Kuai."
Guan Huang "um" for a moment.
Zhang Taijie was a little frustrated, "Because of Didi's reasons, the other party didn't pay attention to our acquisition offer at all. ”
Guan Huang comforted, "It's okay, just prepare for the war." ”
It seems that the last spoiler did a bit of a lot of damage to Didi, and there are still shadows until now.
However, if the conspiracy fails, they will come to the yang scheme.
Zhang Taijie: "Boss, Uber's Karanik wants to see you." ”
Guan Huang: "Oh, did you say anything?" ”
Karanik is not an ordinary person, he started his business at the age of 21, he did things roughly, and he did whatever it took to achieve his goals.
is a highly controversial figure.
Although Guan Huang is also outstanding, he has a lot of disgrace in front of him.
Zhang Taijie: "No. ”
Guan Huang thought about it, it was nothing more than competition in the Chinese market, and said, "Then you can arrange it, by the way, has the CEO of Uber (China) found it?" ”
Zhang Taijie: "No, it is said that the standard of Kalanik is a bit high, and I have been looking for it. ”
Guan Huang remembered later generations, it seems that until Uber withdrew from the Chinese market, there was no president in China.
Of course, this is not to say that there are no people in charge of the China business.
The niece of Mr. Liu of Lenovo Group, who has 10 years of experience as a lawyer in Silicon Valley, officially joined Uber (China) in April.
Since then, he has appeared as the head of strategy in China, although the position is senior vice president, but the power is not small.
In other words, Lenovo's Mr. Liu is far-sighted, his daughter joined Didi, and his niece mastered Uber (China), betting at both ends, and winning steadily.
Karanik may have given up on the search for a CEO for this reason, but unfortunately he failed and failed to find a suitable candidate.
Guan Huang: "Taijie, I have such a consideration, you can help me consult." ”
"Hmm."
Guan Huang: "Uber has conquered the global market, but it has been fiercely opposed in many countries, and we have long said that we must have a global vision, and my previous idea was to wait until the domestic market is stable before expanding to other countries, but now I think about it is a bit conservative." ”
Zhang Taijie was taken aback, "Boss, what do you mean ......?"
Guan Huang continued, "Of course, we are not able to do it when we go overseas, but can we do some preliminary work first, for example, to get to the bottom and do some strategic venture capital. ”
Although Uber is the world's number one mobility company, many markets have been lost to local companies.
Needless to say, the domestic market.
India's largest ride-hailing app in the future is called Ola, with a market share of more than 60%, much larger than Uber.
Outside of India, there is also a large ride-hailing app in Southeast Asia called Grab, which was founded in 2012 and is headquartered in Singapore
The largest ride-hailing app in Brazil is called 99, which was founded in 2013.
……
Zhang Taijie groaned, "Venture capital, isn't it a bit risky?" ”
Not a little big, but very big.
Take the United States as an example, although Uber dominates the world, but there are so many startups, who knows which one is the hidden dragon?
Guan Huang smiled, "Leave this job to me, I am not as good as you in strategizing, I am not as good as Huang Feng in expanding the territory, and I am not as good as Cao Hua in logistics support, the only place that can be taken out is probably vision." ”
When the leader said this, what else could Zhang Taijie say, he could only flatter, "It's naturally no problem for you to take action in person." ”
This is not flattery.
Guan Huang's vision, fully verified by practice, cannot be said to be unparalleled in the world, and it is also a leader.
Guan Huang smiled "haha", "Taijie, when did you learn to pat on the back." ”
Zhang Taijie smiled "hehe".
Guan Huang continued, "Then let's start with the U.S. market, since Uber can come, we can also go, isn't Caranick going to talk to me?" Give him a welcome gift first. ”
Zhang Taijie immediately understood.
The boss was not on a whim, but had a plan, and said in his mouth, "Good leader, you command." ”
Guan Huang: "An American ride-hailing company called Lyft, founded in 2012, has a good momentum and may become one of their main competitors, you can reach out." ”
In contrast to Uber, which doesn't treat drivers as human beings (machines under big data), Lyft has always been known for its gentle image and user-friendly attitude.
The image of Uber, which is diametrically opposed to Uber, has earned them a lot of loyal customers.
"Okay."